# BËTR Productions

We put an end to the chaos of live events.

- Canonical URL: https://wefunder.com/betrshows
- Entity ID: wefunder:company:154750
- Last updated: 2026-07-25T05:01:56Z
- Generated at: 2026-07-26T04:33:27Z

## Quick facts
- $2.25m in signed letters of intent 2025 business opportunities
- Leadership team with over 100 years of event industry experience
- Advisory board from top clients, agencies, and event marketers
- $500k Q1 2025 Sales Pipeline (on top of LOIs)
- First revenue show successfully completed in Jan 2025
- Leadership team has brought numerous products to market within the event niche
- Opportunity to bid on two large tech company user conferences in 2025 (not included in $2.25m LOIs)

## Active fundraises
- wefunder:fundraise:113494: 4(a)(6) successful (USD)
- wefunder:fundraise:113493: 4(a)(6) successful (USD)

## Investor memos
- Mikhail Hunzeker: https://wefunder.com/updates/174101

## Story
TL;DRMarket Potential: With over 1.9 million meetings annually in the U.S., BËTR Productions targets significant growth, projecting $80 million in cumulative revenue by year five.Investment Opportunity: The company provides a hybrid revenue share and equity model, promising a 200% return on investment through 7% of net revenues, along with an equity stake.Innovative Solution: BËTR Productions offers a flexible and intuitive AV system that simplifies event setup and operation, integrating modern tech practices and AI to reduce costs and complexity.Proven Expertise: BËTR Productions' founding team brings over 100 years of industry experience, with deep connections and a track record of executing tens of thousands of events, ensuring reliability and expertise.Early Traction: The company has already secured over $2 million in opportunities for 2024 (signed letters of intent) and has strong interest from large national brands, demonstrating early market validation and potential for rapid growth. Project has previously raised $150k to build initial prototypesSustainable Future: BËTR Productions innovates event production by using pre-built systems, simpler logistics, and local sourcing, slashing waste and carbon footprint for a sustainable future.Executive SummaryThe meeting and event industry is robust and rapidly expanding. The COVID-19 pandemic underscored the preference for in-person interactions, driving the industry's swift and strong resurgence. However, the methods associated with executing these events have remained largely unchanged for over four decades while costs have continued to rise.Traditional event setups often rely on cumbersome "tabletop" AV configurations that are not only time-consuming and difficult to inventory but also tedious to set up.Leveraging nearly 100 years of combined experience in event production, BËTR Productions has developed a solution that is both flexible and intuitive. Our system can accommodate the vast majority of meeting and event setups, simplifying the process to make it both easy to install and operate.We invite you to join us in revolutionizing the industry. Our approach integrates modern business practices from the tech sector into the AV industry, setting us apart in both our equipment and operational strategies.While the event industry may be perceived as unpredictable and atypical in terms of ARR and user acquisition costs, BËTR Productions has a clear and achievable path to profitability. This enables us to offer a revenue-sharing model that aims to double your investment, in addition to providing an equity stake in our company.Join us in transforming the event production landscape for the better with BËTR Productions.Did you know there are 5,200 meetings and events PER DAY in the US?Meetings and events are a thriving industry, yet their inner workings remain a mystery to many. The costs associated with attending and organizing these gatherings can be steep, but it doesn't have to be this way. The traditional methods of execution have become increasingly expensive, leading companies to explore hardware and software solutions to cut costs. Our innovative approach combines both hardware and software, with AI playing a crucial role in enhancing efficiency. While 90% of our solution is hardware-based, it's the final 10% - the software - that truly sets us apart. By integrating AI into the mix, we've created a seamless experience that not only streamlines your event but also reduces your expenses.Our offering is unique in that will be a Main Street cash generating business.* That is why we are going with a Hybrid Revenue Share and Equity offering. By allowing our investors to get 2x their money back via 7% of our net revenue, we provide the opportunity for a return on capital. Additionally, the equity side, provides additional potential upside in the future.*note- forward looking statements cannot be guaranteed.Most event companies have been established for over 40 years. They all adhere to traditional business models that are becoming outdated. This disconnects them from their clients. BËTR Productions introduces a 21st century perspective to this industry. What benefits an AV company may not necessarily benefit clients, setting us apart. We understand that clients do not want to allocate all their funds to AV technology, as it does not drive event attendance. Despite being a rapidly growing cost, it is not the primary motivator for attendees. Another prevalent issue in the industry is the misconception of complexity, where only experts can operate equipment. While true for high-end events, most shows could effectively utilize equipment if presented in a user-friendly manner.The meetings industry in the United States is bustling, with over 1.9 million meetings taking place annually, averaging 5,200 meetings per day!* While media coverage tends to focus on the one to two major events each week, the reality is that most event producers are occupied elsewhere daily. An impressive 205 million individuals attend business meetings and events in the U.S. each year, with organizers investing an average of $850 per attendee per day. This thriving market, although substantial, remains largely overlooked.*How are we defining a meeting? A meeting here includes all off-site gatherings that include 10 or more people for 4+ hoursLeading Sustainable Change: Redefining Event Production with Eco-Friendly PracticesThe event production industry has long been criticized for its lack of sustainable practices. Waste is a common sight in the industry especially for AV Companies, with large warehouses requiring extensive resources. The industry has always been one built on customization which means a lot of material usage and waste on every project. BËTR Productions, however, offers a unique solution to this issue. By implementing pre-built and well designed systems meant to handle a majority of shows we reduce our reliance on customization. Because each system lives as a package we also require less space and less warehouse staff to manage.Unlike traditional practices that involve multiple trucks moving equipment between warehouses and event sites, BËTR focuses on local sourcing of equipment. By collaborating with local vendors for ancillary equipment, the need for long-distance transportation is minimized, thereby reducing our carbon footprint significantly.BËTR's commitment to sustainability is evident in its efforts to revolutionize the event production industry towards a more eco-friendly future. By prioritizing efficiency and local sourcing, BËTR is leading the way in creating a more sustainable and environmentally conscious approach to event production.Transform Your Event Planning: Simplified Solutions for Every Occasion, from simple Setups to Complex multi-room eventsDespite the hefty spending, the perception of complexity remains high. Surprisingly, based on our experience roughly 80% of meetings follow a similar and repeatable pattern. These meetings have straightforward requirements, yet the costs can be excessive. It's time to revolutionize event planning by making it as easy as ordering a pizza online. Imagine the convenience of purchasing the entire event package with just a few clicks!Elevate your meetings and events with our ECS Lite, perfect for a single presenter on stage. Whether at a podium or moving around, it simplifies the setup for a seamless show experience. Screens & displays are easily accessible locally, but our ECS Lite reduces the setup complexity and makes it the same every single time.Revolutionizing event production with our full-size ECS for complex meetings! Our ECS integrates standard AV equipment with software and AI to simplify setup and reduce the need for excess gear and space in the room.  