{"data":{"type":"company_profile","id":57366,"entity_id":"wefunder:company:57366","attributes":{"canonical_url":"https://wefunder.com/barufurniture","generated_at":"2026-06-08T15:11:33Z","updated_at":"2026-06-08T05:00:29Z","entity_ids":{"company":"wefunder:company:57366","slug":"wefunder:company_slug:barufurniture"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-08T15:11:33Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:00:29Z","as_of":"2026-06-08T15:11:33Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:00:29Z","as_of":"2026-06-08T15:11:33Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-04-29T23:34:07Z","as_of":"2026-06-08T15:11:33Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-04-29T23:34:07Z","as_of":"2026-06-08T15:11:33Z","confidence":"medium"}}},"company":{"id":57366,"entity_id":"wefunder:company:57366","slug":"barufurniture","name":"Baru","tagline":"Deglobalize manufacturing with idle machines.","elevator_pitch":"BARU virtualizes manufacturing processes using idle machines located in customers' hometowns. We're starting with furniture. Customers personalize furniture with our augmented reality app. It's delivered in the following week from a local workshop. The custom product specifications are translated into manufacturing instructions for woodworking robotics. Workshops throughout the United States underuse their expensive machines. We keep machines busy like Airbnb keeps bedrooms full.","story":"OUR CHALLENGE:Manufacturing today is centralized and typically far from the customer – causing supply chain disruptions, poor quality, long lead times, and less customer choice.OUR OPPORTUNITY:Create an ecosystem where manufacturing can be virtualized and decentralized. The value for customers, manufacturers, and the environment is tremendous.OUR ENTRY MARKET:We chose furniture to start because it’s heavy, hard and expensive to ship, and it is an industry\u0026nbsp;ready for disruption.BARU virtualizes furniture manufacturing.BARU lets anyone design their perfect home effortlessly, affordably, and quickly. Choose the product you love and customize it for your specific needs.BARU makes our products in our customers' hometowns. We support\u0026nbsp;our local communities. We share our profits with our hometown business partners and material suppliers.BARU is saving the environment. We've eliminated long-distance shipping for our finished products to save freight\u0026nbsp;costs and greenhouse gas emissions.\u0026nbsp;BARU Saves the EnvironmentOur journey started in 2014. BARU's founder, Tino, couldn't find a bookcase that perfectly fit a spot in his house. He was appalled by how difficult it was to buy a correctly-sized bookcase, of reasonable quality and price. After setting out to get one custom made, he discovered the current market was outrageously priced and took months to produce.When he spoke to others about the shopping process, he discovered that other folks had experienced the same frustrations. Surveying online strangers resulted in the same opinions. Tino realized--shopping for furniture that fits perfectly is entirely unsatisfactory.Tino was determined to change that shopping experience. He would make buying custom furniture as easy as clicking on Amazon.A Robotics RevelationTino has a background in overseeing manufacturing companies. He knew that manufacturing software and robotics had become easy to use and the machines inexpensive enough that hundreds of small cabinet and millwork manufacturers around the country had them, and knew those machines were super underused. They cut through wood like a hot knife through butter! These machines would often be done with the workshop’s daily work needs in just two hours.Tino also discovered that the machine owners were eager to keep them operating and generating profits. He realized that the machines'\u0026nbsp;geographic distribution\u0026nbsp;could be used for local manufacturing\u0026nbsp;to avoid long-distance shipping and its high costs.Producing on demand in the customer's hometown lets\u0026nbsp;BARU spend much less on\u0026nbsp;shipping and\u0026nbsp;inventory management. We use those savings on higher-grade materials to make better products.BARU’s Challenges and BARU’s AR Solution But our team had two Challenges that we had to solve:Using the automated machines needed a lot of programming. The added time would slow down production. And the cost of programming for each custom product would make products too expensive.It was hard for shoppers to feel confident about how a piece of custom furniture would look in their homes. BARU needed to show shoppers how that furniture would look before they purchased.We let shoppers customize furniture before buying with\u0026nbsp;Augmented Reality. Buy custom furniture from the convenience of an app!Tino needed a rockstar team who could help build the foundation of the technology and the company’s culture. Meet our executive team.2021 Operating PlanGoogle endorsed BARU as an official supplier of home-office desks for\u0026nbsp;employees. Other companies have\u0026nbsp;requested us to become a\u0026nbsp;preferred supplier in their Employee Perks Programs managed by Passport Corporate.