{"data":{"type":"company_profile_ai","id":101814,"entity_id":"wefunder:company:101814","attributes":{"canonical_url":"https://wefunder.com/braidbabes","retrieval_urls":{"canonical":"https://wefunder.com/braidbabes","json":"https://wefunder.com/braidbabes.json","markdown":"https://wefunder.com/braidbabes.md","ai_json":"https://wefunder.com/braidbabes.ai.json","ai_text":"https://wefunder.com/braidbabes.ai.txt","changelog_json":"https://wefunder.com/braidbabes.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-05T05:00:36Z","generated_at":"2026-06-05T06:47:23Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":101814,"entity_id":"wefunder:company:101814","slug":"braidbabes","name":"braidbabes","tagline":"Hair braiding startup making 70K/month ♡ Help us turn it into a $100M brand ♡ ","elevator_pitch":"braidbabes is a team of mobile braiders that come right to you \u0026amp;\u0026amp; give you the pinterest look of your dreams. braidbabes is a perfect fit for the busy schedule of the modern millennial to the mom who doesn't have time to run to the salon with her 3 kids. we bring music, to set the ambiance \u0026amp;\u0026amp; so many accessories \u0026amp;\u0026amp; add ons to choose from, making each style we create unique to you. ♡♡","location":"Buffalo, NY","website":"https://www.braidbabes.com","total_amount_raised":75986,"total_investors":120,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 75986","citation":"https://wefunder.com/braidbabes#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T05:00:36Z","as_of":"2026-06-05T06:47:23Z","confidence":"high"},"observed_at":"2026-06-05T05:00:36Z","expires_at":"2026-06-06T05:00:36Z"},{"claim_id":"claim-total-investors","text":"Total investors: 120","citation":"https://wefunder.com/braidbabes#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T05:00:36Z","as_of":"2026-06-05T06:47:23Z","confidence":"high"},"observed_at":"2026-06-05T05:00:36Z","expires_at":"2026-06-06T05:00:36Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 75986","citation":"https://wefunder.com/braidbabes#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T05:00:36Z","as_of":"2026-06-05T06:47:23Z","confidence":"high"},"observed_at":"2026-06-05T05:00:36Z","expires_at":"2026-06-06T05:00:36Z"},{"claim_id":"claim-total-investors","text":"Total investors: 120","citation":"https://wefunder.com/braidbabes#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T05:00:36Z","as_of":"2026-06-05T06:47:23Z","confidence":"high"},"observed_at":"2026-06-05T05:00:36Z","expires_at":"2026-06-06T05:00:36Z"}],"company_claims":{"tagline":"Hair braiding startup making 70K/month ♡ Help us turn it into a $100M brand ♡ ","elevator_pitch":"braidbabes is a team of mobile braiders that come right to you \u0026amp;\u0026amp; give you the pinterest look of your dreams. braidbabes is a perfect fit for the busy schedule of the modern millennial to the mom who doesn't have time to run to the salon with her 3 kids. we bring music, to set the ambiance \u0026amp;\u0026amp; so many accessories \u0026amp;\u0026amp; add ons to choose from, making each style we create unique to you. ♡♡","story":"\u0026gt;the solution ⮕\u0026nbsp;♡ braidbabes ♡we were an instant hit!when we launched in buffalo, ny in 2019 we were instantly booked up \u0026amp;\u0026amp; sold out. every time we set up a braidbar to braid at a store or event, the waitlist would be full\u0026nbsp;before we even finished setting up.\u0026nbsp;first we\u0026nbsp;hired jess. BOOM! Her schedule was full.\u0026nbsp;then we\u0026nbsp;hired tori. BOOM! Her schedule was full.this trend has continued to even today where we are constantly hiring to meet this demand!!meet our\u0026nbsp;founder \u0026amp;\u0026amp; ceo, emmilyemmily knew that she wanted to do something cool with her life but really was a bit lost on what it would be. then, back in 2018, she found this instagram influencer that was starting a 30-day braid challenge. by day 15 emmily's friends were lining up to get braids and by day 30 a local store hired her to braid at their grand opening. she instantly knew this could be a national business (she doesn't tend to think small). 2019 was the year of saying yes and we really built braidbabes\u0026nbsp;based on what people asked for.