Experience a streamlined execution experience.Wondering what a more complex meeting entails? Picture this: multiple downstage monitors, various output screens, widescreen setups, and/or 16x9 formats. Imagine a panel of people or a band on stage, surrounded by an array of lights. This is the level of sophistication we can achieve by integrating with our ECS system.We are setting a new standard in the AV industry. In a change to the status quo we are excited to introduce flat rate shipping for our ECSs. By sourcing most of our gear locally, we can help our customers save thousands of dollars on the average event. With competitive flat rate shipping for both the ECS lite and the ECS, you can now have full transparency on your shipping costs for all your meetings and events.Maximize Efficiency with Integrated Software: Elevate Your AV Systems with Event Automation and AIHardware takes us 90% of the way there, but what about that final push? Our integrated software solution steps in to make the system go the extra mile, making it easier and requiring less on-site support. Let's elevate AV systems together!Let's break down the power of software for events! Event automation plays a key role in streamlining processes. By pre-planning and utilizing event automation, you can make your event as simple as pressing a button upon arrival. Say goodbye to unnecessary labor for 80% of meetings! Presentation management is another essential component. It enables you to capture, review, and share all event content seamlessly. From presentations to recordings, everything your presenters need can be easily managed and distributed.Our solution will incorporate AI technology to streamline pre-production processes. It automates event planning tasks, leveraging past data to customize presentations and schedules based on your preferences. Say goodbye to manual reviews - our system ensures presentations are on-brand, on-message, and suitable for your needs!Exciting Growth: Over $2 Million in 2024 Opportunities and Strategic Industry SupportFuture projections are not guaranteedWe're thrilled about the early traction we've received! Over $2 million in opportunities for 2024 have come our way. Our passionate advisory board, comprising industry experts from top event companies and global agencies, is excited to be part of our journey. With their support, we've built a strong team to drive our product forward.In addition to the $2.25m in signed letters of interest we are currently working with and expecting to have RFP opportunities for two large tech company user conferences later in 2024.*Additionally, we are currently working with a large national brand who produces hundreds of meetings per year to demo our offering for their events.**note- forward looking statements cannot be guaranteed. The event industry is booming post-COVID, with a growth rate of roughly 12% per year. (GlobeNewswire) There's a strong desire for people to come together. It's a perfect time to dive into the event industry as it's on the rise!Revolutionizing AV: A Century of Expertise and $100 Million in SalesOur founding team brings over 100 years of industry experience! With deep connections in event agencies, brands, and technical directors, we've executed tens of thousands of events. Our collective sales reach close to $100 million, and we're just getting started. We're revolutionizing the AV industry with our diverse product offerings, taking the game to the next level.Achieving Rapid ROI: Transforming the AV Industry with Faster Payback and High Utilization RatesMany AV companies typically wait 20 rentals before seeing a return on their capital expenditure (CapEx) investment. However, our company is setting a new standard by aiming for payback in just five rentals. This means that for every dollar we invest, we anticipate recouping it 75% faster than the industry average.Our goal is to execute 1,400 shows and e-commerce rentals by year five. Considering there are 5,200 meetings daily, achieving 1,400 events annually in year five is a very reachable milestone. By the fifth year, we project revenue of $80 million, showcasing our commitment to innovation and growth.* This projected revenue is based on a blended gross profit projection of 50% as the production shows elements have labor and other costs associated with them. E-commerce rentals have very little operating costs as the client pays for shipping and we own the units. We are aiming for a 30% EBIT (profit before interest and taxes). We plan to reach this goal without any further equity raises. If financing needs arise, we plan to use debt-only offerings.**Note- forward looking statements cannot be guaranteed. The unique economics of the ECS lite enable a remarkably low target utilization rate while delivering a high payback. Each ECS lite is designed to last five years, with a target utilization rate of just 10%. With our 100% utilization rate being 48 rentals per year this means 10% utilization is just FIVE rentals per year. This allows for the initial investment to be recouped by year two and a three-fold return on investment by year five. Even small increases in utilization yield significant returns.*Our optimization of capex, logistics, and processes is centered around maximizing the total utilization of the ECS lites. Unlike traditional AV companies, the focus is not on spreading resources thin but on investing in ECS and ECS lites to maintain a high utilization rate in the long term.**note- forward looking statements cannot be guaranteed. Innovative Funding Approach: Community Investment Opportunity with Unique Revenue Share ModelA total of $500k is being raised for the launch of 10 ECS lite kits and 2 full-size ECS units. The funds will cover the necessary go-to-market strategy to reach the target audience. The plan includes a strategy to scale the project gradually by starting with a smaller initial investment and adding kits as the funding progresses.Future projections are not guaranteedA community round to raise $500k is underway. This unique funding initiative consists of a two-part hybrid investment opportunity. The first part involves a revenue share model, where investors will receive 200% return through 7% percent of the company's net revenues. We plan to DOUBLE the money through revenue share and provide an equity component as well so our early supporters can be rewarded again as the company continues to grow into the future.*In a groundbreaking move for an AV company, the company is offering our community ownership in the business. This equity stake provides a share in the company's future success. Setting itself apart from traditional AV companies, granting our community a stake in the company's prosperity.Revenue share projections- Note: Forward-looking projections cannot be guaranteed. *Future projections cannot be guaranteed

