{"data":{"type":"company_profile","id":108870,"entity_id":"wefunder:company:108870","attributes":{"canonical_url":"https://wefunder.com/ashleyblackexperience","generated_at":"2026-06-15T12:55:41Z","updated_at":"2026-06-15T05:00:47Z","entity_ids":{"company":"wefunder:company:108870","slug":"wefunder:company_slug:ashleyblackexperience"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-15T12:55:41Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-15T05:00:47Z","as_of":"2026-06-15T12:55:41Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-15T05:00:47Z","as_of":"2026-06-15T12:55:41Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-05-19T19:19:28Z","as_of":"2026-06-15T12:55:41Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-05-19T19:19:28Z","as_of":"2026-06-15T12:55:41Z","confidence":"medium"}}},"company":{"id":108870,"entity_id":"wefunder:company:108870","slug":"ashleyblackexperience","name":"Ashley Black Inc","tagline":"Innovative Health \u0026 Beauty E-Commerce","elevator_pitch":"We are all about changing the way people approach health and beauty. We have pioneered the science of Fasciology, the study of the system of the body called fascia, and have developed technology to regenerate this vital system. Our products are life changing for our customers, because when you regenerate the fascia it \"reverse ages\" the skin, loosens the body globally and provides new solutions for virtually every pain syndrome.","story":"Before we dive into the business of Ashley Black Inc and the impact of the FasciaBlaster products and system, let us show you what fascia is, where it is, and how it works.With the first profits of the product sales, Ashley decided to invest nearly $2M to study the safety and efficacy of FasciaBlasting and the results were amazing. Not only did participants see visible results on the surface but the ultrasound images showed a dramatic remodeling of the fascia layers after only 90 days of regular use. To dive in deeper on the science, visit FasciaBlaster Research There are other products and procedures in the market that address the issues tackled by the FasciaBlasters and here is how we stack up: With FasciaBlasters, consumers have the solution they are looking for, one that involves them in their self-care and is both long-lasting and non-invasive. FasciaBlasting activates the body’s own natural healing mechanisms, improving results with every use. As a daily routine, you should brush your hair, brush your teeth, and brush your fascia.We have integrated our deep understand of fascia science, with critical and defensible patent protection, resulting in a portfolio of over 100 products with benefits across appearance, performance and health for over 1.7M customers.Our newest hero product is going to be the most exciting yet! Introducing\u0026nbsp;Next Generation Fascia\u0026nbsp;NEXCIA (tm) with our VersoForce (tm) attachments with proprietary technology. We are aiming to launch this product in 2025, revolutionizing the health and beauty industry. This non-invasive product will be the first and only mechanical device that can remodel fascia tissue. Part of this raise will be used to fund the first round of these devices. Investors will be given priority on our waitlist for the launch.Bolstered by the first ever capital infusion in the last round, the company was able to invest in the foundation of important new areas of growth. In addition to bringing our Series A investors on board officially, this round (and a follow on debt financing) will be used to expand the new channels that we launched with FAA and SPA, increase the features of our Fascia App, pursue a new regulatory path with the FDA, and invest in vertically integrating our supply chain to improve our margins while we also do our part to improve the planet. The funds raised on WeFunder will be combined with a follow on Series B that we anticipate to be mostly secured debt backed by our IP asset portfolio. We have held off on this debt while the interest rates were extremely high, but this will become a more attractive addition to the capital structure as rates start to return to a more normal range. We expect that process to begin in Q2-Q3. The timing of the debt financing may change the timing of the results projected below beyond the current year. Here are a few details of the investment, but please read the subscription agreement for the full details. If you invested in our last round, look for an email with information on the convertible notes conversion.The mission we are on, to provide the education and tools needed to restore the fascia health of every person on the planet, is not an easy one but we will continue to work tirelessly to see it through. We are also committed to running a stable and responsible company that provides immense value to every customer, every owner, every community and our precious planet. We hope you will join us on this journey. Here is a message from our lead investor, Joe Saporito. (Apologies for the quality but we filmed with an AI notetaker. Every little savings helps!)One of the most important aspects of any successful business is a team that is dedicated to the mission.\u0026nbsp; We do not outsource any of our departments.\u0026nbsp; We have our own warehouse team, customer service, social media, marketing, supply chain, accounting and more. We drive both cost savings and high quality by keeping everything in house.