{"data":{"type":"company_profile","id":177524,"entity_id":"wefunder:company:177524","attributes":{"canonical_url":"https://wefunder.com/auraflora","generated_at":"2026-09-22T02:58:32Z","updated_at":"2026-09-21T21:34:02Z","entity_ids":{"company":"wefunder:company:177524","slug":"wefunder:company_slug:auraflora"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-09-22T02:58:32Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-09-21T21:34:02Z","as_of":"2026-09-22T02:58:32Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-09-21T21:34:02Z","as_of":"2026-09-22T02:58:32Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-09-21T21:34:02Z","as_of":"2026-09-22T02:58:32Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-09-21T21:34:02Z","as_of":"2026-09-22T02:58:32Z","confidence":"medium"}}},"company":{"id":177524,"entity_id":"wefunder:company:177524","slug":"auraflora","name":"Auraflora","tagline":"Clinically-Backed Oral Wellness, Reinvented for Today’s Beauty Consumer, Founded by Scientist","story":"As skincare routines improve, oral care regimens have stagnated.Oral health hasn’t changed in 70 years—meanwhile, skincare and gut health have exploded. Outcomes are stagnant. Products are outdated. The industry got complacent and fell asleep at the wheel.The result? A persistent decline in oral health.Our mouths are a portal to our overall health and well-being. The Mind-Mouth-Gut ConnectionDisruptions in the balance, known as dysbiosis, not only causes chronic oral infections, such as periodontitis, but allow bacteria like\u0026nbsp;Porphyromonas gingivalis\u0026nbsp;to enter the bloodstream, contributing to systemic inflammation and diseases like cardiovascular disease, diabetes, and Alzheimer’s disease.Source: Hajishengallis G, Lamont RJ. Beyond the red complex and into more complexity: the polymicrobial synergy and dysbiosis (PSD) model of periodontal disease etiology.\u0026nbsp;Mol Oral Microbiol. 2012;27(6):409-419. doi:10.1111/j.2041-1014.2012.00663.xSource: Hajishengallis G. Periodontitis: from microbial immune subversion to systemic inflammation.\u0026nbsp;Nat Rev Immunol. 2015;15(1):30-44. doi:10.1038/nri3785It’s time for a new approach. Auraflora is on a mission to transform oral health.Auraflora is pioneering a skinified model for oral wellness, combining clinically-backed ingredients, proven microbiome science, and modern packaging -\u0026nbsp; delivering it in a way that consumers understand - and want.\u0026nbsp;But we’re doing more than just making it easier to understand.We’re making people care.We are reframing the narrative to make oral care as desirable as skincare - relevant, health-forward, and even enjoyable—something worth obsessing over, not ignoring. We’re turning oral care into a ritual that’s relevant, desirable, and investment-worthy. Like skincare. And there are 13 million people in the U.S. spending $1.3 billion on products that bridge the gap between science and skincare. Biohackers and Skintellectuals say they will buy Auraflora. The demand is there: Data from Mintel and others show consumers are ready for a skin-health approach to oral wellness. Table: The Future of Oral Care: 2023, Mintel Even influencers \u0026amp; educators like Andrew Huberman are creating consumer demand for brands like Auraflora. Andrew David Huberman, Ph.D., is a Stanford University School of Medicine professor of neurobiology and ophthalmology, and a tenured neuroscientistBut we’re thinking even bigger. Oral health is the gateway to whole-body health—from the brain to the gut. We aim to become the trusted leader of mind-mouth-gut wellness.And we’re doing it loudly. We’ll build Auraflora with bold, irreverent marketing that calls out an industry stuck in sterile clichés—and wakes up a generation ready for something better.We’re pre-seed—and we’re building the future of oral wellness with clinically validated, microbiome-powered products.Join us. It’s time to make mouths matter.Investment Risks1. Regulatory Risk Related to Claims and IngredientsAuraflora operates in the highly regulated oral care and wellness industries. Changes in FDA regulations, FTC advertising standards, or new scrutiny around product claims (e.g., microbiome health, fluoride use) could require product reformulation, impact marketing language, or increase compliance costs.2. Supply Chain DisruptionsLike