{"data":{"type":"company_profile","id":100949,"entity_id":"wefunder:company:100949","attributes":{"canonical_url":"https://wefunder.com/betterboxes","generated_at":"2026-06-12T08:21:03Z","updated_at":"2026-06-11T23:54:10Z","entity_ids":{"company":"wefunder:company:100949","slug":"wefunder:company_slug:betterboxes"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-12T08:21:03Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-11T23:54:10Z","as_of":"2026-06-12T08:21:03Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-11T23:54:10Z","as_of":"2026-06-12T08:21:03Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-14T13:23:01Z","as_of":"2026-06-12T08:21:03Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-14T13:23:01Z","as_of":"2026-06-12T08:21:03Z","confidence":"medium"}}},"company":{"id":100949,"entity_id":"wefunder:company:100949","slug":"betterboxes","name":"Better Boxes","tagline":"Organizing products that turn into furniture and also into moving boxes","elevator_pitch":"Better Boxes sells organizing products that function as furniture and moving boxes, featuring our flagship utility-patented Muvo Box. They ship flat-packed to your door for easy self-assembly.","story":"Lots of people are disorganized, and organizing products are a big industry.\u0026nbsp;In the US alone, $19.5 billion per year is spent on organizing products. ($44B globally)\u0026nbsp;But there is no market leader, and the industry is highly fragmented. The top companies, including Sterilite, California Closets, and Closetmaid, have less than 25% market share combined. Unlike many industries, there is no dominant player or product line. This is the opportunity at hand.As a former professional organizer and interior designer, I\u0026nbsp;noticed a gap in the marketplace for a product that would multi-function and work in any room of the house. The majority of products on the market are designed for specific rooms or uses, and cannot be repurposed when needs, priorities, or space allocations\u0026nbsp;change. What's more,\u0026nbsp;they often add to people's clutter.\u0026nbsp;Lidded\u0026nbsp;storage containers, although portable, stack top to bottom,\u0026nbsp;so contents are inconvenient to get to. A recent article published by the International Home and Housewares Association (IHA)\u0026nbsp;sums it up best: Today's multi-tasking consumers want adaptable, responsive, and flexible organizing solutions.\"The Muvo Box®\u0026nbsp;is a novel, utility-patented innovation in pulp and paper boxes. With a core of paper honeycomb, it\u0026nbsp;combines compressive strength (with double-butt joints in the corners), and tensile strength (with a folded joint at the bottom), so it is uniquely strong, lightweight, and sturdy.The patented designActual crush testWhen placed on its horizontal side with the opening out,\u0026nbsp;Muvo Box® crush tested over 2,000 pounds. On its vertical side it withstood over 3,000 pounds, and with the opening at the top it took over 4,000 pounds before giving out. Yet the box itself weighs less than 5 pounds. As you can imagine, there are many applications for this invention outside of the realm of furniture. But let's start there, because there's an obvious need for a product like this that blends the lines between\u0026nbsp;organizing products,\u0026nbsp;furniture, and moving boxes.The competitive landscape illustrates the needBetter Boxes work together in one simple, multi-functional system:The pieces\u0026nbsp;go together to make contained boxes for movingWhether for clothes, files, office supplies, stationary, hardware, tools, toiletries, or everyday household supplies, Better Boxes are strong, versatile, and economical enough to use anywhere. Visit\u0026nbsp;betterboxes.com\u0026nbsp;to see tons of\u0026nbsp;photos of their many uses.\u0026nbsp;In a side by side comparison with other products, Better Boxes' features check all the boxes.Organizing products are HOTAccording to a\u0026nbsp;recent article\u0026nbsp;published by the IHA,\u0026nbsp;\"Home storage continues to be among the hottest housewares segments after a pandemic-fueled sales surge that has lifted the value of responsive, flexible organization solutions.\"“The home storage category was off the charts in 2020 versus 2019, especially with consumers at home during the height of the pandemic, and 2021 continues to be steady,\" notes\u0026nbsp;the president of a manufacturer of household storage products in the article.\"Now is a good time to start a brand,\" according to experts in the consumer product space who were consulted for a recent Crunchbase article. One\u0026nbsp;venture capitalist in the article\u0026nbsp;pointed out that they are specifically looking for e-commerce plays in lower price points. In other words, follow-on funding for this venture, once the model is proven, should be strong.Domestic production is neededBetter Boxes will be manufactured in the USA. With a supply chain crisis wrecking havoc,\u0026nbsp;and\u0026nbsp;container costs skyrocketing 30X since 2019, retailers are scrambling to deal with the crisis. Products that are made domestically suddenly have a huge competitive advantage. In a June article from the IHA blog, the author points out,\u0026nbsp;\"Domestic inventory is still king, and that figures to benefit...domestic manufacturers that can ramp up production and delivery on demand.