{"data":{"type":"company_profile_ai","id":143916,"entity_id":"wefunder:company:143916","attributes":{"canonical_url":"https://wefunder.com/bela","retrieval_urls":{"canonical":"https://wefunder.com/bela","json":"https://wefunder.com/bela.json","markdown":"https://wefunder.com/bela.md","ai_json":"https://wefunder.com/bela.ai.json","ai_text":"https://wefunder.com/bela.ai.txt","changelog_json":"https://wefunder.com/bela.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-11-11T00:00:23Z","generated_at":"2026-11-11T19:28:22Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":143916,"entity_id":"wefunder:company:143916","slug":"bela","name":"Béla","tagline":"Béla is a 0-sugar, 0-calorie herbal energy drink inspired by Yoga to support mind-body wellness.","location":"Atlanta, GA","website":"https://drinkbela.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 0","citation":"https://wefunder.com/bela#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-11-11T00:00:23Z","as_of":"2026-11-11T19:28:22Z","confidence":"high"},"observed_at":"2026-11-11T00:00:23Z","expires_at":"2026-11-12T00:00:23Z"},{"claim_id":"claim-total-investors","text":"Total investors: 0","citation":"https://wefunder.com/bela#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-11-11T00:00:23Z","as_of":"2026-11-11T19:28:22Z","confidence":"high"},"observed_at":"2026-11-11T00:00:23Z","expires_at":"2026-11-12T00:00:23Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 0","citation":"https://wefunder.com/bela#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-11-11T00:00:23Z","as_of":"2026-11-11T19:28:22Z","confidence":"high"},"observed_at":"2026-11-11T00:00:23Z","expires_at":"2026-11-12T00:00:23Z"},{"claim_id":"claim-total-investors","text":"Total investors: 0","citation":"https://wefunder.com/bela#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-11-11T00:00:23Z","as_of":"2026-11-11T19:28:22Z","confidence":"high"},"observed_at":"2026-11-11T00:00:23Z","expires_at":"2026-11-12T00:00:23Z"}],"company_claims":{"tagline":"Béla is a 0-sugar, 0-calorie herbal energy drink inspired by Yoga to support mind-body wellness.","quick_facts":["Proven product-market fit and competitiveness, with a passionate following in core target market","Proven national consumer traction via eCommerce (primarily Amazon.com) with sales across the country","Was sold in 500+ stores nationally prior to COVID; now relaunched with new labels and 3rd flavor","Backed by current and former C-suite CPG and beverage industry veterans","Founders and management team committed to no cash compensation till revenues surpass $1M annually"]},"computed_metrics":{"total_amount_raised":0,"total_investors":0,"team_size":8,"featured_investor_count":1,"faq_count":0,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"Proven product-market fit and competitiveness, with a passionate following in core target market","citation":"https://wefunder.com/bela#claim-fact-1","observed_at":"2026-11-11T00:00:23Z","expires_at":"2026-11-18T00:00:23Z"},{"claim_id":"claim-fact-2","value":"Proven national consumer traction via eCommerce (primarily Amazon.com) with sales across the country","citation":"https://wefunder.com/bela#claim-fact-2","observed_at":"2026-11-11T00:00:23Z","expires_at":"2026-11-18T00:00:23Z"},{"claim_id":"claim-fact-3","value":"Was sold in 500+ stores nationally prior to COVID; now relaunched with new labels and 3rd flavor","citation":"https://wefunder.com/bela#claim-fact-3","observed_at":"2026-11-11T00:00:23Z","expires_at":"2026-11-18T00:00:23Z"},{"claim_id":"claim-fact-4","value":"Backed by current and former C-suite CPG and beverage industry veterans","citation":"https://wefunder.com/bela#claim-fact-4","observed_at":"2026-11-11T00:00:23Z","expires_at":"2026-11-18T00:00:23Z"},{"claim_id":"claim-fact-5","value":"Founders and management team committed to no cash compensation till revenues surpass $1M