{"data":{"type":"company_profile_ai","id":57366,"entity_id":"wefunder:company:57366","attributes":{"canonical_url":"https://wefunder.com/barufurniture","retrieval_urls":{"canonical":"https://wefunder.com/barufurniture","json":"https://wefunder.com/barufurniture.json","markdown":"https://wefunder.com/barufurniture.md","ai_json":"https://wefunder.com/barufurniture.ai.json","ai_text":"https://wefunder.com/barufurniture.ai.txt","changelog_json":"https://wefunder.com/barufurniture.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-08T05:00:29Z","generated_at":"2026-06-08T15:13:43Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":57366,"entity_id":"wefunder:company:57366","slug":"barufurniture","name":"Baru","tagline":"Deglobalize manufacturing with idle machines.","elevator_pitch":"BARU virtualizes manufacturing processes using idle machines located in customers' hometowns. We're starting with furniture. Customers personalize furniture with our augmented reality app. It's delivered in the following week from a local workshop. The custom product specifications are translated into manufacturing instructions for woodworking robotics. Workshops throughout the United States underuse their expensive machines. We keep machines busy like Airbnb keeps bedrooms full.","location":"Elyria, OH","website":"https://www.barucabinets.com/","total_amount_raised":72218,"total_investors":60,"is_funded":false,"is_active":false},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 72218","citation":"https://wefunder.com/barufurniture#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:00:29Z","as_of":"2026-06-08T15:13:43Z","confidence":"high"},"observed_at":"2026-06-08T05:00:29Z","expires_at":"2026-06-09T05:00:29Z"},{"claim_id":"claim-total-investors","text":"Total investors: 60","citation":"https://wefunder.com/barufurniture#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:00:29Z","as_of":"2026-06-08T15:13:43Z","confidence":"high"},"observed_at":"2026-06-08T05:00:29Z","expires_at":"2026-06-09T05:00:29Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 72218","citation":"https://wefunder.com/barufurniture#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:00:29Z","as_of":"2026-06-08T15:13:43Z","confidence":"high"},"observed_at":"2026-06-08T05:00:29Z","expires_at":"2026-06-09T05:00:29Z"},{"claim_id":"claim-total-investors","text":"Total investors: 60","citation":"https://wefunder.com/barufurniture#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:00:29Z","as_of":"2026-06-08T15:13:43Z","confidence":"high"},"observed_at":"2026-06-08T05:00:29Z","expires_at":"2026-06-09T05:00:29Z"}],"company_claims":{"tagline":"Deglobalize manufacturing with idle machines.","elevator_pitch":"BARU virtualizes manufacturing processes using idle machines located in customers' hometowns. We're starting with furniture. Customers personalize furniture with our augmented reality app. It's delivered in the following week from a local workshop. The custom product specifications are translated into manufacturing instructions for woodworking robotics. Workshops throughout the United States underuse their expensive machines. We keep machines busy like Airbnb keeps bedrooms full.","story":"OUR CHALLENGE:Manufacturing today is centralized and typically far from the customer – causing supply chain disruptions, poor quality, long lead times, and less customer choice.OUR OPPORTUNITY:Create an ecosystem where manufacturing can be virtualized and decentralized. The value for customers, manufacturers, and the environment is tremendous.OUR ENTRY MARKET:We chose furniture to start because it’s heavy, hard and expensive to ship, and it is an industry\u0026nbsp;ready for disruption.BARU virtualizes furniture manufacturing.BARU lets anyone design their perfect home effortlessly, affordably, and quickly. Choose the product you love and customize it for your specific needs.BARU makes our products in our customers' hometowns. We support\u0026nbsp;our local communities. We share our profits with our hometown business partners and material suppliers.BARU is saving the environment. We've eliminated long-distance shipping for our finished products to save freight\u0026nbsp;costs and greenhouse gas emissions.\u0026nbsp;BARU Saves the EnvironmentOur journey started in 2014. BARU's founder, Tino, couldn't find a bookcase that perfectly fit a spot in his house. He was appalled by how difficult it was to buy a correctly-sized bookcase, of reasonable quality and price. After setting out to get one custom made, he discovered the current market was outrageously priced and took months to produce.When he spoke to others about the shopping process, he discovered that other folks had experienced the same frustrations. Surveying online strangers resulted in the same opinions. Tino realized--shopping for furniture that fits perfectly is entirely unsatisfactory.Tino was determined to change that shopping experience. He would make buying custom furniture as easy as clicking on Amazon.A Robotics RevelationTino has a background in overseeing manufacturing companies. He knew that manufacturing software and robotics