# BlissDivorce

AI-Powered Divorce - Get divorced without lawyers at a fraction of the cost

## Elevator pitch
Using patented relational online dispute resolution (ODR) technology, BlissDivorce guides couples through a convenient online process to reach a divorce agreement and move on without the time, cost and frustration of attorneys. By empowering couples, even those in a contentious divorce, to resolve disagreements with our ODR tools, we are the first online platform able to compete directly with the dominant market player: divorce lawyers.

- Canonical URL: https://wefunder.com/blissdivorce
- Entity ID: wefunder:company:62470
- Last updated: 2026-06-22T17:02:03Z
- Generated at: 2026-06-22T20:06:40Z

## Quick facts
- Proven AI - >90% success rate resolving all disputes in 100+ cases
- Market leader - First to market with AI-powered divorce mediation; other sites just do the forms
- Successful fundraising - $1.6M raised so far from angels and crowdfunding
- No lawyers - AI resolves disputes in cases up to $4.5 million without lawyers
- Big market - $25B TAM with little innovation and high dissatisfaction
- Dynamic team - Proven legal tech, startup and AI experience
- Spares Families - Far less conflict, 80%+ reduction in time and cost

## Active fundraises
- wefunder:fundraise:79889: 4(a)(6) open (USD)
- wefunder:fundraise:51154: 4(a)(6) successful (USD)
- wefunder:fundraise:51155: 4(a)(6) successful (USD)
- wefunder:fundraise:43675: 506(c) successful (USD)
- wefunder:fundraise:35386: 4(a)(6) successful (USD)

## Story
Going through a divorce can tear a family apart.There’s costs, conflict, court hearings and months of haggling with attorneys. The impact on families is devastating.Now there’s a better way. BlissDivorce.Our AI-powered platform has a >90% success rate in resolving disputes—including property division, child custody, and spousal support. Fewer than 10% of cases require a few hours of Zoom-based human mediation.BlissDivorce is proven in more than 100 real-world cases with assets and debts of up to $4.5 million. We're primed to disrupt the $25 billion divorce market—a market with high dissatisfaction and little innovation.In the process we'll spare families from a lot of unnecessary suffering and pain.Families torn apartThe current system of divorce tears families apart.Conflict - Opposing attorneys fight things out in endless hearings and meetings while families suffer.High cost - Average attorney fees of $27,000 wipe out the savings of many families. Legal fees can easily run into six figures.Long and drawn out - Average length of 11 to 15 months drags out suffering and prevents families from moving on. Often it's children who suffer most.If there was ever a process that needed rethinking, it’s divorce.Transforming Divorce with AIBlissDivorce uses AI to rethink the entire divorce process. Proven in more than 100 real-world cases, we spare families the pain of the current system:User-friendly, empathetic platform guides users step-by-step through the process. The platform handles all aspects of divorce, including property division, spousal support, child support, and child custody.AI-powered Digital Divorce Mediation™ has a 90% success rate in working out a full settlement agreement without lawyers or human mediators involved. Zoom-based human mediation available if needed.Virtual Divorce Coach™ answers questions and provides information to empower users to make their own decisions.*Ask An Attorney™ feature for lawyer advice at pre-negotiated rates.**Prototype developed, will be deployed after this fundraising round.Proven in more than 100 casesSolving divorce is not simple. BlissDivorce invested more than $1 million and several years to develop and optimize our platform.In the process we helped more than 100 couples get divorced. Our platform has handled cases large and small, simple and complex, amicable and high-conflict. The average case size is $1.5 million in assets and debts, and we’ve handled cases as high as $4.5 million.And almost every case required conflict resolution, sometimes minor, sometimes big.Our results speak for themselves:Big market, huge opportunityOur product is built and proven. We're ready to grow. And we have a big market to conquer.Every year, 1 million couples get divorced in the US. And every year, attorneys charge them $25 billion in legal fees.BlissDivorce is ready to shake things up.We’ll go after Millennials and Gen-Xer’s with household incomes of $75K to $500K, whose divorces typically involve $250K to $4 million assets and debts. This group grew up on the Internet and has a negative impression of attorneys. They’re tailor made for BlissDivorce.The good news is that we don’t need a huge market share to generate significant revenue. Our revenue model includes subscription income ($49.99/month to use our platform), transactions ($999 for Digital Divorce Mediation and $999 for paperwork preparation) and an ecosystem of support services (e.g. name change, banking, will and trust) that generate affiliate income. Projected share of 3.5-7% of our target results in annual sales up to $160M.**A staged expansion will establish BlissDivorce in the 32 largest states, which account for more than 90% of divorces in the US. After that we'll move into other countries and apply our mediation technology to other legal verticals. The potential for expansion is enormous.****Forward-looking statements. Results cannot be guaranteed.Proven customer acquisition strategyWe’re not the first brand to displace human experts with technology. Some of the most successful are TurboTax, LegalZoom, and Invisalign.We know a thing or two about these brands. They’re all clients of our founder and CEO Scott Seidewitz. In fact, the success of these brands is one of the reasons he decided to start BlissDivorce.A key for all these brands was trust. BlissDivorce will also need to build a trusted brand.In the short-term, we’ll do this through borrowed equity—influencers, spokespeople, and PR. Fortunately, we have one of the country's leading family law attorneys on our team—Randy Kessler.Randy is a past Chair of the American Bar Association Family Law Section, current law school professor, and a published author. More importantly, he appears frequently on CNN, CBS, Court TV and other media outlets. He's our perfect spokesperson.Longer-term we’ll increasingly invest in paid media and word-of-mouth to build BlissDivorce into a trusted brand.Experienced team ready to drive growthAlong with proven technology, a big market, and strong plans, we have a dynamic team with deep experience in startups, legal tech, family law, and marketing. Our team couldn't be better-prepared to drive growth in the divorce market:A savvy investment in familiesOur product is proven. We’ve spent years and more than $1 million making sure everything works. We have strong product-market fit and a great team.Now you can help us grow.Your investment in BlissDivorce will help us get the word out that families have a better option. You'll help us fund marketing, bring our CMO on board full-time, and implement product enhancements like our Virtual Divorce Coach.And as we build a thriving business, the biggest beneficiaries will be the families we spare from months of conflict and pain.Join us today in transforming divorce and helping families—by investing in BlissDivorce .

