# Beuhi

Smart home appliance for making infused gummies, chocolates, and hard candies. 

- Canonical URL: https://wefunder.com/beuhi.inc
- Entity ID: wefunder:company:150160
- Last updated: 2026-06-04T05:03:09Z
- Generated at: 2026-06-04T12:38:02Z

## Quick facts
- Minority woman co-founder/Chief Innovation Officer
- Functional Candy Market is $20B and growing
- 76% of Americans consume at least 1 supplement every day
- Alpha+ prototype built, output tested, and independent lab-verified - Utility patent-pending
- Selected as "Cannabis Tech Devices We’re Excited About" by Cannabistech.com, December 2023
- 93% likelihood (likely to very likely) to want to purchase -- conducted by an independent company
- Distribution demand proven: MOUs with retail, hospitality, lounges, nursing, brands &amp; influencers
- Experienced management team in bringing start-ups from ideation to market

## Active fundraises
- wefunder:fundraise:106500: 4(a)(6) successful (USD)
- wefunder:fundraise:106499: 4(a)(6) successful (USD)

## Story
Beuhi™ is taking a new approach to how botanical-infused gummies, chocolates, and hard candies are created. Consumers can choose to infuse their creations with any number of market-available botanicals and nutraceuticals.National Institute of HealthConsumers are faced with:Inconsistent dispersion, dosing, and timing&nbsp;Lack of trust and transparency in the ingredients and products&nbsp;Infused with cheap or unreliable botanicals&nbsp;&nbsp;Unpleasant aftertaste and texture&nbsp;Lack of consumer control over what they consumeLimited lifestyle options (i.e. kosher, vegan)&nbsp;Intimidating and hard-to-navigate productsThe Problem is Making HeadlinesJournal of American Medical Association (JAMA): Quantity of Melatonin and CBD in Melatonin Gummies Sold in the USUniversity of Wisconsin School of Pharmacy: Non-Prescription CBD Product Labeling Largely Inaccurate, Study FindsThe Denver Post: Tests Show THC Content in Marijuana Edibles is InconsistentThe Washington Post: That Weed You Bought Might not be as Potent as Promised…Calgary Heralds: Faulty THC Levels Turning up in Legal Cannabis: Health CanadaUSA Today: Sports Supplements with Botanicals Often Contain Mystery Ingredients, Study FindsCommonwealth Magazine: Marijuana Content Labels Can’t be TrustedLaw Street Media: Zarbee’s Sued For Misrepresenting Melatonin Content in ProductsBeuhi™ is the smart countertop appliance (patent pending) that will create gummies, chocolates, and hard candies infused with the user’s supplied nutraceuticals, dietary &amp; sports supplements, CBD, and cannabis – controlled by app-based secure smart technology for guaranteed consistency and desired botanical dispersion in every bite.Hardware: Elegantly designed countertop appliance, safe, secure, and easy to use with consistent and reliable output. Universal reusable infusing pod for user-supplied botanicals.&nbsp;Subscription: Includes proprietary formula pre-filled candy-making ingredient pods offering a variety of natural flavors and textures, transparent nutritional information, customer-selected add-ons (dried fruits, nuts, candies) &amp; finishers (sprinkles, nonpareils, dusting sugar).App: Secure control over the Beuhi appliance, e-commerce, formula management, journaling, data analytics, curated music, and video experiences with the online community (recipes, education, social).The infused confectionery products designed for health &amp; wellness or sports nutrition are typically infused with nutraceuticals (vitamins, minerals, proteins), botanicals, CBD, cannabis, and or, energy-boosting ingredients.&nbsp;This segment attracts consumers focused on dietary supplements and nutritional intake, who are seeking reliable, consistent products with natural ingredients and label transparency.&nbsp;This consumer is willing to spend a premium on infused confectionery products to help improve physical and mental healthWhy Target the Cannabis Consumer?The cannabis-infused market has a compound annual growth rate of 16.5% and is expected to grow globally to $37.11B in 2032.​According to MJBizDaily, the cannabis industry is one of the fastest-growing industries in the U.S. by revenue growth, exceeding the chocolate, global opioid market, Starbucks North American sales, as well as the salty snack industry.&nbsp;​Cannabis usage continues to shift toward personalized cannabis products as consumers become more educated and discerning; they seek craft cannabis products, becoming less price-sensitive and more beneﬁt-driven.​Cannabis consumers are shifting away from smoking/vaping due to the health risks and non-discreet nature of consumption. ​The demographics driving growth are affluent (women-focused), 30 - 75+ years old, who are experienced or new to cannabis or CBD, and are health and wellness conscious.​Initial marketing spend will be on established legal U.S. cannabis markets (medical and or adult-use).​Since Beuhi™ is not a cannabis company, it is not subject to the same regulatory hurdles that our cannabis competition must address, allowing Beuhi™ an easier path over the competition to reach the consumer.​Their strengths: numerous brands and product options that offer a commonplace solution and often consumer-recognized established brands. ​Their weaknesses: inconsistent dispersion in mass-produced edibles, limited flavors/ingredients, no botanical infusion choices, products are intimidating and hard to navigate, subject to numerous local, state, and federal cannabis laws and regulations including how to market to customers.