Bombarda Rum Company

The Real Rum Controversy: 

Larger rum companies add lots of sugars, caramels, & colorings to the rum & they exaggerate the real age. 

“Drink what you like, but know what you’re drinking” has become a Bombarda Rum Battle Cry.

Bombarda Rums are Pure & True - The Way Rums Should Be!   

Our premium rums are a testament to the way rum should be sold and enjoyed. Like in days past. We're on a journey, one city at a time to educate spirit enthusiast's who love rum and to enjoy rum the way it should be!  There is a new captan in town, and he's on the prowl for those souls wanting a great rum:  Captain James declares:  " Rum: lets enjoy it the way it used to be!  Hail to the truth - no added ingredients or extra sugars and I'm removing all the processes that strip the rum of it's true flavor.   We're going to only run true rums.

The Manifest

Wanted : Souls in Search of Liquid Pure Gold

Whether Your a Rum Lover or Not - Our Manifest is Worthy of your attention!

Many spirit consumers love dark & silver or white rums, but the added sugars & artificial ingredients keep some buyers away from the category.  Well, thats changing, as the craft spirit market expands, consumers want quality spirits for the right price and want the real deal.  One of the fastest growing rum brands in North America, Bombarda Rum is changing the way we enjoy rums and redefining a market for quality premium rums. 

                     The Solution & Our Badge of Honor

                               Bombarda delivers ONLY True & Pure Rum!

Now how do we accomplish this ?  Let us show you how and define the process:

First, let's search for pure quality aged rums and blend them to perfection. Bombarda Rum does not add extra sugars, caramels, or artificial colorings to any of our dark rum blends.  Second, lets display true age statements, so rum buyers know exactly what they are buying.  And, Finally, let's not cold filter the rums, which removes some of the purity of the natural rums created by the barrel aging process. 

Bombarda Rum carefully selects premium medium & full body dark rums from only the finest distilleries throughout the Caribbean & Latin America.  Once they are sourced, our master blenders in Amsterdam works meticulously with our dedicated crew to create Bombarda's Lost Barrel Blends. Each, with a proprietary combination of origins, age and expression.  

For the best in flavor, Bombarda only uses tropically aged pure rums that have matured in bourbon, sherry, whiskey & armagnac casks. Bombarda combines these rums in a way that is unique and flavorful. We don't use the controversial solera system, which is used by many brands n the market.

Many rum lovers may not understand the difference between the solera system of blending and real true blended rums, so let the truth be known!  

We are going to explain the term Solera and open up the history books. 

And, even as important as the blending method is the use of cold filtration during the bottle filling process. Bombarda's blenders and crew avoid cold filtering the rums.  Real blenders know this method strips out the flavor of the rums.   Consumers want rums in their natural state ! It's Bombarda's Badge of Honor! 

Rum Buyers Should Demand True age statements !

Let the truth be known ! Bombarda always displays the younger of the age of the blend on each of our labels and throughout our marketing.  Now let's review the solera system and why its NOT the best method of creating rums.  

What exactly is the solera system of blending vs. a true static blend ?, and how does the solera system effect age accuracy and flavor. 

Exactly what does the solera system of rum blending mean? And what of their age claims? To wit: the average rum buyer does not understand the difference between the leading $100 rum brand aged a minimum of 21 years, and a $40 brand stating - terms like Solera 23. From looking at the labels, the difference is clearly not obvious.  Countries like the U.S., now have strict requirements covering label age claims, enforcement is spotty and loopholes are rife.

The term “solera” originates from the region of Andalusia, Spain, known as the Sherry Triangle. Here, fortified wine goes through choreographed iterations of casking, blending and re-casking as a matter of traditional sherry production. 

A simplified model of solera aging is this: Picture five casks, each completely filled with wine and stacked vertically. To bottle a small portion, you’d extract (hypothetically) one-quarter of the wine from the bottom cask, before refilling that cask with the same amount of wine from the cask immediately above. This refilling process repeats all the way to the topmost cask, which is refilled with new, un aged wine.

Do this enough, and you’ll create a system where the topmost cask holds the youngest wine, while the bottommost barrel holds the oldest. The bottom cask is known as the solera, meaning “soil,” as it rests closest to the ground. All of the casks above it are known as criaderas (“cradles”). By convention, the set of all barrels (all of the criaderas and the solera casks) is known as a solera system.

