{"data":{"type":"company_profile","id":143916,"entity_id":"wefunder:company:143916","attributes":{"canonical_url":"https://wefunder.com/bela","generated_at":"2026-11-11T19:28:21Z","updated_at":"2026-11-11T00:00:23Z","entity_ids":{"company":"wefunder:company:143916","slug":"wefunder:company_slug:bela"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-11-11T19:28:21Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-11-11T00:00:23Z","as_of":"2026-11-11T19:28:21Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-11-11T00:00:23Z","as_of":"2026-11-11T19:28:21Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-11-04T10:40:55Z","as_of":"2026-11-11T19:28:21Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-11-04T10:40:55Z","as_of":"2026-11-11T19:28:21Z","confidence":"medium"}}},"company":{"id":143916,"entity_id":"wefunder:company:143916","slug":"bela","name":"Béla","tagline":"Béla is a 0-sugar, 0-calorie herbal energy drink inspired by Yoga to support mind-body wellness.","location":"Atlanta, GA","website":"https://drinkbela.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":3,"related_urls":["https://wefunder.com/bela","https://drinkbela.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/143916/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/143916/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/143916/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/143916/standard_blob.jpg"},"links":{"company_url":"https://drinkbela.com","facebook_url":"https://facebook.com/drinkbela/","instagram_url":"https://instagram.com/drinkbela/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Proven product-market fit and competitiveness, with a passionate following in core target market"},{"index":2,"claim_id":"claim-fact-2","value":"Proven national consumer traction via eCommerce (primarily Amazon.com) with sales across the country"},{"index":3,"claim_id":"claim-fact-3","value":"Was sold in 500+ stores nationally prior to COVID; now relaunched with new labels and 3rd flavor"},{"index":4,"claim_id":"claim-fact-4","value":"Backed by current and former C-suite CPG and beverage industry veterans"},{"index":5,"claim_id":"claim-fact-5","value":"Founders and management team committed to no cash compensation till revenues surpass $1M annually"}],"team":[{"id":3906534,"entity_id":"wefunder:company_role:3906534","user_entity_id":"wefunder:user:4138103","role":"founder","name":"Atul Agarwal","title":"Founder \u0026 CEO","bio":"1. Founded successful Marketing communications and PR firm in India, with marquee clients like Coca-Cola, Gillette and Cadburys; 2. Led strategy, analytics and planning at Aflac US, a Fortune 200 company; 3. Has trekked/climbed 3 active volcanoes!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3906534/square_blob.jpg?1701272926","profile_url":"https://wefunder.com/atul.agarwal","linkedin_url":"https://linkedin.com/in/atul2007/","related_urls":["https://wefunder.com/atul.agarwal"]},{"id":3906626,"entity_id":"wefunder:company_role:3906626","role":"founder","name":"Madhu Deshmukh","title":"Co-founder and ESG guide","bio":"1. Leads grass-roots development programs across 90+ countries for one of the world's largest non-profit organizations; 2. Successful writer, classical singer and amateur dog trainer!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3906626/square_blob.jpg?1701272289","linkedin_url":"https://linkedin.com/in/madhudeshmukh/","related_urls":[]},{"id":4083041,"entity_id":"wefunder:company_role:4083041","role":"employee","name":"Shaheera Ikram","title":"Chief Commercialization Officer","bio":"1. 10+ years with Coca-Cola, managing iconic brands including Coca-Cola, Diet Coke, Fanta \u0026amp; Sprite; 2. As an entrepreneur, she established new products in the USA for multinational clients; 3. Loves to help friends with interior design projects","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4083041/square_blob.jpg?1701289044","linkedin_url":"https://linkedin.com/in/shaheera-ikram-90940360/","related_urls":[]},{"id":4083059,"entity_id":"wefunder:company_role:4083059","role":"employee","name":"Jawad Bisbis","title":"Advisor ","bio":"1. Launched Powerade Zero in 30 markets; 2. Launched Ball's infinitely recyclable aluminum cups; 3. Has lived in 5 countries across 4 continents!