# Bluelight

Bluelight is a revenue data and analytics company. 

## Elevator pitch
- Financial data lives in a bunch of silos that aren’t easily interoperable. Time is wasted collecting & cleaning data - Most founders do not have a firm grasp on the key operating metrics of their business - Bluelight uses software to aggregate and data engineering to organize financial data

- Canonical URL: https://wefunder.com/bluelight
- Entity ID: wefunder:company:82912
- Last updated: 2026-06-22T05:03:19Z
- Generated at: 2026-06-22T20:19:18Z

## Quick facts
- 💸 The total addressable market is $5.4 billion with over 4.5 million potential users
- 🖥 Tools available to the finance organization is antiquated, ripe for disruption
- 🎳 The team brings a strong combination of finance, data engineering, and software skills

## Active fundraises
- wefunder:fundraise:44004: 4(a)(6) successful (USD)
- wefunder:fundraise:44380: 4(a)(6) successful (USD)

## FAQ
1. **what sort of ip/patents do you have to defend this product. Or rather, what could stop Salesforce from making this a new feature of their product suite?**
   - Our secret sauce is in our data model; this is the algorithm that stitches data from multiple systems. While Salesforce "could" do this, it's not in their strategic roadmap. Salesforce invests very little in R&D (only 17% of revenue) compared to Sales & Marketing (50% of revenue). To keep ahead on innovation, Salesforce is more likely to acquire companies (Slack, Tableau, Mulesoft) than to build it themselves.
2. **Are you integrating with any data other than financial ones (i.e. marketing data) to help the customers action on your reports or is it purely financial in nature (i.e. top level aggregations and not per customer)?**
   - I love this question. Yes, we are integrating with marketing and customer data as well. Financial data at the top level is interesting but we believe it's most powerful when we overlay financial data on top of customer data. For example, we are stitching together multiple systems to show you LTV and CAC by marketing channel, by individual customer.
3. **help me understand having such as high valuation cap with $2k MRR?**
   - Contracted MRR is a lagging indicator for our business. We work with outsourced CFO firms and VC firms to acquire customers. The work we're doing with one of our outsourced CFO customers is only at 10% of the full potential; when it gets fully ramped up it'll 10x. Similarly, we're working with a VC firm that has 500+ portfolio companies but we're starting with only 2% of the portfolio. The expansion rate potential is very high.
4. **Where can I find a demo of the product?**
   - Feel free to email me at alex@usebluelight.com happy to show you a quick demo
5. **How much are you raising?**
   - We're raising $1M total, with a small portion coming from Wefunder