\" In an August article, the author states \"there is no end in sight to the shipping turmoil facing shippers.\" In a September article titled \"Port Congestion Going from Bad to Worse,\" the author concedes\u0026nbsp;that, \"Fixing the antiquated US infrastructure is the only real solution. Unfortunately, improving the US infrastructure requires long term solutions which will take years to implement.\" That means there is great opportunity to meet the\u0026nbsp;rising demand for organizing products\u0026nbsp;domestically.Sustainability is on everyone's mindsSustainability is also at the forefront of people's minds, and Better Boxes are well positioned. Not only are they recyclable, they are compostable. Their coating is made from a plant-plastic (PLA) coating that's sourced from corn.\u0026nbsp;How important is sustainability to consumers? According to a 2021 report by Draper's, \"Sustainability and the Consumer,\" in the last six months, nearly two-thirds (64%) of consumers surveyed say they have made a conscious decision to be more sustainable.\"D2C business modelThe Better Boxes\u0026nbsp;business model will be omni-channel, starting with\u0026nbsp;e-commerce D2C\u0026nbsp;that maintains strong enough\u0026nbsp;margins to allow for keystone pricing when it's time for brick and mortar. That means ~3X COGS, with 60-70% gross margins. Product will initially be bundled in kits to streamline fulfillment and control costs, and as processes are established and volume increases,\u0026nbsp;more SKUs will be offered and sold a-la-cart. The financial models (available on request) are built assuming 50% of orders will be $200, 35% will be $100, and $15 will be $400. This first seed round of funding will be to\u0026nbsp;prove the model. The next round will be at a much higher valuation and will outline a growth path to $50 million in revenue within 5 years. This is your chance to participate and get in early on the ground floor of the next big thing.Marketing strategyBetter Boxes will prioritize inbound and word-of-mouth tactics, and position as a lifestyle brand. The strategy and budget allocations\u0026nbsp;were\u0026nbsp;formed by\u0026nbsp;consulting with experts in digital marketing and youth marketing.The marketing budget will break down roughly like this:50% SEO/content/PPC30% Paid social/influencer20% PR/events\u0026nbsp;\u0026nbsp;A seamless and simple online user experience will also be part of the marketing, with A/B testing different landing pages, CTA's/messaging, and channels for different markets using\u0026nbsp;Hubspot marketing automation software.\u0026nbsp;The 4 key target market \"personas\" for the initial launch will be:\"Dorm Dwellin' Danielle\"- an incoming college freshman who's super excited about decorating her dorm room and shopping for stuff to outfit it with her mom\"City Livin' Chris\" - a career-focused bachelor who could care less about furniture shopping and just wants something that's quick, easy, and done\"Home-makin' Heather\" - a crafty young mom with lots of art supplies who loves to organize and nest in her home\"Nomadic Nolan\" - an influential and\u0026nbsp;adventurous recent college grad or young adult with a minimalist, nomadic, eco-friendly lifestyleThere are many other possible target markets, but these were chosen for their alignment and\u0026nbsp;need for the unique value proposition of the product line.\u0026nbsp;Looking to the future\u0026nbsp;Computer generated images (CGI) and virtual reality (VR) will help customers visualize how the products will look in their rooms. Imagine drag and drop mass-customization tools that encourage user engagement, self-expression, and increase conversions. A \"personal inventory\" app for both web and mobile can help customers manage and locate their belongings among different homes and storage units, as well as plan out their moves.This approach falls right in line with trends pointed out by\u0026nbsp;Pat Robinson of Circle Up\u0026nbsp;which invests in early-stage consumer brands.\u0026nbsp;In a Crunchbase article, he says,\u0026nbsp;\"Personalization is everywhere...This has been a trend we have talked about a lot; having one company tailor and customize its products to unique consumer needs.”Collabs and partnerships - a great way to market and\u0026nbsp;drive revenueThe possibilities for creative collaborations, partnerships, and custom designs are endless. Better Boxes can be made in any color, pattern, or finish. Imagine metallic foils, holographic effects, and embossing.\u0026nbsp;Value of the home organization market in the US (in Billions)The home organization products industry is expected to reach sales of $19.5 billion in the US\u0026nbsp;in 2021, according to Packaged Facts.\u0026nbsp;It's highly fragmented, with no market leader. The industry is not well-signaled, there is little innovation, and it is replete with plastic. The time is ripe for a new entrant with an innovative, domestically produced, sustainability-focused product line. Historically, organizing products have done well in recessions* because they help people feel a sense of control in their lives. (*Source: Packaged Facts The Home Organization Market in the US)\u0026nbsp;Also, the impact of covid has advantaged brands whose products \"reduce anxiety,\" and certainly that would include organizing products.