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4083059/square_blob.jpg?1701293024","linkedin_url":"https://linkedin.com/in/jawadbisbis/","related_urls":[]},{"id":4083071,"entity_id":"wefunder:company_role:4083071","role":"employee","name":"Nitin Dalvi","title":"Advisor","bio":"1. Head of Marketing in a small team that relaunched Coca-Cola in India after a gap of 16 years; 2. 32+ years with The Coca-Cola Company across various leadership roles and geographies; 3. Passionate about ancient history and wildlife conservation.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4083071/square_blob.jpg?1711659252","linkedin_url":"https://linkedin.com/in/nitingdalvi/","related_urls":[]},{"id":4083070,"entity_id":"wefunder:company_role:4083070","user_entity_id":"wefunder:user:4199838","role":"employee","name":"Mujib Khan","title":"Advisor","bio":"1. Led Coca-Cola bottler consolidation in MENA Region, re-establishing the brand \u0026amp; delivering +45% CAGR over 5 years; 2. Led a major global marketing program that delivered $350M+ in savings 3. Amateur baker who loves to feed friends delicious deserts!","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4083070/square_blob.jpg?1711659252","profile_url":"https://wefunder.com/mujib.khan","linkedin_url":"https://linkedin.com/in/mujib-khan-b2a4579/","related_urls":["https://wefunder.com/mujib.khan"]},{"id":4292173,"entity_id":"wefunder:company_role:4292173","role":"employee","name":"Danielle Keasling","title":"Advisor","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4292173/square_blob.jpg?1711659252","related_urls":[]},{"id":4092020,"entity_id":"wefunder:company_role:4092020","role":"employee","name":"Ron Vogler","title":"Advisor","bio":"1.Established direct warehouse distribution for PepsiCo Foods; 2. Grew a 20 year old cookie brand into the largest woman owned brand in 3 years; 3. Attended 67 consecutive Alabama football games to watch his son play and win 2 National Championships.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/4092020/square_blob.jpg?1711659252","related_urls":[]}],"featured_investors":[{"id":8824,"entity_id":"wefunder:company_investor_profile:8824","investor_profile_id":3833322,"investor_profile_entity_id":"wefunder:investor_profile:3833322","subject_entity_id":"wefunder:user:4343411","name":"Nitin Dalvi","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/nitin.dalvi","endorsement_quote":"In my view, the Bela portfolio of beverages occupies a unique positioning in a crowded health \u0026amp; wellness market. It combines knowledge of ancient Ayurveda with contemporary scientific research to include ingredients that are all natural, sugar-free, non-GMO and immunity boosting in great tasting beverages. In a market with hundreds of beverages that promise caffeinated energy and “revving-up”, Bela portfolio offers a “calming down, good for your mind, body \u0026amp; soul”. The response from consumers has been great, and Bela has already demonstrated a successful track record. I have not seen any other beverage quite like those in the Bela portfolio. Hence, I have decided to invest in it.","investment_total":65000,"investment_info":"Invested $5,000 this round \u0026 $60,000 previously","is_lead_investor":true,"related_urls":["https://wefunder.com/nitin.dalvi"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":0,"featured_investors":1,"faq_entries":0},"active_fundraises":[{"id":98537,"entity_id":"wefunder:fundraise:98537","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":124000.0,"minimum_target":"50000.0","maximum_target":"124000.0","funding_started_at":"2023-09-11T18:10:08Z"}],"latest_fundraise":{"id":98537,"entity_id":"wefunder:fundraise:98537","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":"2023-09-11T18:10:08Z","funding_closed_at":null,"terms":{"eb":"$3M","nb":"$4M","txt":"post-money valuation cap"}},"recent_posts":[],"q_and_a":[],"faq":[]}}}