# Bracketology

The centralized platform for reality TV fantasy gaming!

## Elevator pitch
Fantasy sports, for reality TV. Bracketology offers free elimination bracket challenges and fantasy football-style games for reality TV shows like The Bachelor, Survivor, Big Brother, and RuPaul’s Drag Race, in one centralized location.

- Canonical URL: https://wefunder.com/bracketology
- Entity ID: wefunder:company:111503
- Last updated: 2026-06-20T05:00:50Z
- Generated at: 2026-06-21T03:59:02Z

## Quick facts
- Over 155,000 mobile app downloads since launching in App Stores in mid-January 2024
- 191,000+ new accounts created since January 2022, with $0 spent on paid user acquisition
- Official network partnerships with FOX & Jeopardy! Actively collaborate with NBC on social media
- 320,000+ total fantasy season plays across 51 offered reality TV show seasons since January 2022
- $385,00 raised from previous Crowdfund, Family Office & Angels, along with 18,000 software dev hours
- Fantasy games offered for 29 shows: Survivor, Big Brother, RuPaul's Drag Race, The Oscars, etc
- 25+ million social media impressions across TikTok, Instagram, and Twitter
- $81,000+ generated in passive revenue through sponsorships and website ads from Jan. '22 - Feb. '25

## Active fundraises
- wefunder:fundraise:116731: 4(a)(6) successful (USD)
- wefunder:fundraise:116730: 4(a)(6) successful (USD)
- wefunder:fundraise:60200: 4(a)(6) successful (USD)
- wefunder:fundraise:60519: 4(a)(6) successful (USD)

## Story
Reality TV fans are actively searching for deeper engagement with their favorite shows.How do we know...?Bracketology re-invented the social experience around reality TV shows through fantasy gaming.With $0 spent on marketing, we’ve acquired 189,000 unique fantasy players since 2022.We established ourselves as a prominent voice in the reality TV market.TV networks are taking note, officially partnering with us to further engage their audiences.So far, we’ve only reached a fraction of our potential userbase.Now we’re expanding our gaming offerings to penetrate more of the reality TV market.Additional daily gamification features will appeal to a wider variety of TV fans.Here’s the plan: implement a dual-currency Sweepstakes gaming model.We will solidify ourselves against the competition by becoming the ESPN for reality TV.The leadership team has the talent to capitalize on that vision.Our equity partner, Techjays, has committed to funding product development through 2025.Millions of passionate reality TV fans are itching for the gamification that fantasy gave sports fans.We’re building that solution. Come along for the ride.

## FAQ
1. **What is the minimum equity term by investment tier?**
   - Thanks for reaching out and for the support. Happy to provide more insight. We are currently raising our pre-seed round on a SAFE, and the Crowdfund will follow similar terms. Once we have a ballpark of a valuation cap, we will update the terms on the WeFunder profile and all investors who made reservations will need to officially opt-in. In order to receive equity, the minimum investment is $100. Equity will be distributed proportionally to the dollar amount invested.
2. **Will investors have the opportunity to provide feedback regarding site and UX improvement? As a site user, my only hesitation is regarding whether the current platform can be improved (and therefore scaled) as it relates to UX.**
   - Hi Meghan! We would love to welcome input from our investors and will do our best to solicit feedback on a regular basis as we continue to build. We encourage those who are interested in more active involvement to check out our higher tiers! $1,000+ Early access to designs of show expansions with the opportunity to give your feedback $1,500+ Early access to Beta test show expansion platforms $2,500+ Exclusive semi-annual, collaborative company progress and roadmap call with the C-Suite
3. **When do you expect to have terms from the pre-seed SAFE to share with this group? Will the crowdfund still be open at that point or is this a blind commitment to unset terms?**
   - Thanks for the question! Terms will be set before we file our Reg CF with the SEC. There's a 21-day mandatory waiting period after filing and the Crowdfund will still be open that entire time. Right now is just the reservation stage, and investors will need to officially opt-in once terms are set and the Reg CF is filed.
4. **Kaitlyn, I saw in another comment you listed out higher tiers. Are their other tiers listed somewhere that I'm missing or do "extras" starts at $1k?**
   - Hi Desiree, thanks for reaching out. If you scroll over the "investor perks" section, there are different benefits for tiers of $250, $500, $1k, $1.5k, $2.5k, and $5k. Feel free to reach out if you have any other questions.
5. **1) What are your revenue projections for 2022 and going forward? 2) How many users do you estimate you need to become profitable? 3) When will you clarify the investment terms (e.g., the valuation cap)?**
   - Hi Kevin, Thanks for your question! Please see answers below: 1) What are your revenue projections for 2022 and going forward? Our current revenue drivers are programmatic ads on the site, email sponsorships, and larger site-wide brand partnerships. For Version 2 development, we will be implementing a premium subscription model that gives users the option to pay for access to expanded features. Revenue projections are modeled based on the number of incremental users are anticipated as we expa...