\u0026nbsp;we're growing organically \u0026amp;\u0026amp; fast.braidbabes has two organic growth scenarios that have lead to our revenue multiplying by almost 4x in 2021!\u0026nbsp;the first: our product is on our client's head. as they walk around they are stopped multiple times and asked about their cool braid... \"braidbabes did it!\"the second: our product is one that our client's are excited to post on social media. at the end of every appointment, the braider takes beautiful photos and sends them instantly to the client. 9 times out of 10 the client posts them on instagram and tags us!these factors together have driven down our customer acquisition cost to $35.let's go national!think bachelorette parties, tailgating, kid's birthdays, date nights, and charity events. we also partner with local businesses to offer braidbars at their brick \u0026amp; mortar locations.here's a video that walks you through the braidbabes experience.our bootcamp grows our team, adds revenue \u0026amp; creates community.our multi-pronged, organic marketing strategy gives us an edge.we've got 28K followers on instagram, 66K followers on tiktok \u0026amp;\u0026amp; our reviews also speak for themselves.we have a custom app being released this year.our plans for our funds:*this specific set of deliverables apply to all investments starting 1/22/2023","quick_facts":["💰 $500K raised in 2021 from Launch NY, Buffalo Angels \u0026amp;\u0026amp; local angels","📈 $850K revenue in 2022","💸 We tripled our revenue in 2021 \u0026amp;\u0026amp; 2020","🚀 12k appts booked to date","🌏 Currently in Buffalo, NY, Nashville, TN, and Phoenix, AZ","💼 60 mobile braiders in the braidbabes family as of January 2023","⏰ Finding natural virality on TikTok and celebrating 66K followers"]},"computed_metrics":{"total_amount_raised":75986,"total_investors":120,"team_size":3,"featured_investor_count":1,"faq_count":2,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"💰 $500K raised in 2021 from Launch NY, Buffalo Angels \u0026amp;\u0026amp; 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Founder-first Mentor, Advisor, Investor.","profile_url":"https://wefunder.com/clarkdever"}],"relationships":[{"source_entity_id":"wefunder:company:101814","relation":"has_team_member","target_entity_id":"wefunder:user:2375115","target_url":"https://wefunder.com/emmilybowman2"},{"source_entity_id":"wefunder:company:101814","relation":"has_team_member","target_entity_id":"wefunder:user:2409406","target_url":"https://wefunder.com/tori.everett"},{"source_entity_id":"wefunder:company:101814","relation":"has_team_member","target_entity_id":"wefunder:company_role:3037288"},{"source_entity_id":"wefunder:company:101814","relation":"has_featured_investor","target_entity_id":"wefunder:user:2739375","target_url":"https://wefunder.com/clarkdever"},{"source_entity_id":"wefunder:company:101814","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:54074"}],"faq":[{"question":"awww you two are adorable lol. your mobile service is that all yours, franchises or a mix of both? you mentioned that this raise will go towards opening a couple of locations. how is that on avg and how long does it take to get each location, mobile etc going? i invested in se...","answer":"thank you! it is about $115K to open a new city, this number includes all cash necessary to get to profitability which happens in month 13 and the investment is recouped in month 26. our top booking demographic includes: Women - 24-35 - Social butterflies (many friends, many events) Moms - with daughters aged 9-18 - typically booking parties and hairstyles for family photos Newly engaged women - typically more chill brides looking for a unique and reliable wedding style. - does not include br..."},{"question":"We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to ...","answer":"Thanks! I sent you an email."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-05T06:47:23Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T05:00:36Z","as_of":"2026-06-05T06:47:23Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T05:00:36Z","as_of":"2026-06-05T06:47:23Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-03-25T16:13:36Z","as_of":"2026-06-05T06:47:23Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-03-25T16:13:36Z","as_of":"2026-06-05T06:47:23Z","confidence":"medium"}}}}}}