# Atoms

World-class product, sold 840,000+ products, backed by top investors, $36M in lifetime revenue

- Canonical URL: https://wefunder.com/atoms
- Entity ID: wefunder:company:175165
- Last updated: 2026-06-10T05:01:32Z
- Generated at: 2026-06-10T23:24:44Z

## Quick facts
- Our mission is to create the absolute best footwear that brings comfort and joy to people's everyday
- $36M+ in lifetime revenue.
- 47% returning customers rates since inception: of this, 35% bought second pair within 30 days.
- Over 200,000 customers + sold over 840,000 products including masks and accessories.
- Successfully launched unique collaborations with creators like Marques Brownlee (MKBHD)
- 60%+ gross margins
- Repeat founder, YC alumni
- Raised $17M from Initialized Capital, Kleiner Perkins, DST Global, Serena Ventures, and many more.

## Active fundraises
- wefunder:fundraise:135002: 4(a)(6) successful (USD)
- wefunder:fundraise:135001: 4(a)(6) successful (USD)

## Story
Read Sidra's story here.FAQHow does this work?(1) Sign in or Sign up to a Wefunder accountIf you’re new to Wefunder: Join Wefunder by clicking ‘Sign Up’ in the top right corner.If you’ve already used Wefunder: use your existing account to ‘Sign In’.(2) Choose an amount you’re comfortable with and click on 'Invest'You can invest starting from $1,000 USD. We will be capping the maximum investment at $100,000 USD. What is the minimum investment?The minimum check size is $1000 USD.What's the maximum I can invest?Securities law (specifically regulation crowdfunding) allows everyone to invest up to $2,200 USD.How much you're able to invest above that depends on your income and net worth - whether you qualify as “accredited.” You can see if you qualify by adding those two numbers under "Investor Limits" here: https://wefunder.com/settings. For all accredited investors, you can invest up to $100,000 USD. If you want to invest more, reach out to sq@atoms.com*Please note that your investment may be lowered depending on the interest we receive in this round.Do I need to be an accredited investor?No. Wefunder allows you to invest without being an accredited investor. All you have to do is sign up and invest.Can I invest if I don't live in the United States?Wefunder accepts investments from international investors, as long as you represent that you are complying with the law in your country. Here’s the international investor guide.Wefunder respects all local regulations, including the following which prohibits crowdfunding: Quebec, Ontario, and Alberta (Canada).Wefunder also respects all US capital control regulations which currently prevent investment from the following regions: Cuba, Iran, North Korea, Syria, Russia, and three regions within Ukraine (Crimea, Donetsk People's Republic, Luhansk People's Republic).For other questions, please check out Wefunder's FAQs or contact support@wefunder.com

## FAQ
1. **Hey there, I run a community round focused venture fund and have a few questions for you that I'd love to ask 1 on 1 if possible. What's the best way to reach you before end of the community round for a zoom meeting?**
   - Hi Tristin, thanks for connecting. I am available for the call. Feel free to book time here -> https://calendar.app.google/82enUjr6C1GJY2Hz9 Looking forward to speaking to you. Thank you! s.
2. **Thank you for offering a round to early adopters and loyal customers. Do you have 2024 financial data available and can you share more about the new business strategy?**
   - Hi Lucas, thanks for your message. Let me know what is your email, would love to send along the information. Thanks s.
3. **At what valuation are we investing?**
   - Hi Mike, it is $75M with 20% discount for early investors.
4. **$75M on ~$5M of revenue?**
   - Our lifetime revenue is $36M+ Repeat customer rate is 47% with 35% buys with 30 days. We are raising at $75M Cap with 20% valuation.
5. **Can you share which institutional investors are on the cap table and what %s do they own? Thank you.**
   - Hi Philip, Initialized Capital, DST Global and Kleiner Perkins are on the cap table. Please do let me know what amount you are thinking to invest and I can share the information accordingly. Thanks.

## Team
- Sidra Qasim (Founder & CEO)
-  Bryan Cioffi (Product Design )
- David Joseph (Strategy & Finance)
- Moiz Ullah (Growth Lead)

## Q&A
- Q: Thank you for offering a round to early adopters and loyal customers. Do you have 2024 financial data available and can you share more about the new business strategy?
  - A: Hi Lucas, thanks for your message. Let me know what is your email, would love to send along the information. Thanks s.
- Q: What were the 2024 financial results (Revenue and profit). In 2025, you mentioned Revenue, COGs, and expenses. What is the current net burn in the business? How much runway sans this financing. LTV to CAC in 2022, 2023, 2024 and 2025 YTD. Are the unit economics improving?
- Q: Any thoughts on how much impact tariffs will have on the business in the next 5 years?
  - A: Hi Christopher, thanks for your comment. The tariff situation is still unfolding, and we're closely monitoring how it may impact us. Right now, our shoes are made in Vietnam, and if the proposed changes affect us at the expected rate, we may need to adjust prices by around $10. That said, we’re also actively experimenting with U.S. assembly to build more flexibility into our supply chain. We’ll see how things evolve and keep our community updated along the way. Thanks. Sidra.
- Q: I don't know how this works. If I invest $250, what do I get?
- Q: Have I got this right: Projected 2025 Operating Income of 2.5M, COGS of 1M, OpEx of 2.4M, a little over 1 month of operating expenses in cash and 730k in debt. We are being offered an interest at a 75M valuation with a 20% discount. Is that actually right?
- Q: Hi, I love that all of your products are vegan and environmentally friendly. Can investors count on all future products staying true to this ethos?
- Q: Hi, I'm considering investing but feel your strongest product isn't readily available. I absolutely love my 000s and have 5 pair. Some of the basic colors need replacing because they are worn out but it appears as though you are no longer producing them. I have a pair of 001's and they just don't compare IMO. What is your plan for model 000? Thank you.
- Q: Can you share which institutional investors are on the cap table and what %s do they own? Thank you.
  - A: Hi Philip, Initialized Capital, DST Global and Kleiner Perkins are on the cap table. Please do let me know what amount you are thinking to invest and I can share the information accordingly. Thanks.
- Q: $75M on ~$5M of revenue?
  - A: Our lifetime revenue is $36M+ Repeat customer rate is 47% with 35% buys with 30 days. We are raising at $75M Cap with 20% valuation.
- Q: At what valuation are we investing?
  - A: Hi Mike, it is $75M with 20% discount for early investors.
- Q: Hey there, I run a community round focused venture fund and have a few questions for you that I'd love to ask 1 on 1 if possible. What's the best way to reach you before end of the community round for a zoom meeting?
  - A: Hi Tristin, thanks for connecting. I am available for the call. Feel free to book time here -> https://calendar.app.google/82enUjr6C1GJY2Hz9 Looking forward to speaking to you. Thank you! s.