&nbsp;Beuhi™ intends to diversify its revenue through 4 verticals:​Appliance (online/retail)​Canisters (subscription/retail) ​App (e-commerce &amp; data revenue share)​Curated Experiences (marketing/sponsorships/revenue share)Crafting Cannabis Culinary ArtistryIn the dynamic realm of cannabis innovation, Beuhi emerges as a beacon of change, captivating enthusiasts and tech geeks alike. Beuhi stands out, not merely as an appliance but as the crescendo in the symphony of cannabis culinary innovation. I recently covered Beuhi in detail, so I'll keep this short.What makes Beuhi truly exceptional is its ability to transform the messy endeavor of crafting cannabis-infused edibles into a precise and streamlined experience. The ingenious cartridge system ensures not only consistency in dosing but also bids farewell to kitchen chaos.This device, poised to set a new benchmark in DIY precision, allows users to select from a variety of flavors and products, simplifying the infusion process with pre-filled ingredient cartridges. It's more than just a kitchen gadget; it's a narrative of how technology can elevate our cannabis experiences.Beuhi™ is seeing increasing demand in the form of social growth, content reach, general and media interest, and direct feedback.An independent research company surveyed 200+ cannabis edible users, resulting in a 93% likelihood (likely to very likely) to purchase the appliance at a median price of $418.50.​The survey confirmed the key items that influence the cannabis edibles consumer are:​Quality​Consistency​Flavor/texture​Ability to choose potency​On Amazon alone, consumers spend $8.5M a year on the top 3 cannabis decarboxylation and manual gummy makers. In addition, consumers spend ~$10M a year on an&nbsp;at-home cocktail maker with pod ingredients. Our seasoned executive team, blending marketing and sales leadership, with operational and financial expertise, drives Beuhi's innovation and strategic vision. Their collective experience and success enable them to craft forward-thinking strategies for sustainable growth, setting industry benchmarks.Our advisory board, featuring leading figures in consumer product goods, finance, marketing, and the cannabis industry, provides insights and guidance to ensure Beuhi™ not only foresees the future but also shapes it.Together, this combination of talent and leadership provides Beuhi™ with both competitive and differential advantages that position Beuhi™ to capitalize on opportunities, overcome challenges, and create lasting value. The following proforma financials and sources and uses are based upon a total capitalization of $5.5 million. The purpose of the WeFunder raise is to take the existing alpha prototype and engineer a "Production Intent Prototype" with an IoT App.&nbsp;Once the "Production Intent Prototype" is developed, we will need to address:&nbsp;1) the Supply Chain, 2) Manufacturing, 3) Fulfillment, and 4) Logistics.&nbsp;Including this current offering, to have the potential to become revenue-generating and profitable within 20 months, we will need to raise $3.5 million of funding (debt or equity) and have a debt or credit line of $2 million for inventory financing.Beuhi has engaged the accounting firm of Mongio &amp; Associates CPA LLC which has prepared a CPA Review of our financial statements and Gittleman &amp; Company, P.C. to be our tax accountants. Forward-looking projections cannot be guaranteed.Forward-looking projections cannot be guaranteed.Q: How do you pronounce the name?A: It’s pronounced, “bowie”.Q: Will I be able to use water-soluble botanicals for my creations?A: Yes, no problem at all.Q: Can I make candy without infusions?A: Yes, 100%. Beuhi™ is an automated candy-making appliance.&nbsp;&nbsp;Q: Are the candy canisters recyclable?A: Yes. Beuhi™ believes in sound environmental and recycling best practicesQ Can I use my ingredients, like sugar, sprinkles, and nuts, or must I use Beuhi products only?A: All the candy-making ingredients used will be enclosed within the Beuhi™ pods and formula specifically to work with the Beuhi™ appliance.&nbsp; You will be able to add your own insert/fill/ingredients by adding to the tray before inserting into the appliance as well as use as finishers after your creation is finished and removed from the Beuhi™ appliance.Q:&nbsp; What is the total time required to make a batch of candy?A:&nbsp; On average the time it will take to create each batch ranges between 45 minutes to 1 hour, depending on what you are creating.Q: How many candies can be produced in a single batch?A: You will be able to make 35-140 pieces of candy depending on which of the 4 cutting mechanisms (provided with the Beuhi™ appliance) you use.&nbsp;&nbsp;Q: Can I purchase botanicals directly from your marketplace?A: Beuhi doesn't provide or sell botanicals for infusions. However, the Beuhi App is planned to give you access to numerous brands and products, allowing you to order directly from those brands or retailers.Q: Will you offer sugar-free, vegan, and gluten-free options?A: Yes. Beuhi is constantly working on new formulas, flavors, and lifestyle options and plans to include those options within its subscription offering.Q: How can I determine the correct dosage for my candy? How much of the botanical should I add to the canister?A: The Beuhi™ App is planned to include a precision infusion calculator. Simply follow the on-screen instructions, and respond to several prompts (utilizing information typically found on the botanical's label), and the Beuhi™ device will guide you on the precise quantity of botanical to place in the universal pod for accurate botanical dispersion.Q: What security measures does Beuhi have?A: Beuhi™ is designed with security at its heart.&nbsp; The device will only work when paired with your smart device.&nbsp; Inside the Beuhi™ App, you will have control over a myriad of security features from the control and operation of your device, to the ability to insert Beuhi™ Pods and the opening or closing of the tray access panel.Social Media: LinkedinInstagram

