# Boba POPS® 

Introducing Boba POPS®, the First and Only Alcohol-Filled Boba on the Market

- Canonical URL: https://wefunder.com/boba.pops
- Entity ID: wefunder:company:195018
- Last updated: 2026-06-12T03:31:28Z
- Generated at: 2026-06-12T03:50:21Z

## Quick facts
- First and only alcohol-filled popping boba on the market — protected by patent through 2035
- $2.8M in 2025 revenue – 3.6X growth year-over-year
- 10,000+ points of distribution across 75 national chains, including Publix, Total Wine, Albertsons
- 70% gross margin and 55% Net Brand Contribution at scale — highly attractive acquisition profile
- U.S. manufacturing with 5x capacity expansion underway
- RTD line in test markets in 2026, national rollout 2027 — Fastest-growing segment in bev alcohol
- Leadership team with $700M+ in prior exits — they've done this before
- $6M of equity raised, about half of which is from experienced beverage investors

## Active fundraises
- wefunder:fundraise:164107: 4(a)(6) successful (USD)
- wefunder:fundraise:162674: 4(a)(6) open (USD)

## Story
To Our Current and Future Shareholders,I'm Ray Rozycki. My son Harmon and I invented the first and only patented alcohol-filled popping boba pearls. Then we went and found the exact team that has built and sold a successful spirits company.Mark Andrews built Castle Brands from scratch and sold it to Pernod Ricard for $300M. Roseann Sessa spent a decade helping him do it. Dr. Phillip Frost — who built and exited two major pharmaceutical companies — has invested $1.95M of his own capital into Boba POPS. These people know what a category-defining brand looks like at every stage. They chose this one.The product is unlike anything else in alcohol. Boba POPS are alcohol-filled popping boba pearls. Drop them into a cocktail, a glass of sparkling wine, or a shot, and they deliver a burst of flavor and texture that transforms the drink. When someone sees them in a glass across a bar, they immediately want one. That's the most powerful form of marketing that exists.The numbers reflect real traction. We sold ~5,000 cases in 2024 (~$800K revenue). In 2025, we sold ~25,000 cases (~$2.8M revenue) — 3.6x growth. We are now in 10,000+ points of distribution across 75 chains in 33 states, with full national coverage expected by the end of 2026Our moat is real. U.S. Patent No. 10,077,419 protects our production process through 2035. We operate the only domestic facility capable of producing alcohol-filled boba, built around specialized equipment that isn't readily available in the U.S. By the time the patent expires, we intend to have the brand equity and distribution depth that makes us the only rational answer in the category.The RTD line changes the growth trajectory. Our ready-to-drink line opens the fastest-growing segment in beverage alcohol and answers the consumer education question instantly. Test markets in 2026, national distribution in 2027, supported by new high-capacity equipment coming online in our Pittsburgh facility.The exit path is the same one this team has already walked. While our plans are much larger, even at our 2027 target of 100,000 cases, we are projecting ~$12M in revenue and >$7M in Net Brand Contribution. At a 15x NBC multiple — consistent with comparable spirits exits — that implies a valuation of ~$100M, or roughly $20 per share.Future projections are not guaranteed.We are raising $1M to complete our Pittsburgh facility, launch the RTD line, and fund regional sales execution. Each dollar has a job.Sincerely, Ray Rozycki CEO, Boba POPS®Boba POPS are alcohol-filled boba pearls made with flavored liqueur. Each pearl delivers a burst of flavor that pops in your mouth as you sip — creating an entirely new kind of drink experience. It's alcohol that transforms whatever is in your glass.Available in 9 flavors, they work in cocktails, sparkling wine, shots, frozen drinks, and hot toddies. Vegan, gluten-free, and dairy-free.What Protects Boba POPS® from CompetitorsWe're patented and trademarked. U.S. Patent No. 10,077,419 protects our production process through 2035, creating a legal barrier to direct replication. The Boba POPS® name is federally trademarked.We were first. Boba POPS was first to market in America. With 10,000+ points of distribution and national distributor agreements already in place, we have a head start that