{"data":{"type":"company_profile","id":9800,"entity_id":"wefunder:company:9800","attributes":{"canonical_url":"https://wefunder.com/bogobrush","generated_at":"2026-06-13T05:44:17Z","updated_at":"2026-06-13T05:00:05Z","entity_ids":{"company":"wefunder:company:9800","slug":"wefunder:company_slug:bogobrush"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-13T05:44:17Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T05:00:05Z","as_of":"2026-06-13T05:44:17Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T05:00:05Z","as_of":"2026-06-13T05:44:17Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-13T05:44:17Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-13T05:44:17Z","confidence":"medium"}}},"company":{"id":9800,"entity_id":"wefunder:company:9800","slug":"bogobrush","name":"Bogobrush","tagline":"Subscription bio-degradable toothbrushes. Beautiful and Gives Back","elevator_pitch":"We're rethinking the toothbrush with buy one + give one, eco-designed toothbrushes made entirely in the USA. The plastics in almost all toothbrushes are non-recyclable, meaning over 450 million toothbrushes a year in the U.S. alone end up in landfills. Our products are either bio-degradable or made from nearly 100% recycled plastic. When you're done, throw them in your compost or recycle bin—and nature will do its thing.","location":"Detroit, MI","website":"https://www.bogobrush.com","total_amount_raised":57500,"total_investors":80,"is_funded":true,"is_active":true,"related_urls":["https://wefunder.com/bogobrush","https://www.bogobrush.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/9800/xxl_cropped_Screen_Shot_2018-07-12_at_12.13.02_PM.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/9800/large_cropped_bogobrushlogo.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/9800/standard_cropped_Screen_Shot_2018-07-12_at_12.13.02_PM.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/9800/standard_cropped_Screen_Shot_2018-07-12_at_12.13.02_PM.jpg"},"links":{"company_url":"https://www.bogobrush.com","facebook_url":"https://www.facebook.com/bogobrush/","instagram_url":"https://www.instagram.com/bogobrush/?hl="},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"First recyclable \u0026amp; bio-degradable toothbrushes on the market."},{"index":2,"claim_id":"claim-fact-2","value":"450 million toothbrushes a year get tossed in landfills from the U.S."},{"index":3,"claim_id":"claim-fact-3","value":"80 million Americans don't have access to proper dental care; we donate brushes to low-cost or free dental clinics with every purchase."},{"index":4,"claim_id":"claim-fact-4","value":"Currently in 25 boutiques around the country."},{"index":5,"claim_id":"claim-fact-5","value":"Plans for toothbrush subscription model."}],"team":[{"id":45118,"entity_id":"wefunder:company_role:45118","user_entity_id":"wefunder:user:55291","role":"founder","name":"Heather McDougall","title":"CEO","bio":"An honors law school grad, a yoga teacher, and a social entrepreneur. She’s worked on venture finance and non-profit lobbying, and loves singing, dancing, art, and the great outdoors.","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/55291/large_cropped_Bogobrush__Heather.jpg?1463385920","profile_url":"https://wefunder.com/heather.mcdougall","linkedin_url":"https://www.linkedin.com/in/heathermcdougall","related_urls":["https://wefunder.com/heather.mcdougall"]},{"id":45119,"entity_id":"wefunder:company_role:45119","user_entity_id":"wefunder:user:55598","role":"founder","name":"John McDougall","title":"Chief Creative Officer","bio":"An award-winning industrial designer with a passion for sustainability. He has done work for General Motors, Peugeot, Fisker Automotive, Dean Kamen, Coca-Cola, and others.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/45119/square_cropped_019__1_.jpg?1724167633","profile_url":"https://wefunder.com/john.mcdougall","linkedin_url":"https://www.linkedin.com/in/john-mcdougall-67077826","related_urls":["https://wefunder.com/john.mcdougall"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":1,"ask_questions":24,"featured_investors":0,"faq_entries":5},"active_fundraises":[{"id":5612,"entity_id":"wefunder:fundraise:5612","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2016-05-16T14:54:19Z","funding_closed_at":"2016-10-12T04:00:03Z","auto_close_at":"2016-10-12T03:59:59Z"}],"latest_fundraise":{"id":5612,"entity_id":"wefunder:fundraise:5612","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2016-05-16T14:54:19Z","funding_closed_at":"2016-10-12T04:00:03Z","terms":{"eb":null,"nb":"$4M","txt":"valuation cap"}},"recent_posts":[{"id":90719,"entity_id":"wefunder:feed_item:90719","type":"FeedItem::Update","visibility":"public","title":"Subscriptions, Donations, and the Environment: Bogobrush Aims Higher","preview":"Heather and John McDougall’s first small business experience came in a dentist’s office. The brother and sister played witness to the work habits of their parents, who ran the practice themselves. Their father was the dentist, their mother the manager, and the two saw medical entrepreneurship growing in front of their young eyes. \u0026nbsp;\u0026nbsp; The brother and sister got older and started their careers on different paths, Heather going to law school and John to design