{"data":{"type":"company_profile","id":101814,"entity_id":"wefunder:company:101814","attributes":{"canonical_url":"https://wefunder.com/braidbabes","generated_at":"2026-06-05T06:44:13Z","updated_at":"2026-06-05T05:00:36Z","entity_ids":{"company":"wefunder:company:101814","slug":"wefunder:company_slug:braidbabes"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-05T06:44:13Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T05:00:36Z","as_of":"2026-06-05T06:44:13Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T05:00:36Z","as_of":"2026-06-05T06:44:13Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-03-25T16:13:36Z","as_of":"2026-06-05T06:44:13Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-03-25T16:13:36Z","as_of":"2026-06-05T06:44:13Z","confidence":"medium"}}},"company":{"id":101814,"entity_id":"wefunder:company:101814","slug":"braidbabes","name":"braidbabes","tagline":"Hair braiding startup making 70K/month ♡ Help us turn it into a $100M brand ♡ ","elevator_pitch":"braidbabes is a team of mobile braiders that come right to you \u0026amp;\u0026amp; give you the pinterest look of your dreams. braidbabes is a perfect fit for the busy schedule of the modern millennial to the mom who doesn't have time to run to the salon with her 3 kids. we bring music, to set the ambiance \u0026amp;\u0026amp; so many accessories \u0026amp;\u0026amp; add ons to choose from, making each style we create unique to you. ♡♡","story":"\u0026gt;the solution ⮕\u0026nbsp;♡ braidbabes ♡we were an instant hit!when we launched in buffalo, ny in 2019 we were instantly booked up \u0026amp;\u0026amp; sold out. every time we set up a braidbar to braid at a store or event, the waitlist would be full\u0026nbsp;before we even finished setting up.\u0026nbsp;first we\u0026nbsp;hired jess. BOOM! Her schedule was full.\u0026nbsp;then we\u0026nbsp;hired tori. BOOM! Her schedule was full.this trend has continued to even today where we are constantly hiring to meet this demand!!meet our\u0026nbsp;founder \u0026amp;\u0026amp; ceo, emmilyemmily knew that she wanted to do something cool with her life but really was a bit lost on what it would be. then, back in 2018, she found this instagram influencer that was starting a 30-day braid challenge. by day 15 emmily's friends were lining up to get braids and by day 30 a local store hired her to braid at their grand opening. she instantly knew this could be a national business (she doesn't tend to think small). 2019 was the year of saying yes and we really built braidbabes\u0026nbsp;based on what people asked for.\u0026nbsp;we're growing organically \u0026amp;\u0026amp; fast.braidbabes has two organic growth scenarios that have lead to our revenue multiplying by almost 4x in 2021!\u0026nbsp;the first: our product is on our client's head. as they walk around they are stopped multiple times and asked about their cool braid... \"braidbabes did it!\"the second: our product is one that our client's are excited to post on social media. at the end of every appointment, the braider takes beautiful photos and sends them instantly to the client. 9 times out of 10 the client posts them on instagram and tags us!these factors together have driven down our customer acquisition cost to $35.let's go national!think bachelorette parties, tailgating, kid's birthdays, date nights, and charity events. we also partner with local businesses to offer braidbars at their brick \u0026amp; mortar locations.here's a video that walks you through the braidbabes experience.our bootcamp grows our team, adds revenue \u0026amp; creates community.our multi-pronged, organic marketing strategy gives us an edge.we've got 28K followers on instagram, 66K followers on tiktok \u0026amp;\u0026amp; our reviews also speak for themselves.we have a custom app being released this year.our plans for our funds:*this specific set of deliverables apply to all investments starting 1/22/2023","location":"Buffalo, NY","website":"https://www.braidbabes.com","total_amount_raised":75986,"total_investors":120,"is_funded":true,"is_active":true,"quality_score":4,"related_urls":["https://wefunder.com/braidbabes","https://www.braidbabes.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/101814/xxl_cropped_crowdfunding_collage.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/101814/large_cropped_braid.jpeg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/101814/standard_cropped_crowdfunding_collage.