## Team
- Jonah Fialkow (CEO & Co-Founder)
- Kaitlyn Hurley (CRO & Co-Founder)
- David Pawlan (Head of Product & Co-Founder)

## Q&A
- Q: What are the founder perks for the first people that contributed to the crowdfund? Is this noted on my investment?
  - A: Hi Raven, thanks for reaching out! Investors that contributed to the first $100,000 raised will receive an additional 10% discount on the SAFE, bringing the discount to 40%. Confirming that you are a part of the "Early Bird" group that qualifies for that. Please reach out if you have any additional questions.
- Q: 1) What are your revenue projections for 2022 and going forward? 2) How many users do you estimate you need to become profitable? 3) When will you clarify the investment terms (e.g., the valuation cap)?
  - A: Hi Kevin, Thanks for your question! Please see answers below: 1) What are your revenue projections for 2022 and going forward? Our current revenue drivers are programmatic ads on the site, email sponsorships, and larger site-wide brand partnerships. For Version 2 development, we will be implementing a premium subscription model that gives users the option to pay for access to expanded features. Revenue projections are modeled based on the number of incremental users are anticipated as we expand to other shows. Our goal for the remainder of 2022 is to expand into 3 additional franchises (Big Brother, Survivor, The Voice) - generating a few hundred thousand new users by EOY and ~$150,000 in revenue. In 2023, after we raise our next round, and bring on additional full-time employees and dedicated sales resources, we are expecting to hit 7-figure revenue, that continues to grow at 2x YoY through 2026. 2) How many users do you estimate you need to become profitable? We predict profitability by the end of 2024. To get there at our current RPU (revenue per user) we will need ~2.8 million users each year. Important note: this is not 2 million *individual* people; if one individual person plays The Bachelor, Big Brother, and Survivor in a calendar year, they are counted as 3 users. By working to increase our RPU, we will be able to become profitable with fewer users. By the end of 2024, we predict having 15+ different reality TV show gaming experiences. Bracketology has incredibly high operating leverage; it doesn’t cost that much to run the business day-to-day. The bulk of our expenses over the next few years will be 1-time development expansion expenses (additional show web applications, new features, eventual mobile app to house everything under one roof on your phone). 3) When will you clarify the investment terms (e.g., the valuation cap)? Terms for the Wefunder SPV SAFE have been set at a 30% discount on our first qualified financing. We also plan on raising an additional $1 million seed/bridge SAFE from institutional investors within the next 6 months. We included an MFN clause in the Wefunder SAFE stating that if the terms of the next SAFE are more favorable to the investor than the terms set in this Wefunder SAFE, the Wefunder SPV will adopt the more favorable terms. Please let us know if you have any more questions!
- Q: Will investors have the opportunity to provide feedback regarding site and UX improvement? As a site user, my only hesitation is regarding whether the current platform can be improved (and therefore scaled) as it relates to UX.
  - A: Hi Meghan! We would love to welcome input from our investors and will do our best to solicit feedback on a regular basis as we continue to build. We encourage those who are interested in more active involvement to check out our higher tiers! $1,000+ Early access to designs of show expansions with the opportunity to give your feedback $1,500+ Early access to Beta test show expansion platforms $2,500+ Exclusive semi-annual, collaborative company progress and roadmap call with the C-Suite
- Q: Are there any updates? I contributed to the first $100,000. Thanks.
  - A: Hi Amanda, are you receiving the monthly emails that we have been sending out to our stakeholders? We provide updates on the business regularly. You can also check the WeFunder page for our most recent update. Let us know if you have other questions!
- Q: Do y'all plan on bringing this to ios/android app stores or just web only?
  - A: Hi Richard - our goal is to expand to both iOS and Android after we close our next 1M funding round. These apps will fully integrate with our website - allowing users to make picks on desktop or mobile interchangeably.
- Q: Say an investor contributes $5000. What is her or her potential return on investment in a few years?
  - A: Hi Jeremy, thanks for reaching out. How the SAFE/Wefunder Special Purpose Vehicle work is you will own a portion of this Crowdfund campaign (proportional to the amount invested) and then the SPV will own a portion of Bracketology. Ex: If you invest $5,000 and we close the campaign on Friday with $200,000, you'll own 4% of the SPV. Since we are raising on a SAFE, we won't know the exact amount of Bracketology that the SPV owns until our first priced-equity round at Series A. Investors will really only see a return upon a sale of Bracketology (likely 3-5 years). The higher our company keeps getting valued during fundraising rounds, the higher multiple your investment return can become. Please feel free to let us know if you have any more questions, and we appreciate your support!
- Q: Kaitlyn, I saw in another comment you listed out higher tiers. Are their other tiers listed somewhere that I'm missing or do "extras" starts at $1k?
  - A: Hi Desiree, thanks for reaching out. If you scroll over the "investor perks" section, there are different benefits for tiers of $250, $500, $1k, $1.5k, $2.5k, and $5k. Feel free to reach out if you have any other questions.
- Q: When do you expect to have terms from the pre-seed SAFE to share with this group? Will the crowdfund still be open at that point or is this a blind commitment to unset terms?
  - A: Thanks for the question! Terms will be set before we file our Reg CF with the SEC. There's a 21-day mandatory waiting period after filing and the Crowdfund will still be open that entire time. Right now is just the reservation stage, and investors will need to officially opt-in once terms are set and the Reg CF is filed.
- Q: What is the minimum equity term by investment tier?
  - A: Thanks for reaching out and for the support. Happy to provide more insight. We are currently raising our pre-seed round on a SAFE, and the Crowdfund will follow similar terms. Once we have a ballpark of a valuation cap, we will update the terms on the WeFunder profile and all investors who made reservations will need to officially opt-in. In order to receive equity, the minimum investment is $100. Equity will be distributed proportionally to the dollar amount invested.