# Blue Co

A Warehouse Platform Powering America’s Product & Service-Based Business Economy.

- Canonical URL: https://wefunder.com/blueco
- Entity ID: wefunder:company:145340
- Last updated: 2026-06-05T05:01:04Z
- Generated at: 2026-06-06T00:51:07Z

## Quick facts
- $1.6m ARR run rate with $2.4m in booked lifetime revenue as of 2025 Q3
- 34% conversion rate - proposal to tenant (2025 Q3)
- 94% warehouse utilization and 92% retention rate
- Founder is a successful serial entrepreneur in CRE and Co-founder of Raleigh Founded, co-working
- Featured in ABC, Triangle Business Journal, WRAL Techwire

## Active fundraises
- wefunder:fundraise:100629: 4(a)(6) successful (USD)
- wefunder:fundraise:100630: 4(a)(6) successful (USD)

## Story
Blue Co was born out of firsthand experience and a clear gap in the market.After stepping away from Founded Communities, I acquired a biohazard remediation company. One of the first things that struck me was that the business was operating out of a residential storage facility. As I looked closer, I realized this wasn’t unique—many service-based businesses like plumbers, electricians, and restoration companies were doing the same.Running a company out of a storage facility was inefficient and frustrating. The experience made it clear that these businesses were settling for spaces that didn’t truly support their operations. That led me to ask a simple question: Could we take the flexibility and community of coworking and apply it to operational, service-based businesses?To validate the idea, I partnered with a team of students from NC State’s e-Clinic to conduct in-depth customer discovery. The feedback was consistent and overwhelming—this was a real, widespread problem, and there was no purpose-built solution.Across the cities we researched, operators repeatedly faced the same challenges:Spaces that didn’t fully fit their needs, with no room to growNo loading docks, forcing costly lift-gate deliveriesTime wasted waiting on shipments and coordinating accessPoor infrastructure for inventory, vehicles, and crewsAnd that was just the beginning.With that insight—and with the guidance and support of my advisors—I made the decision in 2023 to step away from Raleigh and Cary Founded and launch Blue Co Warehousing: a flexible, community-driven warehouse and operations platform built specifically for service-based businesses.The rise of AI, macroeconomic conditions, and cultural trends are increasing the supply of businesses Blue Co serves.According to multiple reports from 2025, trade school enrollment rose approximately 14.4% from 2023 to 2024 alone and the 5 year annual growth rate is expected to grow around 6.6% through 2030. It was 3.2% for the 5 years prior. (1)There are over a million unfulfilled skilled labor jobs in the US.Additionally, the ‘convenience economy’ has driven over 1.1m third party sellers to be created in the US alone.Then there’s the rise of unattended retail - smart vending, micro markets, and autonomous “smart stores” which leverage computer vision, cashless/tap-to-pay systems, and AI-driven inventory analytics. Smart vending and micro markets are growing ~13% annually projected to reach $10.5 billion by 2030 (2).These types of businesses need flex space as they grow and this doesn’t even scratch the surface of HVAC, plumbing, and other trade-based businesses.Our collective team and advisors have scaled business to over $100m in sales.Our networks include businesses from various industries Blue Co serves so it gives us a “leg-up” when we’re having conversations with potential tenants.This might explain our conversion stats.We believe our proposal to conversion rate would be higher as we’ve had to turn down multiple potential tenants who toured because we don’t have enough space.And yes, our platform also helps businesses receive their deliveries so they don’t have to ‘wait around’ or hire full time staff just for receiving.There are of course competing companies in co-warehousing, but we have leveraged our network and experience in building co-working for over a decade to incorporate the key features the target businesses we serve need.It’s not just that our families have chosen to call this place home and build businesses here.NC has been ranked #1 for business by CNBC 3 out of the last 4 years.In the worst case scenario, we become run a cash flow positive 5-location operation in NC which partially owns its real estate:RaleighNorth Raleigh - planning to own real estateCharlotteDurham - planning to own real estateFuquay-Varina - rights to buy its real estateBut considering the demand we’re receiving organically, our plan is to expand throughout the Southeast with partners who want to solve this need for this growing segment of US small businesses.Adding just 2 to 3 sites per year until we reach 20, we could be at $24m+ of annual revenue by 2032.We’ve already identified 3 projects for 2026 alone.And our projections above doesn’t even include the potential value of the real estate.Additionally, we believe sustainable demand exists to open more than 4 locations per year and possibly even more by partnering with real estate partners.For comparison, Raleigh Founded leases all of its locations and has made and continues to make real estate developers a lot of money.So for Blue Co, we plan to be the real estate developer / general partner and share in 20% of the ownership. Then we lease that real estate back to Blue Co’s operating company, adding more value to our community-owned enterprise.The future of Blue Co is co-ownership in and among its members and allies.Collectively they invested to scale what is currently the fastest growing part of the employment economy and share in asset value created.We welcome you to join our Blue Co investor community.Warmly,Jason Widen