\u0026nbsp;BARU SummarizedBuy the exact sized furniture you need from the convenience of an app.Use the BARU app if you have a specific spot in which you want to put your desk, dresser, or bookcase. No need to be looking through hundreds of products that have bad reviews or aren’t exactly the size you want.Support your community and local businesses.\u0026nbsp;Buy USA-made quality products made with environmentally-friendly materials that are safe for your family and home. No more buying low-quality imports that arrive at your home damaged or with missing parts. No more hassles puzzling together products with instructions written in a foreign language. Stop overpaying for inferior products.A large portion of furniture cost goes to overhead and long-distance shipping, not materials. Get better quality materials for competitive prices. Reduce your carbon footprint without compromising your home’s design and aesthetic taste. Own part of our revolutionary company that also is changing the world for the better!","location":"Elyria, OH","website":"https://www.barucabinets.com/","total_amount_raised":72218,"total_investors":60,"is_funded":false,"is_active":false,"quality_score":2,"related_urls":["https://wefunder.com/barufurniture","https://www.barucabinets.com/"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/57366/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/57366/large_cropped_HelloBaru-BrandMark-MillerOrange.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/57366/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/57366/standard_blob.jpg"},"links":{"company_url":"https://www.barucabinets.com/","linkedin_url":"https://linkedin.com/company/hellobaru1/","youtube_url":"https://youtube.com/hellobaru7575"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Challenge: Manufacturing today is centralized and typically far from the customer."},{"index":2,"claim_id":"claim-fact-2","value":"Opportunity: Create an ecosystem where manufacturing can be virtualized and decentralized."},{"index":3,"claim_id":"claim-fact-3","value":"Entry Market: We chose furniture to start because it’s heavy and expensive to ship."}],"team":[{"id":893281,"entity_id":"wefunder:company_role:893281","user_entity_id":"wefunder:user:736902","role":"founder","name":"Tino Go","title":"CEO \u0026 Co-Founder","bio":"Tino has managed operations and corporate finance in companies with annual sales over $1B. At one company, he oversaw growth from $12M to $25M and M\u0026amp;A to increase sales to $85M. He led teams in Europe for 7 years and speaks French and Italian.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/893281/square_cropped_BW_Tino.jpg?1591241527","profile_url":"https://wefunder.com/tino.go","linkedin_url":"https://www.linkedin.com/in/tinogo/","twitter_url":"https://twitter.com/HelloBaru","related_urls":["https://wefunder.com/tino.go"]},{"id":893298,"entity_id":"wefunder:company_role:893298","user_entity_id":"wefunder:user:740858","role":"founder","name":"Kevin Rainbolt","title":"CTO \u0026 Co-Founder","bio":"Kevin has been building mission-critical enterprise-level software since 2008. He has managed teams as large as 20 with a $5 million operating budget. He earned a BS in Computer Science and a Masters in Information Resources Management.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/893298/square_cropped_BW_Kevin.jpg?1595035236","profile_url":"https://wefunder.com/kevin.rainbolt","linkedin_url":"https://www.linkedin.com/in/kevin-rainbolt/","related_urls":["https://wefunder.com/kevin.rainbolt"]},{"id":931812,"entity_id":"wefunder:company_role:931812","role":"employee","name":"Leland Thomasset","title":"Manufacturing Engineer","bio":"Leland is a 40-year veteran of the woodworking industry. He is a recognized thought leader in the industry on how to implement CNC manufacturing in small workshops. He is an Executive Board Member of the Cabinet Makers Association.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/931812/square_cropped_BW_Leland.jpg?1588567531","linkedin_url":"https://www.linkedin.com/in/leland-thomasset-81936a20/","related_urls":[]},{"id":1289206,"entity_id":"wefunder:company_role:1289206","role":"founder","name":"Malinda Gagnon","title":"Chief Marketing Officer","bio":"Malinda has worked in Digital Marketing Strategy advising GE, Walmart, Volkswagen, and other companies for the past 20 years. She started her career with Google Adwords in their Boston office.