many CPG companies, Auraflora depends on a stable supply chain for raw materials, packaging, and manufacturing. Global supply chain disruptions, shortages of specialty ingredients, tariffs, or price increases for materials could negatively impact margins, production timelines, or inventory availability.3. Competitive Pressure and Lack of ExclusivityThere are low barriers to entry in the CPG oral care space. Larger players or fast-moving competitors could enter the wellness-focused oral care category with large marketing budgets, eroding market share and driving up customer acquisition costs.4. Retail Expansion RisksAuraflora’s future strategy includes retail expansion, but successful retail execution is not guaranteed. Failure to secure retail partners, achieve velocity thresholds, or meet retailer demands could significantly limit growth potential and strain financial resources.5. E-Commerce Customer Acquisition and Retention RiskAuraflora’s initial growth is dependent on direct-to-consumer e-commerce sales. Rising digital advertising costs, changes to data privacy regulations (such as iOS tracking changes), or shifting consumer behavior could materially impact the company’s ability to efficiently acquire and retain customers.6. Dependence on Strategic PartnershipsAuraflora's growth plan includes collaborations with contract manufacturers, fulfillment partners, and marketing agencies. Disruption, underperformance, or termination of any critical partnership could materially affect operations, product quality, and brand momentum.7. Early-Stage Operational RiskAuraflora’s future success depends on the small founding and management team. The loss of a key team member, challenges in hiring top talent, or limitations in operational capacity could slow progress, impair strategic execution, and diminish competitive advantage.8. Brand Development and Consumer Adoption RiskBuilding a brand that resonates with consumers in a crowded and traditional category requires significant investment and marketing expertise. Failure to effectively educate the market, differentiate the brand, or maintain consumer trust could limit Auraflora’s ability to achieve scale.9. Product Acceptance and Market Fit Risk While consumer trends favor wellness-focused products, broad acceptance of \"oral wellness\" as a desirable daily ritual remains an emerging concept. There is risk that mainstream consumers may not prioritize oral care innovation at the level necessary to support growth projections.10. Financial Risk and Risk of Inability to Raise Sufficient CapitalAs an early-stage company, Auraflora may require additional rounds of capital to fund growth initiatives, retail expansion, and product development. There is no guarantee that future financing will be available on favorable terms, if at all, which could constrain growth or dilute existing investors. If the company is unable to raise sufficient capital, it may be forced to slow growth, scale back operations, or make strategic decisions that materially impact the path to breakeven and long-term viability.","location":"Metuchen, NJ","website":"https://www.auraflora.co","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"related_urls":["https://wefunder.com/auraflora","https://www.auraflora.co"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/177524/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/177524/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/177524/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/177524/standard_blob.jpg"},"links":{"company_url":"https://www.auraflora.co","linkedin_url":"https://linkedin.com/company/auraflora","twitter_url":"https://x.com/hiauraflora","facebook_url":"https://facebook.com/hiauraflora","instagram_url":"https://instagram.com/hiauraflora","youtube_url":"https://youtube.com/hiauraflora","tiktok_url":"https://tiktok.com/hiauraflora"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Despite $49B size, oral care still ignores decay, gum inflammation \u0026amp; its impact on whole-body health"},{"index":2,"claim_id":"claim-fact-2","value":"Auraflora pioneers first-of-its-kind science-backed system that redefines oral care beyond hygiene"},{"index":3,"claim_id":"claim-fact-3","value":"Hyabiome™ is a proven microbiome platform to strengthen mouth’s natural defenses"},{"index":4,"claim_id":"claim-fact-4","value":"$1.3B