## FAQ
1. **Hi, Does BETR Productions own any patents for your equipment? Thanks. Blessings**
   - Hi- currently we operate under trade secrets vs patents as the cost of patent and patent enforcement would not be worth it at this time. The trade secret route allows us to be nimble and keep both our hardware and processes flexible to meet demands. We do have some features in our future roadmap that we would most likely look to patent when the time comes to begin developing those. We have applied for various trademarks
2. **What is the minimum amount to invest on Betr Productions on wefunder.com???**
   - Investments start as low as $100 on Wefunder.
3. **Is this campaign round for potential investors to acquire equity of the Betr Productions Company? Or is this a loan???**
   - It’s both! It’s hybrid- revenue share that repays 2x investment AND a SAFE allowing for future equity
4. **I stumbled on this offering and I'm intrigued. I know very little about live events and the infrastructure that goes into it. However, I do know efficiency and it appears you have a solution to help with this. I saw that the company reported $4,672 in revenue for 2023, where d...**
   - The 2023 revenue was from a project we did with our first proof of concept. That proof of concept project proved our technology worked and that we could actually make it about 1/10 the size. We spent most of 2024 repackaging into what is known as our ECS Lite now. Because of that we did not have any revenue so far in 2024 as we have been in development. We are now just getting ready to launch and have just our prototype (1 unit) which we will start doing a bit of work with later this year as ...
5. **Can you give me an example of how an investor would receive rev sharing, and equity off an 1k investment?**
   - If you are in the early bird you would receive 2.2x your money back via a portion of a 7% revenue share (based on net revenue) you would then get a SAFE with a discount for the same amount of the $1000 to be converted later. So in early bird we have now $1000 investment aims to return 2,200 through revenue share paid quarterly once the raise closes and then equity to convert later

## Team
- Josh Perlman (Chief Executive Officer)
- Jason Mullaney (Chief Revenue Officer)
- David Burns (Chief Production Officer)

