Local search is broken, and it sucks. “Likes” and “check-ins” give users and businesses little information, and, in most cases, the data isn’t valid. Compelling conversation is babberly’s key ingredient. babberly aims to become the local search layer on mobile, allowing users to find relevant local search information from like-minded locals.
“Users receive babberCRED for any action taken on our portal. We are tying in our babberCRED system with bitcoin to allow our users to use their babberCRED and then pay the balance of their payments (on deals, etc) with our bitcoin layer,” says Bobby Marhamat, Babberly’s CEO.
It began in 2011. Ivan and I met at another startup.
Ivan excels in understanding the scope of technology and backing into creating the best experience for our users. I focus on all aspects of bringing together the vision and marketing together for us to drive the babberly vision to the millions of users facing the same problem: what's going on?
babberly is not only the answer to local for users; we are building the first non-intrusive mobile solution for merchants to reach local users.
We started working on babberly on a Sunday afternoon in San Francisco. We were stuck trying to figure out what to do and where to go. As we tried to determine who served the best paella in town, a realization hit us - there was a huge need to create a local search portal - not only to aggregate data for a particular area, but also to allow users to correspond with others in their local area to answer questions, get recommendations or even find a great deal.
How big is the market?
133.7 million smartphone users in the US searching locally for items of interest (8% increase since November 2012). This is not taking in consideration the International market.
Users are frantically looking for better local information with the mass adoption of smartphones.
Who are your competitors? How are you different?
We do not have any direct competitors solving this problem at this time.
We are working hard to bring relevance to local search on a mobile device in addition to making it easier for people to communicate with other locals in real-time - thereby promoting better local experiences.
How will you make money?
We make money on our merchant side.
We have built a robust backend, allowing merchants to push out real-time offers to users in a local area. Imagine walking through Market Street in San Francisco, searching for a bar, and getting a happy hour offer from a bar 1 block away.
Merchants will continue to enjoy features that allow them to really interact with locals. We make it easy to create offers, promote them on social channels and are working hard on building our own beacon - allowing merchants to engage users even further while they are in their locations.
How do you acquire merchants?
We acquire merchants in a couple of different ways.
We attract merchants by contacting merchants that users are searching for on our site via our backend technology.
We also receive a number of referrals (merchants in one area referring companies they know in another area)
In addition to the above, we have built a scalable lead-generation script that allows us to contact "trending bars and restaurants" in different geographic areas.
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