## FAQ
1. **When will your current fundraising end?**
   - Hi Omar. We will end the current round when we raise a total of $375K more, including money raised on WeFunder. Right now we're at $120K on WeFunder, so we have $255K to go. I can't put an exact date on it, but my guess is that we close this out sometime in September. Thanks, and let us know if you have any other questions!
2. **What does each member of your team bring to the table ?**
   - Hi Michael. Thanks for getting in touch! There's quite a bit of information about our team in both the "Our Team" section and story flow. But in a nutshell:Sheila Tan - Brings marketing expertise, C-level management experience, deep LegalTech knowledge (former CMO of LegalZoom), and strong track record scaling organizations.Scott Seidewitz -  Brings exceptional new product & consumer insights knowledge, startup/entrepreneurial experience and a demonstrated ability...
3. **Interesting concept, maybe you could give all investors one free divorce? You never know**
   - Hi Ty. Thanks for the suggestion! At $2,950 per case, a free divorce for all investors could get a bit experience. But maybe a discount? I'll talk it over with our team. Thanks! - Scott (CEO)
4. **How do you plan to market and advertise to make people aware of your solutions? Also, how did you arrive at your 8 mil val cap and will you convert your investors at your next round of funding next year? Thank you**
   - Hey Michael - Thanks for getting in touch! Marketing and advertising will have several phases. For our MVP, BlissDivorce Virtual Mediation, we have a digital media campaign that we've developed and are putting in place as I type. We'll also ask our network in CA, where we're launching, to help spread the word. Marketing for the release of our fully automated DIY product, including online dispute resolution tools, will be more extensive. Initially we will continue to drive traffic through pay-...
5. **The $2,950 per case, How is this paid? Both parties split or only one party does?**
   - Thanks for the inquiry, Steve! The easiest way to pay is with a joint credit card, and then there are no splitting issues. Couples will have the choice of splitting between two cards if that's what they want to do (although not with our MVP). If one party pays from their separate funds, half the amount will be taken out of the other's spouse's settlement, unless the parties decide not to do so.

## Team
- Scott Seidewitz (Founder/CEO)
- Dan Hirsch (Founder/CTO)
- Randall Kessler (Founder/Spokesperson)
- Lindsey Ellison (CMO)

## Recent posts
- BlissDivorce Update & Early Bird Launch Announcement (2026-03-17T16:00:00Z)
- Campaign Closing Tues 12/6 - Last Chance to Invest (2022-12-05T22:06:21Z)
- Investor Update (2022-10-18T01:43:46Z)
- BlissDivorce CEO interview in the newest e-magazine from Legal Business World (2022-04-20T22:58:21Z)
- BlissDivorce CEO interviewed on ReinventingProfessionals.com podcast (2022-04-01T18:42:12Z)
- BlissDivorce Featured in ArtificialLawyer.com (2022-03-30T23:01:52Z)
- Last Webinar & Tech Demo - This Tues at 5:30 PM (2021-11-21T20:41:45Z)
- Webinars today 11/16 and next Tuesday 11/23! (2021-11-21T20:35:55Z)
- Webinars on BlissDivorce (2021-11-09T23:44:08Z)
- BlissDivorce Investor Update November 2021 (2021-11-03T01:53:36Z)
- A Stellar Intern Team! (2021-10-19T20:34:35Z)
- BlissDivorce Accepted to NewChip Accelerator (2021-09-04T01:15:18Z)
- Investor Update - August 2021 (2021-08-27T23:59:28Z)
- An Update from Wefunder! (2021-03-23T01:49:47Z)
- Closing Wed 12/16 and almost at Max! (2020-12-16T01:56:26Z)