Solera wine aging has two important differences compared to static aging. What you extract from the solera is remarkably consistent each time, and any differences in the character of the wine or individual casks average out over the system. As such, assigning an age to solera-aged sherry is tricky. At best, the sherry maker can calculate both an average and minimum age at extraction. However, these are estimates, and producers rarely make age claims, except for vintage production.

When it comes to solera aging of rums, nearly all producers are found in former Spanish colonies, such as Guatemala, Venezuela and Colombia—hence the influence of Spanish aging techniques. However, enthusiasts are challenging whether these rums are truly solera-aged and, more importantly, whether their implied age statements are accurate. 

Despite being tethered to a time-honored tradition in Spain, historically, solera aging was not a rum thing, So if rum producers who use the word “solera” on their labels and in their branding and aren’t adhering to the traditional solera method, how exactly are they aging and blending?

The solera method ignores the subtleties & character of individual barrels. Bombarda’s blending method chooses to celebrate each barrel’s individual character when crafting our final dark rum blends. Picking casks with specific flavors, finishes, origins & ages to create the perfect final blend, with each bottle delivering a consistent percentage of the blend’s unique rums. This is a long tradition in spirits-making, but it’s the exact opposite of true solera aging.

Another point of contention is age statements—or more accurately, what could be construed as an age statement. Both the validity of the solera term and implied age statements are the most common targets of criticism. Posts about solera-aged rums are filled with comments like, Aged for 15 solera years. Is that like dog years where 1=7 ?; Even the word “solera” is a lie.

Foursquare Rum Distillery’s Richard Seale, a vocal critic of solera aging, minces no words: “The law requires that an age statement name the youngest rum in the bottle. Any age claim beyond that is illegal,” he says. “Putting an isolated number on the label, which is then universally mistaken for a legitimate age claim, is a despicable, deceptive practice and should be condemned." While the average spirit buyer may not know or care about different aging techniques, the semantics matter to those working to elevate rum’s reputation and bring greater transparency to the category.  

There is a reason that “drink what you like, but know what you’re drinking” has become a Bombarda Rum Battle Cry. 

Why the cold filtering process kills the real flavor of a spirit, in this case, rum

It's simple,  Bombarda is against chill filtration, which yields a more expressive, flavorful rum.   Our focus is on qualities contributed typically by the casks. Not using chill filtration helps play up those qualities.  Master blenders know that texture matters more than you think.  Captain James' states: "It’s just as important as the flavor. It’s about the whole experience—the texture, the body, the finish".  All of our rum blends are meticulously designed to give the consumer and rum enthusiasts the essence of tasting our rum straight from the barrel. Rum lovers prefer it. 

"Like many other industries, people are looking for authenticity, be it farm-to-table dining or organic and biodynamic wines,” says, Captain James. “It’s clear that people are most interested in the provenance and terroir of a product “People want things in their natural state."

It's the essence of the Bombarda Rum story. "We are rooted in an older process, the way rum should be. ” says Captain James. “From a marketing perspective, it’s something new and different, it differentiates us on the shelf and creates intrigue."

It's Bombarda Rums Badge of Honor.

A Father & Son Bond that Led to What is Now Bombarda. The Story of A Revolutionary Spirit In The Making.

The true genesis of Bombarda manifested from a strong father & son bond inspired by a trip to the Dry Tortugas. Sharing rums with my dad for over 40 years fueled the drive and passion to create a rum brand that was bold and true and in a kick ass bottle that could truly embraces the history and adventure of rum!

Let me Share The Real Story of Bombarda Rum by Captain James

Growing up in South Florida was a memorable time of fun and adventure. My weekends were spent enjoying the beaches and reefs. Whether it be spending time surfing, diving or boating. i was out there enjoying the big blue!  Little did I know that those celebrated days of my youth would be the beginning of what manifested into a personal global wanderlust. It was and still is a burning passion to explore!

My father, George, or as we would all come to later call him by his nickname “ Papa George”, one of 9 children, was born in the Spring of 1919 and from a small town in Rhode Island.  A dedicated navy man and later a postman.

He was well mannered and kind to all those that he came in contact with and he inspired me to work hard, be honest with yourself and others, and enjoy every day as if it was your first & your last. He would often share his stories about the war and his friends! Notably, how they kept the faith and stayed alive during battle. Over the years, we enjoyed our time together always over a great bottle of rum. 