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1289206/square_cropped_Malinda_Gagnon__Black_White__cropped.jpg?1607820778","related_urls":[]},{"id":1289207,"entity_id":"wefunder:company_role:1289207","role":"founder","name":"Ashton Morgan","title":"Director of Growth","bio":"From political campaigns to hyper-scale growth companies, Ashton grows organizations through strategic communications and growth marketing.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1289207/square_cropped_Ashton_Morgan_600x600__B_W__cropped.jpg?1607820794","related_urls":[]}],"featured_investors":[{"id":5080,"entity_id":"wefunder:company_investor_profile:5080","investor_profile_id":496355,"investor_profile_entity_id":"wefunder:investor_profile:496355","subject_entity_id":"wefunder:user:950851","name":"Erskine Bevel","bio":"A finance professional with over 30 years of experience in public and private enterprises. Currently CFO at Cleveland Neighborhood Progress","avatar_url":"http://uploads.wefunder.com/uploads/user/avatar/950851/medium_cropped_me_in_office.jpg","profile_url":"https://wefunder.com/erskinebevel","investment_total":1000,"investment_info":"Invested $1,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/erskinebevel"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":13,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":111765,"entity_id":"wefunder:fundraise:111765","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":50000.0},{"id":29764,"entity_id":"wefunder:fundraise:29764","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":250,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2020-05-29T00:35:13Z","funding_closed_at":"2021-05-01T03:59:59Z","auto_close_at":"2021-02-26T04:59:59Z"}],"latest_fundraise":{"id":111765,"entity_id":"wefunder:fundraise:111765","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":null,"nb":null,"txt":null}},"recent_posts":[],"q_and_a":[{"id":93212,"entity_id":"wefunder:comment:93212","question":"How many partners do you currently have for manufacturing facilities? Once you scale up, how will you manage quality control across hundreds of contract manufacturers around the globe?","author_name":"Joe Dillier","votes":2,"created_at":"2020-06-12T11:08:10Z","canonical_url":"https://wefunder.com/barufurniture#question-93212","answers":[{"id":93301,"entity_id":"wefunder:comment:93301","answer":"Hi Joe -- Thanks for your question. Quality control and how it contributes to our BARU reputation is a top focus for us. We control quality by minimizing variance in the manufacturing process. We control variance in the following manner. 1. BARU engineers the machine instructions. We design and engineer the products to be as easy as possible to machine, process, and assemble. 2. BARU specifies and purchases the materials directly from a local distributor for delivery to the manufacturer. 3. BARU selects our production partners based on their observable worker output and the company’s work culture. Quality habits are stronger than quality rules. Customers may reject and return the product for a 90% refund (or 100% or an offer to replace if it's a manufacturing flaw and it was not caught beforehand). The reason for the rejection will be traced back to the original process for correction. BARU minimizes the rejections by choosing the best and easiest to use materials and components. We currently have 19 workshops that have joined our network: 4 workshops in the San Francisco Bay Area and 4 in the Boston to NYC corridor. We have 11 others in other North American cities.","author_name":"Tino Go","votes":0,"created_at":"2020-06-12T19:13:44Z"}]},{"id":310858,"entity_id":"wefunder:comment:310858","question":"Quality and style are important when choosing furniture, and Baru Furniture seems to offer both with a modern approach and a sustainable approach. When considering complete bedroom solutions, https://1stopbedrooms.opinion-corp.com/review.html provides a smooth shopping experience with a wide selection of beds and bedroom furniture that will complement any decor. Customers looking to furnish their entire bedroom may find their range particularly impressive and reliable.","author_name":"Stephen Chandler","votes":1,"created_at":"2025-07-05T13:26:13Z","canonical_url":"https://wefunder.com/barufurniture#question-310858","answers":[]},{"id":104409,"entity_id":"wefunder:comment:104409","question":"Thank you for that information. This is the time to learn how to fine tune the process. I look forward to seeing the new website design and hearing about your new developments. The potential from those perk programs sounds very promising. All the more reason to make sure the website, manufacturing and distribution are all functioning properly as you scale. I will definitely reach out to you so I can learn more about you and the business.","author_name":"James Funaro","votes":1,"created_at":"2020-08-30T13:51:06Z","canonical_url":"https://wefunder.com/barufurniture#question-104409","answers":[{"id":104486,"entity_id":"wefunder:comment:104486","answer":"Great!","author_name":"Tino Go","votes":0,"created_at":"2020-08-31T03:41:21Z"}]},{"id":99862,"entity_id":"wefunder:comment:99862","question":"Hi. Your pitch deck shows the sales capacity chart for the next 5 years but what are your revenue goals for that period of time?","author_name":"Leonardo Lee","votes":1,"created_at":"2020-07-30T20:14:51Z","canonical_url":"https://wefunder.com/barufurniture#question-99862","answers":[{"id":99915,"entity_id":"wefunder:comment:99915","answer":"Hi Leonardo,\u0026nbsp;That's an astute question. Thank you.