{"data":{"type":"company_profile_ai","id":184442,"entity_id":"wefunder:company:184442","attributes":{"canonical_url":"https://wefunder.com/blue.and.yellow","retrieval_urls":{"canonical":"https://wefunder.com/blue.and.yellow","json":"https://wefunder.com/blue.and.yellow.json","markdown":"https://wefunder.com/blue.and.yellow.md","ai_json":"https://wefunder.com/blue.and.yellow.ai.json","ai_text":"https://wefunder.com/blue.and.yellow.ai.txt","changelog_json":"https://wefunder.com/blue.and.yellow.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-13T05:01:37Z","generated_at":"2026-06-14T03:00:52Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":184442,"entity_id":"wefunder:company:184442","slug":"blue.and.yellow","name":"Blue \u0026 Yellow Project","tagline":"continentally crafted apparel for the conscious citizen","location":"Oakland, CA","website":"https://www.blueandyellowproject.com","total_amount_raised":52050,"total_investors":34,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 52050","citation":"https://wefunder.com/blue.and.yellow#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T05:01:37Z","as_of":"2026-06-14T03:00:52Z","confidence":"high"},"observed_at":"2026-06-13T05:01:37Z","expires_at":"2026-06-14T05:01:37Z"},{"claim_id":"claim-total-investors","text":"Total investors: 34","citation":"https://wefunder.com/blue.and.yellow#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T05:01:37Z","as_of":"2026-06-14T03:00:52Z","confidence":"high"},"observed_at":"2026-06-13T05:01:37Z","expires_at":"2026-06-14T05:01:37Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 52050","citation":"https://wefunder.com/blue.and.yellow#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-13T05:01:37Z","as_of":"2026-06-14T03:00:52Z","confidence":"high"},"observed_at":"2026-06-13T05:01:37Z","expires_at":"2026-06-14T05:01:37Z"},{"claim_id":"claim-total-investors","text":"Total investors: 34","citation":"https://wefunder.com/blue.and.yellow#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-13T05:01:37Z","as_of":"2026-06-14T03:00:52Z","confidence":"high"},"observed_at":"2026-06-13T05:01:37Z","expires_at":"2026-06-14T05:01:37Z"}],"company_claims":{"tagline":"continentally crafted apparel for the conscious citizen","story":"OUR MISSIONWe turn recycled and reused fabrics into premium, sustainable apparel. From production in North America to our shipping practices, every step is designed to minimize environmental impact.The sustainable fashion market is rapidly growing, and Blue \u0026amp; Yellow Project has proven its concept with a strong supply chain and scalable operations. We grow through retail, e-commerce, and strategic partnerships with like-minded, eco-conscious brands.We are raising funds to expand our product line, scale operations, and accelerate growth, giving investors the chance to join a brand that combines style, sustainability, and measurable impact.STRATEGYLaunched in 2021, Blue \u0026amp; Yellow Project entered the market to test our product, build a reliable supply chain, and remain agile. Today, with an established retail location that doubles as our “3PL,” we operate with low overhead with a burn rate around $13,000 per month. Our focus now is scaling.We are raising $350,000 through Wefunder as well as private placements to expand our product line, extend runway, and further solidify the profitability of our retail and e-commerce operations. Additional revenue will be reinvested to accelerate growth and reach more eco-conscious customers.With a strong foundation and a growing customer base, Blue \u0026amp; Yellow Project is poised for its next stage of growth. Our expansion strategy emphasizes sustainability, brand awareness, and financial prudence, staying true to our mission while maximizing profitability.We invite investors to join us in shaping the future of sustainable fashion.REVENUE CHANNELSBrick \u0026amp; Mortar RetailCurrently: Operating at 4009 PiedmontGoal: Grow sales at 4009 Piedmont to over $1MStrategy: Use pop-ups to test new markets before committing to permanent locationsLong-Term Vision: Open a second full-time retail location in 2026–2027E-CommerceCurrently: Operated from 4009 Piedmont, fulfilled in-houseGoal: