# BlueStar SeniorTech Aging at-home and telehealth solutions to keep seniors safe, healthy & connected ## Elevator pitch We provide technology services-- hardware, software, communications, and support labor-- to help seniors live better in their homes as they age. We want them to be safe, healthy, and connected, and to remain free and independent. We provide these services for a monthly fee on a subscription basis. - Canonical URL: https://wefunder.com/bluestar.seniortech - Entity ID: wefunder:company:71905 - Last updated: 2026-06-06T05:01:07Z - Generated at: 2026-06-07T01:57:24Z ## Quick facts - $2M in recurring revenue. EBITDA positive. 5000 customers. - Planning to grow 4x next year based on existing agreements in hand (not guaranteed). - Veteran owned & operated. 14 Generals and Admirals on our advisory board. - Exploding telehealth market growing 64% this year. - Convertible debt expected (not guaranteed) to convert to preferred equity in Spring 2021. ## Active fundraises - wefunder:fundraise:38722: 4(a)(6) successful (USD) ## Story The senior population is growing at five times the rate of the rest of us.  There are hundreds of cool new technologies to help them be Safe, Healthy, and Connected in their homes as they age. BlueStar provides a full suite of aging at-home solutions to help our beloved seniors stay in their homes, free and independent.  And now, those at-home solutions include remote patient monitoring, or RPM.It all started when I was retiring from the Navy as a two-star admiral. Like everyone our age, my wife Maryellen and I were worried about our aging parents in their 70's, 80's and 90's. We were fortunate in that they were still around, and relatively healthy. But we worried about them, as they lived hours away. Were they safe?  Were they taking their medicines?  Would they have help in an emergency? Were they socially isolated?  So we decided to create a company to provide tech solutions to help seniors be Safe, Healthy, and Connected in their homes as they aged.Maryellen with her parents Joan, 90, and Bill, 93 (WW2 Army vet).We grew rapidly to 5,000 customers across the nation. We brought on lots of products and services to keep seniors Safe, Healthy and Connected. We grew our team. We developed sales efforts in DTC, in Retail, and through Channel Partners. We won the SBA Small Business of the Year Award in our region and an award for being the fastest-growing company in our industry. We were featured on local and national TV. We saved lives, and got letters from elderly clients saying, "you saved my life!". For dozens of more customer testimonials, please see our "Team and Testimonials" PowerPoint, which is attached.With BlueStar, you never need to worry that you or a loved one are unsafe or need help. Our top-rated monitoring center operates 24 hours a day, 7 days a week in order to provide the highest level of safety. Whether it is a push of a button or an automated detection, our monitoring delivers help when it is needed.  In addition to these family-oriented products, we offer clinical remote patient monitoring, which is explained in more detail below.We decided to make BlueStar SeniorTech a veteran-oriented company. My wife Maryellen's Dad was a World War 2 veteran, and my Dad was a Vietnam veteran. 21 members of my family had worn the uniform of the Army, Navy, Air Force, and Marine Corps. So we decided to serve American seniors, and to be veteran-focused. We hired vets, and gave discounts to veteran families. We brought on 14 generals and admirals to be on our advisory board. We were certified by the Veterans Administration as a Service-Disabled-Veteran-Owned Small Business. And we established an official IRS-approved 501(c)(3) public charity to provide free senior services to deserving elderly veterans and their spouses/widows.Below is a one-minute video of Rob and Preston talking about founding the company.Being a senior was tough before, but it's been tougher lately.  2020 has been about staying safe, avoiding nursing homes, and worrying about social isolation.  But it also meant relaxed rules about telehealth.So we now focus on a particular form of senior technology in the home:  Remote Patient Monitoring, or RPM.  We provide hardware and software in a senior's home to measure health parameters to manage chronic conditions.   We can also monitor for Covid, and our nurse's interaction with at-home clients helps minimize social isolation.We provide our remote patient monitoring under the brand name LifeLinx.  For more info, see LifeLinx.health, or watch the video below.Below is a video describing LifeLinx.Now we're growing faster than ever. And adding more value. Last month, we increased sales by nearly 20%.  