\u0026nbsp;Our sales goal is\u0026nbsp;to use up as much of that production capacity as possible!But as\u0026nbsp;an early-stage company, it's hard to predict sales volume. But I can predict production capacity with a high degree of confidence. I also have near certainty about how we will allocate our operating budget.\u0026nbsp;As you can see, most of our budget will be allocated to DRIVE SALES as fast as possible.\u0026nbsp;We'll hire the best talent to drive our sales growth along three online furniture\u0026nbsp;channels:\u0026nbsp;\u0026nbsp; \u0026nbsp;1. Consumer retail with products for which size matters.\u0026nbsp;\u0026nbsp; \u0026nbsp;2. Interior designers who will have their own website login and have more freedom to style and choose materials and colors. They'll have trade-only exclusivity and pricing liberty.\u0026nbsp; \u0026nbsp; 3.\u0026nbsp;Small businesses that would benefit from custom sizing of furniture (e.g. conference room furnishings, reception desks, ADA compliant dimensions of items that fit the interior architecture).When we're at a stable cash situation and well entrenched in people's awareness, we'll look for high-margin competition-free product categories to leverage our digital AR-to-physical-product\u0026nbsp;manufacturing-asset-free\u0026nbsp;production process.\u0026nbsp;After-market automotive body panels might be a new high-profit\u0026nbsp;product category sold to\u0026nbsp;hot-rodding enthusiasts.\u0026nbsp;I think there's a lot we can do once BARU is known as the marketplace where people can design their own digital forms and receive them in physical form.That's also how we stay ahead of the pack.Tino","author_name":"Tino Go","votes":0,"created_at":"2020-07-31T01:02:04Z"}]},{"id":99514,"entity_id":"wefunder:comment:99514","question":"Do you make furniture from scratch or is the customized furnitures from a catalog BARU provides?","author_name":"Calvin Nguyen","votes":1,"created_at":"2020-07-29T03:30:12Z","canonical_url":"https://wefunder.com/barufurniture#question-99514","answers":[{"id":99532,"entity_id":"wefunder:comment:99532","answer":"Hi Calvin, Thanks for your question. We don't foresee making furniture from scratch. We maintain our economic and operational efficiency by pre-engineering the software code and pre-specifying the materials for the manufacturing of our furniture. Buyers choose the furniture is from our online catalog. Currently, customers may choose materials/colors and dimensions. Research showed that size and color were significant criteria for whether or not a buyer bought a furniture item. We'll introduce other configuration options in the future to the extent that it is beneficial to the shopping experience. Manufacturing partners and industrial designers may submit their existing or new product designs. They would submit the software files and we would make them available for sales. Designers would be paid a royalty on future sales. When we are staffed and ready to intake those product designs, we'll start to do so. (All that said, my CTO has in his 5-year roadmap visions of a complex configurator in which interior designers or other professionals can create their own furniture designs with rules-bound elements that are manufacturing-ready!) All my best, Tino","author_name":"Tino Go","votes":0,"created_at":"2020-07-29T12:10:06Z"}]},{"id":121673,"entity_id":"wefunder:comment:121673","question":"Hi Tino, Your company seems interesting for various reasons. I'm considering to invest some money but I have a few questions first: - I see that you had several priced rounds earlier this year and last year. With the money you're raising now, what would be your runway? When do you think you will hold your next priced round where the SAFE will turn into equity? - Your pending patent seems interesting. When do you expect the patent to be issued and could it still be denied? Furthermore, does the patent cover the general process of using an Augmented Reality or a Virtual Reality user-input to change to the customer's needs the specifications of the final manufactured product or does it cover your specific approach/software of doing so? How easy would it be for another developer to write software with a similar purpose? Thanks, Tjitse","author_name":"Tjitse Van Der Molen","votes":0,"created_at":"2020-12-27T20:06:35Z","canonical_url":"https://wefunder.com/barufurniture#question-121673","answers":[{"id":121761,"entity_id":"wefunder:comment:121761","answer":"Hello Tjitse,Thanks for your questions. I'll start with some context, then responses to your questions follow.I raised $175 thousand from three Angel investors; John Dean (CEO of Silicon Valley Bank, retired), John Davidson (venture capitalist, retired), and Lyric Turner (furniture industry veteran). They purchased a\u0026nbsp;convertible SAFE capped at $5 million. But since they were the first to believe in me and\u0026nbsp;bore all the early risk, I offered to them\u0026nbsp;the $4 million cap that is being offered with the Wefunder early-bird valuation.