\u0026nbsp; The Ashley Black team works together across the globe to ensure every person learns about the importance of daily fascia care.","location":"Houston, TX","website":"https://ashleyblackguru.com","total_amount_raised":3485263,"total_investors":4248,"is_funded":true,"is_active":true,"quality_score":5,"related_urls":["https://wefunder.com/ashleyblackexperience","https://ashleyblackguru.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/108870/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/108870/large_cropped_PL_-_Neutral_RGB-01.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/108870/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/108870/standard_blob.jpg","profile_video_url":"https://wefunder.wistia.com/medias/4sz1ccmki0"},"links":{"company_url":"https://ashleyblackguru.com","linkedin_url":"https://linkedin.com/company/the-ashley-black-experience","twitter_url":"https://twitter.com/ashleyblackguru","facebook_url":"https://www.facebook.com/AshleyBlackGuru","instagram_url":"https://www.instagram.com/ashleyblackguru/","youtube_url":"https://youtube.com/@ashleyblackguru","tiktok_url":"https://tiktok.com/fasciablasterofficial","blog_url":"https://www.ashleyblackguru.com/blogs/fascia-blog?category=latest-articles\u0026page=1"},"highlights":[{"id":75538,"name":"profitable","url":"profitable","presentable_name":"Profitable","description":"Profitable for prior 3 months and expect same in future","image_url":"https://uploads.wefunder.com/2021/profile-highlights-dollar-sign.svg"},{"id":75914,"name":"20m_plus_revenue","url":"20mplusrevenue","presentable_name":"$20M+ Revenue","description":"Earned over the last 12 months","image_url":"https://uploads.wefunder.com/2021/profile-highlights-up-arrow.svg"}],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"54% REVENUE GROWTH after WF raise (22/23 vs 20/21). $170M+ Lifetime Revenue PROFITABLE business."},{"index":2,"claim_id":"claim-fact-2","value":"OVER 1.7M LOYAL customers with 58% repeat customer repurchase rate. 9M+ Highly Engaged Community."},{"index":3,"claim_id":"claim-fact-3","value":"PATENTED SCIENTIFIC products proven safe and effective in a peer reviewed and published study."},{"index":4,"claim_id":"claim-fact-4","value":"POWERFUL BRAND recognition, OVER 1 Trillion unique media impressions in 7 countries."}],"team":[{"id":2474414,"entity_id":"wefunder:company_role:2474414","user_entity_id":"wefunder:user:2507306","role":"founder","name":"Ashley Black","title":"🏆Founder","bio":"Best-Selling Author, Inventor. ABA's 2020 Entrepreneur of the Year; 2 x Inc 5000 Fastest growing private companies; 1st TedX Fascia Talk, 9M+ Engaged Community. Built a $170M+ bootstrapped ecommerce brand of patented health \u0026amp; beauty products.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2474414/square_cropped_Profile_IMG_6766.jpg?1710771277","profile_url":"https://wefunder.com/ashleyblack4","linkedin_url":"https://www.linkedin.com/in/ashleyblackexperience/","related_urls":["https://wefunder.com/ashleyblack4"]},{"id":2632817,"entity_id":"wefunder:company_role:2632817","role":"employee","name":"Dr Federico Ugalde Prada","title":"🩺Partner \u0026 Medical Advisor","bio":"M.D, MBA, Chief Operational Officer for Regenerative Medicine Institute (RMI), First Adult Stem Cells Congress, Innovators Accelerator Program, Completed breakthrough studies in biotechnology and regenerative medicine","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2632817/square_cropped_Ugalde.jpg?1706148400","related_urls":[]},{"id":2632888,"entity_id":"wefunder:company_role:2632888","role":"employee","name":"Rick Yorn \u0026 Sam Warren","title":"🎦Partners","bio":"LBI Entertainment LLC Premier Hollywood Talent Agency, reps to Leonardo DiCaprio, Jennifer Lawrence, Reese Witherspoon, Martin Scorsese, Zoe Saldana, Jonah Hill, Jessica Biehl, Justin Timberlake, Benicio Del Toro, Jamie Foxx and many others","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2632888/square_cropped_Rick_Yorn.jpg?1706148400","related_urls":[]},{"id":2632777,"entity_id":"wefunder:company_role:2632777","role":"employee","name":"Dr Umberto Uribe Morelli, M.D., F.A.C.S.","title":"Partner \u0026 Medical Advisor","bio":"Founder of HUM Breast Foundation, Masters in Super Microsurgery, Internationally recognized Aesthetic and Reconstructive Plastic Surgeon, heads social campaigns to fund breast reconstruction for low-income women who suffered from breast cancer.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2632777/square_cropped_Umberto.jpg?1706148400","related_urls":[]},{"id":2632837,"entity_id":"wefunder:company_role:2632837","role":"employee","name":"Dr Kenneth Thomas, D.C.","title":"Partner \u0026 Medical Advisor","bio":"DC, MS, CCSP, Vice President of External Affairs Parker University, Vice President of Academics, Council of Chiropractic Education board and holds certifications in both Chiropractic Sports and Animal Chiropractic.