\u0026nbsp;There are many rising tides to ride\u0026nbsp;with this venture. Looking at the big picture, it has become exponentially easier in the last couple of years to expand into other countries because of the proliferation of online marketplaces.\u0026nbsp;A Global VisionThe mission of Muvo is to serve those who wish to build lives rich in freedom and adventure. Being organized and mobile is empowering and gives you a foundation to live from that lets you tackle more and live bigger. I truly believe these boxes and the team we will build to sell them will impact the world as a catalyst for change and transformation.","location":"Laconia, NH","website":"https://betterboxes.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"related_urls":["https://wefunder.com/betterboxes","https://betterboxes.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/100949/xxl_cropped_wefunder_cover_image.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/100949/large_cropped_Better_Boxes_square_logo_3.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/100949/standard_cropped_wefunder_cover_image.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/100949/standard_cropped_wefunder_cover_image.jpg","profile_video_url":"https://wefunder.wistia.com/medias/015dstla3r"},"links":{"company_url":"https://betterboxes.com"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"I won a pitch contest to Jason Calcanis and he said the box was an \"Ikea killer\""},{"index":2,"claim_id":"claim-fact-2","value":"Recession-resilient, BOOMING, $19.5 billion dollar organizing products industry"},{"index":3,"claim_id":"claim-fact-3","value":"Solving a real world, physical problem with an innovative, utility patented solution."},{"index":4,"claim_id":"claim-fact-4","value":"Can start generating revenue and prove the concept with only $25K"},{"index":5,"claim_id":"claim-fact-5","value":"100% Made in America and 100% eco-friendly"}],"team":[{"id":2186112,"entity_id":"wefunder:company_role:2186112","user_entity_id":"wefunder:user:76272","role":"founder","name":"Lara Bezich","title":"Founder","bio":"I have two patents, one trademark, hundreds of handmade prototypes, a memorable domain name, and an e-commerce website ready to go with a team of people to market it. I've been working in technology, digital marketing, and e-commerce for over five years.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2186112/square_cropped_1517119143164.jpg?1634600717","profile_url":"https://wefunder.com/lara.bezich","linkedin_url":"https://www.linkedin.com/in/larabezich/","twitter_url":"http://twitter.com/muvo","related_urls":["https://wefunder.com/lara.bezich"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":4,"featured_investors":0,"faq_entries":2},"active_fundraises":[{"id":54069,"entity_id":"wefunder:fundraise:54069","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":200,"max_purchase":9,"funding_target":250000.0,"funding_started_at":"2021-10-19T16:08:26Z"}],"latest_fundraise":{"id":54069,"entity_id":"wefunder:fundraise:54069","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":"2021-10-19T16:08:26Z","funding_closed_at":null,"terms":{"eb":"$1.5M","nb":"$2M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":180126,"entity_id":"wefunder:comment:180126","question":"Hi Lara, you are very impressive. I've been reading through the overview and even though I know very little about this space there were a lot of key points highlighted that are very easy to understand and believe about the market for this type of product. I am looking at your website and I'm envisioning more of a show-room type of set up to be able to envision the use of these types of products in my home (I'm a minimalist). Similar to how ikea makes dreaming about one's living space a reality. A few questions. 1)when will this raise close? 2)If you successfully raise the $250,000 how much of that would be used for production (and how much revenue potential is there from this production) and how much would be used to create more of a showroom for the product? 3) what marketing strategies might you plan to employ to boost consumer interest? 4) after cash for production, what is the next thing you need help with? 5) have you ever considered partnering with home furnishing brands? Thank you for your time.","author_name":"Meredith Webb","votes":2,"created_at":"2021-11-20T04:37:32Z","canonical_url":"https://wefunder.com/betterboxes#question-180126","answers":[{"id":180942,"entity_id":"wefunder:comment:180942","answer":"Hi Meredith, thank you for your great, insightful questions. 