\u0026nbsp;The $175k of Angel\u0026nbsp;investments plus my own $170 thousand were used to build our current technology.\u0026nbsp;FUNDING \u0026amp; RUNWAY:- I am approaching this raise incrementally. The next $250k will be 80% allocated to revenue growth. That\u0026nbsp;will let us make our next milestone of 300 units sold (~$350k and \u0026gt;$60k profit margins). Most of those efforts will go to corporate partnerships since we've experienced that is a cost-effective way to acquire sales.\u0026nbsp;- The additional sales traction will let us raise the balance of the Seed\u0026nbsp;Round more easily.\u0026nbsp;- If we attract institutional venture capital or significant Angel Group interest, we would be amenable to\u0026nbsp;pricing the round and converting all the SAFEs in 2021 or early in 2022.- $1 million may be the only equity capital we need to grow to $100 million in annual sales. Unit profit margins up to 60% will feed growth marketing activities.PATENT PENDING:- We have already submitted revised language subsequent to a Non-Final Office Action by the USPTO Examiner in October. The Examiner did not compare our invention to the prior art, but only found similarities in our claims narrative.- The patent application is for the general method and system of manufacturing allowing buyer-led control of the manufacturing process for custom manufacturing per the buyer's requirements.Thanks!Tino","author_name":"Tino Go","votes":0,"created_at":"2020-12-28T19:30:43Z"}]},{"id":113055,"entity_id":"wefunder:comment:113055","question":"Another question, how does the carbon offset work? Are you planting trees in the US or overseas?","author_name":"Umair Shams","votes":0,"created_at":"2020-11-04T15:36:26Z","canonical_url":"https://wefunder.com/barufurniture#question-113055","answers":[{"id":113129,"entity_id":"wefunder:comment:113129","answer":"We're planting trees with OneTreePlanted.org. They are an effective organization with 70% of received donations being used for tree planting. We will pay $1 for each tree planted. We will let them choose where in the world to plant trees to leverage their expertise and judgment.","author_name":"Tino Go","votes":1,"created_at":"2020-11-05T07:03:07Z"}]},{"id":113054,"entity_id":"wefunder:comment:113054","question":"Still on track for 1 mil + sales in 2021?","author_name":"Umair Shams","votes":0,"created_at":"2020-11-04T15:27:03Z","canonical_url":"https://wefunder.com/barufurniture#question-113054","answers":[{"id":113130,"entity_id":"wefunder:comment:113130","answer":"Hi Umair, Yes. In the regions we are already operating, we have production capacity over $200k per day. Our first sales marketing and scaling region is the Bay Area where already half our sales are made. We'll be focused on selling home-office desks. We can produce 100 desks per day in the Bay Area with our existing partners. We recently interviewed some existing buyers and created marketing to address their needs and behaviors. We just launched the campaigns last week.","author_name":"Tino Go","votes":1,"created_at":"2020-11-05T07:03:09Z"}]},{"id":104370,"entity_id":"wefunder:comment:104370","question":"So sorry I missed your August investor update. How are sales looking for August in comparison to July?","author_name":"James Funaro","votes":0,"created_at":"2020-08-29T23:49:27Z","canonical_url":"https://wefunder.com/barufurniture#question-104370","answers":[{"id":104387,"entity_id":"wefunder:comment:104387","answer":"Hi James, Since the initial burst of organic traffic when we were first listed as a supplier to Google employees, the organic traffic has diminished along with sales. That said, gross sales totaled $12k since June. Even with the sizable Google discount and inefficiencies caused by starting up in 5 regions simultaneously, we can see that our operations scale, our unit economics work, and our forecast margins are achievable. Currently, we're taking the lessons learned from the website data and other observations to facelift our website and our content. We've added a UI/Frontend Developer and an Art Director to our team to improve those assets. When we're ready to relaunch, we'll be using the Wefunder raise to activate our invitations to participate