# Billion Vegans

The World's Largest Online Marketplace for Vegan and Plant-Based Products

## Elevator pitch
Billion Vegans is the world's largest online marketplace for vegan and plant-based products. It makes online shopping for these products convenient, affordable and fun.

- Canonical URL: https://wefunder.com/billionvegans
- Entity ID: wefunder:company:27897
- Last updated: 2026-06-09T05:00:08Z
- Generated at: 2026-06-10T00:37:46Z

## Quick facts
- Market - the demand for vegan and plant-based products is growing exponentially and becoming mainstream.
- Team - mission-driven with an extensive track record of turning ideas into successful businesses.
- Execution - became the largest marketplace in record time with over 6,000 products and 300 sellers.
- Product/market fit - reaching great KPI's in a very short time: low CAC ($20) and high retention rate (23%).
- Vegan values - ANIMAL WELFARE, SUSTAINABILITY, and HEALTH. Donating 10% of all profits to vegan organizations.

## Active fundraises
- wefunder:fundraise:28593: 4(a)(6) successful (USD)
- wefunder:fundraise:19338: 4(a)(6) successful (USD)

## Story
Billion Vegans is the world’s largest online marketplace for vegan and plant-based products. It carries more than 300 brands and offers more than 6,000 products in every category - from food and fashion, through cosmetics and wellness to home goods and pet supplies. A true one-stop-vegan-shop. Each product is rigorously vetted by Billion Vegans’ team, inspecting its ingredients, manufacturing processes, packaging, and sustainability footprint, all the way to its brand’s background and business ethics. The awareness for animal welfare, sustainability, and health is growing exponentially and becoming mainstream. A large portion of the population is buying vegan and plant-based products on a regular basis, making veganism the fastest-growing lifestyle. It is estimated that 25% of the people in the US between the ages of 25 and 44 are vegan - about 6% of the population, a growth of 500% in just a few years. Beyond Meat's IPO was the most successful in the last decade. The demand for vegan and plant-based products is skyrocketing, but their accessibility is limited, they are much more expensive and the available information about them is lacking and untrusted.Billion Vegans is redefining the online shopping experience by creating a supportive and judgment-free place where everyone - vegans, vegetarians, flexitarians, reducetarians, and meat-eaters, could enjoy the vegan experience - for a day, for a week or for life. It makes online shopping for vegan and plant-based products convenient, affordable and fun. Like an Amazon with vegan ethics. But furthermore, it sets the bar and leads the consumers’ market with unprecedented transparency and truth about the products and the businesses behind them.Veganism isn’t a fad, or a trend, or a new sort of diet. Veganism is a mindset, it’s the new cool, it’s a whole new culture and Billion Vegans is among its leading catalysts.Shopping for Vegan & Plant-Based Products is Challenging, Time-Consuming, and ExpensiveAlthough the demand is growing fast, maintaining a vegan and plant-based lifestyle and shopping for products are very challenging and frustrating. It’s time-consuming, expensive and unreliable. It requires you to scour the web for hours on many websites, searching for vegan products and read the fine print to verify the ingredients. In most cases, the provided information is lacking, cryptic and in some cases, untrue. Our team is vegan-certifying each and every product and rejects more than 40% of the products that are labeled as vegan or plant-based.Making Vegan and Plant-Based Shopping Convenient, Affordable and FunBillion Vegans is an e-commerce platform dedicated to changing the shopping experience for vegan-curious consumers: vegans, vegetarians, flexitarians, reducetarians, and meat-eaters. The online marketplace is a one-stop-vegan-shop offering customers products that they can trust, at affordable prices delivered right to their door. It provides the widest selection of vegan-certified products in all categories: grocery, fashion & shoes, beauty & cosmetics, health & wellness, kids, home & garden and pet supplies. It enables the customers to discover and compare alternative products and get trustworthy information that is required for making a wise decision. We currently stock more than 6,000 products from over 300 brands and are adding hundreds of new and exciting products every month.The First Online Marketplace for Vegan and Plant-Based ProductsCurrently, there are no other online (or offline) marketplaces that are vegan-certified and plant-based only and offer such a wide range of products in all categories. There are a few niche online shops that specialize in either grocery, fashion or cosmetics, such as Veganessentials, Mylkguys, and Petit Vour. There are also leading online marketplaces that offer some vegan and plant-based products, such as Amazon, Thrive and iHerb, but the selection is limited and there is no vetting process.Fast and Lean ExecutionSince launched about 18 months ago and raising less than $500K, Billion Vegans became one of the world’s largest online (and offline) marketplace for vegan and plant-based products, offering more than 6,000 products and 300 brands. Since sales began a year ago, relying mostly on organic marketing, it has already reached Key Performance Indicators (KPI’s) that are way above the industry average - conversion rate over 2%, CAC (Customer Acquisition Cost) of less than $20, a retention rate of 23% and AOV (Average Order Value) of $42. We believe this clearly validates the demand, the product/market fit, and the solid business model.References1. Economist: The year of the vegan2. Forbes: A New Grubhub Report Shows Plant-Based Diets Are More Than A Trend3. ReportBuyer: Top Trends in Prepared Foods4. TheStreet: Nestle Goes Vegan with Sweet Earth Purchase5. CNBC: Alternative meat to become $140 billion industry in a decade, Barclays predicts6. Insider-Fitt: The vegan and vegetarian market will be worth $5 Billion by 20207. MarketandMarkets: Meat Substitutes Market worth $6.4 billion by 20238. Allied Market Research: Meat Substitute Market - Global Opportunity Analysis and Industry Forecast, 2019–20269. VegNews 90 percent of plant-based food consumers are not vegan or vegetarianDear Investors,I’d like to thank you for considering Billion Vegans as an investment. I’ve been in the startup game for quite some time, both as an entrepreneur and as an investor, and what I learned over the years is that choosing a good investment, while must be backed by a solid business opportunity, must start from passion, from the heart. If these two - passion and a growing market - sit well together, there just might be a chance of winning. This is how I feel about Billion Vegans, and I hope I can convince you to feel what I feel, and see what I see.My first and true passion in life is my five kids, one of which is a rescue dog, whom I love very much. Three years ago, quite by mistake, I ran into a video about the dog-eating festival in China. It didn’t take me very long to turn vegan. As a very rational person, an engineer at heart, I’ve done my research, and I learned about the major health and environmental aspects of the meat industry, far beyond animal welfare. After changing my life, I decided to take my passion for veganism and use it to create something bigger. Billion Vegans was born out of my belief that within 20 years, most of the world could and will be vegan, and I am happy that I am devoting my life to making that happen. Even more so, I feel so lucky that I can combine my passion for veganism and my ability and experience in developing new ventures.We started Billion Vegans out of our personal experience. To maintain a vegan lifestyle I had to spend hours browsing the web, searching for products, reading the fine print, sometimes needing to reach out to the sellers for further information, tracking orders from multiple sites, often contacting customer service, and sometimes getting products that weren’t actually vegan. The availability, variety, pricing, and quality fell short, compared to my shopping experience before becoming vegan. Being a vegan consumer isn’t easy and we decided to change it. We build Billion Vegans as we want it to be for ourselves as consumers.And so far, it seems that we are on the right track. We’re seeing that the need is real, shared by many and that the solution fits the need. The community embraces us. The stats are staggering - 6 out 7 people who try to be vegan, revert. We aim to change it, making it easier, affordable and fun, for everyone.To summarize: if you are vegan - it’s an opportunity to impact your own life and the world, and if you are not vegan (yet) - I hope we convinced you that Billion Vegans is a great investment.Thank you for your consideration, Alon Hochberg