takes years and tens of millions of dollars to replicate.We're the only U.S. producer — and that's hard to change. We operate the only domestic facility capable of producing alcohol-filled boba, built around specialized equipment sourced from China and Argentina that is not readily available in the U.S. The majority of global boba production is in Asia. Our U.S. production gives us supply chain control, tariff insulation, and a competitive moat that offshore players cannot easily overcome.The know-how is ours. Our proprietary flavor profiles, ingredient blends, and shelf-life formulations have been refined over four years of production. They are not something a competitor can purchase or reverse-engineer quickly.Why Retailers Love Boba POPS®Boba POPS doesn't fight for shelf space — it creates a new one. There's nothing like it in alcohol, making it a true incremental category that adds revenue without cannibalizing existing brands.The economics are compelling. For restaurants and bars, a $180 case generates roughly $1,200 in on-premise revenues — about $1,000 in incremental gross profit per case for the operator. For distributors, it adds revenue without competing with anything already in their portfolio.We're a digital-first brand with 10M+ impressions across social platforms. Our marketing drives consumer demand before shoppers ever enter a store — bringing traffic to retail partners from people asking for Boba POPS by name.In 2026 we are accelerating into on-premise. When consumers see Boba POPS served in a martini or a glass of champagne across a bar, it answers the "how do I use this?" question instantly, drives organic social sharing, and increases ticket size. On-premise and off-premise reinforce each other — and we now have the distribution footprint to qualify for regional and national chain menu placements.Why Consumers Love Boba POPS®Boba POPS deliver an unexpected burst of premium liqueur with every sip — a sensory experience you don't get from any other spirit. The pearls are visual and made for sharing, which means customers naturally post, tag, and spread the word. When someone sees Boba POPS in a friend's glass, they immediately want one. That organic FOMO has generated 10M+ impressions without paid amplification.GROWTH & DISTRIBUTIONIn 24 months, we've grown from concept to 25,000 cases annually.Future projections are not guaranteed.We increased volume almost 400% in 2025 and are targeting 100,000 cases in 2027, driven by RTD expansion and full national chain penetration.Ready-to-Drink: The Next Big StepRTD cocktails are the fastest-growing segment in beverage alcohol. Our RTD line brings the Boba POPS experience into a format that needs no explanation — you open it and enjoy it. That solves the consumer education challenge and opens a market that our core product alone cannot fully address.Margins are comparable to our existing product, with meaningful upside at scale. We'll enter test markets in 2026 with lemonade and tea variations, and target national distribution in 2027, supported by new high-capacity packaging equipment coming online in our Pittsburgh facility.The Exit StrategyCastle Brands was built by this team from concept to a $300M+ sale to Pernod Ricard. We are applying the same playbook: defensible IP, national distribution, and a brand in a category with no direct competitor.We have aspirations to build a much larger brand, but even at 100,000 cases — our 2027 target — we project about $12M in revenue and $7M of Net Brand Contribution. Category leading spirits brands have achieved exit multiples of 15x NBC or more. At that multiple, Boba POPS implies a valuation of about $100M, or roughly $20 per share — representing an attractive return on today's $4 share price.A note on risk. We are an early-stage company in a new category. Consumer education takes time and capital. Retail execution is hard. The RTD launch could be delayed. Competition, while legally constrained by our patent, could emerge from unexpected directions. We are being transparent about this because we want investors who understand what they own. Those are some of the risks. The opportunity is a category-defining brand with a 9-year patent, a proven team, and a product that often sells itself the first time that someone sees it.Future projections are not guaranteed.Investor Perks