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2632837/square_cropped_Dr_Thomas.jpg?1706148400","related_urls":[]},{"id":2606911,"entity_id":"wefunder:company_role:2606911","user_entity_id":"wefunder:user:2408845","role":"employee","name":"Brandy Hipp","title":"CFO","bio":"CPA, Masters degree in Taxation, Domestic and Global Income Tax, Transaction Tax, Corporate Structure, R\u0026amp;D Credit \u0026amp; Transfer Pricing for multinational cloud services provider Rackspace","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/2606911/square_cropped_Profile_Pic.jpg?1710960267","profile_url":"https://wefunder.com/brandyhipp","linkedin_url":"https://www.linkedin.com/in/brandy-hipp-4b240085/","related_urls":["https://wefunder.com/brandyhipp"]}],"featured_investors":[{"id":8751,"entity_id":"wefunder:company_investor_profile:8751","investor_profile_id":3824696,"investor_profile_entity_id":"wefunder:investor_profile:3824696","subject_entity_id":"wefunder:user:4334870","name":"Joseph Saporito","role_title":"","bio":"BMC Software, Hines Interests, JP Morgan Chase, Bristow Group, Oceaneering International, Weinstein Spira \u0026amp; Company, Deloitte, Rackspace, Inc., KPMG, Goodwill Industries and Grant Thornton","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTIxNzM4LCJwdXIiOiJibG9iX2lkIn19--a5a937e69b8aedbd1fa548e38942ff7ec7bdbf3e/filename","profile_url":"https://wefunder.com/joseph.saporito","endorsement_quote":"As a strategic financial advisor and later an investor, I've had the opportunity to observe the Company progress since 2018. Most impressed by Ashley's steady and persistent focus on the Company's purpose and mission and the health and well-being of her customers. At the same time, she and her team have grown and evolved the Company by expanding from e-commerce to additional market segments while maintaining a profitable business. This takes discipline and requires making difficult choices while living within the Company's financial means. And gives me comfort that Ashley and team will put additional capital to good use by continuing to grow the Company profitably.","endorsement_name":"","investment_total":50000,"investment_info":"Invested $50,000 this round","is_lead_investor":true,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/joseph.saporito"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":108,"featured_investors":1,"faq_entries":5},"active_fundraises":[{"id":67618,"entity_id":"wefunder:fundraise:67618","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"equity","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"minimum_target":"50000.0","maximum_target":"5000000.0","funding_started_at":"2024-03-21T21:02:13Z","funding_closed_at":"2024-04-30T04:02:38Z","auto_close_at":"2024-04-30T03:59:59Z"},{"id":67619,"entity_id":"wefunder:fundraise:67619","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"equity","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":5000000.0,"minimum_target":"50000.0","maximum_target":"5000000.0","funding_started_at":"2024-03-18T18:56:09Z"},{"id":65601,"entity_id":"wefunder:fundraise:65601","state":"successful","offering_type":"506(c)","funding_type":"note","structure":"convertible_note","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":250000.0,"funding_started_at":"2022-06-16T18:58:15Z","funding_closed_at":"2022-06-16T18:58:16Z"},{"id":58855,"entity_id":"wefunder:fundraise:58855","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"convertible_note","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-03-23T01:10:24Z","funding_closed_at":"2022-07-16T04:02:37Z","auto_close_at":"2022-07-16T03:59:59Z"},{"id":58856,"entity_id":"wefunder:fundraise:58856","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"debt","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"funding_started_at":"2022-03-17T16:14:30Z"}],"latest_fundraise":{"id":67618,"entity_id":"wefunder:fundraise:67618","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2024-03-21T21:02:13Z","funding_closed_at":"2024-04-30T04:02:38Z","terms":{"eb":"$50M","nb":"$70M","txt":"pre-money valuation"}},"recent_posts":[],"q_and_a":[{"id":199250,"entity_id":"wefunder:comment:199250","question":"My question is is there going to be any anti dilution protection for early investors as more rounds of funding are done? Per share value and class of notes is also of interest; when do you plan to incorporate and issue shares?","author_name":"Rebecca Bayless","votes":10,"created_at":"2022-04-01T17:24:16Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-199250","answers":[{"id":199560,"entity_id":"wefunder:comment:199560","answer":"Hi Rebecca - let's role up our sleeves and look at all of your great questions. 📃 Let's discuss anti-dilution first. The equity that these notes will be converted into will hold the same level of anti-dilution protection that myself and the new investors will receive. There is more legal language around this in the Note Agreement. The per share value will depend upon whether the next qualified round is at a higher valuation than the cap, which we expect it to be. If so, the per share value will be $50M valuation cap divided by the number of shares outstanding prior to the round. (example: $50M div by 10M shares = $5/share). The class of shares is not defined but these will be preferred / non-voting shares. As to your last question of when we will incorporate, that is likely to be within Q2. We are looking forward to the lower tax rate and simpler structure that a C corp will provide. The issuance of shares in exchange for the notes will not take place until there is a qualified financing event, meaning that we raise an additional $1M+ of financing from an accredited investor. We are anticipating that to happen within 12 months.","author_name":"Ashley Black","votes":10,"created_at":"2022-04-04T01:48:16Z"}]},{"id":198145,"entity_id":"wefunder:comment:198145","question":"Your net profit from 2021 compared to 2020 is a significant difference. What changed?","author_name":"Janet Stewart","votes":8,"created_at":"2022-03-25T22:20:25Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-198145","answers":[{"id":198189,"entity_id":"wefunder:comment:198189","answer":"Great question. Three main components impacted the bottom line in 2021: supply chain, marketing and staff. 