## Team
- Stew Lamke (Co-Founder)
- Alex Dixon (Co-Founder)

## Q&A
- Q: help me understand having such as high valuation cap with $2k MRR?
  - A: Contracted MRR is a lagging indicator for our business. We work with outsourced CFO firms and VC firms to acquire customers. The work we're doing with one of our outsourced CFO customers is only at 10% of the full potential; when it gets fully ramped up it'll 10x. Similarly, we're working with a VC firm that has 500+ portfolio companies but we're starting with only 2% of the portfolio. The expansion rate potential is very high.
- Q: Your lead investor is investing 1000 USD. If I have read the wefunder materials right, that money was given to him for free = lead investor have spend zero of his own money on this venture. Why did you pick this particular person?
  - A: That's not correct. The money was not given to this person for free. The lead investor put up $1,000 of his own money into Bluelight. Riley is a fantastic investor that I've gotten to know over the past 3 years. We used to share deal flow while I worked in VC, and when I started Bluelight, we wanted to invest. We decided a Wefunder campaign would be a great way to open up access to investors from around the world and Riley was excited to put $1,000 of his own money to lead this round. Sorry for the confusion here. To reiterate a third time, Riley put $1000 of his own money to invest in Bluelight. This money was NOT given to him.
- Q: The company has erased all the information it could from this website shortly after being funded. Why are you suddenly trying to hide the information you were using to solicit investments?
  - A: Hey Grant, sorry about the glitch, that was strange. The Bluelight page is back live and I will continue answering questions here
- Q: Do you intend to pay a dividend (post-SAFE conversion)?
  - A: We do not intend to pay a dividend in the near term as we will be allocating cash towards growth
- Q: I can't find LinkedIn profiles for any of the founders. Am I missing something?
  - A: Here they are: Alex Lee: https://www.linkedin.com/in/alexlee611/ Stew Lamke: https://www.linkedin.com/in/stewart-lamke-8278b950/ Alex Dixon: https://www.linkedin.com/in/dixonalex/
- Q: If you could you see any potential organization in the future acquiring Bluelight, what comes to mind? (Plaid, AWS, Railsbank, Stripe, Tink, Salesforce)
  - A: Bluelight has the potential to be a large standalone business and our intention is to build that. But to answer your question for potential acquirers, Bloomberg and Morningstar would be interested in our platform and data set. They are both willing acquirers of startups too. Bloomberg acquired Second Measure (YC S15) and Morningstar acquired Pitchbook (Dec 2016).
- Q: At what point will this be marked as a writeoff on the platform?
- Q: Alex Lee appears to have quietly left Bluelight and is now CEO of a new startup that seems to be a direct competitor. Is Bluelight still an active company or was it dissolved?
- Q: What happened to all the info about BlueLight here? It disappeared!
  - A: Hi Debra, sorry about the glitch, that was strange. The Bluelight page is back live and I will continue answering questions here
- Q: How can we as 140 investors help you to grow? Are you able to create some kind of deal-flow sheet, as I have invested a very small amount $1000 but yet would love to help you in any way, I run my own startup and generating MRR of over $250K USD and would love that you would do the same in half the time I took, specifically in a SAAS business
  - A: @Ahmed I love this! Yes, when we close out this round, I'll work with the lead investor Riley to communicate ways for all the investors to help out. Seeing as you're a startup founder yourself, let's set up a time to talk about how you might be able to use Bluelight. Could you email me at alex@usebluelight.com?
- Q: Hi Alex, so I understand in the long term, when there's many clients, how the value of Bluelight's Data model could be interesting, but for an individual client, is the value of using Bluelight that they wouldn't need as large an fp&a team, or none at all if they are very early? Would Bluelight compete with groups like AppZen or inDinero?
  - A: Well synthesized Amit. That is largely correct, although with inDinero, they provide accounting and finance services to companies so we could be complementary. In other words, the company uses Bluelight as part of their data stack and then they work with a part-time CFO from inDinero to tell them what the data means. You are correct in saying that for an individual client, the value is not needing an fp&a team.
- Q: Can you confirm that my commitment will receive the early bird terms? It looks like I was part of the first $150k, and I am not willing to invest at a $14M valuation.
  - A: Yes that is correct. We haven't hit the $150K mark yet (soon tho) so if you've already invested, you will receive the early bird terms.
- Q: How will be Bluelight differ from Pitchbook? Do you see them as a competitor? Thanks and good luck!
  - A: We're not competitive (yet). We're focused on bringing financial systems together to make startup metrics easier. Over time, we will curate a rich data set to bring transparency to the startup market by sharing benchmarks for all metrics. Pitchbook organized only funding data, we're organizing everything else.
- Q: Nice product, I'd like to live in the world where such tool exists! Could you answer some questions? Who are the competitors in building such infra for small/medium businesses? How do big companies solve this problem now? Using accountants or building it's own infra?
  - A: This infrastructure doesn't exist for small/medium businesses today. They solve the problem either in-house or they hire an outsourced CFO/accountant to handle these tasks. Big companies solve this problem by using Anaplan or Adaptive Insights (which costs hundreds of thousands of dollars per year), plus they hire an army of FP&A analysts to manage the software. Very costly! We do see an opportunity to take Bluelight downstream to mid market and enterprise customers too.
- Q: When will we actually be able to invest vs. make reservations?
  - A: Soon! We'll have the financial and legal compliance work done by early next week.