## FAQ
1. **What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?**
   - Our immediate focus is to build our brand value by increasing sales and reducing COGS with faster machinery. We aim to continue to grow case sales of our current products and also from adding RTDs. Major beverage companies are buying niche spirits brands and RTDs at high multiples once they have established traction. While there can be no guarantee, our goal would be to be acquired by such a company. Thank you for your question. More information is also available in the Overview of our Wefund...
2. **What percentage of stores reorder after the first placement?**
   - Important question. Too early to have a clear picture. Quite a high percentage of stores that buy one flavor or SKU subsequently buy other flavors or SKUs. And quite a high percentage of stores that bought 375mls subsequently buy buckets or 50mls presumably to promote trials. We will be test marketing our POP & GO RTDs soon and are eager to learn how those behave.
3. **Sounds Promising. I have couple of questions. Could you share - 1. how much of the 5x is driven by new door additions vs. same‑store velocity increases? 2. What is your current gross margin percentage after trade spend (promos, discounts, chargebacks), and how has that trended...**
   - Excellent questions. 1. The 5X growth was largely driven by new doors. We had very little distribution (no major distributors) in 2024 and we were in 33 states by the end of 2025 with major distributors. That said, we have had a surprising number of reorders at the distributor level given our short history. 2. Our gross margins are unusually large because we have state of the art equipment, relatively low COGS, and no direct competitors. Our NBC is high, too, relative to what I was accustomed...
4. **Thanks for the response. Appreciate the candor. i have two follow up questions. 1. Have any major chain accounts reduced facings or sent back product yet? one or two examples would help 2. Are you currently tracking sellthrough data via SPINS, IRI/Circana, or any syndicated re...**
   - Thanks for the follow-up. Two good questions.On chain account reductions and product returns. Yes, we expect to have some store reductions. We don’t expect much in the way of product returns though. We have four fundamentally different SKU formats (a) 50mls, (b) buckets containing a variety of 50mls, (c) 375mls, and soon (d) RTDs). Not all of those formats will perform equally well in all channels. Our goal this year is to learn from the market and then target our SKU types to the channels in...
5. **When is the this campaign over**
   - Hi Xavier, we're expecting the campaign to run through June/July.

## Team
- Ray Rozycki (CEO)
- Mark Andrews (President)
- Roseann Sessa (CMO)
- Harmon Rozycki (COO)
- Justin Tupper (Advisor)
- Stefano Iodice (Digital Marketing Director)
- Erin Hartle (founder)