🚢Global supply chain issues increased our COGS through exponentially higher inbound freight expenses on overseas inventory shipments, significantly increased packaging expenses and we also invested in the addition of US manufacturing. The US factory can deliver goods in smaller quantities and much faster, with better payment terms, less expensive freight, but the goods themselves are 10% - 30% more expensive on a unit cost. To a lesser extent, the company was impacted by increased small parcel freight expenses. 📱 In regards to marketing, there was a significant decrease in digital advertising CPM on Facebook/Instagram in most of 2020. In 2021, the costs initially returned to pre-pandemic levels and then quadrupled in the 3rd and 4th quarters. The company has significantly decreased the relative digital ad spend on that channel in 2022 and plans to increasingly build momentum on the TikTok, YouTube and Pinterest platforms, reducing reliance on the overpriced Meta platforms. 🏃‍♀️ Staffing was the other main increase. Like most other companies, we tried to operate as lean as possible in 2020 so that we could have the best chance of weathering the uncertainties that COVID constantly threw at us. COVID lasted so much longer than anyone expected, plus our sales have been steadily increasing monthly and I couldn’t expect my team to keep pushing themselves so we hired several new staff in all of our operational departments.","author_name":"Ashley Black","votes":14,"created_at":"2022-03-26T13:04:59Z"}]},{"id":198301,"entity_id":"wefunder:comment:198301","question":"can you identify what amount of shares a person would \"own\" based on the investment? Would $250 invest = 5 shares before it goes to the open market? What are you expecting a share to start out on the open market?","author_name":"Riann Carr Taylor","votes":7,"created_at":"2022-03-27T17:38:01Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-198301","answers":[{"id":198380,"entity_id":"wefunder:comment:198380","answer":"One of the reasons I chose to use convertible notes is that many investors from this first round are coming from my long time supporters and customers that know the real value of the fascia care products and systems. 💖 I wanted these members of the #BlasterFam to get a better deal than whoever the next investors are. I cannot say for sure exactly how many shares of stock the notes will convert to but I can say that it will be at a better price (at least 15% cheaper) than the next investors get. 💰 Mr Big Bucks will have to pay $100 for the same amount of shares that you paid $85 for. You can learn more about how convertible notes convert to shares in the WeFunder FAQs.","author_name":"Ashley Black","votes":10,"created_at":"2022-03-28T11:49:09Z"}]},{"id":198136,"entity_id":"wefunder:comment:198136","question":"I have no investing background at all. What can I expect for the minimum amount of $100 invested? What kind of return and how long before I could see any kind of benefit?","author_name":"Yvonne P","votes":7,"created_at":"2022-03-25T21:05:15Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-198136","answers":[{"id":198142,"entity_id":"wefunder:comment:198142","answer":"I am going to tell you what I can here and I would encourage you to read the amazing FAQs that WeFunder has put together and reach out to them at support@wefunder.com if you can’t find your answer there. ⚠Fact 1 - all investing is a RISK, you should only invest what you can afford to lose, whether you invest in our company or in Apple, NFTs, whatever. 🏦Fact 2 - I chose to use a convertible note because it earns interest, just like you are loaning us money, and we set it at 10%. My bank is giving me about 1% right now, so I hope you are excited about 10%. 💰Fact 3 - the GOAL [not a guarantee] is for us to get bigger investors down the road and eventually do an IPO. By investing now, you get a better deal [cheaper shares] than the next investors will. 📈Fact 4 - we are still pretty small now and we have so much OPPORTUNITY to grow, which would THEORETICALLY make each share worth MORE when it’s time to sell them. How much more and exactly when? 🤷‍♀️ That’s where you will have to use your own gut or consult with someone who has more investing experience.","author_name":"Ashley Black","votes":12,"created_at":"2022-03-25T21:42:53Z"}]},{"id":198005,"entity_id":"wefunder:comment:198005","question":"Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate remaining profitable?","author_name":"Lucas Selvidge","votes":6,"created_at":"2022-03-25T03:50:44Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-198005","answers":[{"id":198102,"entity_id":"wefunder:comment:198102","answer":"Great question! Long before the notes convert into stock, the equity ownership will be held as a Delaware corporation. We ABSOLUTELY plan to remain profitable and we would not want to burden any of the incoming investors with an unexpected K-1.","author_name":"Ashley