school. But after graduati...","published_at":"2017-08-17T16:39:25Z","author_name":"Everett Cook","url":"/feed/90719","canonical_url":"https://wefunder.com/feed/90719"}],"q_and_a":[{"id":5033,"entity_id":"wefunder:comment:5033","question":"This concept looks really good and I just wanted to congratulate you on getting your business this far. As a potential investor, I do have a few questions which I would like to pose to you: a) I like the concept of having a subscription based oral care item, but it looks like you have not launched this service due to lack of inventory. You say for every Bogobrush you sell, you give one away. Have you thought of suspending giving away free brushes until you have sufficient inventory to sustain a subscription based business? I think getting this to a subscription based business as quick as possible is imperative and will get you a large chunk of market share. b) Why did you decide on having two types of brushes, a recyclable one, and a compostable one? What are the advantages/disadvantages of both and why not just focus on only one type? c) Down the line, are you planning on expanding to selling toothpaste, mouth wash, tongue cleaners, floss, etc. with your subscription based business? d) How are you going to differentiate yourself from another competitor called Quip, when it comes to the subscription based business model? Thank you and looking forward to reading to your responses.","author_name":"Devang Devani","votes":1,"created_at":"2016-08-17T04:19:33Z","canonical_url":"https://wefunder.com/bogobrush#question-5033","answers":[{"id":5163,"entity_id":"wefunder:comment:5163","answer":"Hello Devang. I am sorry for not answering sooner. This one slipped by me somehow, but thankfully, Vijay Kowda's question popped up and pointed me to you. Thank you for asking questions. Here are my responses: a) We are very excited about launching the subscription program, too! However, our reasons for not having yet launched it have nothing to do with inventory. (I'm curious what led you to that thought - I don't want our profile to be misleading!) Our reasons for not launching the subscription are strategic and resource based. When we launched the website last fall, we needed to make choices about priorities. The subscription has always been our plan, and thanks to our Wefunder campaign, we'll now be able to bring it to life. b) We decided to have two types of materials mostly to provide options to our customers, but there is an added benefit in operations by diversifying our material sources. For our customers, we want to accommodate the different end-of-life disposal options people choose, or have available. Some people have easy access to compost - in their yards or through city programs. For others, recycling is a more accessible. From a design perspective, while both are beautiful and minimal, the materials have aesthetic differences that might matter to folks as well. c) As Bogobrush grows we will expand the product line and brand. We certainly have our eyes on other personal care products and accessories, but we also have ideas for other expansion lines. The future is exciting! d) Yes, we anticipate subscription businesses to be a norm not an exception, as time continues. We are excited to get in early on this trend, and without spilling the details before we launch them, here is what I can say. We will differentiate our subscription service through customer experience and dedication to our mission at each step of interaction. We will continue to innovate with well-designed products and accessories to change the way people interact with their toothbrush/personal care, we will inspire attention to environmental and social awareness, and we will honor each customer's relationship to Bogobrush and our shared mission for a better world. Please let us know if you have further questions. Thank you!","author_name":"Heather McDougall","votes":1,"created_at":"2016-08-23T11:23:44Z"},{"id":5162,"entity_id":"wefunder:comment:5162","answer":"Hello Devang. I am sorry for not answering sooner. This one slipped by me somehow, but thankfully, Vijay Kowda's question popped up and pointed me to you. Thank you for asking questions. Here are my responses: a) We are very excited about launching the subscription program, too! However, our reasons for not having yet launched it have nothing to do with inventory. I'm curious what led you to that thought - I don't want our profile to be misleading! Our reasons for not launching the subscription are strategic and resource based. When we launched the website last fall, we needed to make choices about priorities. The subscription has always been our plan, and thanks to our Wefunder campaign, we'll now be able to bring it to life. b) We decided to have two types of materials to accommodate the different end-of-life disposal options people choose, or have available. Some people have easy access to compost - in their yards or through city programs. For others, recycling is a much easier and accessible process. From a design perspective, while both are beautiful and minimal, the materials have aesthetic differences that might matter to folks. All around, we think it's better to provide options to our customers, plus it is better to be diverse