1) The timeframe depends on how the campaign goes. Currently I am working through my first category (friends and family) list and have two more to go. 2) The allocation for production would be about a third of the total, but not all at once. I will start by making the boxes in-house on a cutting table (the kind used for prototyping by the big paper companies) in order to achieve product/market fit before tooling up. Cutting tables are normally expensive ($250K new) but can be purchased used for under $30K. Then I would invest $10K in a custom roll of coated paper and have that sheeted (2,500 sheets at 4'x8') and delivered to my warehouse. From there I will cut the boxes on the CAD table and pack the orders, and with a discounted shipping rate that I have already negotiated and determined viable for the business model, ship them to customers. The best selling products I will get tooling made for and purchase inventory, and over time all the manufacturing and distribution will be outsourced and the company will shift into focusing on design, sales, and marketing. A benefit of starting with in-house manufacturing is that I will have a lot more flexibility and can offer custom sizes and B2B small batch production if need be. Because of all these factors and being at this stage, the revenue potential is highly variable. The money would be spent like this: PRODUCTION: $30K for a cutting table $10K for transporting it, installation, and training $10K for a custom-coated paper roll in white, sheeted into E flute sheets $5K for stock kraft honeycomb and C flute sheets $15K for warehouse space _____________ SUMMARIZED ALLOCATION OF FUNDS: $70K for production $70K for sales and marketing including contractors $40K for me to work full time on this $70K remaining for working capital/contingency/open-to-buy My approach is to assume I will not raise money again and must be frugal, generate profit, and grow organically. But if I had the opportunity and it made sense I would raise a Series A and drop into hypergrowth mode and buy truckloads once I prove product/market fit. I have financial models with recent quotes that forecast out 5 years hitting $50 million, which I would love for you to see. With the numbers on specific products and quantities, you could get a better sense of the breakeven points and revenue potential. 3) MARKETING: Digital marketing: PPC, SEO/content marketing, paid and unpaid social media, influencer marketing, and email marketing Other marketing: Sampling, PR, street teams, flyering, temporary retail pop ups, campus tours, move-in day visits 4) Happy for any advice and in particular your area of expertise - very timely! I love your idea about the show room type of set up and can see that being very effective at showing all the different uses for this product line. Maybe we can brainstorm around that together? 5) Yes, absolutely! I would definitely partner with home furnishing brands.","author_name":"Lara Bezich","votes":1,"created_at":"2021-11-24T06:35:55Z"}]},{"id":177475,"entity_id":"wefunder:comment:177475","question":"This seems to be a remarkable product. Can you manufacture them with recycled materials?","author_name":"King Clovis","votes":2,"created_at":"2021-11-04T00:55:37Z","canonical_url":"https://wefunder.com/betterboxes#question-177475","answers":[{"id":178138,"entity_id":"wefunder:comment:178138","answer":"Thank you! Yes, they will be made with recycled content!","author_name":"Lara Bezich","votes":0,"created_at":"2021-11-08T00:34:05Z"}]},{"id":181660,"entity_id":"wefunder:comment:181660","question":"Lara, thanks so much for this detail! I am really interested to see the unit economics more closely. If you are able to share your financial models that would be great. My email is meredithwebb07@gmail.com. I actually don't have any expertise in home furnishing or design. My expertise is in food supply chain particularly in operational process design, using excel to create templates for scenario planning/ongoing operational planning, and implementing and using inventory systems of many kinds. Who will be helping you with the marketing, I believe it said in the overview that you will have a team ready to implement. Do you work with interns? thanks!","author_name":"Meredith Webb","votes":1,"created_at":"2021-11-29T01:43:03Z","canonical_url":"https://wefunder.com/betterboxes#question-181660","answers":[]},{"id":256875,"entity_id":"wefunder:comment:256875","question":"Good stuff. Tbh if I didn't put in the first few letters for another company I wouldn't have even known you existed. I think if you put your link on other places too you would raise alot more.","author_name":"John Webster","votes":0,"created_at":"2023-08-02T19:49:45Z","canonical_url":"https://wefunder.com/betterboxes#question-256875","answers":[]}],"faq":[{"question":"This seems to be a remarkable product. Can you manufacture them with recycled materials?","answer":"Thank you! Yes, they will be made with recycled content!"},{"question":"Hi Lara, you are very impressive. I've been reading through the overview and even though I know very little about this space there were a lot of key points highlighted that are very easy to understand and believe about the market for this type of product. I am looking at your ...","answer":"Hi Meredith, thank you for your great, insightful questions. 1) The timeframe depends on how the campaign goes. Currently I am working through my first category (friends and family) list and have two more to go. 2) The allocation for production would be about a third of the total, but not all at once. I will start by making the boxes in-house on a cutting table (the kind used for prototyping by the big paper companies) in order to achieve product/market fit before tooling up. Cutting tables a..."}]}}}