## FAQ
1. **How much money did the founder invest in the company? How much money was spent up to date in the company? How do you justify the $15 mil valuation without making any future projections claims?**
   - Thank you for your question. As represented in our reviewed financials, the founding team has invested &gt;$160,000 in Beuhi. To date, those funds have been used primarily for the alpha prototype, patent filings, and other R&amp;D. In terms of the valuation, as shown in the forward-looking projections, even with what we believe are conservative marketing performance assumption, we generate substantial revenue and profit in years 3-5. To calculate our valuation, we used our projected year 3 re...
2. **Hey I run CROWDSCALE - an equity crowdfunding newsletter for ~5,000 investors. This is a really interesting product concept and I'd love to chat for a potential story. Drop me a note at hellocrowdscale@gmail.com if you're interested in talking! crowdscale.beehiiv.com**
   - Fantastic - my co-founder and CEO David will reach out to you today.
3. **Why are you gearing it exclusively towards podheads? I love candy but the focus on drug users turns me off, both as a customer as well as an investor. I am pretty sure many parents would love to buy a device that allows them to make healthier candy (natural ingredients, less s...**
   - Thank you for your question and we agree that there is a large opportunity for healthy candy making. I think our lead investor encapsulated Beuhi’s strategy best, “...Beuhi has developed an appliance with the capacity to revolutionize and reshape the candy industry, giving consumers the ability to manage their consumption. Through this technology, Beuhi is driving a shift towards a more thoughtful and empowered approach to candy consumption, setting a new standard for the industry.“ The Beuhi...
4. **Being a table-top appliance is cool. What will be the retail price?**
   - The anticipated retail price is between $449 - $549.
5. **good stuff! I invested in another company that has a smart home appliance where people can use to make multiple things, health wise. we are in best buy etc. I go in best buy and walmart to check it out once a week plus friends that work in the areas that sell it push it for me...**
   - Great question and comment, and we agree that consumers love their home appliances. It is our goal to price the Beuhi appliance between the $449-$549. From our research, that puts us in line with other kitchen countertop appliances that our target market readily purchases (i.e. Keurig, Nespresso, Levo Oil, Bartesian, etc).