Sadly, my dad, “Papa George” passed away in April 2020 at over 101 years old and was surrounded by his family.  He left us graciously and never gave up that smile.  It was at that moment that got me thinking of what could I do to truly honor my dad for all that he loved and our time together over the years.  It was those last days in a veterans nursing home in Pembroke Pines, FL that I decided to do something that would embrace our story. I wanted to create a rum brand that would symbolize the many stories and times shared by my dad and I and for all the father's and sons alike to one day share in the same sprit. 

Like many sons in the past, I wanted to celebrate a man's life as a father, a grandfather, a husband, and a brother, and to embrace all that he has taught me about life, success & even failure. I wanted to honor his old navy days with his friends and somehow take this cause and create a rum brand that would be dedicated to honor, truth and a victory for life. For me, and most important, it's just my story of a father and son enjoying time slipping & sipping away.

I thought to myself, Im going to create a rum brand like no other and the rum better be damn good and I need a kick ass bottle ! Every time i would travel to surf, dive or explore, i would always grab a few bottles of rum to bring home for that special time that my dad and I shared just conversing about life and current times. Then it came to me, while traveling to the Dry Tortugas a few months back.  

Seeing that island and those black bold cannons on deck. Thats it!, a cannon bottle! I decided to go again to the Dry Tortugas and take in the island and to make this place part of the brand story. It was a place my dad and i never had a chance to visit together, but always wanted to.  

Bombarda & Its Arsenal of Rums

Take a Shot ! its Victory in a Glass

Born from the decks of glory and with an unruly spirit, Bombarda Rum pays tribute to the commanders, privateers, and buccaneers who blazed a path to victory at sea. In search of the finest liquid gold treasure, our crew has scoured the West Indies settling only for the most infamous rums. Invading ports & raiding distilleries, our Captain & his crew demands only the finest rums to be surrendered.  

Its befitting origins are Trinidad, Dominican Republic, Guyana, Jamaica, Barbados & Panama! After the heat of the battle, Bombarda's hand-selected rums are then inconspicuously hoisted deep from the cellars and further tropically aged in select white oak casks under the Caribbean sun. After the distillery raids, Captain James & the crew sets their course for the Netherlands, where in a discreet & inconspicuous location , that the master blender patiently crafts Bombarda's infamous Lost Barrel Blends. 

View Our Arsenal of Exquisite Rum Blends in Bombarda's Product Video

        
Captain James has declared that only the finest liquid gold be poured & served,          or there will be devil to pay! each of our products are named from cannon types over the ages. Our limited edition releases pay homage to select galleons and victorious naval battles or conquests over the ages.  

Our Midnight Black - Lost Barrel Falconet - Edition pays homage to a few naval battles that took place at night during the age of sail across the 1700's. 

In both a classic and midnight black edition, our award winning Lost Barrel Falconet Blend is an 8 - 15 Year dark rum blend of 4 Ports of Origin: Trinidad | Dominican Republic | Guyana | Panama.  Sweet & Stealthly, Falconet is a mighty blend best served neat resting on the rocks or in an Old Fashioned. She is our most feared and popular blend. 

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BTI Beverage Testing Institute Results - Platinum Winner - 92 Points - Gold

Our Award Winning Lost Barrel Culverin Blend - is a 5 - 8 Year dark rum blend of 3 ports of origin  -  Barbados | Dominican Republic | Panama. This beast named coulverine or grass snake in french, sneaks up with a quick burst of flavor.  Culverin is tropically aged exquisitely in bourbon & white oak casks delivering a flavorful & cunning blow. 

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Beverage Testing Institute Tasting results - 86 Points - Silver

Our Newest addition to the deck is the Drake Lost Barrel Blend - Drake is a 3 - 5 year dark rum blend of 5 ports of origin - Barbados | Jamaica | Dominican Republic | Guatemala | Venezuela.  Drake is tropically aged in bourbon & white oak casks delivering an intense breath of sweetness from the finest Caribbean and Latin distilleries. She is bold, relentless and fiery with flavor.

