{"data":{"type":"company_profile","id":15023,"entity_id":"wefunder:company:15023","attributes":{"canonical_url":"https://wefunder.com/asarasi","generated_at":"2026-06-07T03:05:38Z","updated_at":"2026-06-06T05:00:41Z","entity_ids":{"company":"wefunder:company:15023","slug":"wefunder:company_slug:asarasi"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-07T03:05:38Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-06T05:00:41Z","as_of":"2026-06-07T03:05:38Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-06T05:00:41Z","as_of":"2026-06-07T03:05:38Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-05-01T05:07:47Z","as_of":"2026-06-07T03:05:38Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-05-01T05:07:47Z","as_of":"2026-06-07T03:05:38Z","confidence":"medium"}}},"company":{"id":15023,"entity_id":"wefunder:company:15023","slug":"asarasi","name":"Asarasi: The Tree Water Company","tagline":"Gut-Healthy, Mouth-Happy Tree Water Beverages: Sparkling Water, Probiotic Seltzer \u0026 Nekter Pop Soda!","story":"Meet the TeamAdam Lazar, Founder \u0026amp; CEOAdam Lazar is the Founder and CEO of Asarasi, Inc., the innovative company behind Nekter Pop probiotic sodas and organic Sparkling Tree Water. Holding an MBA in Management from Norwich University (2004–2006) and a BA in Management from Hartwick College, Adam has over a decade of leadership experience pioneering sustainable, plant-based maple tree water as a renewable alternative to traditional bottled water. His strategic vision has earned accolades from 43North, Anheuser-Busch 100+ Accelerator, and Connecticut Innovations, driving Asarasi to major retail partnerships—including the 2026 Local Wellness Supplier Summit win with Wakefern Food Corp.—and positioning Nekter Pop for nationwide expansion in 2026.Aku Orraca-Tetteh, Co-FounderComplementing Adam's business acumen is Aku Orraca-Tetteh, Co-Founder of Asarasi and a primary band member (percussion, backing vocals, keyboards) of the 7x Grammy-nominated indie rock sensation Florence + the Machine (since 2018, contributing to tours and albums like Dance Fever). Aku holds a Bachelor of Arts (BA) in Law, Jurisprudence \u0026amp; Social Thought from Amherst College. He brings a unique fusion of multi-instrumentalist creativity, production expertise, global stage presence, and passion for health-focused innovation to the team. Aku will lead the Asarasi Paparazzi ambassador marketing group we're developing, harnessing his music industry network, artistic vision, and cultural influence to build brand awareness, influencer collaborations, and momentum for Asarasi and Nekter Pop's gut-healthy, sustainable beverages.Together, Adam and Aku are transforming discarded maple sap into refreshing, USDA-certified organic products that support family farmers, wellness, and environmental responsibility.Our StoryOur Vision and PromiseProblem: The World is Running Out of Fresh WaterThe global freshwater crisis is one of the most pressing challenges of our time. Groundwater reserves, which supply over 50% of the world’s drinking water, are depleting at an alarming rate due to overconsumption, industrial use, climate change-induced droughts, and population growth. The United Nations estimates that by 2030, global water demand will exceed supply by 40%, threatening food security, health, and economic stability. Traditional beverage and bottled water brands exacerbate this crisis by extracting billions of gallons from aquifers and municipal taps, often with little regard for sustainability. Asarasi offers a transformative solution: a diverse portfolio of tree-sourced beverages—sparkling waters, probiotic seltzers, functional sodas, and more—crafted from pure, renewable maple tree water. By upcycling a byproduct of maple syrup production, Asarasi delivers the world’s only USDA Organic beverages that conserve groundwater, reduce environmental strain, and create substantial new revenue streams for family farms. With a mission to redefine the $300 billion beverage industry, Asarasi combines innovation, sustainability, and social impact to meet the growing demand for healthy, eco-friendly drinks.A Plant-Sourced Water SolutionIn 2008, in the heart of a Vermont winter, Asarasi Founder and CEO Adam Lazar sought a meaningful activity to share with his young daughter and attended a maple farm open house. As the farmer explained the intricate process of producing maple syrup, Adam was struck by a startling observation: thousands of gallons of crystal-clear, tree-filtered maple water were being discarded. Curious, he asked why this pure, naturally filtered resource wasn’t being utilized. The farmer revealed that 