Black","votes":8,"created_at":"2022-03-25T17:54:01Z"}]},{"id":197270,"entity_id":"wefunder:comment:197270","question":"Ashley, with all the celebrity connections mentioned, if these relatively deep-pocketed individuals have experienced the value and quality of your products and services, one would think it could be potentially easier to raise capital through a small number of, or even one such, partnerships. Have you found some of your clients to be somewhat disinterested in investing in this opportunity, or do you have business involvement from any current or former clients?","author_name":"David Hudson","votes":6,"created_at":"2022-03-21T00:52:22Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-197270","answers":[{"id":197545,"entity_id":"wefunder:comment:197545","answer":"I am sure that my celebrity clients would be over the moon excited to invest in this and we can and will take it to larger investors, but we wanted an opportunity for everyone who has supported us as customers and members of our user community to have a chance to invest first. Celebrities always have great opportunities presented to them for ground floor deals. Just like the WeFunder founders, I'm a fan of letting the supporters and customers of a brand have those same opportunities.","author_name":"Ashley Black","votes":10,"created_at":"2022-03-22T21:03:31Z"}]},{"id":321886,"entity_id":"wefunder:comment:321886","question":"As an investor, I would like a financial update. I would like to know what my investment is now worth at the end of 2025.","author_name":"Patricia Bringol","votes":5,"created_at":"2025-12-26T22:34:57Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-321886","answers":[]},{"id":320938,"entity_id":"wefunder:comment:320938","question":"I invested back in the very beginning, first round. It has been several years now and there has been absolutely no activity or even a concrete update as to when investments would be paid out.","author_name":"Kindra Shearer","votes":5,"created_at":"2025-12-10T20:58:38Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-320938","answers":[]},{"id":299656,"entity_id":"wefunder:comment:299656","question":"I'd like my $1000 investment returned. It's been 2.5 years. There's been no interest earned or paid out. Also, I was under the impression that you were doing an IPO soon. I feel duped because you may never do an IPO and have likely used crowd gathering funding to fatten your pockets. You told Yvonne P about ten percent interest. I've received nothing. Please return my investment. You're wealthy enough.","author_name":"Lecia Shorter","votes":5,"created_at":"2025-01-07T20:15:17Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-299656","answers":[]},{"id":198246,"entity_id":"wefunder:comment:198246","question":"I’m interested in your company and I read your financial statement. They said you took a personal loan from the company close to $4m. Being you the only decision maker, what are the chances that part of this investment will go to your personal credit line rather than into the business?","author_name":"Yadira Teniswood","votes":5,"created_at":"2022-03-26T22:01:55Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-198246","answers":[{"id":198268,"entity_id":"wefunder:comment:198268","answer":"Thanks for your interest in my company Yadira. The final slide of the presentation details exactly how we plan to use the invested proceeds, including inventory, staff, FAA classes and other key areas needed for growth 🌱. We will be providing financial updates on our progress to all of our investors all along the way. If you are looking for any other specific financial questions, you can reach out to Investors@ashleyblackguru.com.","author_name":"Ashley Black","votes":5,"created_at":"2022-03-27T03:28:13Z"}]},{"id":198107,"entity_id":"wefunder:comment:198107","question":"Congratulations Ashley, wishing you continued success. A quick question on the convertible - what is the longstop date, and in lieu of conversion, annual interest rate? Thanks so much, Veronica","author_name":"Veronica Everett","votes":5,"created_at":"2022-03-25T18:32:56Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-198107","answers":[{"id":198122,"entity_id":"wefunder:comment:198122","answer":"Hi Veronica - Gotta love a question that requires us to whip out the investment glossary🧾! In this context I believe you are asking about the term of the note, which is 24 months. At that time, if no qualified round has occurred, the note can either be extended by the noteholders or becomes immediately due with all accrued interest. The interest rate is 10% APR. Hopefully that answered your questions. Thanks for your interest!!","author_name":"Ashley Black","votes":6,"created_at":"2022-03-25T19:28:09Z"}]},{"id":311584,"entity_id":"wefunder:comment:311584","question":"When are you guys will update the investors about last valuation, since i have invested there have been no updates, i see the company growing but my investment amount have not change.","author_name":"Starling Henry","votes":4,"created_at":"2025-07-19T13:24:49Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-311584","answers":[]},{"id":301139,"entity_id":"wefunder:comment:301139","question":"Ashley, I would like to cancel my investment and have my money returned. I believe your fundraising was based on an impending IPO which has not happened and I have not received anything that indicates it