had become easy to use and the machines inexpensive enough that hundreds of small cabinet and millwork manufacturers around the country had them, and knew those machines were super underused. They cut through wood like a hot knife through butter! These machines would often be done with the workshop’s daily work needs in just two hours.Tino also discovered that the machine owners were eager to keep them operating and generating profits. He realized that the machines'\u0026nbsp;geographic distribution\u0026nbsp;could be used for local manufacturing\u0026nbsp;to avoid long-distance shipping and its high costs.Producing on demand in the customer's hometown lets\u0026nbsp;BARU spend much less on\u0026nbsp;shipping and\u0026nbsp;inventory management. We use those savings on higher-grade materials to make better products.BARU’s Challenges and BARU’s AR Solution But our team had two Challenges that we had to solve:Using the automated machines needed a lot of programming. The added time would slow down production. And the cost of programming for each custom product would make products too expensive.It was hard for shoppers to feel confident about how a piece of custom furniture would look in their homes. BARU needed to show shoppers how that furniture would look before they purchased.We let shoppers customize furniture before buying with\u0026nbsp;Augmented Reality. Buy custom furniture from the convenience of an app!Tino needed a rockstar team who could help build the foundation of the technology and the company’s culture. Meet our executive team.2021 Operating PlanGoogle endorsed BARU as an official supplier of home-office desks for\u0026nbsp;employees. Other companies have\u0026nbsp;requested us to become a\u0026nbsp;preferred supplier in their Employee Perks Programs managed by Passport Corporate.\u0026nbsp;BARU SummarizedBuy the exact sized furniture you need from the convenience of an app.Use the BARU app if you have a specific spot in which you want to put your desk, dresser, or bookcase. No need to be looking through hundreds of products that have bad reviews or aren’t exactly the size you want.Support your community and local businesses.\u0026nbsp;Buy USA-made quality products made with environmentally-friendly materials that are safe for your family and home. No more buying low-quality imports that arrive at your home damaged or with missing parts. No more hassles puzzling together products with instructions written in a foreign language. Stop overpaying for inferior products.A large portion of furniture cost goes to overhead and long-distance shipping, not materials. Get better quality materials for competitive prices. Reduce your carbon footprint without compromising your home’s design and aesthetic taste. Own part of our revolutionary company that also is changing the world for the better!","quick_facts":["Challenge: Manufacturing today is centralized and typically far from the customer.","Opportunity: Create an ecosystem where manufacturing can be virtualized and decentralized.","Entry Market: We chose furniture to start because it’s heavy and expensive to ship."]},"computed_metrics":{"total_amount_raised":72218,"total_investors":60,"team_size":5,"featured_investor_count":1,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"Challenge: Manufacturing today is centralized and typically far from the customer.","citation":"https://wefunder.com/barufurniture#claim-fact-1","observed_at":"2026-06-08T05:00:29Z","expires_at":"2026-06-15T05:00:29Z"},{"claim_id":"claim-fact-2","value":"Opportunity: Create an ecosystem where manufacturing can be virtualized and decentralized.","citation":"https://wefunder.com/barufurniture#claim-fact-2","observed_at":"2026-06-08T05:00:29Z","expires_at":"2026-06-15T05:00:29Z"},{"claim_id":"claim-fact-3","value":"Entry Market: We chose furniture to start because it’s heavy and expensive to ship.","citation":"https://wefunder.com/barufurniture#claim-fact-3","observed_at":"2026-06-08T05:00:29Z","expires_at":"2026-06-15T05:00:29Z"}],"latest_fundraise":{"id":111765,"entity_id":"wefunder:fundraise:111765","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null},"investor_memos":[],"team":[{"id":893281,"entity_id":"wefunder:company_role:893281","name":"Tino Go","title":"CEO \u0026 Co-Founder","role":"founder","profile_url":"https://wefunder.com/tino.go"},{"id":893298,"entity_id":"wefunder:company_role:893298","name":"Kevin Rainbolt","title":"CTO \u0026 Co-Founder","role":"founder","profile_url":"https://wefunder.com/kevin.rainbolt"},{"id":931812,"entity_id":"wefunder:company_role:931812","name":"Leland Thomasset","title":"Manufacturing Engineer","role":"employee"},{"id":1289206,"entity_id":"wefunder:company_role:1289206","name":"Malinda Gagnon","title":"Chief Marketing Officer","role":"founder"},{"id":1289207,"entity_id":"wefunder:company_role:1289207","name":"Ashton Morgan","title":"Director of Growth","role":"founder"}],"featured_investors":[{"id":5080,"entity_id":"wefunder:company_investor_profile:5080","name":"Erskine Bevel","bio":"A finance professional with over 30 years of experience in public and private