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Our Flagship - Ship of the Line - Limited Edition - Formidable - is an 18 Year Barbados dark rum tropically matured in ex bourbon casks.  Formidable 18 delivers a flavorful blow and pays homage to Admiral Rodney's infamous " breaking of the line" battle strategy in April 1782. This innovative strategy against the french assured Admiral Rodney a quick victory ! We say: Victori Spolia! 

Beverage Testing Institute - Tasting Results - 93 points GOLD

Premium Rum Leads the Way for Growth in the Rum Category! 

Let's Keep the Added Sugars, Caramels and Other Additives Out of the rum!

Let's see how we compare on the sugar chart with our competitors and why rum lovers & other spirit enthusiasts are coming aboard to enjoy Bombarda Rum. Added sugars in rums actually deter some drinkers from enjoying the spirit. This is where Bombarda has earned their keep ! 

Competing rum brands include: Plantation Rum, Bacardi Reserva, Papa Pilar, Diplomatico, Zacapa, and Bumbu. 

Customer Acquisition Plan

On Premise -  Restaurant & Bar owners and Off Premise (retail mom & pop & regional chain liquor stores) and lastly, via online e-commerce & home delivery.  Our e-commerce platform provides quick overnight product delivery to all states in the continental USA.  

Over 320 Location and booming! Since brand launch in May 2021, Bombarda Rum has secured over 320 account placements nationwide and recently a regional retail chain in Alberta Canada, our first international placement. Menu placements and recipe concept use are a key to our success for our On - Premise accounts.  Follow through and our crew assisting the team of salespeople at Breakthru Beverage Distribution is also a critical part of our rapid growth. 

KEY WEST ! RAID: Conch Republic Seafood in Key West, one of KeyWest's largest restaurant placed our brand front and center on the menu. As a featured cocktail, The Bombarda Mojito is being served a record pace - going through ten cases in less than two weeks! WOW!  Captain James and the sales crew are looking for other On Premise accounts to take over!  See our many locations here all achieved in less than one year! Over 319 locations ! 

Our e-commerce site operated by Shopify features our award winning rums, and also our cool Bombarda Battle Ready Merch - handmade gift items such as our replica bottle - iron cannon key chains, hand crafted wooden garrison carriages and our admiral wood gift boxes.  View Gift Items

Bombarda offers direct shipping to buyer in all US states via Cask & Barrel and soon delivery to 7 EU countries & Canada. You can order Bombarda Rums at Shop Bombarda Rum and have your bottle shipped directly to your home.

We always support our On Premise accounts with local events and bar takeovers. Its a great way to have new consumers try our product and promote the brand!

The Rollout of the Brand Started with a Bang !

Day one, Bombarda Became a National Brand ! 

We are excited to say that Bombarda Rum’s Falconet Midnight Edition & Culverin Lost Barrel blends are available at 168 Total Wine stores throughout the U.S.  - in 28 States. Total Wine wanted us as an exclusive spirit direct partner in all states excluding Florida. In Florida we can sell to both on and off premise accounts. This exclusivity contract in all states ends in April 2023, setting us up for a strategic expansion with other regional distributors after the contract with Total Wine expires. 

Total Wine’s first purchase was for an impressive 3,456 cases. An incredible feat only accomplished by three brands prior.  Most brands need to be seasoned for at least 3 years to accomplish this type of relationship. This has given Bombarda Rum a head start in the retail market and a cost effective way of launching the brand nationally. Bombarda’s field team is currently hard at work expanding Bombarda’s presence in second-tier and third-tier mom and pop liquor stores, targeted restaurants and bars throughout Florida. 

In the short time that Bombarda has been on the market--we’re happy to say that we are currently in over 270 liquor store and restaurant / bar establishments throughout Florida and the USA as well as in regional retail chain in Alberta, Canada.                        

Our Cannons are Locked & Loaded and ready to invade more of North America and Europe - We need investors to make this happen!  

First we invaded the USA, Then we raided Alberta, Canada. Now we have our sights on invading a few countries in EU, Including a great new partner in UK.

Our Use of the Proceeds will build our crew and give us the fire power we need to expand and get those cannons on shelves for all to enjoy! 

Use of Proceeds from We Funder.com

Bombarda Rum sources rums from the Caribbean, bottles & fills our blends in Amsterdam, Netherlands. We are based in Miami, Florida and operate a small office for sales and marketing. Strategically, this plan of attack provides lower overhead while we constantly seek for ways to expand sales and lower operating costs.  which continue to benefit our bottom line. 

