# Bold Move Beverages

Pioneered Cold Brooze — a trademarked boozy coffee that is disrupting brunchtime drinking

## Elevator pitch
Our mission is to Energize & Socialize get togethers by creating never before seen products with easily recognizable ingredients. Our flagship Cold Brooze cocktails are formulated by marrying two of the world’s most beloved beverages: coffee, and whiskey.

- Canonical URL: https://wefunder.com/boldmovebeverages
- Entity ID: wefunder:company:118173
- Last updated: 2026-06-22T05:03:35Z
- Generated at: 2026-06-22T20:05:33Z

## Quick facts
- Now sold in Kentucky, Texas, California, and Massachusetts!
- Developed proprietary formulas for low-ABV, fresh tasting, coffee-based cocktails
- Launched second flavor, Vanilla Oat Cold Brooze, a creamy and sweet complement to flagship Original
- Achieved $30K in Q3 2024 revenue and aim to 20X revenue in 2025 (not guaranteed)
- Expanding retail presence with national partners, now in 20+ Total Wine & BevMo/GoPuff locations

## Active fundraises
- wefunder:fundraise:126717: 4(a)(6) successful (USD)
- wefunder:fundraise:126716: 4(a)(6) successful (USD)
- wefunder:fundraise:65609: 4(a)(6) successful (USD)
- wefunder:fundraise:65643: 4(a)(6) successful (USD)

## Story
Bold Move Beverages was born from Jacob's love of coffee and his desire to feel more energized during social gatherings. After years of compromising with subpar options at brunches, golf outings, morning tailgates, and other drinking occasions, Jacob decided to bet on himself, leaving his 9-to-5 to bring his bold vision to life. MissionOur brand mission is to use the social power of coffee and whiskey to inspire bold moves and foster genuine connections. Our unique Cold Brooze® is crafted to elevate gatherings, energizing drinkers while celebrating life’s bold moments.ValuesWe believe in joy, community, and the courage to take bold leaps. We’re here to create products that spark fun, celebrate togetherness, and empower people to embrace life’s adventures.The Bold OpportunityFuture projections are not guaranteed.Reaction #1Reaction #2Reaction #3Future projections are not guaranteed.Future projections are not guaranteed.Future projections are not guaranteed.Company LinksPitch DeckFeatured on ‘re:COGs’ podcast, hosted by ManufacturedOur Website

## FAQ
1. **Hi Team - The pitch deck says 09-22 is GTM - is that still on track? Can you provide more details on how the GTM strategy will ramp sales over the next 12 months?**
   - Hi Lauren. Great question! We have received federal TTB approval but our state TABC approvals have been moving slower than anticipated. Therefore, we now aim to do our first production run in October and launch in November, just in time for the holidays. In regards to our ramp up strategy, we'll be employing a multifaceted marketing approach to spur sales both on-premise, at bars, restaurants, golf courses, and hotels and off-premise at liquor stores. We will initially focus on Austin, hone o...
2. **Do you have updated financial statements?**
   - Hi Erica. Thank you for the question. We have our FY21 financials available here for review at the attached link: https://docsend.com/view/48qisy26eji7qqxi. We have been keeping an accurate accounting of expenses through QuickBooks for 2022 but have not yet fully reviewed and produced backwards looking financial statements at this time. If you would like to learn anything specific, feel free to reach out directly to me at my email address: jacob@boldmovebeverages.com.
3. **Hi Team. Even though I would like to invest but with an expense of 10k a month and 13k cash on hand. It is too risky. It is like getting bankrupt in the next few months.**
   - Hi Minh. Thank you for reaching out and expressing interest! Those numbers are no longer accurate as we have since accepted investment outside the WeFunder platform with funding through at least the end of 2022. With that said, we will begin generating revenue in November and will continue fundraising efforts until we reach out $500K goal.
4. **What is target revenue and valuation? Seems like a cold whiskey coffee is too much of niche, don't you think? Do you have other product in mind? Any plan of ramping up to let's say hundred of million of revenue or even billion of revenues? About the perks, don't you think inst...**
   - Hi Minh. Thank you for your questions. I will do my best to answer each of them below. Coffee & whiskey are two of the world's most universally beloved drinks so I would push back on the notion that this is a completely niche market. Boozy coffees like espresso martinis, Irish coffees, and carajillos are some of the most popular cocktails in North America, but little innovation to date has come to create a conveniently canned option for consumers. This is where Cold Brooze comes in. In re...
5. **Looks like the first production of them is about done & ready to ship, is that correct? Will you offer them on your website soon?**
   - Hi Kyle. The first production run is complete and ready to be shipped. We will have some e-commerce setup upon launch in Texas but will not be able to sell in other states right away. Please reach out to be directly at jacob@boldmovebeverages.com if you're interested in investing and would like to try the product. Thanks!