from a supply chain perspective - less pressure for only one material source.","author_name":"Heather McDougall","votes":0,"created_at":"2016-08-23T10:59:55Z"}]},{"id":16462,"entity_id":"wefunder:comment:16462","question":"Hi Heather, great concept! and great presentation collateral. Before I invest I would like to have some information about past fund raises (how many rounds if any and how much? -if self funded, how much did you invest in yourselves?), how much you have spent ($) so far? what is your burnrate? and what is actually the amount that is need to get you to the next step? (as describe in Wefunder spot) Looking forward to your answers. All the best, Hal","author_name":"Hal Tezcan","votes":0,"created_at":"2017-12-14T12:17:16Z","canonical_url":"https://wefunder.com/bogobrush#question-16462","answers":[]},{"id":10657,"entity_id":"wefunder:comment:10657","question":"I would definitely be interested in investing but I am curious what that delivers to me as an investor? What level of dollar commitment would earn some level of equity in the company? Thank you, Matt","author_name":"Matt Farriba","votes":0,"created_at":"2017-07-01T20:22:15Z","canonical_url":"https://wefunder.com/bogobrush#question-10657","answers":[]},{"id":8614,"entity_id":"wefunder:comment:8614","question":"Hello. Will investors be receiving monthly updates? When can we expect our perks to mailed?","author_name":"Dilraj Ghumman","votes":0,"created_at":"2017-03-18T20:14:02Z","canonical_url":"https://wefunder.com/bogobrush#question-8614","answers":[{"id":8639,"entity_id":"wefunder:comment:8639","answer":"Hi Dilraj, Thanks so much for your attention to these items! The perks are ready but were delayed because Wefunder announced to us they were launching a perk dashboard we should use. This just launched last week so we're organizing around this. I'm hopeful we'll get things going this week. Thank you for your patience! With updates, John and I should agree on a frequency for you all to expect to hear from us. Perhaps monthly, or perhaps quarterly. We will talk about this today and will make a decision soon. No matter what we decide, we'll get a new update to you all shortly. Thanks, again, Dilraj. Please share any thoughts you have. Best! Heather","author_name":"Heather McDougall","votes":0,"created_at":"2017-03-20T19:53:02Z"}]},{"id":7850,"entity_id":"wefunder:comment:7850","question":"Hi. When can we expect our investor perks to be mailed out?","author_name":"Dilraj Ghumman","votes":0,"created_at":"2017-01-29T00:25:38Z","canonical_url":"https://wefunder.com/bogobrush#question-7850","answers":[{"id":7995,"entity_id":"wefunder:comment:7995","answer":"Hi Dilraj! I thought we already replied to this. So sorry! All perks will ship this month, (February). We'll use the addresses from your investment so if anything has changed, you'll want to let us know. Cheers! Heather","author_name":"Heather McDougall","votes":0,"created_at":"2017-02-07T16:44:45Z"}]},{"id":6495,"entity_id":"wefunder:comment:6495","question":"Hi, Heather, John! I love your project and decided to invest on June. I recently wrote to wefunder for some update on the investment closure but had no response. Could you please, give us some feedback to those that already did the transfer and are waiting for news? Thanks! BR Iñigo","author_name":"Inigo BENEDICTO","votes":0,"created_at":"2016-11-12T21:06:29Z","canonical_url":"https://wefunder.com/bogobrush#question-6495","answers":[{"id":8691,"entity_id":"wefunder:comment:8691","answer":"Inigo, hello! I missed this question and I'm sorry for that! Do you still have questions about the transfer? I am posting an update for all investors shortly, and you'll be receiving news about your perks in a week or so. I hope you are doing well and thank you so much for supporting Bogobrush!","author_name":"Heather McDougall","votes":0,"created_at":"2017-03-22T21:34:14Z"}]},{"id":5933,"entity_id":"wefunder:comment:5933","question":"I can't tell from the images : is the recyclable plastic bogobrush clearly marked with the recyclable symbol and plastic type? (triangle of arrows, 5 for plastic type). In our local recycling collection system, items that are not clearly marked, (and that aren't common enough to be quickly recognised), get sorted out into the waste stream, so the recyclability of an item is not effective unless very clear to sorters.","author_name":"Ursula Dougherty","votes":0,"created_at":"2016-10-11T09:26:11Z","canonical_url":"https://wefunder.com/bogobrush#question-5933","answers":[{"id":5934,"entity_id":"wefunder:comment:5934","answer":"Hi Ursula, Thanks for your question! Right now, the recyclable plastic bogobrush is not marked with the symbol. This is because we currently make both lines of product from the same tool and can't have the recycled symbol on the biodegradable line. With increased demand and further investment into production, we can start to build the symbol into the product. In terms of your recycling program, I don't know enough about the method, but each program does differ. Some are able to determine the type of plastic with lights, others is single source, and others have \"unmarked plastic\" bins. I really appreciate your feedback, though, because it helps us see ways to make Bogobrush even more recycle-friendly. Thanks, again!","author_name":"Heather McDougall","votes":0,"created_at":"2016-10-11T12:38:04Z"}]},{"id":5627,"entity_id":"wefunder:comment:5627","question":"Hello! I grew up outside Detroit, so it's awesome to see more and more cool tech like this coming out of the area. I have a few questions: 1) what is the planned subscription price point? 