annually","citation":"https://wefunder.com/bela#claim-fact-5","observed_at":"2026-11-11T00:00:23Z","expires_at":"2026-11-18T00:00:23Z"}],"latest_fundraise":{"id":98537,"entity_id":"wefunder:fundraise:98537","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":"2023-09-11T18:10:08Z","funding_closed_at":null},"investor_memos":[],"team":[{"id":3906534,"entity_id":"wefunder:company_role:3906534","name":"Atul Agarwal","title":"Founder \u0026 CEO","role":"founder","profile_url":"https://wefunder.com/atul.agarwal"},{"id":3906626,"entity_id":"wefunder:company_role:3906626","name":"Madhu Deshmukh","title":"Co-founder and ESG guide","role":"founder"},{"id":4083041,"entity_id":"wefunder:company_role:4083041","name":"Shaheera Ikram","title":"Chief Commercialization Officer","role":"employee"},{"id":4083059,"entity_id":"wefunder:company_role:4083059","name":"Jawad Bisbis","title":"Advisor ","role":"employee"},{"id":4083071,"entity_id":"wefunder:company_role:4083071","name":"Nitin Dalvi","title":"Advisor","role":"employee"},{"id":4083070,"entity_id":"wefunder:company_role:4083070","name":"Mujib Khan","title":"Advisor","role":"employee","profile_url":"https://wefunder.com/mujib.khan"},{"id":4292173,"entity_id":"wefunder:company_role:4292173","name":"Danielle Keasling","title":"Advisor","role":"employee"},{"id":4092020,"entity_id":"wefunder:company_role:4092020","name":"Ron Vogler","title":"Advisor","role":"employee"}],"featured_investors":[{"id":8824,"entity_id":"wefunder:company_investor_profile:8824","name":"Nitin Dalvi","profile_url":"https://wefunder.com/nitin.dalvi","endorsement_quote":"In my view, the Bela portfolio of beverages occupies a unique positioning in a crowded health \u0026amp; wellness market. It combines knowledge of ancient Ayurveda with contemporary scientific research to include ingredients that are all natural, sugar-free, non-GMO and immunity boosting in great tasting beverages. In a market with hundreds of beverages that promise caffeinated energy and “revving-up”, Bela portfolio offers a “calming down, good for your mind, body \u0026amp; soul”. The response from consumers has been great, and Bela has already demonstrated a successful track record. I have not seen any other beverage quite like those in the Bela portfolio. Hence, I have decided to invest in it."}],"relationships":[{"source_entity_id":"wefunder:company:143916","relation":"has_team_member","target_entity_id":"wefunder:user:4138103","target_url":"https://wefunder.com/atul.agarwal"},{"source_entity_id":"wefunder:company:143916","relation":"has_team_member","target_entity_id":"wefunder:company_role:3906626"},{"source_entity_id":"wefunder:company:143916","relation":"has_team_member","target_entity_id":"wefunder:company_role:4083041"},{"source_entity_id":"wefunder:company:143916","relation":"has_team_member","target_entity_id":"wefunder:company_role:4083059"},{"source_entity_id":"wefunder:company:143916","relation":"has_team_member","target_entity_id":"wefunder:company_role:4083071"},{"source_entity_id":"wefunder:company:143916","relation":"has_team_member","target_entity_id":"wefunder:user:4199838","target_url":"https://wefunder.com/mujib.khan"},{"source_entity_id":"wefunder:company:143916","relation":"has_team_member","target_entity_id":"wefunder:company_role:4292173"},{"source_entity_id":"wefunder:company:143916","relation":"has_team_member","target_entity_id":"wefunder:company_role:4092020"},{"source_entity_id":"wefunder:company:143916","relation":"has_featured_investor","target_entity_id":"wefunder:user:4343411","target_url":"https://wefunder.com/nitin.dalvi"},{"source_entity_id":"wefunder:company:143916","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:98537"}],"faq":[],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-11-11T19:28:22Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-11-11T00:00:23Z","as_of":"2026-11-11T19:28:22Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-11-11T00:00:23Z","as_of":"2026-11-11T19:28:22Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-11-04T10:40:55Z","as_of":"2026-11-11T19:28:22Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-11-04T10:40:55Z","as_of":"2026-11-11T19:28:22Z","confidence":"medium"}}}}}}