## FAQ
1. **As a % of total sq ft, how much was used in 2025? A Utilization rate of 90% plus is stated in the deal specs. That would indicate without a price increase (more revenue), profitability is questionable. Scaling with more space is that an option at this point? $8 million valuati...**
   - The 90% utilization rate you’re referencing reflects our pilot location, which is already profitable on a standalone basis. We are intentionally using this location as the proof point for our operating model and as the blueprint for future growth. We opened our third location this past summer. Based on our historical performance, locations typically require 12–18 months to fully stabilize, and we expect this site to reach stabilization within the next six months. Looking ahead, we plan to sca...
2. **What does it take to open up a new location? Do you see this driven primarily from investment or profitability?**
   - Our current estimates, based in part on ongoing and recent negotiations, suggest that the capital expenditures required to open new locations may range from approximately $250,000 to $500,000 per site, depending on factors such as size, location, and buildout requirements. We generally target achieving positive cash flow at the location level within approximately 12 to 18 months; however, this timing is not guaranteed and may vary based on market conditions and execution. We intend to use a c...
3. **What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?**
   - Thanks for the question. This is an important one. Our focus is on building a scaled, regional co-warehousing platform. As outlined on our page, we’re working toward a multi-location footprint—targeting growth to ~20 locations over time across the Southeast. If we execute on that strategy, we would expect to evaluate strategic opportunities as the company matures, which could include an acquisition or similar transaction. That said, timing and outcomes are uncertain, and there is no guarantee...
4. **amazing. this is the missing piece I have been looking for! funny some started calling me "Walmart". in short cause through companies I am a share holder in I can provide many things people need(one stop shop). people love that. Over 160 in my portfolio ..few questions 1. as I...**
   - Thanks for the thoughtful questions — really appreciate you digging in. 1) Tours Yes we can coordinate tours outside standard times. If you’re in NC this weekend, feel free to email us at jason@bluecowarehousing.com and we’ll try to accommodate based on availability. 2) Profitability / financials / margins Our planned expansion model is informed by the unit economics at our 510 Pylon Dr pilot location. That location helped us understand pricing, occupancy, and operating costs, and gave us con...
5. **Hi Jason. What's your estimated TAM for Blue Co?**
   - Co-warehousing is a relatively new concept with fewer competitors, but the TAM for storage and warehouse data that I found sits at roughly 54 billion.

## Team
- Jason Widen (Founder & CEO)
- Becca Djuric (Operations Director & Community Manager of Blue Co Raleigh)
- Gianna D'Auria (Marketing Manager & Community Manager of Blue Co Charlotte)
- Christopher Gergen (Advisor)
- Will McGuire (Advisor)