Operating production in the Netherlands gives us access to the best blenders and filling houses operating in this space for over 250 years.  These experienced partners are opening the gates for a rapid Bombarda Europe expansion and distribution partners are now in place awaiting our first production run this summer 2022.

 Sales Growth Projections

Our chart features a blended amount for gross sales and and profits for our two main selling products - Culverin and Falconet Lost Barrel Blend. E commerce and our Limited edition sales are not included in these projections. Our recent addition of Drake Lost Barrel is selling in Canada and should be added to local distribution by 3Q 2022.

Sales of Bombarda Rum started May 2021 and began with our Total Wine National Rollout. Bombarda also started selling online delivering to all of the Continental US in May 2021.  Placements exceeded 2o0 locations from May 2021 - Dec 2021.  As of April 2022, Bombarda has added 117 more locations and a 13 store retail chain in Alberta, Canada. 130 locations in total as of 4./30/22 for a grand total of 330 locations. 

Our goal is to achieve 500 + location placements each year and based on our trajectory of growth, we believe we will achieve this goal in 2022.  Monthly orders from Breakthru Beverage, our Florida distributor continues to drive sales growth in Florida and commenced April 2022.  Breakthru has over 300 sales people across the state and the Bombarda team has embraced all of the regions with incentives and full support. 

Recently another rum brand exited their portfolio providing an opportune time to join the Breakthru family.  The sales team is very excited about Bombarda and is actively presenting the brand to all of the major rum buyers throughout the state of Florida.  

Controlled States and Bombarda Rum 

Bombarda has submitted our product to many of the controlled states and our application are pending. Each each state has a unique list of requirements ranging from in person presentations to waiting for an open window to apply for license.   Controlled states purchase the liquor from suppliers and distribute to retailers throughout the state. There are about 19 controlled states in USA.  We expect approval in PA and OH by 3Q 2022 and other states over the remaining course of 2022 and into 2023.. 

Growth Projection Notes

* Our profit margin increases: should buyer purchase goods - FOB in Rotterdam or Miami and buyers bear shipping expense.

* Total Wine picked up shipment in Rotterdam, Netherlands, saving us shipping expense, inbound logistics and receiving costs. MJ Liquors of Canada picked up goods in Miami FL, saving us shipping and logistics costs.

* Estimates includes a small % of e-commerce delivery sales as this segment of sales will increase once we expand our social media campaign across the nation.

* Our once a year - Limited Edition - ultra premium rum releases are produced at average cost of: $44.50 / $267 - case | Gross Profit $62.30 / case = $373.80 | 250 case average = $93,450 / year income |

* Our Flagship Limited Edition Formidable 18 - sold 46 cases - 2022 YTD and is served at over 30+ Florida locations + .

* Limited Edition rum sales via e - commerce delivers a higher profit margin of + 40-45%.

* Glass prices and dry good prices have increased 10+ %, Unexpected price announcements occur regularly. 

WHY RUM ? 

Mixability is one of rum’s many strong points. Rum is the most flexible and food friendly spirit. Top-shelf super-premium aged rums are driving category growth. Premiumization is driving growth & there is now an established trend of consumers who are trading up to aged rums. 

TRADING UP

Consumers are trading up to elevate their at-home cocktail experience and we’ve feel that people are trading up and trying new things, mostly as a treat to themselves. There is more time to spend exploring, and people are apt to learn about a brand, diving deep into the history and culture of a spirit

In 2021 -2022, The rum category in the U.S. continues to show signs of revitalization, with growth particularly in the premium category, despite the economic uncertainties brought about by the pandemic.

THE WHISKY CONNECTION

Many blenders, bartenders and producers alike, believe that barrel-aged dark rums should have crossover appeal for whiskey drinkers.  All of Bombarda Rum Blends are aged mostly in repurposed bourbon barrels to further cement that connection. Our expanded Limited Edition line will soon feature super premium rums aged in Armagnac and English Malt Whiskey barrels.

"Rum has complexity that could appeal to bourbon drinkers,” says Captain James,. To show off that complexity, Bombarda features an Old Fashioned on the cocktail section of the website, substituting our Falconet for whiskey, “which might catch a bourbon lover’s eye.”
Much of the interest in aged rums is fueled by non-rum drinkers beginning to explore quality rums. Drinkers of bourbon, for instance, are attracted by the vanilla and caramel notes of the sweeter rums. Certainly, it is no coincidence that Bombarda Rum is aged in bourbon barrels.