97% of the sap harvested from maple trees—pure water drawn directly from living trees—is unused in syrup production, equating to billions of gallons wasted annually across the industry.This moment of clarity ignited Adam’s vision: to transform this abundant, renewable resource into a sustainable beverage platform. Asarasi was born to create tree-sourced beverages, from sparkling waters to functional sodas, that not only deliver unmatched purity but also conserve scarce groundwater and empower family farms by monetizing a previously overlooked resource. This discovery laid the foundation for a company poised to revolutionize the beverage industry while addressing global water scarcity and supporting agricultural communities.Water Scarcity is Our ResponsibilityThe bottled beverage industry consumes over 100 billion gallons of groundwater annually, contributing to aquifer depletion and environmental degradation. Asarasi takes a different approach, sourcing its water exclusively from maple trees to create a portfolio of beverages that preserve critical groundwater reserves. Our tree-sourced sparkling waters, probiotic seltzers are crafted by filtering out the maple sugar, adding light carbonation or organic fruit essences, and packaging in eco-friendly glass or aluminum. Our Nekter Pop soda keeps the amazingness of maple sugar via male nectar and combines delicious extracts to bring your soda favorites to market packed with probiotics. Certified USDA Organic, Asarasi beverages are free of artificial sweeteners, chemicals, pollutants, or radiological materials found in traditional bottled water, offering the purest, healthiest drinking experience available. This commitment to purity is matched by our dedication to sustainability: by using tree water, Asarasi avoids tapping into overexploited aquifers, helping to safeguard water resources for future generations. Equally important, our model supports family farms by transforming a wasted byproduct into a valuable commodity, boosting their income and strengthening rural economies. Asarasi’s tree-sourced beverages represent a bold step toward a more sustainable and equitable beverage industry.The OpportunityAsarasi is pioneering a new category in the $300 billion bottled water industry, projected to grow to $500 billion by 2030: tree-sourced, USDA Organic beverages. Each year, maple farms across North America harmlessly extract up to 1 billion gallons of pure, naturally filtered water from living maple trees—a renewable resource with a $20 billion wholesale market potential. Unlike traditional beverages that rely on finite groundwater, Asarasi’s tree-sourced platform offers a sustainable alternative, producing sparkling waters, probiotic seltzers, functional sodas, teas, and more. This versatility taps into multiple high-growth markets: the $50 billion functional beverage sector, the $10 billion probiotic seltzer segment, and the $15 billion premium soda market.Asarasi’s beverages are USDA Organic, non-GMO and free of contaminants, appealing to health-conscious consumers seeking purity and sustainability. By upcycling tree water, Asarasi reduces pressure on groundwater reserves, mitigates the environmental impact of bottled beverages, and creates a new revenue stream for family farms, increasing their profitability by up to ~7,700%. With strategic partnerships, innovative products, and a scalable supply chain, Asarasi is positioned to disrupt the beverage industry, offering investors a unique opportunity to back a company with both financial and societal impact.In the Beginning...1 Billion Gallon | $20 Billion Market PotentialMaple farms produce 1 billion gallons of tree water annually, a renewable resource that Asarasi is harnessing to create a $20 billion wholesale market opportunity. This untapped source enables Asarasi to produce a diverse range of organic beverages—sparkling waters, probiotic seltzers, functional sodas, and beyond—that address consumer demand for sustainable, healthy, and premium drinks. The global bottled water market, valued at $300 billion, is the fastest-growing CPG category, with a projected CAGR of 6.7% through 2030. Functional beverages, including probiotic seltzers, add another $60 billion in addressable markets, driven by rising health and wellness trends. Asarasi’s tree-sourced beverages stand out for their purity, sustainability, and agricultural impact, conserving groundwater while generating significant new income for family farms. By scaling production and distribution, Asarasi aims to capture a substantial share of these markets, offering investors exposure to a high-growth, purpose-driven company with a unique