in the Apple and Microsoft employee perks programs. Those programs are managed by a third party administrator, Passport Corporate. Activating Apple and Microsoft also puts us on the Passport Corporate perks programs for another 500 thousand tech and biotech employees mostly on the West Coast. Operationally, we're not sitting on our hands while we're improving our website and marketing content. We're expanding our manufacturing partner network in the top-20 metro areas of the US with 150 million consumers. There are other positive events too. I'm happy to schedule a conversation with you if you like. You can find me on LinkedIn and write me a note there mentioning Wefunder. Tino","author_name":"Tino Go","votes":1,"created_at":"2020-08-30T03:47:17Z"}]},{"id":104335,"entity_id":"wefunder:comment:104335","question":"Sorry but one more question. What is the patent for? What exactly is it protecting? Very intrigued by your business. Appreciate the feedback.","author_name":"James Funaro","votes":0,"created_at":"2020-08-29T17:35:38Z","canonical_url":"https://wefunder.com/barufurniture#question-104335","answers":[{"id":104361,"entity_id":"wefunder:comment:104361","answer":"THANK YOU FOR YOUR INVESTMENT, JAMES!!","author_name":"Tino Go","votes":1,"created_at":"2020-08-29T22:02:06Z"},{"id":104346,"entity_id":"wefunder:comment:104346","answer":"Hi James, The patent application claim is for a \"system for manufacturing a customized product\" that uses a an Augmented Reality or a Virtual Reality user-input-device to change to the customer's needs the specifications of the final manufactured product. Thanks, Tino","author_name":"Tino Go","votes":0,"created_at":"2020-08-29T19:34:50Z"}]},{"id":104327,"entity_id":"wefunder:comment:104327","question":"I see a ton of augmented reality apps online for furniture.\u0026nbsp; What makes your app unique? Or is it the business model that makes you more unique?\u0026nbsp;Considering on making an investment. Thanks!https://thinkmobiles.com/blog/best-ar-furniture-apps/","author_name":"James Funaro","votes":0,"created_at":"2020-08-29T14:46:40Z","canonical_url":"https://wefunder.com/barufurniture#question-104327","answers":[{"id":105120,"entity_id":"wefunder:comment:105120","answer":"Hi James, Augmented Reality (AR) is only a small part of BARU. Our business is FUNDAMENTALLY DIFFERENT from other furniture retailers using AR to show \"mass-produced inventory.\" Other AR apps just display existing furniture catalogs of non-custom products. Many of those mass-produced products are imports. Often they're made with inferior materials in countries with lower labor and environmental standards than in the United States. BARU uses AR to give \"design and manufacturing control\" to the shopper! We've even applied to patent our process! BARU shoppers are empowered to design their own furniture and have it delivered fast. Model selection, customization and design, and purchasing all happens conveniently within the app. Shoppers can confer with friends and partners on how the customized furniture looks before buying. No pushy salespeople, no home visits, no scheduling hassles. Fast 2-week delivery from one of BARU's hometown workshop partners. Thanks for your support! Tino","author_name":"Tino Go","votes":0,"created_at":"2020-09-03T20:37:00Z"}]},{"id":101485,"entity_id":"wefunder:comment:101485","question":"Hi Toni, Haven’t paid much attention to your raise but really read it today. Are you saying that if I buy a piece from your website, it will be locally manufactured where I live (CT) and delivered to me in a week? Will the piece be Baru branded or unbranded? Do you ship any of the materials to the manufacturer or is the manufacturer responsible for finding the materials to build it to spec? Thanks, Kevin","author_name":"Kevin Brown","votes":0,"created_at":"2020-08-10T09:20:17Z","canonical_url":"https://wefunder.com/barufurniture#question-101485","answers":[{"id":101518,"entity_id":"wefunder:comment:101518","answer":"Hi Kevin, Our standard delivery time is under 2 weeks when we have established a local manufacturing partner. We're already manufacturing and delivering in the NYC Tri-state area. So we would be able to deliver to you within that time frame. The product is branded and guaranteed by BARU. We stand behind our products to ensure that the customer will be happy. We also order the materials and parts to ensure our quality standards and have them delivered to our local partners. We're currently expanding our network of manufacturing partnerships to the top 20 US metropolitan regions. I'm happy to answer any other questions here or in a video call. Thanks, Tino","author_name":"Tino Go","votes":1,"created_at":"2020-08-10T15:07:13Z"}]},{"id":100488,"entity_id":"wefunder:comment:100488","question":"Sorry but that doesn't help. I'd like to see some numbers to have an idea of the revenue potential, I'm