# Ashley Black Inc

Innovative Health & Beauty E-Commerce

## Elevator pitch
We are all about changing the way people approach health and beauty. We have pioneered the science of Fasciology, the study of the system of the body called fascia, and have developed technology to regenerate this vital system. Our products are life changing for our customers, because when you regenerate the fascia it "reverse ages" the skin, loosens the body globally and provides new solutions for virtually every pain syndrome.

- Canonical URL: https://wefunder.com/ashleyblackexperience
- Entity ID: wefunder:company:108870
- Last updated: 2026-06-15T05:00:47Z
- Generated at: 2026-06-15T12:56:31Z

## Quick facts
- 54% REVENUE GROWTH after WF raise (22/23 vs 20/21). $170M+ Lifetime Revenue PROFITABLE business.
- OVER 1.7M LOYAL customers with 58% repeat customer repurchase rate. 9M+ Highly Engaged Community.
- PATENTED SCIENTIFIC products proven safe and effective in a peer reviewed and published study.
- POWERFUL BRAND recognition, OVER 1 Trillion unique media impressions in 7 countries.

## Active fundraises
- wefunder:fundraise:67618: 4(a)(6) successful (USD)
- wefunder:fundraise:67619: 4(a)(6) successful (USD)
- wefunder:fundraise:65601: 506(c) successful (USD)
- wefunder:fundraise:58855: 4(a)(6) successful (USD)
- wefunder:fundraise:58856: 4(a)(6) successful (USD)

## Story
Before we dive into the business of Ashley Black Inc and the impact of the FasciaBlaster products and system, let us show you what fascia is, where it is, and how it works.With the first profits of the product sales, Ashley decided to invest nearly $2M to study the safety and efficacy of FasciaBlasting and the results were amazing. Not only did participants see visible results on the surface but the ultrasound images showed a dramatic remodeling of the fascia layers after only 90 days of regular use. To dive in deeper on the science, visit FasciaBlaster Research There are other products and procedures in the market that address the issues tackled by the FasciaBlasters and here is how we stack up: With FasciaBlasters, consumers have the solution they are looking for, one that involves them in their self-care and is both long-lasting and non-invasive. FasciaBlasting activates the body’s own natural healing mechanisms, improving results with every use. As a daily routine, you should brush your hair, brush your teeth, and brush your fascia.We have integrated our deep understand of fascia science, with critical and defensible patent protection, resulting in a portfolio of over 100 products with benefits across appearance, performance and health for over 1.7M customers.Our newest hero product is going to be the most exciting yet! Introducing Next Generation Fascia NEXCIA (tm) with our VersoForce (tm) attachments with proprietary technology. We are aiming to launch this product in 2025, revolutionizing the health and beauty industry. This non-invasive product will be the first and only mechanical device that can remodel fascia tissue. Part of this raise will be used to fund the first round of these devices. Investors will be given priority on our waitlist for the launch.Bolstered by the first ever capital infusion in the last round, the company was able to invest in the foundation of important new areas of growth. In addition to bringing our Series A investors on board officially, this round (and a follow on debt financing) will be used to expand the new channels that we launched with FAA and SPA, increase the features of our Fascia App, pursue a new regulatory path with the FDA, and invest in vertically integrating our supply chain to improve our margins while we also do our part to improve the planet. The funds raised on WeFunder will be combined with a follow on Series B that we anticipate to be mostly secured debt backed by our IP asset portfolio. We have held off on this debt while the interest rates were extremely high, but this will become a more attractive addition to the capital structure as rates start to return to a more normal range. We expect that process to begin in Q2-Q3. The timing of the debt financing may change the timing of the results projected below beyond the current year. Here are a few details of the investment, but please read the subscription agreement for the full details. If you invested in our last round, look for an email with information on the convertible notes conversion.The mission we are on, to provide the education and tools needed to restore the fascia health of every person on the planet, is not an easy one but we will continue to work tirelessly to see it through. We are also committed to running a stable and responsible company that provides immense value to every customer, every owner, every community and our precious planet. We hope you will join us on this journey. Here is a message from our lead investor, Joe Saporito. (Apologies for the quality but we filmed with an AI notetaker. Every little savings helps!)One of the most important aspects of any successful business is a team that is dedicated to the mission.  We do not outsource any of our departments.  We have our own warehouse team, customer service, social media, marketing, supply chain, accounting and more. We drive both cost savings and high quality by keeping everything in house.  The Ashley Black team works together across the globe to ensure every person learns about the importance of daily fascia care.