Based on agreements in hand, we hope to quadruple in revenue next year, growing from $2 million to $8 million (disclaimer: forward-looking projections are not guaranteed). And our hypertension program is just starting up, which will add more fuel to the fire, because 100 million Americans suffer from hypertension, and only 50% of them have it under control.We're seeking funding to help us take advantage of these opportunities.  We hope to raise $5 million in preferred equity in the spring of 2021, and are now raising up to $250,000 as a bridge to that round in convertible debt, which will convert at a discount.Our goal: to grow to serve 100,000 American families with seniors-- to keep them Safe, Healthy, and Connected.  Seniors like your Mom and Dad, and ours.  After all, next to taking care of newborn children, what could be more important than taking care of our elderly Moms and Dads?Below is a video with a 3-minute tour of our fabulous office.Our mission is to keep American seniors Safe, Healthy, and Connected. Join us! Consider these 5 reasons why you may want to invest: 1. Experience and traction.  5 years. 5000 customers. $2 M rev. Positive EBITDA.2. The world is moving toward telehealth, and we're moving with it.  Specifically, RPM.3. We're doing RPM under our LifeLinx brand, in two ways:  B2B, and DTC.  We have agreements in hand that we expect will quadruple our revenues in 2021 (although that can't be guaranteed.)4. We hope to close a $5 M equity round in the spring to support these efforts.  We already have about $2.5 M pledged.5. We seek your help in bridging us to that round, in the form of convertible debt which will convert at a 20% discount to that round.  ## FAQ 1. **HOw to leave a review** - Unfortunately, only investors can leave a review.  If you click on the "invest now" button, and go down that path, it will allow the opportunity to leave a review. 2. **Can't afford a $250 investment. Can I invest less? Thanks.** - Apologies, Michael, but the minimum is $250.  A lot of administrative reasons, but that's the minimum.  Sorry! 3. **Do we have any patents? Thanks** - Geogy, no, sorry we don't have any patents.  I personally have one from another company, but BlueStar doesn't currently hold any patents.   Best,  Rob 4. **Help me understand your revenue. Are you getting 100% from the Blue Star store? Who's your competitors? Have you gotten any traditional VC capital? If not, why not? How much are you looking to raise and where is the capital going? Thanks!** - Ben, you asked a lot of good questions, the full answer to which would be beyond the scope of this space-limited Q&A forum.  But I'll try, briefly, and we can talk on the phone if you'd like.  Revenue:  In the past, 100% from the BlueStar store.  Today: 80% store, 20% RPM.  In 2021, 25% store, 75% RPM.  Competitors:  Many companies sell senior products, and many companies provide RPM, but we're the only ones we know of focusing on senior technology in th... 5. **Hi Robert: I am interested. Have couple of questions.. 1. I see there is no growth from 2018 to 2019? May I know why? what is the revenue trend for 2020? how can you grow 4x 2020 to 2021 please explain. 2. For RPM, what do you do different than others? let's say some seniors a...** - Mohammed: All good questions. Will try to answer briefly, but then would be happy to talk on the phone. 800-300-1724. (1) Growth from 2018 to 2019 to 2020: 2019 showed only slight growth over 2018 because we ran out of the capital required to acquire customers. 2020 was similarly flat for the first 3 quarters, but in the 4th quarter we’re seeing 20% revenue growth due to new RPM agreements. (2) For RPM, we deliver it well, but the basic service is not so different that a senior on an RPM prog... ## Team - Robert Wray (CEO) - Gordon Russell (Chief Operating Officer (COO)) - David Coakley (SVP Sales) - Doug Foster (Chief Marketing Officer (CMO)) - Preston Weir (Chief Technology Officer (CTO)) - Maryam Parsa (Head of Customer Service) - Pete Reyes (Head of Nursing) ## Q&A - Q: Hi Robert, I'm starting a wefunder campaign soon. I had a question for you. Could we connect? Larrybieza@gmail.com Thanks! - A: Larry, I'll e-mail you and will be happy to connect!   Best,   Rob - Q: Hi Robert: I am interested. Have couple of questions.. 1. I see there is no growth from 2018 to 2019? May I know why? what is the revenue trend for 2020? how can you grow 4x 2020 to 2021 please explain. 2. For RPM, what do you do different than others? let's say some seniors are with TDOC service why do they switch to Bluestar? Maybe I am missing something. 