will. I have asked you nicely to return my money. If you continue to ignore him, I will file a complaint for fraud with the SEC and DOJ","author_name":"Lecia Shorter","votes":4,"created_at":"2025-01-29T06:08:39Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-301139","answers":[]},{"id":321273,"entity_id":"wefunder:comment:321273","question":"I invested $100 first round years ago I see your business is growing and has all these new developments why is there no growth or pay outs by now?","author_name":"Msmindy Losee","votes":3,"created_at":"2025-12-15T21:25:46Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-321273","answers":[]},{"id":199914,"entity_id":"wefunder:comment:199914","question":"Hi Ashley, congratulations on your success! Very cool product. Looks like you’re changing the lives of many people. I have a few questions for you: 1) It seems like the brand revolves around your personal brand. How do you plan to exit with that being the case? 2) How do you expect your company valuations will be impacted since this is a personal brand? E.g. Do you expect a lower valuation since the brand needs you as the face of it? 3) What’s your main traffic source for sales currently?","author_name":"Jaspreet Singh","votes":3,"created_at":"2022-04-05T22:52:07Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-199914","answers":[{"id":200120,"entity_id":"wefunder:comment:200120","answer":"Thank you for these great questions! 🙌 1) It seems like the brand revolves around your personal brand. How do you plan to exit with that being the case? We are indeed changing the world by helping people find a path to feeling and looking better. It’s a big job and we still have a lot of road in front of us. One of the reasons we are raising funds is to hire seasoned veterans that have successfully launched health and beauty brands in retail and have built US ecommerce brands into global household names. In short, I am building up my bench. Even down the road, after we IPO, I will remain the heart and voice of the brand and the steward of our amazing community of customers, fans and now OWNERS 👑! 2) How do you expect your company valuations will be impacted since this is a personal brand? E.g. Do you expect a lower valuation since the brand needs you as the face of it? First, there are many examples of brands that have been built around a celebrity or KOL that fetch a very high multiple and see even more success after they have been acquired or IPO. Beats by Dre, SkinnyGirl, Laura Mercer, KKW and Jessica Simpson are just a few examples. Second, while I have brought much needed attention to the role of Fascia in health and beauty, the Ashley Black DTC brand is just a stopover on the path that this patented technology is on. Soon we will be training health professionals through Fascia Advancement Academy and they will take the benefits of the tools and systems to the next level. Stay tuned for more exciting news on that front in the Q1 investor update!📢 3) What’s your main traffic source for sales currently? Currently, our sales are 92% from our branded websites, traffic is from 35% digital ads, 50% returning customers, and 15% organic social, PR and loyalty/coupon sites.","author_name":"Ashley Black","votes":4,"created_at":"2022-04-07T01:52:51Z"}]},{"id":309259,"entity_id":"wefunder:comment:309259","question":"Are there any new updates?","author_name":"Stacey Gibson","votes":2,"created_at":"2025-06-05T18:48:06Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-309259","answers":[]},{"id":204140,"entity_id":"wefunder:comment:204140","question":"What % of sales are individuals Vs doctor's clinics? Thanks!","author_name":"Rajkumar Sheth","votes":2,"created_at":"2022-05-04T18:50:31Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-204140","answers":[{"id":205539,"entity_id":"wefunder:comment:205539","answer":"Hi Rajkumar 👋 For 2021, sales to clinics was less than 1% of revenue, as we were not yet placing any efforts toward developing that market. Starting in Summer 2022, we are rolling out sales to International aesthetics markets, beginning with a launch at the South America Plastic Surgery conference in Colombia. We are also kicking off our Fascia Advancement Academy to train physicians and therapy professionals in the US, starting with a board certified Chiropractic training in July. With the launch of these two important new channels, we anticipate that sales to and through medical and therapy professionals will comprise over 20% of revenue in 2023. Thanks for the interest!","author_name":"Ashley Black","votes":1,"created_at":"2022-05-18T15:46:39Z"}]},{"id":202532,"entity_id":"wefunder:comment:202532","question":"Why invest in the company now? You're doing great, but what's the goal of the company- ipo or be acquired? We can see the company is doing good and generating revenue and growing, but what's the goal/end game?","author_name":"Michael Nadler","votes":2,"created_at":"2022-04-25T01:51:23Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-202532","answers":[{"id":205541,"entity_id":"wefunder:comment:205541","answer":"My goal has always been to drive global awareness of fascia care, for all areas of appearance, performance and health. The funds from this raise and the ones to follow, including an IPO, will be used toward achieving that goal, through expansion into global consumer and professional markets.","author_name":"Ashley