## Q&A
- Q: What percentage of stores reorder after the first placement?
  - A: Important question. Too early to have a clear picture. Quite a high percentage of stores that buy one flavor or SKU subsequently buy other flavors or SKUs. And quite a high percentage of stores that bought 375mls subsequently buy buckets or 50mls presumably to promote trials. We will be test marketing our POP & GO RTDs soon and are eager to learn how those behave.
- Q: Hey, KingsCrowd just released their "Top 30" list of top-performing start-up raises across all CF platforms, out of many hundreds of start-ups. And guess who comes it at NUMBER ONE, out of all of them??? .............. Yep, it's BOBA POPS!!!!! ............ Congratulations, you guys. Well done. So glad to be an investor.
- Q: When is the this campaign over
  - A: Hi Xavier, we're expecting the campaign to run through June/July.
- Q: Thanks for the follow-up. Two good questions. On chain account reductions and product returns. Yes, we expect to have some store reductions. We don’t expect much in the way of product returns though. We have four fundamentally different SKU formats (a) 50mls, (b) buckets containing a variety of 50mls, (c) 375mls, and soon (d) RTDs). Not all of those formats will perform equally well in all channels. Our goal this year is to learn from the market and then target our SKU types to the channels in which they perform the best. On syndicated data. We don't currently subscribe to SPINS or IRI/Circana — at our scale, the subscription economics don't yet justify the spend, and our distributors share their own sell-through reporting with us. We do use VIP to track movement from our distributors to our retailers. It helps us determine which SKU formats are sticking in which trade channels. At this stage, we believe that getting the right SKU mix for the different channels is the best way to drive reorders and increase velocity. You've asked by far the most searching questions we've received on the platform. If you're seriously evaluating an investment, I'd be glad to set up a call to discuss next steps. If you want to go further, we can sign an NDA and get into details that aren't appropriate for a public page. You can reach me directly at mark@savvydrinks.com.
- Q: Thanks for the response. Appreciate the candor. i have two follow up questions. 1. Have any major chain accounts reduced facings or sent back product yet? one or two examples would help 2. Are you currently tracking sellthrough data via SPINS, IRI/Circana, or any syndicated retail data service? If yes, can you share recent velocity trends? If not, how are you monitoring what's actually leaving the shelf?
  - A: Thanks for the follow-up. Two good questions.On chain account reductions and product returns. Yes, we expect to have some store reductions. We don’t expect much in the way of product returns though. We have four fundamentally different SKU formats (a) 50mls, (b) buckets containing a variety of 50mls, (c) 375mls, and soon (d) RTDs). Not all of those formats will perform equally well in all channels. Our goal this year is to learn from the market and then target our SKU types to the channels in which they perform the best.On syndicated data. We don't currently subscribe to SPINS or IRI/Circana — at our scale, the subscription economics don't yet justify the spend, and our distributors share their own sell-through reporting with us. We do use VIP to track movement from our distributors to our retailers. It helps us determine which SKU formats are sticking in which trade channels. At this stage, we believe that getting the right SKU mix for the different channels is the best way to drive reorders and increase velocity.You've asked by far the most searching questions we've received on the platform. If you're seriously evaluating an investment, I'd be glad to set up a call to discuss next steps. If you want to go further, we can sign an NDA and get into details that aren't appropriate for a public page. You can reach me directly at mark@savvydrinks.com.
  - A: Thanks for the follow-up. Two good questions.On chain account reductions and product returns. Yes, we expect to have some store reductions. We don’t expect much in the way of product returns though. We have four fundamentally different SKU formats (a) 50mls, (b) buckets containing a variety of 50mls, (c) 375mls, and soon (d) RTDs). Not all of those formats will perform equally well in all channels. Our goal this year is to learn from the market and then target our SKU types to the channels in which they perform the best.On syndicated data. We don't currently subscribe to SPINS or IRI/Circana — at our scale, the subscription economics don't yet justify the spend, and our distributors share their own sell-through reporting with us. We do use VIP to track movement from our distributors to our retailers. It helps us determine which SKU formats are sticking in which trade channels. At this stage, we believe that getting the right SKU mix for the different channels is the best way to drive reorders and increase velocity.You've asked by far the most searching questions we've received on the platform. If you're seriously evaluating an investment, I'd be glad to set up a call to discuss next steps. If you want to go further, we can sign an NDA and get into details that aren't appropriate for a public page. You can reach me directly at mark@savvydrinks.com.
- Q: Sounds Promising. I have couple of questions. Could you share - 1. how much of the 5x is driven by new door additions vs. same‑store velocity increases? 2. What is your current gross margin percentage after trade spend (promos, discounts, chargebacks), and how has that trended over the last 12 months? 3. Of your current assets, how much is cash vs. finished goods inventory, and have you had any significant write‑offs or expiries so far given the 2‑year shelf life? 4. Across your 6,000+ doors, what percentage have reordered at least 3 times, and have you experienced any major de‑listings or reduced facings from large chains? If so, what were the reasons?
  - A: Excellent questions. 1. The 5X growth was largely driven by new doors. We had very little distribution (no major distributors) in 2024 and we were in 33 states by the end of 2025 with major distributors. That said, we have had a surprising number of reorders at the distributor level given our short history. 2. Our gross margins are unusually large because we have state of the art equipment, relatively low COGS, and no direct competitors. Our NBC is high, too, relative to what I was accustomed to at Castle Brands. 3. Finished goods fluctuate but are typically about $500K . Cash is in several buckets and swigs quite widely. No significant write-offs. 4. Too early to have good answers for you here, but it seems to be dependent on what SKUs were taken in and what type of store it is. For example, liquor stores that took buckets or 50ml straight packs (now that they are available) generally buy more because they move.
- Q: Can I have contact info to talk about a further investment?
  - A: Hi Branon, Glad to talk. What's your phone number. Mark
- Q: Hello, I have two questions: 1) What is the price per share? 2) Is the gift card perk enough to cover the cost of the bottles? I visited the sight and see that the cost is $29.99
  - A: Hi, The cost per share is $4. The gift card covers the cost of one bottle including shipping.
- Q: The exit plan shows acquisition and their estimate value, is the future acquisition only goal or its most likely, will there be a plan of ipo without acquisition
  - A: I have started two companies, grown them, had IPOs, and sold them to larger companies. That's a possible exit path here. But given the huge growth of RTDs and the massive popularity of Boba, an acquisition seems more likely to me here. But time will tell.
- Q: What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?
  - A: Our immediate focus is to build our brand value by increasing sales and reducing COGS with faster machinery. We aim to continue to grow case sales of our current products and also from adding RTDs. Major beverage companies are buying niche spirits brands and RTDs at high multiples once they have established traction. While there can be no guarantee, our goal would be to be acquired by such a company. Thank you for your question. More information is also available in the Overview of our Wefunder page (specifically in the “Exit Strategy” section), and in our Boba POPS Investor Deck. Cheers, Ray