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/101814/standard_cropped_crowdfunding_collage.jpg","profile_video_url":"https://wefunder.wistia.com/medias/8rway0ny0u"},"links":{"company_url":"https://www.braidbabes.com","facebook_url":"https://www.facebook.com/braidbabesofficial/","instagram_url":"https://www.instagram.com/braidbabes_official/","blog_url":"https://www.tiktok.com/@braidbabes?lang=en"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"💰 $500K raised in 2021 from Launch NY, Buffalo Angels \u0026amp;\u0026amp; local angels"},{"index":2,"claim_id":"claim-fact-2","value":"📈 $850K revenue in 2022"},{"index":3,"claim_id":"claim-fact-3","value":"💸 We tripled our revenue in 2021 \u0026amp;\u0026amp; 2020"},{"index":4,"claim_id":"claim-fact-4","value":"🚀 12k appts booked to date"},{"index":5,"claim_id":"claim-fact-5","value":"🌏 Currently in Buffalo, NY, Nashville, TN, and Phoenix, AZ"},{"index":6,"claim_id":"claim-fact-6","value":"💼 60 mobile braiders in the braidbabes family as of January 2023"},{"index":7,"claim_id":"claim-fact-7","value":"⏰ Finding natural virality on TikTok and celebrating 66K followers"}],"team":[{"id":2210551,"entity_id":"wefunder:company_role:2210551","user_entity_id":"wefunder:user:2375115","role":"founder","name":"Emmily Bowman","title":"CEO \u0026\u0026 Founder ","bio":"University at Buffalo Mathematics business \u0026amp;\u0026amp; analytics","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2210551/square_cropped_6849A5AE-88DD-43D6-A2B2-FF8FFC0B4FD0.jpg?1689892682","profile_url":"https://wefunder.com/emmilybowman2","linkedin_url":"https://www.linkedin.com/in/emmilybowman/","related_urls":["https://wefunder.com/emmilybowman2"]},{"id":2235244,"entity_id":"wefunder:company_role:2235244","user_entity_id":"wefunder:user:2409406","role":"founder","name":"Tori Everett","title":"CXO \u0026\u0026 Co-founder","bio":"Buffalo State Photography creativity \u0026amp;\u0026amp; leadership","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2235244/square_cropped_Untitled_design__23_.jpg?1689270871","profile_url":"https://wefunder.com/tori.everett","linkedin_url":"https://www.linkedin.com/in/victoria-everett-229a86158/","related_urls":["https://wefunder.com/tori.everett"]},{"id":3037288,"entity_id":"wefunder:company_role:3037288","role":"employee","name":"Chelsea Vogel","title":"Head of Operations","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3037288/square_cropped_AD876A08-49DA-4D0E-BFF2-683862D2D96B.jpg?1665534749","related_urls":[]}],"featured_investors":[{"id":4895,"entity_id":"wefunder:company_investor_profile:4895","investor_profile_id":2207842,"investor_profile_entity_id":"wefunder:investor_profile:2207842","subject_entity_id":"wefunder:user:2739375","name":"Clark Dever","bio":"Recovering Founder, Ex-Techstars, Global Startup Community Builder. Founder-first Mentor, Advisor, Investor.","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/2739375/medium_blob.jpg","profile_url":"https://wefunder.com/clarkdever","investment_total":4000,"investment_info":"Invested $2,000 this round \u0026 $2,000 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/clarkdever"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":6,"featured_investors":1,"faq_entries":2},"active_fundraises":[{"id":54074,"entity_id":"wefunder:fundraise:54074","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"convertible_note","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":200,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-09-10T00:52:51Z","funding_closed_at":"2023-05-01T04:07:37Z","auto_close_at":"2023-05-01T03:59:59Z"},{"id":54077,"entity_id":"wefunder:fundraise:54077","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"debt","currency":"USD","testing_the_waters":true,"min_purchase":200,"max_purchase":9,"funding_target":300000.0,"funding_started_at":"2022-01-28T03:34:52Z"}],"latest_fundraise":{"id":54074,"entity_id":"wefunder:fundraise:54074","state":"successful","offering_type":"4(a)(6)","structure":"convertible_note","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-09-10T00:52:51Z","funding_closed_at":"2023-05-01T04:07:37Z","terms":{"eb":null,"nb":"$7.2M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":210764,"entity_id":"wefunder:comment:210764","question":"awww you two are adorable lol. your mobile service is that all yours, franchises or a mix of both? you