## Team
- Jacob Guss (Founder, CEO)
- Lewis Milligan (Co-Founder, CCO)
- Justin Fenchel (Advisor/Mentor)
- Caroline Fabacher (Advisor)
- Chris Sundberg (Advisor/Investor)
- Judson Kauffman (Advisor)

## Recent posts
- Featured on BevNet! (2022-12-20T18:51:43Z)
- Launch Party (2022-12-19T19:11:59Z)
- Ready for Launch! (2022-12-14T17:13:02Z)

## Q&A
- Q: What is target revenue and valuation? Seems like a cold whiskey coffee is too much of niche, don't you think? Do you have other product in mind? Any plan of ramping up to let's say hundred of million of revenue or even billion of revenues? About the perks, don't you think instead of giving people credits (airfare) which is unrelated to the business, that 5k can be used for the company? (maybe I am a bit paranoid here but the company is so short in capital, maybe gave people your products like a year or something but since you mare making the product it doesn't cost you 5k to give to people).
  - A: Hi Minh. Thank you for your questions. I will do my best to answer each of them below. Coffee & whiskey are two of the world's most universally beloved drinks so I would push back on the notion that this is a completely niche market. Boozy coffees like espresso martinis, Irish coffees, and carajillos are some of the most popular cocktails in North America, but little innovation to date has come to create a conveniently canned option for consumers. This is where Cold Brooze comes in. In regards to the question regarding product line expansion and extension, that is also on our roadmap. We have already formulated other Cold Brooze concepts (ie. Decaf) and have trademarked a concept for another caffeinated cocktail with chai & rum called Mai Chai. Also, we plan to explore co-branding in the future which will allow us to partner with other alcohol brands and generate additional revenue streams. In terms of the market size, the ready-to-drink ("RTD") markets for coffee and alcohol are both incredibly large and growing rapidly (currently $3B & $10B respectively). In regards to our bold $5K perk, we realistically expect most crowdfund investments to come in below the >$100,000 mark. However, we want to incentivize larger investments and would view that as money well spent since we are positioned as a bold beverage for bold people who want to experience all that life has to offer.
- Q: How would I withdraw my investment?
- Q: You said some 7-11 stores. What distributor(s) do you use? Also, where can I get your most current numbers? I haven't left you yet...
- Q: Hi Jacob, I just sent you an email and wanted to ping you here to see what you will be reading first. The email will be coming from Catalina@catanpisco.com. Thank you! ~Catalina, The Pisco Girl
- Q: Looks like the first production of them is about done & ready to ship, is that correct? Will you offer them on your website soon?
  - A: Hi Kyle. The first production run is complete and ready to be shipped. We will have some e-commerce setup upon launch in Texas but will not be able to sell in other states right away. Please reach out to be directly at jacob@boldmovebeverages.com if you're interested in investing and would like to try the product. Thanks!
- Q: Hi Team. Even though I would like to invest but with an expense of 10k a month and 13k cash on hand. It is too risky. It is like getting bankrupt in the next few months.
  - A: Hi Minh. Thank you for reaching out and expressing interest! Those numbers are no longer accurate as we have since accepted investment outside the WeFunder platform with funding through at least the end of 2022. With that said, we will begin generating revenue in November and will continue fundraising efforts until we reach out $500K goal.
- Q: Do you have updated financial statements?
  - A: Hi Erica. Thank you for the question. We have our FY21 financials available here for review at the attached link: https://docsend.com/view/48qisy26eji7qqxi. We have been keeping an accurate accounting of expenses through QuickBooks for 2022 but have not yet fully reviewed and produced backwards looking financial statements at this time. If you would like to learn anything specific, feel free to reach out directly to me at my email address: jacob@boldmovebeverages.com.
- Q: Hi Team - The pitch deck says 09-22 is GTM - is that still on track? Can you provide more details on how the GTM strategy will ramp sales over the next 12 months?
  - A: Hi Lauren. Great question! We have received federal TTB approval but our state TABC approvals have been moving slower than anticipated. Therefore, we now aim to do our first production run in October and launch in November, just in time for the holidays. In regards to our ramp up strategy, we'll be employing a multifaceted marketing approach to spur sales both on-premise, at bars, restaurants, golf courses, and hotels and off-premise at liquor stores. We will initially focus on Austin, hone our marketing/sales efforts, and scale from there.