## Team
- Paloma Campo (Co-Founder & Chief Innovation Officer)
- David Martin (Co-Founder & CEO)
- Rick Martin (Co-Founder & COO/CFO)
- Jonathan Warnock (Chief Marketing Officer)
- Philip Emeott (Creative Director)
- Mike Kneller (EVP, Sales)

## Recent posts
- Beuhi Webinar: 2025 Engineering and Pre-Sales Strategy (2025-01-15T17:09:44Z)
- The Rise and Challenges of Functional Confections (2024-07-25T12:27:33Z)
- Embracing Medical Cannabis for Elderly Patients (2024-06-26T18:22:50Z)
- Beuhi™, Inc. enters into retail partnership with Weedland.com (2024-06-12T18:49:24Z)
- It's The Final Phase 🚀 (action required) Confirm your Beuhi Investment (2024-05-22T19:38:45Z)
- Paste Magazine: Over 15 Cannabis Tech Innovations To Spice Up Your 4/20 Festivities (2024-04-23T14:45:57Z)
- Beuhi, Inc. Partners with Bennabis Health to Enrich the Medical Cannabis Patient Experience (2024-04-19T14:17:57Z)
- WATCH VIDEO: Beuhi Founders Hold Q&amp;A Session (2024-03-28T17:36:23Z)
- Beuhi™, Inc. &amp; Plesio Health/Acute on Chronic announce strategic partnership to empower medicinal cannabis patients (2024-03-25T15:58:15Z)
- Beuhi Chief Innovation Officer, Paloma Campo Featured in CannabisTech (2024-03-21T13:44:21Z)
- Beuhi CEO David Martin sits down with Samuel Fisher, Co-Founder of Green Dispensary Marketing (2024-03-05T18:08:00Z)