## Q&A
- Q: How many seed rounds are you planning? I understand that the SAFE agreement protects from dilution from the first round, but what about any subsequently round? Also, I originally invested back in 2020 and was curious if there was any updates of product launches. Thanks, TAH
  - A: Our previous round was technically a pre-seed round. We raised $1.2M using SAFEs with an $8M valuation cap. This current round is a seed round. We're raising $2M again with SAFEs, with a $10M valuation cap. For a full update on our progress, join us 10/26 at 5:30 PM Pacific Time. Here's the link: https://us02web.zoom.us/j/86216396286?pwd=MkJaeFVUUWJUV015RUJKdndjd0NlZz09. See our recent post for more info.
- Q: Great idea and a strong team, Scott! I was wondering what your runway looks like based on your burn rate and when do you except to have another raise?
  - A: Hey Moe - So sorry for the slow response. I try to answer questions right away, but we are crazy busy right now getting our MVP and supporting marketing campaigns out! Current burn rate is about $37K, all going to our engineering team in Argentina. On top of that we've budgeted $60K in marketing for our MVP and will have some increased cloud services expenses with the launch of our MVP. Given those expenses, we currently have runway through the end of January (and maybe beyond, depending on revenue from our MVP). We will probably raise an additional $85K in this round, which will take us at least through the end of Q1. So if things go according to plan we'll do a Seed or Series A round in Q1 2021. Hopefully at a higher valuation. Thanks! - Scott
- Q: I have a question based on the equity each investor will obtain. Since the market Cap is 8M, If I invest 80K will I have 1% ownership?
  - A: You will have a minimum of 1% ownership. The valuation cap in the SAFE agreement protects you on the up and downside. On the upside, if our first priced round is at a higher valuation, say $16 million, you still get the $8 million valuation/1% ownership (while the new investors would only get 1/2% for $80K). But if we end up being valued lower, say $6 million, you would get the lower valuation. So you would end up with a 1.5% ownership.Glad you're taking a look at us, Todd, and let me know if you have any other questions. Thanks!
- Q: What are your '22 revenues YTD, and what is your current burn rate? Thanks.
  - A: Hi Daniel - We've actually not been focused on go to market for most of 2022. Instead we've been focused on updating our platform and business model, along with fundraising. So revenue is in the low 10's of thousands. Burn rate about $33K per month. We just launched a new marketing campaign literally last week and will be tracking revenue moving forward. Will let you know how it goes. Thanks! - Scott
- Q: Hi, Scott thank you for answering my previous question. I love the idea, but your burn-rate is still my biggest concern. I’ve also worked for startups and at both previous companies, we had inflated AWS packages along with other bloated software costs before we had a service/product that required it. Reducing those costs is a great way to save money until there’s a need to scale. Devs and consultants at previous companies liked to start on the higher tier of AWS and like software, until we brought it to their attention, then they found ways for substantial savings, (thousands per month). Extending your run rate is of utmost importance until you raise future rounds. Perhaps you could also offer increased sweet-equity to the dev team for a reduced hourly rate. Since divorces are most likely a one-time event, are there any additional ways to monetize by offering a SaaS monthly membership or add-ons? Such as document review, trusts, pre, and postnups, outsourced attorney teleconference/consultation, contracts, etc. A monthly subscription model would bring in an additional revenue stream and have a greater appeal when raising additional rounds.
  - A: Hey Michael - I was just alerted by WeFunder that we have outstanding questions. Unfortunately I was for some reason not receiving notifications. We need strong software engineering resources, which is where most of our burn goes. Our application is complex and engineering-intense. We have a phenomenal engineering team in Argentina that has developed and continues to expand our product. It's a competitive advantage for us and the envy of fellow start-up CEOs I talk with. Our CTO Dan Hirsch has a very tight budget for our AWS and other engineering support services. We are in the lowest tiers until we scale and he has negotiated free or reduced-rate agreements with a number of suppliers. He is constantly looking for savings. So we are the same page with you. I'm not clear how a SaaS model makes sense since divorce, as you point out, is a one-time event. However, you will see in our profile that we do plan for a follow-on subscription service and an ecosystem of support services that will generate substantial revenue. Thanks! Scott
- Q: Have you considered scaling your technology to other areas of law (e.g., contract and or agency law)? I can imagine there’s huge potential in these areas, too.