Black","votes":1,"created_at":"2022-05-18T15:47:39Z"}]},{"id":201393,"entity_id":"wefunder:comment:201393","question":"Hi Ashley! Love your products. I am also a small biz beauty owner and know how hard it it to have outstanding debt....especially SBA loans which are brutal. It seems that your outstanding loan balance is still high. What are the projections for repayment? Also, Korie Minkus Trevino is the lead investor, and therefore, holds representative voting rights for all WeFund investors, correct? Her investment is small at $10K giving the $5M goal. In other words, $5M is aggressive if your lead investor is only putting in $10K. What is the end date for this raise round? Also, the valuation at $50M seems high for a lead investor at $10K. If you are unable to raise $5M in this round, would you do a \"down raise\" afterwards (in other words, do another round with a lower than $50M valuation)? This would obviously negatively impact any investments this round. Also, Korie runs a company that seems to be directly targeted at your use of proceeds. Will you be using Korie's company? How much of the raise will be used to hire Korie's company if this is the case? Finally, Series A seems very possible given that your product is amazing. I'm a September 11th survivor and I'm overjoyed with the impact it's made in my life.","author_name":"Monica Thornton","votes":2,"created_at":"2022-04-16T16:28:12Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-201393","answers":[{"id":203386,"entity_id":"wefunder:comment:203386","answer":"Hi Monica, thanks for your interest and I am glad to know you have been so positively impacted by the tools. 💕 You have several very different questions, so i’ll try to address them individually. SBA Loans - I can’t speak to your experience but the SBA programs in general offer low interest rates and extended payment terms, making them ideal for most companies that qualify. We are current on all of our payments, which are quite low, and you can find the loan terms in the financial details. Korie Minkus Trevino was chosen as our lead investor because she knows our business and the markets we operate in very well, giving her the unique perspective to know our value and opportunities. There is also no connection between her investment and the valuation. We are doing a Community Round specifically to open investment to many smaller investors instead of having a large investor be the only voice at the table. The terms of the investment are dictated by the contracts that are signed between our company and the investor. The $5M is a cap on the round, not a minimum fundraise goal. It is highly unlikely that we would raise in the future at $50M again, and especially not below, but in that case, the terms of the convertible note actually result in a better deal for this round of investors. The notes convert at the BETTER of either $50M or 15% less than the next investor valuation. Uses of funds can be found in our pitch deck.","author_name":"Ashley Black","votes":1,"created_at":"2022-04-28T23:01:36Z"}]},{"id":200991,"entity_id":"wefunder:comment:200991","question":"Ashley, will this investment qualify for QSBS? Have you looked into QSBS eligibility? Also, if you don't raise another round of funding, and the convertible note becomes due, will it be repaid in cash? If not, and it converts to equity, what is the pre-set price? Thanks!","author_name":"John Paul Schick","votes":2,"created_at":"2022-04-13T22:12:24Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-200991","answers":[{"id":201267,"entity_id":"wefunder:comment:201267","answer":"Hi John, great questions! We are big fans of smart financial planning and Section 1202 is certainly a hot topic of conversation here. Since at this moment we are still an LLC, I cannot guarantee that the investment will qualify for QSBS treatment, but that is certainly one of the reasons we are converting to a Delaware C Corp in the near future. Other than our status as LLC, we otherwise qualify for 1202. In the event that there is no qualified financing event (set at $1M trigger), the note agreement has no provision for conversion to equity at the discretion of the Company, so it would be either repaid in cash or extended as determined by a majority of the Noteholders.","author_name":"Ashley Black","votes":2,"created_at":"2022-04-15T14:06:08Z"}]},{"id":200964,"entity_id":"wefunder:comment:200964","question":"Hi not sure if my question sent, sorry if it has. I'm in the uk will that effect anything or have an impact? Also how long is this initial offer on for please? I'm figuring a way to raise £10,000. Will there be another option to invest less than that too please? Its quite a jump between the two","author_name":"Lucy Jayne Jones","votes":2,"created_at":"2022-04-13T18:22:31Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-200964","answers":[{"id":201250,"entity_id":"wefunder:comment:201250","answer":"Hello Lucy! 👋 Folks in the UK are able to invest and receive the same treatment on our end. The tax and investing rules in the UK are of course different from the US, so you should make sure you understand those or talk to a UK advisor. ⏰We have not set a final closing date but we are planning to keep the raise open until at least mid-May so that people like yourself have a chance to plan. We will send out emails and posts at least a week before we close. 