## FAQ
1. **Ashley, where can I find your financial statements (not pro forma)? Is there a link I missed? Thanks**
   - Hi David - thanks for checking us out🔎! You can find our audited financials in the details section.
2. **Ashley, with all the celebrity connections mentioned, if these relatively deep-pocketed individuals have experienced the value and quality of your products and services, one would think it could be potentially easier to raise capital through a small number of, or even one such...**
   - I am sure that my celebrity clients would be over the moon excited to invest in this and we can and will take it to larger investors, but we wanted an opportunity for everyone who has supported us as customers and members of our user community to have a chance to invest first. Celebrities always have great opportunities presented to them for ground floor deals. Just like the WeFunder founders, I'm a fan of letting the supporters and customers of a brand have those same opportunities.
3. **Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate remaining profitable?**
   - Great question! Long before the notes convert into stock, the equity ownership will be held as a Delaware corporation. We ABSOLUTELY plan to remain profitable and we would not want to burden any of the incoming investors with an unexpected K-1.
4. **Congratulations Ashley, wishing you continued success. A quick question on the convertible - what is the longstop date, and in lieu of conversion, annual interest rate? Thanks so much, Veronica**
   - Hi Veronica - Gotta love a question that requires us to whip out the investment glossary🧾! In this context I believe you are asking about the term of the note, which is 24 months. At that time, if no qualified round has occurred, the note can either be extended by the noteholders or becomes immediately due with all accrued interest. The interest rate is 10% APR. Hopefully that answered your questions. Thanks for your interest!!
5. **you have over 2 million in salary and wages , how money people do you employ and what is your salary that you take monthly?**
   - Great question, way to dig into the details. 🕵️‍♀️ At any given time during last year our number of staff was between 50-65 people. I still think of our team as small but we had a group zoom call last year and I couldn’t believe my eyes, it was a whole crowd! That $2M+ you see on the financials doesn’t include any salary for me. We are still a partnership as of this moment and good or bad, nearly every dollar of net income shows up on my own tax return and I pay all the taxes, regardless of w...

## Team
- Ashley Black (🏆Founder)
- Dr Federico Ugalde Prada (🩺Partner & Medical Advisor)
- Rick Yorn & Sam Warren (🎦Partners)
- Dr Umberto Uribe Morelli, M.D., F.A.C.S. (Partner & Medical Advisor)
- Dr Kenneth Thomas, D.C. (Partner & Medical Advisor)
- Brandy Hipp (CFO)