MIXOLOGY AT HOME - TREND SINCE COVID

Since Covid 19, most producers are encouraging at-home mixology and consumers are exploring more with their favorite spirit. For cocktails, aged dark rums can also be mixed as well as sipped. Another point, when many consumers think of rum, their minds automatically go to white rum, namely beach cocktails like a Piña Colada. But the the spirit of rum is far more diverse than that!  Bombarda's rapid growth clearly demonstrates consumers are gravitating towards the dark, premium rum category.

Bombarda’s Premium & Ultra Premium Rums are meant to be either mixed into classic cocktails or simply served on the rocks. This versatility and ease-of-use make the rum a great option for enjoying at home, where most consumers did their drinking over the past year. Bombarda’s Falconet Lost Barrel blend, BTI's platinum award winning daiquiri of the year,  is one of those products that’s able to cross over and create a great cocktail or be poured over a block of ice. Beverage Testing Institute BTI - Link

OFF PREMISE BOOST

At Jensen’s Liquors in Miami, 2020 rum sales were up 22% over 2019, but the category’s percentage of overall revenue at the six-store chain declined. “In 2019, rum was 14% of our total revenue, but it made up 12% in 2020,” says Kevin Cruz, general counsel for the store and a licensed beverage alcohol attorney. He attributes this change to an increase in the chain’s sales across the board and a trend toward super-premium rums. I’m noticing that a lot of high-end craft rum is starting to make its way to consumers,” Cruz says. “Whereas usually it was the flavored $20-$30 rums, now it’s the $50-$60 bottles.

.   The Premium Rum Market Beckons - We need Cannons!

* IWSR estimates that global volumes of premium and higher priced rums increased by 35% during the 2015-2020 period, and are forecasted to increase by 38% in the 2020-2025 period.

Rum Market Growth and Forecast (2022 - 2027): The Global Rum Market size was worth USD 15 billion in 2021, and it is determined to reach a valuation of USD 21.5 billion by 2027 at a CAGR Compound Annual Growth Rate of 5.5% during the outlook period. The world rum market is thriving and is receiving a lot of attention with premiumization leading the way.

Captains Research - Fired Up for Market Growth

In the U.S., premium and higher priced rums increased by 28%+ from 2015-2020 and are forecast to increase by 27%+ between 2020 and 2025.

Market Overview: Rum is the second preferred beverage of all spirits, consumers are increasingly interested in new flavor profiles in addition to those offered by dark rum and golden rum, and flavored rums are widely used in the production of cocktails, shakers and drink mixes. The medicinal properties of rum saved the lives of troops and soldiers in war, not until decades ago. During World War I, 'Totorum' was used to keep soldiers healthy. Rum can increase bone density. In that sense, eating in moderation can help prevent osteoporosis and relieve arthritis symptoms. 

Rum can help prevent heart attacks and heart disease by increasing good cholesterol, also known as HDL cholesterol, and preventing clogging of the arteries. Rum is one of the oldest alcoholic beverages that exist. Traditional rum consumers are looking for premium rum products with a unique flavor profile.

According to the United Nations, the number of middle class consumers has increased in recent years. Consumers in this category have a greater propensity for a better lifestyle, as disposable income for food and beverages increases. This factor is expected to drive growth in the global rum market during the outlook period. The increasing demand for premium varieties of rum will be an important factor in driving the growth of the global rum market. 

Demand for premium rum is increasing among consumers as per capita income increases. Premium varieties of rum are known for their authenticity, flavor and brand. Consumers' willingness to spend more on premium quality rum will facilitate the growth of the rum market during the forecast period. 

Premium rum varieties are gaining popularity due to their authenticity, flavor and brand. In addition, consumer preferences for premium rums worldwide have increased significantly due to increase per capita income for consumers in developed and developing countries. Smaller firms like Bombarda Rum that feature both innovation and authenticity will grow as a result of the market factors and current trend.

Entering the Spirits Business Takes Cannon Balls ! Lets discuss the Barriers to Entry

To create a spirit brand takes lots of patience, time and money.  In this fierce competitive market, maybe some luck too, but most of all, hard work, innovation and a quality product that speaks value and authenticity. Bombarda's innovation and authenticity as well as the story of the brand fits the mold for what is on its way to become a major brand.  