2) what's the current burn rate? 3) is the plan to take the company to profitability with this $50K in marketing spend, or raise more money again?","author_name":"Alex Schiff","votes":0,"created_at":"2016-09-22T07:23:55Z","canonical_url":"https://wefunder.com/bogobrush#question-5627","answers":[{"id":5895,"entity_id":"wefunder:comment:5895","answer":"Hey Alex. Thanks for asking and sorry for keeping you waiting! Here are some answers to your questions: 1) We don't want to reveal too much about specific pricing strategy until the platform launches, but I am comfortable saying that we'all offer a price incentive one way or the other - maybe percentage discount, maybe shipping, maybe a combination of pricing methods. 2) Can you clarify what you mean by \"burn rate?\" Are you asking cash? Inventory? And over what period of time are you interested? Monthly? 3) The plan is to build more market demand with this $50K and then receive further investment to reduce production costs, grow our team, and increase profitability. If this $50k brings us to profitability, great! We'd still evaluate profitability to determine if we need more investment to achieve our goals for growth. I hope that helps. Thanks, again, for reaching out and for supporting us in the D!","author_name":"Heather McDougall","votes":0,"created_at":"2016-10-08T18:30:46Z"}]},{"id":5160,"entity_id":"wefunder:comment:5160","question":"Hi, I am repeating the same questions asked by one of my friend \"Devang Devani\". a) I like the concept of having a subscription based oral care item, but it looks like you have not launched this service due to lack of inventory. You say for every Bogobrush you sell, you give one away. Have you thought of suspending giving away free brushes until you have sufficient inventory to sustain a subscription based business? I think getting this to a subscription based business as quick as possible is imperative and will get you a large chunk of market share. b) Why did you decide on having two types of brushes, a recyclable one, and a compostable one? What are the advantages/disadvantages of both and why not just focus on only one type? c) Down the line, are you planning on expanding to selling toothpaste, mouth wash, tongue cleaners, floss, etc. with your subscription based business? d) How are you going to differentiate yourself from another competitor called Quip, when it comes to the subscription based business model?","author_name":"Vijay Kowda","votes":0,"created_at":"2016-08-23T04:02:51Z","canonical_url":"https://wefunder.com/bogobrush#question-5160","answers":[{"id":5164,"entity_id":"wefunder:comment:5164","answer":"Hi Vijay, Thanks for tipping me off to Devang's questions! I somehow missed them previously. I did reply to him, now, so please check out my response to him for your answers. I welcome any further questions. Best, Heather M.","author_name":"Heather McDougall","votes":0,"created_at":"2016-08-23T11:26:24Z"}]},{"id":5130,"entity_id":"wefunder:comment:5130","question":"Time frame for public offering?","author_name":"Tony Ly","votes":0,"created_at":"2016-08-21T19:40:55Z","canonical_url":"https://wefunder.com/bogobrush#question-5130","answers":[{"id":5136,"entity_id":"wefunder:comment:5136","answer":"Hi Tony, We don't have a time frame for public offering. Right now, we are focused on growing the business and mission. We are open to a variety of possibilities in the future whether it's selling to another company, shareholder buyout, IPO, or other. Thanks for asking!","author_name":"Heather McDougall","votes":0,"created_at":"2016-08-22T06:08:30Z"}]},{"id":5091,"entity_id":"wefunder:comment:5091","question":"Does buying and giving a brush cut your margins down to 30%?","author_name":"John Tierney","votes":0,"created_at":"2016-08-18T18:15:26Z","canonical_url":"https://wefunder.com/bogobrush#question-5091","answers":[{"id":5092,"entity_id":"wefunder:comment:5092","answer":"Hey John, Thanks for the question. The margins are factored with the give one brush as part of our costs, so no, the margins don't get cut further from the giving. I hope that helps, but please let us know if you have any follow-up questions or if anything is unclear. Best! Heather","author_name":"Heather McDougall","votes":0,"created_at":"2016-08-18T18:59:51Z"}]},{"id":5082,"entity_id":"wefunder:comment:5082","question":"Are there monthly plans or do you have to buy another brush ever single month?","author_name":"John Tierney","votes":0,"created_at":"2016-08-18T00:53:37Z","canonical_url":"https://wefunder.com/bogobrush#question-5082","answers":[{"id":5094,"entity_id":"wefunder:comment:5094","answer":"Hello! This investment will be put, in part, toward finishing the subscription plan which will allow customers to subscribe and receive a new brush regularly, with a few different options, (i.e. Monthly, bi-monthly, quarterly.) Currently, customers need to come back to