competitive edge.Tree Water Grows Maple Industry Profits ~7,700%Asarasi’s innovation transforms a wasted resource into a lifeline for family farms. For every 50 gallons of maple sap harvested, 49 gallons of tree water are typically discarded, representing a massive missed opportunity. Asarasi’s tree-sourced beverages monetize this byproduct, creating a new revenue stream that can increase farm income by up to 300+%. This financial boost strengthens family farms, many of which face economic pressures from volatile commodity markets and climate challenges. By partnering with farmers to supply tree water, Asarasi supports rural communities, preserves agricultural heritage, and promotes sustainable land use. Our model aligns with consumer demand for ethically sourced products, as 73% of global consumers prefer brands that support social and environmental causes. Asarasi’s commitment to conserving groundwater and empowering farmers positions it as a leader in sustainable agriculture, delivering value to investors, farmers, and the environment.Contracts on 100M+ Gallons of Tree WaterAsarasi is strategically securing the global tree water supply to support its expanding beverage portfolio. We have contracts with over 130 major maple farms in the USA and Canada, representing access to an estimated 100 million gallons of tree water annually. These farms, part of the 600 that produce 90% of the world’s maple syrup, are critical to our supply chain. By the end of 2026, Asarasi aims to partner with 90% of global maple syrup producers, securing 900 million gallons of sap to fuel production of sparkling waters, seltzers, sodas, and other innovations. Our proprietary sourcing model ensures scalability, quality, and sustainability, while fostering long-term relationships with family farms. This strategic advantage positions Asarasi to dominate the tree-sourced beverage category, delivering consistent supply and unmatched purity to meet growing consumer demand.History, Traction and Revenue PipelinesOperational in 2017, Asarasi has navigated challenges to achieve remarkable traction. Initially launched in the food service channel, our tree-sourced beverages reached over 1,000 retail locations in the USA, Japan (via Suntory), and the UAE. The COVID-19 pandemic disrupted our food service business, but Asarasi pivoted swiftly to grocery channels, introducing aluminum cans and a high-margin private-label program. Today, our new distribution and sales channels include:SPROUTS FARMERS MARKET — Nationwide launch planned for April 2026 across 480 stores. Forecasts from Sprouts project $2.6 million in retail sales, translating to approximately $1.3 million in gross wholesale revenue to Asarasi for the Nekter Pop line in 2026.Sprouts Farmers Market headquartered in Phoenix has given Asarasi the green light and will place our new line of Nekter Pop Probiotic Sodas on their shelfs in 480+ stores in April 2026!WAKEFERN FOOD CORP— operating 380+ stores under the following banners: ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Fairway Market, Gourmet Garage, Di Bruno Bros., and McQuade’s Marketplace. Wakefern cooperative owned Food Distribution Center headquartered in New Jersey, awarded Asarasi \u0026amp; Nekter Pop the 2026 Wellness Innovation Award and will begin distributing our products in March of 2026! Wakefern is the largest grocery store co-operative operating in the United States. See Press Release here. Wakefern Food Corp — Expanded distribution targeting up to 380 stores, with rollout beginning March 2026. Wakefern's estimates indicate $800,000 in projected retail sales, equating to roughly $500,000 in gross wholesale revenue to Asarasi for the Nekter Pop product lines in 2026.COSTCO — Asarasi has advanced significantly in the vendor approval process. The Costco regional buyer has requested and Asarasi has formally submitted the required Buy-Doc (purchase order documentation). This submission positions Nekter Pop (probiotic seltzer line) as a strong candidate for inclusion in a regional rotation program with potential initial delivery targeted for May–June 2026. Costco’s “treasure hunt” model frequently features limited-time, high-velocity functional beverages in regional markets (e.g., Southern California), where successful new products often secure initial wholesale orders in the hundreds of thousands to low millions range, depending on warehouse allocation, pallet quantities, and projected sell-through. An initial purchase order in the range of $500,000 would align with typical benchmarks for a new beverage entering a Los Angeles-area rotation, providing significant upfront revenue while allowing