Scale online sales while keeping advertising costs lowStrategy: Drive traffic through walk-ins, strategic email, and text campaignsLong-Term Vision: Explore 3PL solutions to support growing demandB2B / Private LabelCurrently: Serving environmentally conscious brands and artists, including UC Santa Cruz and Waterkeeper Alliance (1% For the Planet partners)Goal: Expand high-volume, recurring orders to new eco-conscious brandsStrategy: Offer private-label apparel with competitive pricing and sustainable sourcingLong-Term Vision: Enter a low-competition business sector and establish a strong B2B market presenceForward-looking projections are not guaranteed.Investor OpportunitiesA SAFE (Simple Agreement for Future Equity) is a simple and widely used way to invest in early-stage companies. By investing in the Blue \u0026amp; Yellow Project now, you’re getting in early at a discounted rate, with your investment converting into shares later as we grow. It’s a unique opportunity to support our mission from the ground up and be part of our journey from the very beginning.In addition, you will receive the following perks and rewards:We hope you will join us on this journey. Together, we can build a more sustainable future.","quick_facts":["Premium apparel from upcycled fabrics; made in North America.","T-shirt uses ~8 gallons of water vs 700+ industry average","Founders: 60+ years of retail/apparel experience","Vertically integrated Oakland space supports sales, fulfillment, and operations.","B2B partners include UC Santa Cruz \u0026amp; Waterkeeper Alliance."]},"computed_metrics":{"total_amount_raised":52050,"total_investors":34,"team_size":5,"featured_investor_count":1,"faq_count":0,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"Premium apparel from upcycled fabrics; made in North America.","citation":"https://wefunder.com/blue.and.yellow#claim-fact-1","observed_at":"2026-06-13T05:01:37Z","expires_at":"2026-06-20T05:01:37Z"},{"claim_id":"claim-fact-2","value":"T-shirt uses ~8 gallons of water vs 700+ industry average","citation":"https://wefunder.com/blue.and.yellow#claim-fact-2","observed_at":"2026-06-13T05:01:37Z","expires_at":"2026-06-20T05:01:37Z"},{"claim_id":"claim-fact-3","value":"Founders: 60+ years of retail/apparel experience","citation":"https://wefunder.com/blue.and.yellow#claim-fact-3","observed_at":"2026-06-13T05:01:37Z","expires_at":"2026-06-20T05:01:37Z"},{"claim_id":"claim-fact-4","value":"Vertically integrated Oakland space supports sales, fulfillment, and operations.","citation":"https://wefunder.com/blue.and.yellow#claim-fact-4","observed_at":"2026-06-13T05:01:37Z","expires_at":"2026-06-20T05:01:37Z"},{"claim_id":"claim-fact-6","value":"B2B partners include UC Santa Cruz \u0026amp; Waterkeeper Alliance.","citation":"https://wefunder.com/blue.and.yellow#claim-fact-6","observed_at":"2026-06-13T05:01:37Z","expires_at":"2026-06-20T05:01:37Z"}],"latest_fundraise":{"id":144933,"entity_id":"wefunder:fundraise:144933","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null},"investor_memos":[],"team":[{"id":5760167,"entity_id":"wefunder:company_role:5760167","name":"Chris Silverman","title":"CEO","role":"founder","profile_url":"https://wefunder.com/chris.silverman.1"},{"id":5787582,"entity_id":"wefunder:company_role:5787582","name":"Ronnie Hart","title":"COO","role":"employee","profile_url":"https://wefunder.com/ronnie.hart"},{"id":5760165,"entity_id":"wefunder:company_role:5760165","name":"Ezra Berman","title":"CFO","role":"founder","profile_url":"https://wefunder.com/ezra.berman.1"},{"id":5794875,"entity_id":"wefunder:company_role:5794875","name":"Jennifer Kelley","title":"Founder","role":"founder","profile_url":"https://wefunder.com/jennifer.kelley.1"},{"id":5787583,"entity_id":"wefunder:company_role:5787583","name":"Michael Seville","title":"Founder","role":"founder"}],"featured_investors":[{"id":12540,"entity_id":"wefunder:company_investor_profile:12540","name":"Justin Gleason","profile_url":"https://wefunder.com/justin.gleason","endorsement_quote":"I truly believe in Blue \u0026amp; Yellow’s mission and love the recycled and upcycled products they’ve been creating. 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