## Q&A
- Q: I have been a leasee at Blue Co. for the past year and have owned several home services businesses. Blue Co. is everything a start up home service business needs. They are a great value in terms of lease expense, the lease is flexible and you can grow within the office and warehouse as needed. As well, the team at Blue Co. is very accomodating with my requests and always visible and responsive. I have told Jason several times this is a fantastic concept and a much needed niche for home service businesses. I am looking forward to see Blue Co.s growth and success!
- Q: As a % of total sq ft, how much was used in 2025? A Utilization rate of 90% plus is stated in the deal specs. That would indicate without a price increase (more revenue), profitability is questionable. Scaling with more space is that an option at this point? $8 million valuation, would mean profitability around $800k. Does not seem achievable anytime soon?
  - A: The 90% utilization rate you’re referencing reflects our pilot location, which is already profitable on a standalone basis. We are intentionally using this location as the proof point for our operating model and as the blueprint for future growth. We opened our third location this past summer. Based on our historical performance, locations typically require 12–18 months to fully stabilize, and we expect this site to reach stabilization within the next six months. Looking ahead, we plan to scale to at least three additional locations over the next 18–24 months, which will allow us to unlock meaningful economies of scale across operations, staffing, marketing, and systems. While our long-term strategy is to scale the platform and pursue an exit in the 5–7 year timeframe, our near-term focus is disciplined execution. We are targeting company-wide profitability within the next 24 months. Happy to walk through the unit economics or expansion assumptions in more detail if helpful.
- Q: What does it take to open up a new location? Do you see this driven primarily from investment or profitability?
  - A: Our current estimates, based in part on ongoing and recent negotiations, suggest that the capital expenditures required to open new locations may range from approximately $250,000 to $500,000 per site, depending on factors such as size, location, and buildout requirements. We generally target achieving positive cash flow at the location level within approximately 12 to 18 months; however, this timing is not guaranteed and may vary based on market conditions and execution. We intend to use a combination of investor proceeds and, if achieved, operating cash flow from existing and future locations to support expansion. The pace and scale of growth will depend on available capital, performance of existing locations, and broader economic conditions.
- Q: What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?
- Q: Hi Jason. What's your estimated TAM for Blue Co?
  - A: Co-warehousing is a relatively new concept with fewer competitors, but the TAM for storage and warehouse data that I found sits at roughly 54 billion.
- Q: amazing. this is the missing piece I have been looking for! funny some started calling me "Walmart". in short cause through companies I am a share holder in I can provide many things people need(one stop shop). people love that. Over 160 in my portfolio ..few questions 1. as I look at your tour times. is there a way to take a tour outside those times? I can't do those. out the country now for business but will be in NC this weekend meeting companies I am looking at investing in etc 2. i know I saw you were profitable. since I have nothing to go by. no financials or nothing. nothing from 2023, 2024, don't know how your last 3 months were going like some companies on here show. did you have decent profits? what are your margins. 3. let's say you get to the numbers you project 24 million annually in 2032. what do you expect profits to be? 4. do you think there is any way one day to maybe move into a bigger spot or something. cause you have to have so many locations to make any money 5. what is your funding goal and when do you expect to close raise? 6. what states, cities etc are you planning on going after next? 7. do you plan on adding in other services etc. through what you offer or partnerships etc I would love for you to walk me through unit economics and expansion assumptions amazing job showing advantage. great share price and valuation! great job thus far. thank you for your time!
  - A: Thanks for the thoughtful questions — really appreciate you digging in. 1) Tours Yes we can coordinate tours outside standard times. If you’re in NC this weekend, feel free to email us at jason@bluecowarehousing.com and we’ll try to accommodate based on availability. 2) Profitability / financials / margins Our planned expansion model is informed by the unit economics at our 510 Pylon Dr pilot location. That location helped us understand pricing, occupancy, and operating costs, and gave us confidence to continue developing the model. That said, performance can vary by location and market 3) Long-term revenue and profitability Our projections, including the ~$24M revenue scenario found on the page, are based on assumptions around location growth, occupancy, and pricing. Our model for growth is based largely on our pilot location at 510 Pylon Dr.. Profitability at 20+ locations will depend on execution, market conditions, and cost structure, so we don’t present a fixed margin expectation. Full assumptions and risks are outlined in the offering materials. 4) Larger facilities vs. many locations Our model is was designed on a model of approximately 50k sqft and above within reason for each market. We plan to right size this per market. 5) Funding goal / close timing $750k is our overall target funding goal and we plan to take no more than $2m on the current terms. We plan to close the offering by April 30th at the latest. 6) Expansion markets We’re currently focused on the Southeast, including markets like Durham, Charlotte, Greenville, SC, and Charleston. That said, we evaluate opportunities market-by-market and may adjust based on demand and site availability. 7) Additional services / partnerships Yes. Over time we expect to expand services and partnerships that support our members and are collecting data on the ones that we feel most align with our members’ needs and our existing business model & growth path. We see that as a meaningful part of the platform, but specifics will evolve as we grow. Unit economics / expansion assumptions At a high level, each location is underwritten based on lease terms, buildout costs, occupancy targets, and pricing. As locations mature, we look to improve utilization and operating efficiency. More detail is included in the materials. Appreciate the engagement and I’m glad the model resonates. Let me know what follow-ups you have after reviewing the full materials.
- Q: What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?
  - A: Thanks for the question. This is an important one. Our focus is on building a scaled, regional co-warehousing platform. As outlined on our page, we’re working toward a multi-location footprint—targeting growth to ~20 locations over time across the Southeast. If we execute on that strategy, we would expect to evaluate strategic opportunities as the company matures, which could include an acquisition or similar transaction. That said, timing and outcomes are uncertain, and there is no guarantee that any such event will occur. Separately, we’ve structured our legal documents to allow the company, at its discretion, to facilitate private secondary transactions in the future. This could allow existing investors to sell shares to other investors, subject to applicable regulations, company approval, and market demand. It’s important to note: There is no public market for these securities Any secondary activity would depend on demand, regulatory considerations, and company approval There is no guarantee that a secondary market will develop or that investors will be able to sell their shares Following the close of the round, investors may be invited to a platform that supports cap table management and potential secondary transactions, but participation does not ensure liquidity. Investors should view this as a long-term, illiquid investment and review all risk disclosures in the offering materials.