## Recent posts
- Q2 Update-- DEMO CENTER! (2026-06-01T16:19:28Z)
- 2026 Investor Update - Year Ahead & First Distribution (2026-01-05T22:15:06Z)
- BËTR Investor Update (2025-09-10T00:17:37Z)
- Final 24 Hours — Last Chance to Join BËTR Productions! 🚀 (2025-04-29T14:55:54Z)
- Final Week to Join BËTR – Here’s Where We’re Headed (2025-04-23T12:55:02Z)
- Big week (2025-03-20T13:22:14Z)
- Busy weekend here at BËTR (2025-03-09T16:30:56Z)
- Exciting Update! (2025-02-18T23:40:48Z)
- Gearing Up for an Exciting 2025! (2025-01-07T17:30:00Z)
- Unexpected Opportunities: BËTR’s Growing Traction in the Government Market (2024-12-11T19:21:33Z)
- We are in production! (2024-11-23T00:13:19Z)
- Incoming Gear! (2024-10-23T20:09:10Z)
- How BËTR is Changing the Game with Revenue Sharing—And Why It Matters (2024-10-03T17:21:59Z)
- The Consistency Challenge in Event Rooms—and How BËTR Solves It (2024-10-01T17:48:32Z)
- The Consistency Challenge in Event Rooms—and How BËTR Solves It (2024-10-01T17:36:58Z)

## Q&A
- Q: What will happen with Betr Productions after the closing of the crowdfunding campaign round soon @the end of this month April 2025???
  - A: We have already completed several shows and have another one scheduled for the second week of April. We have firmly found our market fit and will continue to ramp up our product offering and continue to execute shows. We expect to start with some small repayments towards revenue share at the end of Q3 based on the May show we know we are doing. The Fall is looking fairly busy with a lot of potential. We are planning a road show shortly to go see more clients. As soon as we get it in front of clients they light up.
- Q: Is this campaign round for potential investors to acquire equity of the Betr Productions Company? Or is this a loan???
  - A: It’s both! It’s hybrid- revenue share that repays 2x investment AND a SAFE allowing for future equity
- Q: What is the minimum amount to invest on Betr Productions on wefunder.com???
  - A: Investments start as low as $100 on Wefunder.
- Q: Hi, I used to work in live event production and am interested to know a little more about the specific product(s) you're offering. I see images on the website, but no additional information on what exactly the product is, or what it does. I'd love to know more before investing. Thanks for your time.
  - A: Hi Duncan-- absolutely! We have created our own AV hardware that handles room control (video switching, audio mixing, lighting control) and also includes graphics playback. That is all built into our device called the ECS Lite. We rent that in place of video switchers, audio mixers, lighting consoles on projects. In addition to that we have a bunch of custom software around presentation management that connects directly with our hardware without adding additional hardware and people in the room.
- Q: I am considering an increased investment, but noticed your website is no longer active which is worrisome. Can you please give an update on that?
  - A: Sorry yes. We were porting some stuff over in the DNS for our webapp and I think I mis configured something. Working on bringing it back now
- Q: What kind of stocks will be offered as future equity
  - A: Equity will be granted at a 20% discount on the next valued price round. So common shares will be granted at a discounted price based on the investment you put in now.
- Q: Can you give me an example of how an investor would receive rev sharing, and equity off an 1k investment?
  - A: If you are in the early bird you would receive 2.2x your money back via a portion of a 7% revenue share (based on net revenue) you would then get a SAFE with a discount for the same amount of the $1000 to be converted later. So in early bird we have now $1000 investment aims to return 2,200 through revenue share paid quarterly once the raise closes and then equity to convert later
- Q: I stumbled on this offering and I'm intrigued. I know very little about live events and the infrastructure that goes into it. However, I do know efficiency and it appears you have a solution to help with this. I saw that the company reported $4,672 in revenue for 2023, where did this come from? I saw in the update that you were hired for a first show. Has there been revenue for 2024? If so, approx. how much and where did this revenue come from?
  - A: The 2023 revenue was from a project we did with our first proof of concept. That proof of concept project proved our technology worked and that we could actually make it about 1/10 the size. We spent most of 2024 repackaging into what is known as our ECS Lite now. Because of that we did not have any revenue so far in 2024 as we have been in development. We are now just getting ready to launch and have just our prototype (1 unit) which we will start doing a bit of work with later this year as we ramp up to full production. We are currently bidding on several shows for 2025 and have $2m in signed LOIs for 2025 business as well from a couple clients waiting for us to confirm our order/delivery date. Let us know if you have any more questions
- Q: Hi, Does BETR Productions own any patents for your equipment? Thanks. Blessings
  - A: Hi- currently we operate under trade secrets vs patents as the cost of patent and patent enforcement would not be worth it at this time. The trade secret route allows us to be nimble and keep both our hardware and processes flexible to meet demands. We do have some features in our future roadmap that we would most likely look to patent when the time comes to begin developing those. We have applied for various trademarks