## Q&A
- Q: Hey I run CROWDSCALE - an equity crowdfunding newsletter for ~5,000 investors. This is a really interesting product concept and I'd love to chat for a potential story. Drop me a note at hellocrowdscale@gmail.com if you're interested in talking! crowdscale.beehiiv.com
  - A: Fantastic - my co-founder and CEO David will reach out to you today.
- Q: Hello, id like to increase my investment however, I would like to know the price per share.
- Q: thanks for fast response rick. excuse me if i am overlooking it but do you have a chart or something that explains what makes you different than the competitors you mentioned? i see you said you are right in line with then listed them. what helps the company i mentioned i invested in is cause we are cheaper than our competitors by a decent amount. which creates the buyers that look at us and competitors and go what the heck i will give it a shot. cause you are right in line with brands with way more brand exposure doesn't create that what the heck why not buyer. thanks for your time rick! just trying to under stand your competitive advantage.
  - A: Hi John – The kitchen appliances that I mentioned all perform a different function than Beuhi. I included them as they are in a similar price category with a similar demographic, and to illustrate that consumers love to purchase kitchen appliances. What makes Beuhi different is the problem we solve and the lack of a current market available solution. There is a huge problem on the market today with mass-produced botanically infused edibles, i.e. poor dispersion, lack of ingredient transparency, etc. (we touch on how frequently that issue is being reported on at the national level on WeFunder.) Beuhi is the only smart appliance that we have seen that allows consumers to make their own confections at home (gummies, chocolates, hard candies) that are infused with their botanical of choice. I am happy to schedule a Zoom meeting with you to walk you through our prototype and model so we can discuss.
- Q: good stuff! I invested in another company that has a smart home appliance where people can use to make multiple things, health wise. we are in best buy etc. I go in best buy and walmart to check it out once a week plus friends that work in the areas that sell it push it for me. our price point is less than 180 bucks with great margins etc in which it flies off the shelves, pretty much anybody can afford it. with what you have is there anybody else that has a product that can do the same and if so how does your price compare? closer to the $449 will probably work better. many probably will not be able to afford it at $549 even with all it would offer. many selling cars they have to pay bills.
  - A: Great question and comment, and we agree that consumers love their home appliances. It is our goal to price the Beuhi appliance between the $449-$549. From our research, that puts us in line with other kitchen countertop appliances that our target market readily purchases (i.e. Keurig, Nespresso, Levo Oil, Bartesian, etc).
- Q: Being a table-top appliance is cool. What will be the retail price?
  - A: The anticipated retail price is between $449 - $549.
- Q: Why are you gearing it exclusively towards podheads? I love candy but the focus on drug users turns me off, both as a customer as well as an investor. I am pretty sure many parents would love to buy a device that allows them to make healthier candy (natural ingredients, less sugar, no additives / preservatives) for their kids.
  - A: Thank you for your question and we agree that there is a large opportunity for healthy candy making. I think our lead investor encapsulated Beuhi’s strategy best, “...Beuhi has developed an appliance with the capacity to revolutionize and reshape the candy industry, giving consumers the ability to manage their consumption. Through this technology, Beuhi is driving a shift towards a more thoughtful and empowered approach to candy consumption, setting a new standard for the industry.“ The Beuhi appliance is designed to empower all functional candy users. As an example, we have entered into a relationship with a former professional athlete to promote sports supplement-infused candy that can be made with the Beuhi appliance. While our focus is to disrupt the functional candy industry, this does include the Cannabis submarket which we feel has a very apparent and documented need. At an approximate $30B value, the Cannabis industry is vibrant and growing and can’t be ignored. Additionally, it is our belief, backed by independent research, that Cannabis consumers have limited options and the current products available are not solving the problem. We believe that we hold several competitive and differential advantages in targeting functional candy cannabis users vs., the greater supplement market, and that is why our paid go-to-market is focused on cannabis consumers. We intend to conduct an organic marketing campaign targeting other functional candy users. For more information, we do talk about our strategy during a Q&amp;A session we held on 3/27/24. https://wefunder.com/updates/172017-watch-video-beuhi-founders-hold-q-amp-a-session.
- Q: How much money did the founder invest in the company? How much money was spent up to date in the company? How do you justify the $15 mil valuation without making any future projections claims?
  - A: Thank you for your question. As represented in our reviewed financials, the founding team has invested &gt;$160,000 in Beuhi. To date, those funds have been used primarily for the alpha prototype, patent filings, and other R&amp;D. In terms of the valuation, as shown in the forward-looking projections, even with what we believe are conservative marketing performance assumption, we generate substantial revenue and profit in years 3-5. To calculate our valuation, we used our projected year 3 revenue of $~14M. In year 3, 40% (~5.7M) of the total revenue is calculated from recurring revenue (growth to 43% in year 5) which should garner a much higher valuation during exit or future funding. To utilize the Beuhi appliance, all users will be required to purchase the proprietary formula-based candy-making ingredients either via subscription or directly from a retailer.