Our signature cannon bottle also gives way to many types of stories that can be used to attract a unique set of spirit buyers. Limited editions, and co branded SKU's could be designed and offered in different markets. What's your favorite Galleon, Pirate or Commander. If you have one,  designing a bottle with a story of victory can be produced. 

We buy in the Netherlands - premium niche / mass market / craft 

New brands in the market are typically launched from one of the leading global spirit houses or a small craft spirit distillery. The large companies have global distribution, large marketing budgets and often release short term, trend-oriented products or focus on their legacy brands. Craft distilleries who have small production capabilities to emphasize quality product and story often lack significant distribution and marketing resources beyond their local market.

Bombarda Rum is unique in that it is a craft brand using an old process of blending rums from only the finest distilleries to create an exotic & unique flavor that keep our buyers and even the most sophisticated rum lover coming back for more!  Bombarda Rum has secured significant distribution in a short period of time, is actively converting consumers to the product, and is regularly growing its retail base through effective team marketing & placement. 

Bombarda Rum Operates within a 3-tier system

(1)The rums are sourced from distilleries in the West Indies & Latin America and is distilled & tropically matured at point of origin and delivered to our blenders in Amsterdam. 

(2) Bombarda exports the finished rums from the Netherlands to warehouses in South Florida, with inventory always on hand located in warehouses in Rotterdam, Netherlands where it is then sold directly to distributors and wholesalers who operate in their respective markets.

(3) Our distributors offer logistics, warehousing, a sales team, and product delivery. Distributors sell directly to liquor stores/retailers (off-premise), as well as to restaurants, hotels, bars, country clubs (on-premise) etc.

Consumers are exposed to the brand in various ways upon entering the above locations. Bombarda Rum works to market the product successfully in partnership with the distributors to retail/restaurant locations.

Bombarda Rum deploys marketing resources to end consumers to create pull through in the market. This is done through direct marketing, social media, earned press media, digital advertising, events and through in-store/ in-restaurant roll- out initiatives & sales team incentives. The company has and is increasing strategic relationships with global chains, strategic partners, leading influencers and media partners in key targeted markets.

Let's Embrace the Rum Enthusiast & Attract Buyers away from other spirits. Rum is               Fun & Rum embodies the spirit of escapism like no other spirit. 

The Bombarda crew is constantly on the hunt to share the liquid gold with only those establishments worthy of our treasure. In our first month of Florida distribution with Breakthru Beverage, we had over 100 placements from Tampa to Key West. You can say that our crew mates from Breakthru Beverage have joined the ranks and are earning their keep. 

Our marketing and social media plan is now underway and targeting key markets to ramp up sales and drive local traffic to purchase Bombarda. E Commerce discounts during special holiday events and selling cool merch from our supply line has been fierce. Over 100+ gift items sold over the 2021 Holiday Season.  

                  Bombarda's Rolling Thunder Happy Hour & Port Invasion Tour

What started in Key West as a cool sunset cruse is now evolving into a co marketing venture with the owners and crew of the Jolly Rover Schooner in Key West FL. We are gearing up for a Florida invasion aboard the Jolly Rover Schooner and plan to roll out our Rolling Thunder Happy Hour and Port Invasion of several Florida bars serving Bombarda. It's a bar takeover blast featuring our fine concoctions and battle ready signature cocktails. 

With names like Bomba Libre, Culverin Killer, Rolling Thunder Punch & Chase Gun Colada, its a takeover that bars & their customers will enjoy. Local posters wanting crew to join the Bombarda Rum Raid will promote discounted buy one, get one free cocktails and complimentary sunset cruises aboard Bombarda's Jolly II Rover Schooner. The Bombarda invasion tour awaits only those souls wanting to take their best shot.

Captain James & The Bombarda Rum Crew is : Battle Ready & Poised to Invade Select Ports Nationwide and soon Europe - Demand is booming for Bombarda's liquid gold. M & A is the trend for spirit companies that offer innovation, solid growth trajectory, and authenticity.                                      

Millennium Generation and Gen X Group 

Even Millennium's and Gen X groups are increasingly interested in the authenticity of alcoholic beverages, including rum. Interest is fueled primarily by social media, word of mouth, and a growing group of multicultural consumers. These groups prefer artisanal products and require more than just taste and ease of purchase.