the site to reorder. The subscription platform will be an awesome addition to the business and we're excited about reaching our finding goal to make it happen. Best! Heather","author_name":"Heather McDougall","votes":0,"created_at":"2016-08-18T19:07:48Z"}]},{"id":5081,"entity_id":"wefunder:comment:5081","question":"What was the previous raise valuation/ valuations ?","author_name":"John Tierney","votes":0,"created_at":"2016-08-18T00:51:29Z","canonical_url":"https://wefunder.com/bogobrush#question-5081","answers":[{"id":5093,"entity_id":"wefunder:comment:5093","answer":"Hi John, This is our first equity raise. Until now, our funding has been through state grant for manufacturing support, a loan through a micro lending organization for marketing, and contribution from John and me. No value has been set previously. Thanks for asking!","author_name":"Heather McDougall","votes":0,"created_at":"2016-08-18T19:03:04Z"}]},{"id":4202,"entity_id":"wefunder:comment:4202","question":"Hi guys, look like you are doing some great things, well done! What exit strategies do you foresee to provide investors with a return on investment? I don't imagine you would be in a hurry to sell the company as selling could mean an end to the charitable aspects of the company. How and when do you envisage investors may see a return?","author_name":"Jacob Costello","votes":0,"created_at":"2016-06-24T03:00:18Z","canonical_url":"https://wefunder.com/bogobrush#question-4202","answers":[{"id":4486,"entity_id":"wefunder:comment:4486","answer":"Hi Jacob, Thanks for the question! Regarding exit strategies, you are right, we have a lot of goals for developing the Bogo brand with a variety of products before we would really look to exit in a traditional sense. That said, if a partner came along that could amplify our mission, our minds would be open at any time.","author_name":"John McDougall","votes":0,"created_at":"2016-07-16T19:15:00Z"}]},{"id":4123,"entity_id":"wefunder:comment:4123","question":"Hi Heather, it looks like a great product - congratulations. I have two questions - 1. Your product seems ideally suited to hotels that need to highlight they're environmentally conscious. Do you target them specifically in your sales efforts? 2. Do you have plans for partnering or entering directly into global markets? Thanks and good luck.","author_name":"Thomas Cameron","votes":0,"created_at":"2016-06-18T10:06:15Z","canonical_url":"https://wefunder.com/bogobrush#question-4123","answers":[{"id":4136,"entity_id":"wefunder:comment:4136","answer":"Hi Thomas, thanks for your interest in Bogobrush and for reaching out with your questions. I'll address them in order: 1. You are spot on with our brain waves! Yes, we are currently talking with a few boutique hotel chains and other travel-related companies. We think Bogobrush offers the perfect opportunity for hospitality companies to provide a beautiful product to guests, and also to tell the story of local community and environment. Do you have any tips for hotels we should consider? 2. Yes. We are currently talking with distributors in Denmark, Netherlands, and Chile. Plus, we have demand from a few retailers in places like Spain, Argentina, South Korea, and France. Our design and eco-friendly commitment make Bogobrush such a great fit for many European countries. The main barrier for international distribution right now is our manufacturing cost. The international distributors need prices low enough that they can pay for the shipping and fees in addition to our price for them. This is a bit of a chicken and egg situation for us because they need us to quote lower prices before they order, and we need to purchase more equipment before we can guarantee a lower purchase price. We are working our way toward agreement, and reaching our funding goal here on Wefunder would be a massive surge in our ability to meet that demand. Do you have any connections to international distributors? Thanks, again, Thomas. Let me know if you have more questions. I'd love to welcome you to the Bogobrush family. Best! Heather","author_name":"Heather McDougall","votes":0,"created_at":"2016-06-20T11:54:12Z"}]},{"id":4109,"entity_id":"wefunder:comment:4109","question":"Hi there, Just a couple of questions; Are the Bristles soft? When thinking of hygiene we always put a cap over the bristles, (keeps insects off )are you thinking about adding a cap? Are you planning on shipping to Australia? Are you affiliated with B1G1? As the product takes into account the environment, do the dentists you promote to follow that theme with toothpaste- ie a safe toothpaste? How are you colouring the plastic. Thanks in advance -your doing fabulous work","author_name":"Sandy Harding","votes":0,"created_at":"2016-06-17T16:58:37Z","canonical_url":"https://wefunder.com/bogobrush#question-4109","answers":[{"id":4135,"entity_id":"wefunder:comment:4135","answer":"Hi Sandy, Thank you for your interest and your questions! I'll go down the list in order of your questions: 1. Yes, the bristles are soft. This can be customized depending on order quantity, and as we grow we will expand our standard offering. But, we know that soft is the most dentist recommended so we started with that. 2. We have lots of ideas for accessories to the Bogobrush, and that includes a cap. It's all about getting Bogobrush out there in the market so we can expand the collection. 