Costco to evaluate performance prior to potential reorders or broader expansion.PRIMO WATERS READY REFRESH — in California, with 35,000 daily stops across 500+ trucks, delivering our sparkling waters and seltzers to homes and offices from 18 distribution centers.NORTHWESTERN MUTUAL office buildings in the Midwest, showcasing our flat and sparkling tree water.ONLINE PLATFORMS — — including Asarasi.com, Amazon, Walmart.com, SFP.Market and Faire.com, expanding our reach to eco-conscious consumers.CANTEEN and other retailers reviewing Asarasi for placement.CDL / PRESTIGE MAPLE: In 2025, Asarasi signed an exclusive distribution deal with CDLUSA/Prestige Maple, opening access to 100,000+ retail stores across Japan, Australia, Germany, and 90 countries.JACKSONVILLE JAGUARS carry Asarasi in their training facility in Jacksonville Florida providing pure water hydration to their players.Based on the above exciting traction, Asarasi project 450%+ growth and $1.5 million in recurring revenue by December 2026 (not guaranteed), driven by branded tree-sourced beverages and quadrupling our revenues. Discussions with Costco, Canteen to add our products to their shelves could add many more millions in annual revenue, further accelerating our growth trajectory.Asarasi's Tree Water Product LinesAsarasi’s tree-sourced beverage portfolio leverages the purity and versatility of maple water to meet diverse consumer needs:Sparkling Tree Water and Mixers: Zero-sugar, USDA Organic beverages with light carbonation and organic fruit essences, currently available in glass bottles and aluminum cans for premium hydration.Probiotic Seltzers and Tonics: Delivering 2B billion CFUs of Bacillus Subtilis per serving, these gut-healthy drinks combine sustainability with wellness benefits.Nekter Pop Probiotic Tree Water Sodas (Launching July of 2025): 0 Sugar Added, functional probiotic sodas that offer a healthier alternative to traditional sodas, tapping into the $15 billion premium soda market.Our tree water has powered innovations like craft beers for Anheuser-Busch’s Goose Island and Wicked Weed breweries, teas, kombuchas, and hard seltzers, demonstrating its potential as a platform for all water-based beverages. By conserving groundwater and boosting farm profitability, Asarasi’s products align with consumer demand for sustainable, health-focused drinks.Purity \u0026amp; The World's Only Organic CertificationAsarasi is the only beverage brand in the world with USDA Organic certification for its unflavored tree water, sourced directly from maple trees free of the contaminants found in groundwater or tap water. Independent testing confirms Asarasi’s tree water is among the purest in the world, free of heavy metals, microplastics, and radiological materials. Unlike other “organic” labeled bottled / canned waters, which rely exclusively on flavored additives to earn the label, Asarasi’s core ingredient—tree water—meets the USDA Organic standard, offering unmatched purity and authenticity. This unique certification, combined with our commitment to groundwater conservation and farm support, resonates with health-conscious and eco-conscious consumers seeking premium, sustainable beverages.Water: One of the Fastest Growing CPG CategoriesThe $300 billion packaged water market is one of the top CPG beverage categories (alcohol, water, soda), growing at a 6.7% CAGR to reach $500 billion by 2030. Functional beverages, including probiotic seltzers and premium sodas, add $60 billion in addressable markets, driven by consumer demand for health, wellness, and sustainability. Asarasi’s tree-sourced beverages create a $20 billion sub-category, offering a sustainable alternative to groundwater-dependent drinks. Our USDA Organic certification, renewable sourcing, and agricultural impact set us apart in a crowded market, positioning Asarasi to capture significant share across multiple beverage segments while addressing global water scarcity and supporting family farms..Packaged Water \u0026amp; Functional Beverage CompetitionAsarasi is creating and owning the tree-sourced beverage category, a $20 billion opportunity distinct from the crowded bottled water and functional soda markets. Unlike hundreds of brands competing in the $300 billion packaged water industry, Asarasi’s USDA Organic, tree-sourced beverages—sparkling waters, probiotic seltzers, and Nekter Pop Soda—offer unmatched purity, sustainability, and agricultural impact by conserving groundwater and boosting family farm income by up to 7,758% per 100 gallons of sap. Competitors like Fiji, Voss, and LaCroix rely on groundwater or municipal sources, contributing to aquifer depletion, while