{"data":{"type":"company_profile","id":128951,"entity_id":"wefunder:company:128951","attributes":{"canonical_url":"https://wefunder.com/breathrox","generated_at":"2026-06-11T03:56:17Z","updated_at":"2026-06-10T23:54:05Z","entity_ids":{"company":"wefunder:company:128951","slug":"wefunder:company_slug:breathrox"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-11T03:56:17Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-10T23:54:05Z","as_of":"2026-06-11T03:56:17Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-10T23:54:05Z","as_of":"2026-06-11T03:56:17Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-05-08T03:39:57Z","as_of":"2026-06-11T03:56:17Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-05-08T03:39:57Z","as_of":"2026-06-11T03:56:17Z","confidence":"medium"}}},"company":{"id":128951,"entity_id":"wefunder:company:128951","slug":"breathrox","name":"breathROX","tagline":"Our plan: be #1 breath mint and #1 energy product by generating $1B+ in 500K+ stores","location":"Neenah, WI","website":"https://breathROX.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"related_urls":["https://wefunder.com/breathrox","https://breathROX.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/logo/128951/xxl_blob","logo_url":"https://uploads.wefunder.com/uploads/company/logo/128951/large_blob"},"links":{"company_url":"https://breathROX.com","linkedin_url":"https://linkedin.com/company/breathrox/","twitter_url":"https://twitter.com/breathROX","facebook_url":"https://facebook.com/breathROX/","instagram_url":"https://instagram.com/breathROX/","youtube_url":"https://youtube.com/@breathROX","tiktok_url":"https://tiktok.com/@breathrox"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"We’re the first “popping candyceutical company” and plan to launch several national brands"},{"index":2,"claim_id":"claim-fact-2","value":"In 1992 our inventor, a Wisconsin ice cream factory owner, created chocolate-covered Pop Rocks"},{"index":3,"claim_id":"claim-fact-3","value":"In 1999, after working for Pop Rocks for 7 years, he opened the only American popping candy factory"},{"index":4,"claim_id":"claim-fact-4","value":"Of the 5 popping candy manufacturers in the world, we’re the only making sugar-free crystals"},{"index":5,"claim_id":"claim-fact-5","value":"In 2023, after 24 years manufacturing for others, we relaunched breathROX, our 1st consumer product"},{"index":6,"claim_id":"claim-fact-6","value":"Creating 1st national brand since Ice Breakers 1996, Breath Savers 1973, Tic Tac 1969, Altoids 1780"},{"index":7,"claim_id":"claim-fact-7","value":"Now in thousands of locations: 7-Eleven, Circle K, dental offices, IT’SUGAR, Five Below, pharmacies"},{"index":8,"claim_id":"claim-fact-8","value":"Future products: chocolateROX, energyROX, gummyROX, healthROX, lollyROX"}],"team":[{"id":3338778,"entity_id":"wefunder:company_role:3338778","user_entity_id":"wefunder:user:82174","role":"founder","name":"Jonathan Tanner","title":"Founder \u0026 CEO","bio":"Creator \u0026amp; executor of our breathROX strategy. 25+ years as startup founder developing products, creating distribution, raising millions, generating millions, and forming partnerships with large organizations.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3338778/square_blob.jpg?1779601295","profile_url":"https://wefunder.com/jonathantanner","personal_url":"jonathantanner.com","linkedin_url":"https://www.linkedin.com/in/jonathantanner/","twitter_url":"https://x.com/x.com/jonathantanner","related_urls":["https://wefunder.com/jonathantanner","jonathantanner.com"]},{"id":5161669,"entity_id":"wefunder:company_role:5161669","role":"employee","name":"Lynn Hesson","title":"Inventor","bio":"Inventor of breathROX. 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We. Are looking for ways to bring in more funds. Can we buy a small quantity to sell to see how well they will do?","author_name":"Cathryn VanWey","votes":0,"created_at":"2025-01-24T21:37:50Z","canonical_url":"https://wefunder.com/breathrox#question-300819","answers":[{"id":300822,"entity_id":"wefunder:comment:300822","answer":"Absolutely! I'll email you on how to set up a wholesale account. Bravo on your angelic mission!","author_name":"Jonathan Tanner","votes":1,"created_at":"2025-01-24T21:48:59Z"}]}],"faq":[{"question":"We are a small dog rescue (501C) non-profit that has a thrift store that supports them. We. Are looking for ways to bring in more funds. Can we buy a small quantity to sell to see how well they will do?","answer":"Absolutely! I'll email you on how to set up a wholesale account. Bravo on your angelic mission!"}]}}}