  - A: Robert! Sorry I didn't answer your question sooner! As you'll see from the other recent answers, we've been so focused on our MVP launch that I unfortunately neglected WeFunder. Yes, we think there could be broad applications for our technology, including business disputes, landlord-tenant, labor law, etc. Our plan, though, is to focus on and prove the technology in the divorce market, and only expand to other areas once we've successfully done so. It probably will be a three to five year time horizon before we move into other areas of the law, although I have to say this is tough to predict. Thanks! - Scott
- Q: Thanks Scott! Just made an investment. Thanks for answering my questions and your time! Hope you make it happen! I believe in what your doing!!
  - A: Thank you Thomas! Great questions, by the way. Really appreciate how much you're thinking about what we're doing, and glad you believe in us. Will do everything we can to give you a great ROI!
- Q: Why has there been NO investor updates for over a year?
- Q: Havn't heard anything in a while...is everything proceeding as planned?
- Q: Any update?
- Q: This still going strong?
- Q: I see that this funding round is at the same valuation as the previous round in 2020; has the valuation not grown since then?
  - A: We're raising over WeFunder at the same terms for now. We will raise at a higher valuation for our Seed round.
- Q: Hi Scott. Congrats on the idea and progress. I have several questions: 1. What's your take on https://amicable.io/? 2. What's your take on HelloDivorce, who raise $2MM around 6mo ago? 3. You mentioned that your audience is the 70% who aren't able to get to an agreement - a) How do you plan on targeting them? b) You need to have two sides convinced in joining, how do you plan on doing that? 4. What was the valuation in your last round? If it was lower than $7MM, what is the reason for the increase? 5. You mentioned 47 paid couples - how much was the revenue from these customers, and what period of time did it cover? 6. You showed a survey you conducted about the offering and product, how many recipients participated?
  - A: Hey Elad 1) Amicable.io has the same shortcomings of every online divorce platform other than BlissDivorce: it depends on humans, not technology, to resolve disputes. 2) HelloDivorce raising $2M is a good thing. It shows VCs are interested in our space. 3a) Don't think I can go into a detailed discourse on our GTM strategy here, but top of funnel will combine brand building/PR/content/entry-point marketing to reach consumers before they contact attorneys. 3b) Many couples come to us who aren't getting along but both want to avoid cost & conflict of attorneys. When only one spouse comes to us we've had considerable success getting the second spouse on board by a salesperson forming a relationship. It takes a while, though. 4) $8M valuation cap (SAFE agreement). 5) 53 paid couples. Total revenue $185K. Pulsed marketing on and off over a little more than a year to get them. We were limited in our MVP with how many we could handle. 6) 270 respondents to the survey. 90% confidence +/- 5%.
- Q: Hi Scott, I am really excited about this technology and the company that you are building. Divorce often incinerates wealth of couples and it doesn't have to. Could you please provide an update on progress since your previous round? I am curious to know what your growth has been like, what's going well, and what isn't going as well as it could be? What your cost is to acquire a customer? How do you plan to target customers before they reach for a lawyer? Where do the patent applications on your technology stand? How has state expansion been going? Thank you, Justin
  - A: Hi Justin. Our product has performed exceptionally well in our MVP lead market in California. Our technology succeeded in resolving virtually all disputes in 60% of cases, with the remaining 40% requiring 1-6 hours of mediation. As we continue to deploy our dispute resolution tools our target is to bring that 40% down to 5%. We also succeeded in bringing our customer acquisition costs down by 76% to below $1K per customer. We have a clear go-to-market success strategy and plan to continue to drive down CAC to $600-$700 as we grow. What has not gone as well it could is that our MVP business model is not scaleable. We launched with three of seven modules and only some of our dispute resolution tech. As a result we contract with a mediator to review each case and fill in gaps in our capabilities. This mediator expense is not sustainable in the long-term. Also, all marketing, sales, product management and customer support functions have been handled on a bootstrap basis, with almost all resources going to our product development/engineering team. This is also not sustainable. The good news is that we now know we only need mediators on 40% of cases, and this should go down over time. We are currently raising a Seed Round to fund the completion of our platform modules and dispute resolution technology, hire professional marketing, sales, product management and customer support staff and fund marketing to build our brand/drive top-of-funnel. With these changes we will have the business model in place to handle our planned state-by-state market expansion.
- Q: where's the button to click on, to indicate my interest in investing in bliss divorce?
  - A: Hey Steven - Thanks for your interest! Under the amount we raised in the upper right is a "Watch for Updates" button. Click that and you'll get regular updates, including when we start fundraising again. Scott