3. We currently ship to Australia for online orders. We'd be thrilled to partner with a distributor there, or find another way to bring Bogobrush to the Australian market. Do you have any connections there? 4. As for B1G1, do you mean the online community based in Singapore? If so, we are not, but since you brought it up, I've already started looking into it. Do you value the B1G1 community or have any insight to offer? 5. The dentists we market to are definitely people who are interested in the same values that Bogobrush promotes. These are dentists who care about their impact on the environment and the safety of products they give to their patients. Some of them do promote eco-friendly toothpastes, but each dentist is at a different level of that awareness. We are partnering with an eco-friendly toothpaste company in Korea, and are finding good success with that. There may be opportunities to expand that partnership to dentists here. 6. Bogobrushes are colored with naturally occurring compounds that are FDA approved. We are happy with the quality of these colorants, but just like with all of our collection, we are always looking ahead at the new and innovative supplies. If you'd like more information about this, let us know and we'll be happy to connect further! Thanks, again, Sandy. We hope to hear from you in regards to B1G1 and the Australian market, and hope you'll contribute to our campaign to join the Bogobrusher fam. Cheers! Heather","author_name":"Heather McDougall","votes":0,"created_at":"2016-06-20T11:46:21Z"}]},{"id":3848,"entity_id":"wefunder:comment:3848","question":"How much debt is there in the company and is the founders or directors personal investment as equity?","author_name":"Mohammad Sameja","votes":0,"created_at":"2016-06-01T17:24:06Z","canonical_url":"https://wefunder.com/bogobrush#question-3848","answers":[{"id":3851,"entity_id":"wefunder:comment:3851","answer":"Hi Mohammad! I'm not sure if there is a glitch with the forum, but I see your question has appeared again. If you don't see our response to your first posting of this question, let us know. Otherwise, we'll assume all is good. Cheers!","author_name":"Heather McDougall","votes":1,"created_at":"2016-06-01T18:51:53Z"}]},{"id":3823,"entity_id":"wefunder:comment:3823","question":"How much debt is there in the company and is the founders or directors personal investment as equity?","author_name":"Mohammad Sameja","votes":0,"created_at":"2016-05-30T19:36:23Z","canonical_url":"https://wefunder.com/bogobrush#question-3823","answers":[{"id":3844,"entity_id":"wefunder:comment:3844","answer":"Hi Mohammad! Thanks for your interest and curiosity about Bogobrush. I'll give an overview of the debt and founders' contributions here, and am happy to answer more questions as you have them. For you reference, you may be interested to read more detail in our Form C disclosures to the SEC. You can find those in a link in the \"Other Disclosures\" section further down this web page. Once you click through, you can peruse any of the docs, the \"document_2.pdf\" might be a good place for you to start. At the end of 2015, the company had approximately $130,000 debt. Just over half of that, roughly $70,000 is from contributions made by John and me, the founders. This is considered debt for accounting and tax purposes, but we do not have any payback terms to be concerned with. The remaining debt is divided between a loan we received in 2014 from the Michigan Women's Foundation and a bank line of credit. The Michigan Women's Foundation awarded the loan to us for inventory and marketing as we built the launch of the current, made in USA collection. The line of credit is used also for inventory. In the Form C disclosures I mention above, you can read the Financial Narrative to get an idea of how this all fits together. Certainly, though, feel free to ask more questions. We are happy to help. I suggest the Form C documents only if you're interested to dig in. Thanks, Mohammad. We'd love to have your support! Best, Heather M.","author_name":"Heather McDougall","votes":0,"created_at":"2016-06-01T10:12:29Z"}]},{"id":3722,"entity_id":"wefunder:comment:3722","question":"Hi Guys! I'm curious about your marketing plans. It seems like you've already produced some very polished digital content, but what do you plan to do with the $50K if you raise it? Thanks!","author_name":"Drew Miller","votes":0,"created_at":"2016-05-24T21:25:27Z","canonical_url":"https://wefunder.com/bogobrush#question-3722","answers":[{"id":3843,"entity_id":"wefunder:comment:3843","answer":"Hi Drew! Thanks for asking about our marketing plans. (And, we're sorry for the delayed response...we were taking a much needed vacation last week, but we're back in action now.) Here is what we plan to do with the $50,000 marketing budget, in order of biggest proportion of budget to smallest: a) Hire a public relations agency for a year to refine messaging, gather customer research and increase brand name and market reputation. Will enhance success rates for both retail and online sales. b) Build and send 500 retail sales and press kits (including postage) comprised of $25 