3. 5000 subscriber revenue is 2M? will you grow 4X subscriber also for 4X revenue? 4. Which of the states in US most revenue coming from? Do you have any projections by region (west, east, mid, south). Do you have plan to go for International and when and which part first. - A: Mohammed: All good questions. Will try to answer briefly, but then would be happy to talk on the phone. 800-300-1724. (1) Growth from 2018 to 2019 to 2020: 2019 showed only slight growth over 2018 because we ran out of the capital required to acquire customers. 2020 was similarly flat for the first 3 quarters, but in the 4th quarter we’re seeing 20% revenue growth due to new RPM agreements. (2) For RPM, we deliver it well, but the basic service is not so different that a senior on an RPM program would be encouraged to shift to us. The RPM service is generally chosen by the clinician, not the patient. (3) Subscriber revenue. 5000 subscribers = $2 million. But because the revenue per customer per month is higher on RPM (more than double), it takes only about 2500 customers to generate $2 m in revenue. So we do not need to grow 4x customers to achieve 4x revenue. (4) For our legacy senior suite, our 5000 customers are spread evenly across all 50 states. Our RPM work is currently in MA, NY, NJ, and PA. No plans to go international. /// I hope that helps! Feel free to call to discuss further... - Q: It has been quite quiet here . can we see more updates? - Q: How does the convertible note investment work? I thought I was buying equity. - Q: Can I increase my Original investment at the same price? - Q: Hi Rob, I really like the company structure, concept, goals and they way you`ve responded to questions. As a newbie I want to make my first investment with you and am interested in the convertible note if it converts to equity, but I cannot accept interest . Would it be possible to forgo any interest? If such an option was available it would make it more accessible to investments from a wider pool of people. Thanks in advance - Q: Where is the link to your Form C? Thanks. - Q: Robert, I applaud your initiative--it seems you're serving our nation in more ways than one. A couple of questions: (1) I noticed the company's got approximately $2.4M in debt. How fast do you see that balance getting paid off? (2) Would you be open to eventually being acquired or taking the company public in an IPO? - A: Naser-- thanks for the great questions. (1) It's hard to estimate exactly when and how the debt will get paid off. If we meet our growth projections, over the next 24 months we'll generate enough cash to pay it off. Alternatively, we might raise equity, a portion of which could be used for debt reduction, and perhaps the debt would consider conversion to equity. In any case, our goal is to have it off the balance sheet within 24 months. (2) We see our most probable liquidity event as an acquisition. We're not opposed to an IPO-- we just think an acquisition is more likely, and come sonner. To answer your questions-- we're not just open to an acquisition-- we're planning on it, and planning for it. - Q: Help me understand your revenue. Are you getting 100% from the Blue Star store? Who's your competitors? Have you gotten any traditional VC capital? If not, why not? How much are you looking to raise and where is the capital going? Thanks! - A: Ben, you asked a lot of good questions, the full answer to which would be beyond the scope of this space-limited Q&A forum.  But I'll try, briefly, and we can talk on the phone if you'd like.  Revenue:  In the past, 100% from the BlueStar store.  Today: 80% store, 20% RPM.  In 2021, 25% store, 75% RPM.  Competitors:  Many companies sell senior products, and many companies provide RPM, but we're the only ones we know of focusing on senior technology in the home.  VC Money: We've received institutional funding but not what you'd call traditional VC-- we weren't ready for it.   Raise: We're raising $250k now as a bridge to a $5 M priced round in the spring.  UOF outlined here in the WeFunder page.  For more info, e-mail me and we can talk.​​ - Q: Do we have any patents? Thanks - A: Geogy, no, sorry we don't have any patents.  I personally have one from another company, but BlueStar doesn't currently hold any patents.   Best,  Rob - Q: Can't afford a $250 investment. Can I invest less? Thanks. - A: Apologies, Michael, but the minimum is $250.  A lot of administrative reasons, but that's the minimum.  Sorry! - Q: HOw to leave a review - A: Unfortunately, only investors can leave a review.  If you click on the "invest now" button, and go down that path, it will allow the opportunity to leave a review.