💵You can invest ANY amount $100 or more. There are different perks at certain levels but that’s all.","author_name":"Ashley Black","votes":1,"created_at":"2022-04-15T13:08:19Z"}]},{"id":198617,"entity_id":"wefunder:comment:198617","question":"When are you expecting to IPO?","author_name":"Lisa Lewis","votes":2,"created_at":"2022-03-29T16:28:57Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-198617","answers":[{"id":198704,"entity_id":"wefunder:comment:198704","answer":"In planning our IPO, I want to make sure the timing is right, that both the market conditions and the company valuation are optimal so that all of our investors get the most value possible and the future of the company, both the employees and mission, is secured. While I don’t have a crystal ball, I can say that we have high hopes for 24-36 months from now as a sweet spot, from at least a company perspective.","author_name":"Ashley Black","votes":3,"created_at":"2022-03-30T00:43:51Z"}]},{"id":198119,"entity_id":"wefunder:comment:198119","question":"you have over 2 million in salary and wages , how money people do you employ and what is your salary that you take monthly?","author_name":"Susan McDonald","votes":2,"created_at":"2022-03-25T19:16:41Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-198119","answers":[{"id":198135,"entity_id":"wefunder:comment:198135","answer":"Great question, way to dig into the details. 🕵️‍♀️ At any given time during last year our number of staff was between 50-65 people. I still think of our team as small but we had a group zoom call last year and I couldn’t believe my eyes, it was a whole crowd! That $2M+ you see on the financials doesn’t include any salary for me. We are still a partnership as of this moment and good or bad, nearly every dollar of net income shows up on my own tax return and I pay all the taxes, regardless of whether I see any cash. That’s actually why I am selling notes instead of shares, I wouldn’t want any of my investors to get a surprise K-1 in the mail and have a tax bill they were not expecting. Grab a seat at the table! We need great minds.🧠","author_name":"Ashley Black","votes":4,"created_at":"2022-03-25T20:58:29Z"}]},{"id":303445,"entity_id":"wefunder:comment:303445","question":"when can we expect the financials 2024?","author_name":"Rainer Filthaut","votes":1,"created_at":"2025-03-04T16:35:57Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-303445","answers":[]},{"id":298181,"entity_id":"wefunder:comment:298181","question":"I am an investor in Ashley Black. How can I update my address?","author_name":"Colleen Green","votes":1,"created_at":"2024-12-16T20:49:59Z","canonical_url":"https://wefunder.com/ashleyblackexperience#question-298181","answers":[]}],"faq":[{"question":"Ashley, where can I find your financial statements (not pro forma)? Is there a link I missed? Thanks","answer":"Hi David - thanks for checking us out🔎! You can find our audited financials in the details section."},{"question":"Ashley, with all the celebrity connections mentioned, if these relatively deep-pocketed individuals have experienced the value and quality of your products and services, one would think it could be potentially easier to raise capital through a small number of, or even one such...","answer":"I am sure that my celebrity clients would be over the moon excited to invest in this and we can and will take it to larger investors, but we wanted an opportunity for everyone who has supported us as customers and members of our user community to have a chance to invest first. Celebrities always have great opportunities presented to them for ground floor deals. Just like the WeFunder founders, I'm a fan of letting the supporters and customers of a brand have those same opportunities."},{"question":"Hi, do you all plan on remaining an LLC for tax purposes, and do you anticipate remaining profitable?","answer":"Great question! Long before the notes convert into stock, the equity ownership will be held as a Delaware corporation. We ABSOLUTELY plan to remain profitable and we would not want to burden any of the incoming investors with an unexpected K-1."},{"question":"Congratulations Ashley, wishing you continued success. A quick question on the convertible - what is the longstop date, and in lieu of conversion, annual interest rate? Thanks so much, Veronica","answer":"Hi Veronica - Gotta love a question that requires us to whip out the investment glossary🧾! In this context I believe you are asking about the term of the note, which is 24 months. At that time, if no qualified round has occurred, the note can either be extended by the noteholders or becomes immediately due with all accrued interest. The interest rate is 10% APR. Hopefully that answered your questions. Thanks for your interest!!"},{"question":"you have over 2 million in salary and wages , how money people do you employ and what is your salary that you take monthly?","answer":"Great question, way to dig into the details. 🕵️‍♀️ At any given time during last year our number of staff was between 50-65 people. I still think of our team as small but we had a group zoom call last year and I couldn’t believe my eyes, it was a whole crowd! That $2M+ you see on the financials doesn’t include any salary for me. We are still a partnership as of this moment and good or bad, nearly every dollar of net income shows up on my own tax return and I pay all the taxes, regardless of w..."}]}}}