Captain James Declares: " The main factor influencing the global growth of the rum market is the launch of new products. "  Rise in product development and delivery expansion are increasing the demand for alcoholic drinks like rum

                      
                                 “M&A is the Trend”

Larger Global Spirit brands acquire new brands instead of innovating them. Accelerators owned by large players fund early brand development and the spirit market wants innovation and quality. Consumers are willing to pay more and enjoy a premium crafted spirit.

           The Big Gun firms are acquiring premium spirits at high multiples of: (10–20x)

What Others are Saying:

Posted 7 months ago by RobertsRum 🇺🇸 | 4 ratings

This rum is great! A true bourbon oak wood flavor that goes down so smooth! Need to pair with a fine cigar or steak dinner... will be buying lots more!!!

Nice Character!

Posted 4 months ago by Midgarn 🇺🇸 | 23 ratings. 

Both in the bottle and the spirit. Strong aromatics; but very smooth.

★★★★★ 5 out of 5 stars.· a month ago

Rumtastic!

I bought this rum on whim, hoping thus was going to be your average 5 year rum. It was more that I expected especially at the price point. It is truly a blend of great representatives of Caribbean rums. The spices are balanced with none of the extra sweetness, which makes it a perfect rum to drink neat. Bombarda hit it out the park!

★★★★★ 5 out of 5 stars.· 2 months ago

Excellent New Rum!

I am a rum expert, and this one is a tremendous rum, especially for the price. It has a very smooth introduction and only gets better on ice.

Dark Victory!

★★★★ 4 out of 5 stars. 7 months ago

7 months ago - Dark Victory ! An assemblage of 8-15 year old aged rum from Latin America and the Caribbean; the combination of regions and styles unveils a complex dram. Flavors of dark molasses, allspice, roasted and dried fruits are the centerpiece in ex-Bourbon barrel aged rum. A great addition to classic rum cocktails, but it will also wow served neat.

The Bombarda Rum Crew

James Papagno - Founder & Admiral of the Fleet

25+ years experience in a variety of financial and management sales positions. James' strong background combined with his entrepreneurial spirit has allowed Bombarda to grow effectively in a short period of time. Committed to Excellence.  

A short story video about the founder and the Bombarda Rum vision.                      

How a long time father & son bond and a trip to the Dry Tortugas off the coast of fKey West became what is now Bombarda Rum. An inspired modern day story for rum enthusiasts and sprit innovators alike.  Take a Journey into Creating a brand that truly s Inspiring !  

Eddie Parades - Director

28 years’ successful sales experience working for such companies as Santo Tequila, Sammy Beach Bar Rum ,Anchor Distilling, Bacardi, Sam Adams, & Constellation Brands. Exceeded goals, managed & built successful sales teams at each company.

Juan Estefan - Sales Team Lead - South Florida

As Sales Team Leader / Florida & advisor - Juan's experience in the rum field sets him apart from the competition. Experience Includes: 12 years Bacardi Imports & 7 years at Dana imports as the Regional Director and State Manager for Zafra Rum and Botran Rum for 5 years.

Greg Goldhaber - Advisor

As Marketing director for Bacardi Brands, Greg’s brand marketing experience comes with a commercial mindset. Dynamic leader, motivator and problem solver. Innovative thinker with corporate and agency experience across a diverse set of industries and globally renowned spirits brands such as Misunderstood Whiskey, Nemiroff Vodka, Hiatus Tequila & Brooklyn Gin.

WK - Domico - Advisor

WK’s extensive premium spirits product knowledge coupled with creative ideas for product applications has helped Bombarda have early success across the US. WK has a solid history of sales success in multiple markets WK excels in developing new clients such as regional chains in new market areas.

Pablo Rovalo - Production Manager - Europe

Pablo is experienced in managing brand growth, production planning & process management. Previously with Bacardi Brands, Mexico, Pablo is also experienced in design, one of the most crowded and contested categories, while performing a balancing act of product development, strategic thinking and production assistance.

We welcome you to step aboard and join Bombarda Rum and the crew.  Help us enjoy pure liquid gold and lets celebrate Victori Spolia ! It's Victory in a Glass!