enterprises. Currently CFO at Cleveland Neighborhood Progress","profile_url":"https://wefunder.com/erskinebevel"}],"relationships":[{"source_entity_id":"wefunder:company:57366","relation":"has_team_member","target_entity_id":"wefunder:user:736902","target_url":"https://wefunder.com/tino.go"},{"source_entity_id":"wefunder:company:57366","relation":"has_team_member","target_entity_id":"wefunder:user:740858","target_url":"https://wefunder.com/kevin.rainbolt"},{"source_entity_id":"wefunder:company:57366","relation":"has_team_member","target_entity_id":"wefunder:company_role:931812"},{"source_entity_id":"wefunder:company:57366","relation":"has_team_member","target_entity_id":"wefunder:company_role:1289206"},{"source_entity_id":"wefunder:company:57366","relation":"has_team_member","target_entity_id":"wefunder:company_role:1289207"},{"source_entity_id":"wefunder:company:57366","relation":"has_featured_investor","target_entity_id":"wefunder:user:950851","target_url":"https://wefunder.com/erskinebevel"},{"source_entity_id":"wefunder:company:57366","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:111765"}],"faq":[{"question":"How many partners do you currently have for manufacturing facilities? Once you scale up, how will you manage quality control across hundreds of contract manufacturers around the globe?","answer":"Hi Joe -- Thanks for your question. Quality control and how it contributes to our BARU reputation is a top focus for us. We control quality by minimizing variance in the manufacturing process. We control variance in the following manner. 1. BARU engineers the machine instructions. We design and engineer the products to be as easy as possible to machine, process, and assemble. 2. BARU specifies and purchases the materials directly from a local distributor for delivery to the manufacturer. 3. B..."},{"question":"Do you make furniture from scratch or is the customized furnitures from a catalog BARU provides?","answer":"Hi Calvin, Thanks for your question. We don't foresee making furniture from scratch. We maintain our economic and operational efficiency by pre-engineering the software code and pre-specifying the materials for the manufacturing of our furniture. Buyers choose the furniture is from our online catalog. Currently, customers may choose materials/colors and dimensions. Research showed that size and color were significant criteria for whether or not a buyer bought a furniture item. We'll introduce..."},{"question":"Hi. Your pitch deck shows the sales capacity chart for the next 5 years but what are your revenue goals for that period of time?","answer":"Hi Leonardo,\u0026nbsp;That's an astute question. Thank you.\u0026nbsp;Our sales goal is\u0026nbsp;to use up as much of that production capacity as possible!But as\u0026nbsp;an early-stage company, it's hard to predict sales volume. But I can predict production capacity with a high degree of confidence. I also have near certainty about how we will allocate our operating budget.\u0026nbsp;As you can see, most of our budget will be allocated to DRIVE SALES as fast as possible.\u0026nbsp;We'll hire the best talent to drive o..."},{"question":"Sorry but that doesn't help. I'd like to see some numbers to have an idea of the revenue potential, I'm not investing based on sales capacity, that is irrelevant...","answer":"Hi Leonardo, Our sales goals approach those capacity numbers. The point of showing them is to show that we're not capped on our sales like most (all?) physical goods companies. So the point of showing capacity is to show that we can scale to $1B sales with zero working capital investment. I cannot think of another company like that (Airbnb perhaps, zero capital assets, infinite sales capacity). In September we're tapping into the Passport Employee Perks Program (for 3rd party validation), the..."},{"question":"Hi Toni, Haven’t paid much attention to your raise but really read it today. Are you saying that if I buy a piece from your website, it will be locally manufactured where I live (CT) and delivered to me in a week? Will the piece be Baru branded or unbranded? Do you ship any of...","answer":"Hi Kevin, Our standard delivery time is under 2 weeks when we have established a local manufacturing partner. We're already manufacturing and delivering in the NYC Tri-state area. So we would be able to deliver to you within that time frame. The product is branded and guaranteed by BARU. We stand behind our products to ensure that the customer will be happy. We also order the materials and parts to ensure our quality standards and have them delivered to our local partners. We're currently exp..."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-08T15:13:43Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-08T05:00:29Z","as_of":"2026-06-08T15:13:43Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-08T05:00:29Z","as_of":"2026-06-08T15:13:43Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-04-29T23:34:07Z","as_of":"2026-06-08T15:13:43Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-04-29T23:34:07Z","as_of":"2026-06-08T15:13:43Z","confidence":"medium"}}}}}}