# Béla

Béla is a 0-sugar, 0-calorie herbal energy drink inspired by Yoga to support mind-body wellness.

- Canonical URL: https://wefunder.com/bela
- Entity ID: wefunder:company:143916
- Last updated: 2026-11-11T00:00:23Z
- Generated at: 2026-11-11T19:28:21Z

## Quick facts
- Proven product-market fit and competitiveness, with a passionate following in core target market
- Proven national consumer traction via eCommerce (primarily Amazon.com) with sales across the country
- Was sold in 500+ stores nationally prior to COVID; now relaunched with new labels and 3rd flavor
- Backed by current and former C-suite CPG and beverage industry veterans
- Founders and management team committed to no cash compensation till revenues surpass $1M annually

## Active fundraises
- wefunder:fundraise:98537: 4(a)(6) open (USD)

## Team
- Atul Agarwal (Founder & CEO)
- Madhu Deshmukh (Co-founder and ESG guide)
- Shaheera Ikram (Chief Commercialization Officer)
- Jawad Bisbis (Advisor )
- Nitin Dalvi (Advisor)
- Mujib Khan (Advisor)
- Danielle Keasling (Advisor)
- Ron Vogler (Advisor)