per kit + $7 shipping. c) Grow the online presence of Bogobrush via investments into Adwords, social media ads (I.e Facebook, Instagram, amongst others) and the related data Word mining or analytics on the public responsiveness to these initiatives. d) Sales related expenditures including but not limited to transportation, lodging, and materials. e) Facilitate 2 give events with local dental providers. This multifold initiative spreads awareness of the both the give partners' mission and efforts in the community as well as Bogobrush's. Furthermore it enhances to experience of the distribution of the give brushes to the recipients. f) Finalize the website build of subscription functionality. By completing this, Bogobrush would have a source of reoccurring revenue and customers would have a hassle free way of refreshing their toothbrush as frequently as dentist recommend (every 3 months). And, as you may have noticed, if we raise an additional $50,000, we'll use those funds for a down payment on tooling to increase production efficiency by 4 times, which would increase profit margins by twenty percent for online sales and nearly double for retail. Please let us know if you have any more questions about these plans, or anything else. We'd love to have your support, and are happy to help in any way! Best, Heather M. P.S. Just a heads up, these marketing plans are included in the Form C disclosure to the SEC. If you're interested, you can read about that in the \"Other Disclosures\" section further down the web page. If you click through, you'll find the use of funds section is in the \"document_2.pdf\" link from the SEC. Cheers!","author_name":"Heather McDougall","votes":0,"created_at":"2016-06-01T09:47:01Z"}]},{"id":3535,"entity_id":"wefunder:comment:3535","question":"Could it be harfmul to brush your teeth with recycled plastics?","author_name":"John Anony","votes":0,"created_at":"2016-05-19T08:23:49Z","canonical_url":"https://wefunder.com/bogobrush#question-3535","answers":[{"id":3537,"entity_id":"wefunder:comment:3537","answer":"Hi John! All of our materials are safe for you to use. Everything - the recycled plastic, plant-based biocomposite and bristles - is BPA free and FDA approved. Let us know if you have further questions!","author_name":"Heather McDougall","votes":0,"created_at":"2016-05-19T12:52:26Z"}]},{"id":3522,"entity_id":"wefunder:comment:3522","question":"Hey there! I'm curious about how you're processing online orders. Are you packaging in-house? Also, are big-box retailers and/or online retailers on the roadmap?","author_name":"Owen Y","votes":0,"created_at":"2016-05-19T02:17:33Z","canonical_url":"https://wefunder.com/bogobrush#question-3522","answers":[{"id":3526,"entity_id":"wefunder:comment:3526","answer":"Hi Owen, great questions! Our website and e-commerce runs on the shopify platform. Our partner, Skybridge Americas, then handles kitting the products in their packaging, and all order fulfillment (direct and wholesale). Skybridge has integrated digital and fulfillment support, which has been great as we can work with them to scale our e-commerce direct to consumer side, and our wholesale side through the same channel. We are in the midst of conversations with a few big box retailers now, who are eyeing Bogobrush for their 2017 toothbrush collections. As for Online, we currently sell in a hand-full of online retailers, and we have prepared ourselves to sell on amazon. Our growth plan is one that closely mirrors companies like SOMA water filters, or Method home, who used their unique aesthetic and brand value to lead with boutique retailers; building brand equity before moving to great success in larger big box environments. The goal for us is to take Bogobrush to the masses, as the beauty of our model lies in the fact that the more we sell, the more we can help people in need. Let us know if you have any more questions, and I hope these answers help! Cheers, John","author_name":"John McDougall","votes":1,"created_at":"2016-05-19T04:15:48Z"}]},{"id":3482,"entity_id":"wefunder:comment:3482","question":"Do you have an office where someone who lived/worked in Detroit could come visit?","author_name":"Michael Watson","votes":0,"created_at":"2016-05-18T14:28:06Z","canonical_url":"https://wefunder.com/bogobrush#question-3482","answers":[{"id":3501,"entity_id":"wefunder:comment:3501","answer":"Hi Michael! We don't have an office in the traditional sense (working from home, coffee shops, or one of our partners' offices helps keep our costs down). That said, I'd be happy to visit with you/someone in Detroit. You can reach out to me on Linkedin if you'd like to coordinate a time to get together to talk toothbrushes!","author_name":"John McDougall","votes":0,"created_at":"2016-05-18T20:35:59Z"}]},{"id":3464,"entity_id":"wefunder:comment:3464","question":"What is the difference in price between your product and a normal, off-the-counter, toothbrush?","author_name":"Yousef Abu Ghaidah","votes":0,"created_at":"2016-05-18T05:46:30Z","canonical_url":"https://wefunder.com/bogobrush#question-3464","answers":[{"id":3476,"entity_id":"wefunder:comment:3476","answer":"Hi Yousef! The prices for manual, off-the-counter toothbrushes can vary a lot based on type of brush and even which store is