## FAQ
1. **Hi, I was wondering which vegan organizations you donate to?**
   - Hi Coco, Thank you for your interest in Billion Vegans. Currently, we are using the lists on www.animalcharityevaluators.org, although we are planning on having the community to suggest and decide on the NGOs that the donations will be going to. Please feel free to contact me directly at alon@billionvegans.com. Yours, --Alon​
2. **Wouldn't be safe to assume that Amazon can start their own certification process, and negate Billion's only advantage? They already have the software, as well marketing resources and operational infrastructure, so entry cost for them will be quite low**
   - Dear John, Thank you for your interest in Billion Vegans and for your question. You are absolutely right. If Amazon will start curating and vegan-certifying the products and the sellers, it will weaken our proposition (although, some people are arguing that it might be good for us as it will ramp up the awareness). We will still have a few advantages: 1) The fact that all products on our site are vegan-certified is a major preference for about 20% of the vegans. 2) From our experience, some v...
3. **How do investors get paid back?**
   - Dear Kathleen, Thank you for your interest in Billion Vegans and for your question. In general, after the investment is converted into shares, the return on the investment could result from selling shares or, in rare cases, dividends that the company distributes (while still owning the shares). In most cases, selling shares occurs when the company is being acquired or after the company goes public (IPO). In some cases, the shares could be sold in the free market. I hope it answers your questi...
4. **How did you calculate there are 20 million vegans in the US? That number seems absurdly high. A quick google search provides an estimate of 1.6 million. Did you just list the biggest number you could find? Also why did you not provide any sales numbers? You give nice numbers l...**
   - Dear Michael,Thank you for your interest in Billion Vegans and for taking the time to submit your questions.In regards to the number of vegans in the US, there are many studies and surveys that were conducted recently, reviewing this phenomenon from various angles: health/diet, ethics/animal-welfare, and environmental impact. Please find some of the references below.There is a consensus in regards to the magnitude and pace of the change, but there are differences in the quantitative results. ...
5. **Interesting concept. I have a few questions to learn more about your offering. 1. How are you marketing online & offline to reach your target market? 2. Are you involved in any effort in widening or converting on-the-fence vegans to staunch vegans? 3. What are the biggest ...**
   - Dear Arunkumar, Thank you for your interest in Billion Vegans and for taking the time to submit your questions. I am going to try and answer each one of them as candidly as I can 1. This is an important question and the full answer is too long for this scope. In general terms, we will be using the conventional online marketing methodologies, including SEO, PPC (e.g. facebook/instagram and google), affiliate marketing, social media, influencer marketing, brand advocacy, and PR. . The offline m...