## Q&A
- Q: My question is is there going to be any anti dilution protection for early investors as more rounds of funding are done? Per share value and class of notes is also of interest; when do you plan to incorporate and issue shares?
  - A: Hi Rebecca - let's role up our sleeves and look at all of your great questions. 📃 Let's discuss anti-dilution first. The equity that these notes will be converted into will hold the same level of anti-dilution protection that myself and the new investors will receive. There is more legal language around this in the Note Agreement. The per share value will depend upon whether the next qualified round is at a higher valuation than the cap, which we expect it to be. If so, the per share value will be $50M valuation cap divided by the number of shares outstanding prior to the round. (example: $50M div by 10M shares = $5/share). The class of shares is not defined but these will be preferred / non-voting shares. As to your last question of when we will incorporate, that is likely to be within Q2. We are looking forward to the lower tax rate and simpler structure that a C corp will provide. The issuance of shares in exchange for the notes will not take place until there is a qualified financing event, meaning that we raise an additional $1M+ of financing from an accredited investor. We are anticipating that to happen within 12 months.
- Q: Your net profit from 2021 compared to 2020 is a significant difference. What changed?
  - A: Great question. Three main components impacted the bottom line in 2021: supply chain, marketing and staff. 🚢Global supply chain issues increased our COGS through exponentially higher inbound freight expenses on overseas inventory shipments, significantly increased packaging expenses and we also invested in the addition of US manufacturing. The US factory can deliver goods in smaller quantities and much faster, with better payment terms, less expensive freight, but the goods themselves are 10% - 30% more expensive on a unit cost. To a lesser extent, the company was impacted by increased small parcel freight expenses. 📱 In regards to marketing, there was a significant decrease in digital advertising CPM on Facebook/Instagram in most of 2020. In 2021, the costs initially returned to pre-pandemic levels and then quadrupled in the 3rd and 4th quarters. The company has significantly decreased the relative digital ad spend on that channel in 2022 and plans to increasingly build momentum on the TikTok, YouTube and Pinterest platforms, reducing reliance on the overpriced Meta platforms. 🏃‍♀️ Staffing was the other main increase. Like most other companies, we tried to operate as lean as possible in 2020 so that we could have the best chance of weathering the uncertainties that COVID constantly threw at us. COVID lasted so much longer than anyone expected, plus our sales have been steadily increasing monthly and I couldn’t expect my team to keep pushing themselves so we hired several new staff in all of our operational departments.
- Q: can you identify what amount of shares a person would "own" based on the investment? Would $250 invest = 5 shares before it goes to the open market? What are you expecting a share to start out on the open market?
  - A: One of the reasons I chose to use convertible notes is that many investors from this first round are coming from my long time supporters and customers that know the real value of the fascia care products and systems. 💖 I wanted these members of the #BlasterFam to get a better deal than whoever the next investors are. I cannot say for sure exactly how many shares of stock the notes will convert to but I can say that it will be at a better price (at least 15% cheaper) than the next investors get. 💰 Mr Big Bucks will have to pay $100 for the same amount of shares that you paid $85 for. You can learn more about how convertible notes convert to shares in the WeFunder FAQs.
- Q: I have no investing background at all. What can I expect for the minimum amount of $100 invested? What kind of return and how long before I could see any kind of benefit?
  - A: I am going to tell you what I can here and I would encourage you to read the amazing FAQs that WeFunder has put together and reach out to them at support@wefunder.com if you can’t find your answer there. ⚠Fact 1 - all investing is a RISK, you should only invest what you can afford to lose, whether you invest in our company or in Apple, NFTs, whatever. 🏦Fact 2 - I chose to use a convertible note because it earns interest, just like you are loaning us money, and we set it at 10%. My bank is giving me about 1% right now, so I hope you are excited about 10%. 💰Fact 3 - the GOAL [not a guarantee] is for us to get bigger investors down the road and eventually do an IPO. By investing now, you get a better deal [cheaper shares] than the next investors will. 📈Fact 4 - we are still pretty small now and we have so much OPPORTUNITY to grow, which would THEORETICALLY make each share worth MORE when it’s time to sell them. How much more and exactly when? 🤷‍♀️ That’s where you will have to use your own gut or consult with someone who has more investing experience.
- Q: Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate remaining profitable?
  - A: Great question! Long before the notes convert into stock, the equity ownership will be held as a Delaware corporation. We ABSOLUTELY plan to remain profitable and we would not want to burden any of the incoming investors with an unexpected K-1.
- Q: Ashley, with all the celebrity connections mentioned, if these relatively deep-pocketed individuals have experienced the value and quality of your products and services, one would think it could be potentially easier to raise capital through a small number of, or even one such, partnerships. Have you found some of your clients to be somewhat disinterested in investing in this opportunity, or do you have business involvement from any current or former clients?