selling it. Generally speaking, for a non-eco, manual brush, you can find a super cheap brush for roughly $2, or you can buy an over-designed, gripped-out brush for $4-$6. These brushes are impossible to recycle because of their use of materials (rubbers, plastics, and glues) all in one little brush. For eco-friendly brushes, you can find them on the shelves for a range of $5-$10. Of course, electric toothbrushes can cost anywhere from a $10 vibrating brush to a $200+ Sonicare. Bogobrush's $9.50 per brush price is a reflection of the actual cost to make a beautiful product using responsible materials and responsible manufacturing right in the USA. Plus, it includes the give one brush that is donated to our partner clinics for each brush that we sell. This transparency in pricing is a major value for us, and we believe that companies need to operate from transparency in order for consumers to make informed decisions that are good for them and for the sustainability of our planet. So far, customers accept Bogobrush pricing because it's part of their value system as well. That said, part of our vision for the funds raised on Wefunder is so we can increase the efficiency of our production, expand the product line, and diversify pricing to reach even more audiences and ultimately decrease the number of brushes in landfills and give more toothbrushes to people in need. I hope that helps! Please let us know if you have additional questions or any thoughts to share. We're here and happy to help you in your decision to join the Bogobrush team. Cheers!","author_name":"Heather McDougall","votes":1,"created_at":"2016-05-18T11:56:55Z"}]},{"id":3392,"entity_id":"wefunder:comment:3392","question":"Is the material you use to make the product specifically designed for the Bogobrush or is a general product anyone can use? Do you own it? Is it patented?","author_name":"A O","votes":0,"created_at":"2016-05-17T18:10:23Z","canonical_url":"https://wefunder.com/bogobrush#question-3392","answers":[{"id":3449,"entity_id":"wefunder:comment:3449","answer":"Hi A O. Thanks for asking a question! The material is a proprietary right of our partner C2Renew. We worked with them to create the correct and unique formula of bio-composite material to meet the specifications of the Bogobrush collection, and we continue to collaborate with them for future material ideas. We are excited to have them as a supporting partner in our growth. Let us know if you have further questions or thoughts. We're happy to help!","author_name":"Heather McDougall","votes":0,"created_at":"2016-05-18T02:34:52Z"}]}],"faq":[{"question":"Is the material you use to make the product specifically designed for the Bogobrush or is a general product anyone can use? Do you own it? Is it patented?","answer":"Hi A O. Thanks for asking a question! The material is a proprietary right of our partner C2Renew. We worked with them to create the correct and unique formula of bio-composite material to meet the specifications of the Bogobrush collection, and we continue to collaborate with them for future material ideas. We are excited to have them as a supporting partner in our growth. Let us know if you have further questions or thoughts. We're happy to help!"},{"question":"What is the difference in price between your product and a normal, off-the-counter, toothbrush?","answer":"Hi Yousef! The prices for manual, off-the-counter toothbrushes can vary a lot based on type of brush and even which store is selling it. Generally speaking, for a non-eco, manual brush, you can find a super cheap brush for roughly $2, or you can buy an over-designed, gripped-out brush for $4-$6. These brushes are impossible to recycle because of their use of materials (rubbers, plastics, and glues) all in one little brush. For eco-friendly brushes, you can find them on the shelves for a range..."},{"question":"Do you have an office where someone who lived/worked in Detroit could come visit?","answer":"Hi Michael! We don't have an office in the traditional sense (working from home, coffee shops, or one of our partners' offices helps keep our costs down). That said, I'd be happy to visit with you/someone in Detroit. You can reach out to me on Linkedin if you'd like to coordinate a time to get together to talk toothbrushes!"},{"question":"Hey there! I'm curious about how you're processing online orders. Are you packaging in-house? Also, are big-box retailers and/or online retailers on the roadmap?","answer":"Hi Owen, great questions! Our website and e-commerce runs on the shopify platform. Our partner, Skybridge Americas, then handles kitting the products in their packaging, and all order fulfillment (direct and wholesale). Skybridge has integrated digital and fulfillment support, which has been great as we can work with them to scale our e-commerce direct to consumer side, and our wholesale side through the same channel. We are in the midst of conversations with a few big box retailers now, who ..."},{"question":"Could it be harfmul to brush your teeth with recycled plastics?","answer":"Hi John! All of our materials are safe for you to use. Everything - the recycled plastic, plant-based biocomposite and bristles - is BPA free and FDA approved. Let us know if you have further questions!"}]}}}