## Team
- Alon Hochberg (Founder & CEO)
- Evyatar Shoresh (Advisor)
- Ben Enosh (Advisor)
- Forrest Hutchens (Operations Manager)
- Gilbere Forte (Marketing Manager)
- Mara S (Social Media Manager)
- Liat Portal (Business Development Manager)

## Q&A
- Q: So unfortunate how all of us who entrusted our hard earned money with Alon Hochberg were blindsided with absolutely no communication about this failed startup. Some type of communication to investors about why it failed would have potentially eased the sting of our loss. I understand that not all startups are successful. In fact, I have now learned the hard way that a very large majority of them fail. However, it is reprehensible that none of us received any communication about the project and it's ultimate demise. Very poor reflection of character and lack of ethics, especially from a fellow vegan. I am so disappointed in Alon. Hard lesson learned.
- Q: I am concerned to see multiple messages so far that have gone unanswered. Also to see that the website has been shut down and emails to BillionVegans are now marked as undeliverable. I also reached out to Alon on LinkedIN and received no response. It seems that the company has gone under. Very unfortunate and very unprofessional to have zero communication with investors who had faith and put their hard earned dollars towards this cause.
- Q: Just wondering if and when there will be an update on the status of our investment opportunities. Haven't really heard or read much in a while now..
  - A: Dear Brian, we began updating our investors directly through emails. We are planning on inviting all investors to a closed Facebook group to allow bidirectional communications and much more. We will also submit updates here. Thank you for your investment and trust. For a vegan world, --Alon
- Q: I recently reached out to Wefunder about Wefunder possibly providing tax documents so we as investors can at least claim the loss. I haven't heard back yet. I reached out to Alon over a year ago to ask him where did the money go because I was having a hard time believing that the company made a good-faith effort to use 70% of the raise for marketing as Alon promised in the raising documents. He replied that the company had unexpected moving expenses moving the company from Israel to Los Angeles. That is not what we signed up for. We thought we were supporting marketing efforts and instead it appears that we supported Alon. Startups are indeed risky but this is unfortunate.
- Q: I contacted WeFunder since it seems we have all been had. They basically said startups are risky. No backing whatsoever. Startups failing is one thing; just taking money and running. . .whole other thing.
- Q: With $271,405 raised from 827 investors the website needs to be up and running. Customer service is non-responsive and we do not have to let a great thing die as investors. This is the time to take ownership of our company that we put our time, money and hearts into by investing. We need to organize and solve these challenges while we still can. Please feel free to reach out to me at danoliverdesign@gmail.com if you feel the same way or have any ideas how we can nip this in the bud. Sellers are counting on us and now we must count on one another.
- Q: So I assume this was a rug pull investment. I never heard anything from this company. It's almost like they went under immediately after the raise. Sure I know that's the risk of investing but immediately? It's like they needed the raise as a part of their exit strategy. Wefunder I expect better vetting than that.
- Q: Such great potential when I first invested. But quickly realized Alon would not respond unless someone was trying to give him money. Never gave us updates or anything. Now I just want to make sure others don’t invest into this company and lose their money. Instead they could invest in Oatly, beyond etc.
- Q: Is there any update on the company? I have never received an e-mail with updates on my investment. Thank you
- Q: Alon, What's going on?? I have not had any UPDATES since you closed your campaign. Please let me know via email.
- Q: Seeming more and more like investing in this company may not have been the best idea. No social media updates, no comments or questions answered here...nothing. It seems to me that if you're asking for peoples' trust and their money that you may be a little more willing to give us a reason to feel like we didn't just send someone money for nothing, which I'm not alone in feeling that's exactly what happened.
  - A: Dear Brian, Thank you so much for reaching out. Please accept our sincere apologies for the belated reply and update. A technical issue prevented us from getting the notifications and answering the questions on this page. Only recently, while updating the SEC and preparing for a new campaign, we noticed and resolved it. We are about to submit an update here and email it to all of our investors. It will also include an invitation to join an investors’ group in which the investors will receive frequent updates, and would be able to be actively involved with the company strategy. We are totally committed to the success of the company and to our mission, and working days and nights to making it happen. The company has made a significant progress and is positioned much better to be leading this fast-growing market. For a vegan world, --Alon
- Q: My wife and I invested in you back in December 2018, and haven't heard a single word from you about it. Can you provide any information about this?
  - A: Dear Jeffrey and Angela, we began updating our investors directly through emails. We are planning on inviting all investors to a closed Facebook group to allow bidirectional communications and much more. We will also submit updates here. Thank you for your investment and trust. For a vegan world, --Alon
- Q: Can you provide any news of the company? We haven't heard from you for a while. You even stopped posting on your Facebook page...
  - A: Dear Martin, we began updating our investors directly through emails. We are planning on inviting all investors to a closed Facebook group to allow bidirectional communications and much more. We will also submit updates here. Thank you for your investment and trust. For a vegan world, --Alon
- Q: any updated financials and/or overall situation of the company?
- Q: Has this company closed?