  - A: I am sure that my celebrity clients would be over the moon excited to invest in this and we can and will take it to larger investors, but we wanted an opportunity for everyone who has supported us as customers and members of our user community to have a chance to invest first. Celebrities always have great opportunities presented to them for ground floor deals. Just like the WeFunder founders, I'm a fan of letting the supporters and customers of a brand have those same opportunities.
- Q: As an investor, I would like a financial update. I would like to know what my investment is now worth at the end of 2025.
- Q: I invested back in the very beginning, first round. It has been several years now and there has been absolutely no activity or even a concrete update as to when investments would be paid out.
- Q: I'd like my $1000 investment returned. It's been 2.5 years. There's been no interest earned or paid out. Also, I was under the impression that you were doing an IPO soon. I feel duped because you may never do an IPO and have likely used crowd gathering funding to fatten your pockets. You told Yvonne P about ten percent interest. I've received nothing. Please return my investment. You're wealthy enough.
- Q: I’m interested in your company and I read your financial statement. They said you took a personal loan from the company close to $4m. Being you the only decision maker, what are the chances that part of this investment will go to your personal credit line rather than into the business?
  - A: Thanks for your interest in my company Yadira. The final slide of the presentation details exactly how we plan to use the invested proceeds, including inventory, staff, FAA classes and other key areas needed for growth 🌱. We will be providing financial updates on our progress to all of our investors all along the way. If you are looking for any other specific financial questions, you can reach out to Investors@ashleyblackguru.com.
- Q: Congratulations Ashley, wishing you continued success. A quick question on the convertible - what is the longstop date, and in lieu of conversion, annual interest rate? Thanks so much, Veronica
  - A: Hi Veronica - Gotta love a question that requires us to whip out the investment glossary🧾! In this context I believe you are asking about the term of the note, which is 24 months. At that time, if no qualified round has occurred, the note can either be extended by the noteholders or becomes immediately due with all accrued interest. The interest rate is 10% APR. Hopefully that answered your questions. Thanks for your interest!!
- Q: When are you guys will update the investors about last valuation, since i have invested there have been no updates, i see the company growing but my investment amount have not change.
- Q: Ashley, I would like to cancel my investment and have my money returned. I believe your fundraising was based on an impending IPO which has not happened and I have not received anything that indicates it will. I have asked you nicely to return my money. If you continue to ignore him, I will file a complaint for fraud with the SEC and DOJ
- Q: I invested $100 first round years ago I see your business is growing and has all these new developments why is there no growth or pay outs by now?
- Q: Hi Ashley, congratulations on your success! Very cool product. Looks like you’re changing the lives of many people. I have a few questions for you: 1) It seems like the brand revolves around your personal brand. How do you plan to exit with that being the case? 2) How do you expect your company valuations will be impacted since this is a personal brand? E.g. Do you expect a lower valuation since the brand needs you as the face of it? 3) What’s your main traffic source for sales currently?
  - A: Thank you for these great questions! 🙌 1) It seems like the brand revolves around your personal brand. How do you plan to exit with that being the case? We are indeed changing the world by helping people find a path to feeling and looking better. It’s a big job and we still have a lot of road in front of us. One of the reasons we are raising funds is to hire seasoned veterans that have successfully launched health and beauty brands in retail and have built US ecommerce brands into global household names. In short, I am building up my bench. Even down the road, after we IPO, I will remain the heart and voice of the brand and the steward of our amazing community of customers, fans and now OWNERS 👑! 2) How do you expect your company valuations will be impacted since this is a personal brand? E.g. Do you expect a lower valuation since the brand needs you as the face of it? First, there are many examples of brands that have been built around a celebrity or KOL that fetch a very high multiple and see even more success after they have been acquired or IPO. Beats by Dre, SkinnyGirl, Laura Mercer, KKW and Jessica Simpson are just a few examples. Second, while I have brought much needed attention to the role of Fascia in health and beauty, the Ashley Black DTC brand is just a stopover on the path that this patented technology is on. Soon we will be training health professionals through Fascia Advancement Academy and they will take the benefits of the tools and systems to the next level. Stay tuned for more exciting news on that front in the Q1 investor update!📢 3) What’s your main traffic source for sales currently? Currently, our sales are 92% from our branded websites, traffic is from 35% digital ads, 50% returning customers, and 15% organic social, PR and loyalty/coupon sites.