mentioned that this raise will go towards opening a couple of locations. how is that on avg and how long does it take to get each location, mobile etc going? i invested in several saloons and barbershops etc, could be a nice add. your clients would you say are teens to college ages girls? thanks for your time.","author_name":"John Webster","votes":1,"created_at":"2022-07-06T21:21:55Z","canonical_url":"https://wefunder.com/braidbabes#question-210764","answers":[{"id":221906,"entity_id":"wefunder:comment:221906","answer":"thank you! it is about $115K to open a new city, this number includes all cash necessary to get to profitability which happens in month 13 and the investment is recouped in month 26. our top booking demographic includes: Women - 24-35 - Social butterflies (many friends, many events) Moms - with daughters aged 9-18 - typically booking parties and hairstyles for family photos Newly engaged women - typically more chill brides looking for a unique and reliable wedding style. - does not include brides with huge budgets that require multiple meetings and unique details. - typically booking their bachelorette, bridal shower hair, and wedding day hair. Local businesses - fashion/homegoods boutique brick and mortar - similar target customers to ours - book braidbars to bring more fun/sales to their store and give back to their customers let me know if you would like a meeting to talk futher! ♡ emmily","author_name":"Emmily Bowman","votes":1,"created_at":"2022-10-11T23:42:38Z"}]},{"id":208862,"entity_id":"wefunder:comment:208862","question":"https://www.lovelycallgirls.com/","author_name":"Riya Pandy","votes":1,"created_at":"2022-06-19T15:11:30Z","canonical_url":"https://wefunder.com/braidbabes#question-208862","answers":[]},{"id":297373,"entity_id":"wefunder:comment:297373","question":"What happened with the company?","author_name":"Wael Alghamdi","votes":0,"created_at":"2024-12-04T06:12:39Z","canonical_url":"https://wefunder.com/braidbabes#question-297373","answers":[]},{"id":238632,"entity_id":"wefunder:comment:238632","question":"“ We do not plan to pay dividends to its unitholders in the near future and there is no guarantee it will ever receive any profit from its operations so as to be able to declare and pay dividends to its unitholders. “ how does one see profit then?","author_name":"Ashley Torres","votes":0,"created_at":"2023-03-13T14:44:59Z","canonical_url":"https://wefunder.com/braidbabes#question-238632","answers":[]},{"id":223026,"entity_id":"wefunder:comment:223026","question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing which should save time of WAITING SO LONG for your target to be met. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further.","author_name":"Thomas Young","votes":0,"created_at":"2022-10-20T04:10:47Z","canonical_url":"https://wefunder.com/braidbabes#question-223026","answers":[{"id":223326,"entity_id":"wefunder:comment:223326","answer":"Thanks! I sent you an email.","author_name":"Emmily Bowman","votes":0,"created_at":"2022-10-22T02:51:08Z"}]},{"id":222620,"entity_id":"wefunder:comment:222620","question":"I have no issue Investing and telling my nfl friends to, they may have questions to determine amount, I can't speak for them. To be honest I am not a fan of women right now, therefore, I don't want to meet or talk. Bye","author_name":"John Webster","votes":0,"created_at":"2022-10-17T23:15:25Z","canonical_url":"https://wefunder.com/braidbabes#question-222620","answers":[]}],"faq":[{"question":"awww you two are adorable lol. your mobile service is that all yours, franchises or a mix of both? you mentioned that this raise will go towards opening a couple of locations. how is that on avg and how long does it take to get each location, mobile etc going? i invested in se...","answer":"thank you! it is about $115K to open a new city, this number includes all cash necessary to get to profitability which happens in month 13 and the investment is recouped in month 26. our top booking demographic includes: Women - 24-35 - Social butterflies (many friends, many events) Moms - with daughters aged 9-18 - typically booking parties and hairstyles for family photos Newly engaged women - typically more chill brides looking for a unique and reliable wedding style. - does not include br..."},{"question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to ...","answer":"Thanks! I sent you an email."}]}}}