not investing based on sales capacity, that is irrelevant...","author_name":"Leonardo Lee","votes":0,"created_at":"2020-08-03T22:55:55Z","canonical_url":"https://wefunder.com/barufurniture#question-100488","answers":[{"id":100497,"entity_id":"wefunder:comment:100497","answer":"Hi Leonardo, Our sales goals approach those capacity numbers. The point of showing them is to show that we're not capped on our sales like most (all?) physical goods companies. So the point of showing capacity is to show that we can scale to $1B sales with zero working capital investment. I cannot think of another company like that (Airbnb perhaps, zero capital assets, infinite sales capacity). In September we're tapping into the Passport Employee Perks Program (for 3rd party validation), the same way we're getting Google employee sales. We're targeting the 700k tech workers in that program and the 200k Google workers with our initial marketing. We expect to attain $1.5M in sales in 2020. Subsequent years will be contingent on how much we raise and achieve market awareness. Sales of $35M in year two are achievable. However, as you know, forward-looking sales forecasts for any company are uncertain. But our sales and profitability goals are measured in the $10s of millions within a few years. Thanks, Tino","author_name":"Tino Go","votes":0,"created_at":"2020-08-03T23:21:03Z"}]}],"faq":[{"question":"How many partners do you currently have for manufacturing facilities? Once you scale up, how will you manage quality control across hundreds of contract manufacturers around the globe?","answer":"Hi Joe -- Thanks for your question. Quality control and how it contributes to our BARU reputation is a top focus for us. We control quality by minimizing variance in the manufacturing process. We control variance in the following manner. 1. BARU engineers the machine instructions. We design and engineer the products to be as easy as possible to machine, process, and assemble. 2. BARU specifies and purchases the materials directly from a local distributor for delivery to the manufacturer. 3. B..."},{"question":"Do you make furniture from scratch or is the customized furnitures from a catalog BARU provides?","answer":"Hi Calvin, Thanks for your question. We don't foresee making furniture from scratch. We maintain our economic and operational efficiency by pre-engineering the software code and pre-specifying the materials for the manufacturing of our furniture. Buyers choose the furniture is from our online catalog. Currently, customers may choose materials/colors and dimensions. Research showed that size and color were significant criteria for whether or not a buyer bought a furniture item. We'll introduce..."},{"question":"Hi. Your pitch deck shows the sales capacity chart for the next 5 years but what are your revenue goals for that period of time?","answer":"Hi Leonardo,\u0026nbsp;That's an astute question. Thank you.\u0026nbsp;Our sales goal is\u0026nbsp;to use up as much of that production capacity as possible!But as\u0026nbsp;an early-stage company, it's hard to predict sales volume. But I can predict production capacity with a high degree of confidence. I also have near certainty about how we will allocate our operating budget.\u0026nbsp;As you can see, most of our budget will be allocated to DRIVE SALES as fast as possible.\u0026nbsp;We'll hire the best talent to drive o..."},{"question":"Sorry but that doesn't help. I'd like to see some numbers to have an idea of the revenue potential, I'm not investing based on sales capacity, that is irrelevant...","answer":"Hi Leonardo, Our sales goals approach those capacity numbers. The point of showing them is to show that we're not capped on our sales like most (all?) physical goods companies. So the point of showing capacity is to show that we can scale to $1B sales with zero working capital investment. I cannot think of another company like that (Airbnb perhaps, zero capital assets, infinite sales capacity). In September we're tapping into the Passport Employee Perks Program (for 3rd party validation), the..."},{"question":"Hi Toni, Haven’t paid much attention to your raise but really read it today. Are you saying that if I buy a piece from your website, it will be locally manufactured where I live (CT) and delivered to me in a week? Will the piece be Baru branded or unbranded? Do you ship any of...","answer":"Hi Kevin, Our standard delivery time is under 2 weeks when we have established a local manufacturing partner. We're already manufacturing and delivering in the NYC Tri-state area. So we would be able to deliver to you within that time frame. The product is branded and guaranteed by BARU. We stand behind our products to ensure that the customer will be happy. We also order the materials and parts to ensure our quality standards and have them delivered to our local partners. We're currently exp..."}]}}}