SOM: Even 1% market share yields major ROI; growing at 5.6% CAGR"},{"index":5,"claim_id":"claim-fact-5","value":"Early Traction: Auraflora high purchase intent scores show product-market fit \u0026amp; sales potential"},{"index":6,"claim_id":"claim-fact-6","value":"Riding the wellness wave: Millennials \u0026amp; Gen Z are elevating oral care like they did skincare"},{"index":7,"claim_id":"claim-fact-7","value":"Expert-led: Our founder has 20+ years formulating for quip + microbiologist at Reckitt \u0026amp; Edgewell"},{"index":8,"claim_id":"claim-fact-8","value":"Flipping oral care. No fake smiles, white coats, or minty lies. Just bold science \u0026amp; bad b*tch energy"}],"team":[{"id":5573721,"entity_id":"wefunder:company_role:5573721","user_entity_id":"wefunder:user:4705811","role":"founder","name":"Vincent La Iacona","title":"CEO/Founder","bio":"Microbiologist and Formulation Chemist for 20+ years in CPG, including skin care and oral care","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5573721/square_blob.jpg?1743622144","profile_url":"https://wefunder.com/vincent.la.iacona","linkedin_url":"https://linkedin.com/in/vinrichla3","related_urls":["https://wefunder.com/vincent.la.iacona"]},{"id":5627237,"entity_id":"wefunder:company_role:5627237","role":"employee","name":"Vanessa Ting","title":"CMO","bio":"20+ years of CPG experience in beauty and wellness. Marketer at Neutrogena, Retail Buyer at Target, grown CPG startups from pre-revenue, scale, to acquisition.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5627237/square_blob.jpg?1745812591","related_urls":[]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":2,"ask_questions":1,"featured_investors":0,"faq_entries":1},"active_fundraises":[{"id":137454,"entity_id":"wefunder:fundraise:137454","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":2000000.0,"minimum_target":"100000.0","maximum_target":"2000000.0"}],"latest_fundraise":{"id":137454,"entity_id":"wefunder:fundraise:137454","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$9M","nb":"$10M","txt":"valuation cap"}},"recent_posts":[{"id":182940,"entity_id":"wefunder:feed_item:182940","type":"FeedItem::Update","visibility":"public","title":"URL To Join Our Live Watch Party on June 12 @ 7pm ET","preview":"We've moved the Go Fund Yourself Live Watch Party to Zoom. Please join us on Zoom Thursday, June 12th at 7pm ETClick here \u003e\u003e Watch The Broadcast","published_at":"2025-06-11T20:00:23Z","author_name":"Vanessa Ting","url":"/feed/182940","canonical_url":"https://wefunder.com/feed/182940"},{"id":182890,"entity_id":"wefunder:feed_item:182890","type":"FeedItem::Update","visibility":"public","title":"Here's What Happened When Our CEO/Founder Pitched Auraflora on National TV","preview":"We're Going Live on National TV!🎉 Join our Live Watch Party for real-time reactions, behind-the-scenes commentary, and a closer look at our Wefunder campaign. 📆 RSVP here → https://lu.ma/pxuvojv2Our founder, Vincent La Iacona, is stepping into the spotlight on Go Fund Yourself Show—a startup pitch show that’s like Shark Tank meets Kickstarter—airing this Thursday, June 12 at 7pm ET / 4pm PT on Cheddar TV.Let’s just say… jaws dropped.Between the science, the market potential, and the founder s...","published_at":"2025-06-09T22:43:16Z","author_name":"Vanessa Ting","url":"/feed/182890","canonical_url":"https://wefunder.com/feed/182890"}],"q_and_a":[{"id":309721,"entity_id":"wefunder:comment:309721","question":"what does it mean to be in a SAFE with a $9M valuation cap","author_name":"Jesse Munoz","votes":0,"created_at":"2025-06-15T15:13:13Z","canonical_url":"https://wefunder.com/auraflora#question-309721","answers":[{"id":309751,"entity_id":"wefunder:comment:309751","answer":"Hello Jesse. Fair questions. I'll give the WeFunder documentation of what it means. Here are SAFE's and valuation caps: https://help.wefunder.com/contracts/304785-safe-simple-agreement-for-future-equity","author_name":"Vincent La Iacona","votes":0,"created_at":"2025-06-16T13:48:34Z"}]}],"faq":[{"question":"what does it mean to be in a SAFE with a $9M valuation cap","answer":"Hello Jesse. Fair questions. I'll give the WeFunder documentation of what it means. Here are SAFE's and valuation caps: https://help.wefunder.com/contracts/304785-safe-simple-agreement-for-future-equity"}]}}}