Asarasi’s renewable maple tree water creates a “blue ocean” category at price parity.In the functional soda space, brands like Poppi, Olipop, and Culture Pop compete with Asarasi’s Nekter Pop Soda, a tree-sourced, probiotic soda. Poppi, acquired by PepsiCo for $1.95 billion in 2025, offers prebiotic sodas with apple cider vinegar and 2 grams of fiber per can, emphasizing gut health but using Stevia and agave inulin. Olipop, valued at $1.85 billion, provides prebiotic sodas with 9 grams of fiber and botanicals like cassava root, appealing to health-conscious consumers but sourced from traditional water supplies. Culture Pop, with probiotic sodas containing Bacillus Subtilis, focuses on digestive health but lacks organic certification and renewable sourcing. These brands, part of Walmart’s “Modern Soda” category, rely on groundwater and lack Asarasi’s environmental and agricultural benefits. Nekter Pop, with 2 billion CFUs of probiotics and tree-sourced maple nectar water, delivers superior purity, sustainability, and category-defining innovation, positioning Asarasi to lead a new era of beverages.Targeted Consumer DemographicsAsarasi targets a high-growth demographic of eco-conscious and health-conscious consumers, particularly millennials and Gen Z, who prioritize sustainability, purity, and social impact. With 73% of global consumers preferring brands that support environmental causes and 66% seeking sugar-free, healthy drinks, Asarasi’s tree-sourced beverages meet critical needs. Rising concerns about water contamination, single-use plastics, and chronic diseases like diabetes drive demand for premium, sustainable hydration. Asarasi’s organic, renewable beverages, packaged in eco-friendly glass or aluminum, offer a guilt-free alternative to traditional bottled drinks, supporting personal health, groundwater conservation, and family farms..Asarasi Collaboration with Anheuser-BuschAsarasi has previously produced two uniquely different beers with Anheuser-Busch, as a pilot project proving once again that the better the water used for producing beer, the better the quality beer that is produced. Asarasi provided its tree-water ingredient to create two unique beers with two of ABinBev's craft alliance breweries: Goose Island Beer Company and Wicked Weed Brewery. The result was two incredibly great tasting beers that were highly celebrated and lauded in their respective tap rooms. Producing the world's first and only \"zero groundwater beer\" with Asarasi tree water as an ingredient showed the versatility of tree water as an ingredient working with the largest beer makers in the world!Asarasi: A Highly Awarded CompanyAsarasi’s innovation and impact have earned global recognition, validating our vision and execution:$500,000 from 43North in 2017, providing seed funding to launch our tree-sourced beverage platform.Gold Medal for “Best Tasting Sparkling Water” at the 2020 Berkeley Springs International Bottled Water Awards, affirming our product quality.Anheuser-Busch 100+ Accelerator winner in 2021, recognizing our sustainability leadership.2025 Mindful Awards for “Sparkling Water Product of the Year,” highlighting our market-leading innovation.These accolades underscore Asarasi’s ability to deliver exceptional products while advancing environmental and agricultural sustainability. See all of our awards below!Invest in Asarasi's GrowthAsarasi is raising Regulation Crowdfunding (Reg CF) funding at a $15 million valuation cap on a Convertible Note to fuel our mission of creating and owning the tree-sourced beverage category—a $20 billion opportunity within the $300 billion global beverage industry. Unlike brands that compete in crowded markets, Asarasi is defining a lasting category of USDA Organic, tree-sourced beverages—sparkling waters, probiotic seltzers, and Nekter Pop Soda—that conserve groundwater, boost family farm income by up to 7,758% per 100 gallons of sap, and meet the surging demand for sustainable, healthy hydration. With a 450%+ potential increase in revenue growth from 2025 to 2026, up to $1.5 million in recurring annual revenue by December 2026, (not guaranteed), with new customers such as Sprouts, Wakefern Blue Triton and potentially Costco Los Angeles, Asarasi is poised to lead a beverage revolution, delivering exponential returns for investors who join us in reshaping the industry.Our growth is propelled by strategic partnerships that amplify the tree-sourced beverage category’s reach and impact. Our collaboration with Primo / BlueTriton’s ReadyRefresh, launched in August 2024, distributes our sparkling waters and seltzers across California, leveraging a fleet of 500+ trucks making 35,000 daily stops to homes and offices. In February 2025, we signed an exclusive international distribution deal with CDLUSA/Prestige Maple, opening access to over 100,000 retail stores across 90 countries, including Japan, Australia, and Germany. This partnership positions Asarasi’s products—branded and private-label—in global markets, driving category adoption on an unprecedented scale.Investing in Asarasi means backing a company with a proven team and a transformative vision. Led by Founder and CEO Adam Lazar, whose inspiration from a Vermont maple farm sparked this category, and supported by co-founder James “Aku” Orraca-Tetteh, a creative force with 7X Grammy nominated Florence + The Machine, our team blends entrepreneurial grit with innovative branding.Our awards—$500,000 from 43North, a 2020 Berkeley Springs Gold Medal, and the 2025 Mindful Awards for Sparkling Water Product of the Year—underscore our execution and impact. With ~130+ maple farm contracts securing ~100 million gallons of tree water and plans to control 900 million gallons by 2027, Asarasi is building a scalable supply chain to dominate the category. Join us to invest in a future where tree-sourced beverages redefine hydration, support sustainable agriculture, and address global water scarcity with purpose and profit.Asarasi is poised to capture a projected $100M revenue opportunity by 2030 (not guaranteed), aspiring to rival the success of Poppi, Olipop, Culture Pop, Vitamin Water and others by revolutionizing the multi-billion-dollar beverage market with our uniquely tree-sourced, sustainably crafted drinks. We’re thrilled to invite you to join us as an investor and partner, stepping onto the ground floor of our vibrant growth journey!Legal Disclaimer: All projections are estimates and do not guarantee actual performance. Forecasts are subject to change based on various factors, and actual results may differ materially. The Asarasi brand, including its products and potential revenue streams, is currently under review with the retailers listed, and any references to partnerships or distribution are subject to final agreements.Appendix \u0026amp; Frequently Asked Questions - FAQsWe’ve compiled a list of top beverage trends and list of answers to common questions from investors, customers, and fans to provide clarity on our business, impact, and vision. For additional inquiries, please contact us—we’re eager to engage and update this section as needed.","location":"Ridgefield, CT","website":"https://asarasi.com","total_amount_raised":114413,"total_investors":76,"is_funded":true,"is_active":true,"related_urls":["https://wefunder.com/asarasi","https://asarasi.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/15023/xxl_avatar.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/15023/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/15023/standard_avatar.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/15023/standard_avatar.jpg"},"links":{"company_url":"https://asarasi.com","linkedin_url":"https://linkedin.com/company.com/asarasiwater","twitter_url":"https://x.com/AsarasiWater","facebook_url":"https://facebook.com/AsarasiSparklingTreeWater","instagram_url":"https://instagram.com/asarasi"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"~$2.1M Total Lifetime Revenues \u0026amp; growing. New accounts include Sprouts, Wakefern, Primo \u0026amp; Prestige!"},{"index":2,"claim_id":"claim-fact-2","value":"Sprouts Farmers Market to carry Nekter Pop nationwide in ~480 stores in April 2026 in the Soda Set!"},{"index":3,"claim_id":"claim-fact-3","value":"Wakefern Banners (Shoprite, Fairway, etc.) will carry Asarasi \u0026amp; Nekter Pop in 300+stores March '26!"},{"index":4,"claim_id":"claim-fact-4","value":"Signed distribution with access to ~90 Countries \u0026amp; ~100,000 stores with CDLUSA.COM \u0026amp; Prestige Maple."},{"index":5,"claim_id":"claim-fact-5","value":"$1.5M Projected gross revenue through 2026, 450%+ Growth trajectory via existing and new customers."},{"index":6,"claim_id":"claim-fact-6","value":"Aku Orraca-Tetteh Primary Band Member of hit band Florence + The Machine Joins Asarasi as Cofounder!"},{"index":7,"claim_id":"claim-fact-7","value":"Raising up to $618k in new Reg CF funding - $15 million valuation cap on a convertible note."},{"index":8,"claim_id":"claim-fact-8","value":"Use of funds includes hiring additional executive team members, marketing, sales \u0026amp; working capital."}],"team":[{"id":101639,"entity_id":"wefunder:company_role:101639","user_entity_id":"wefunder:user:93074","role":"founder","name":"Adam Lazar","title":"Founder \u0026 CEO","bio":"Adam won $500K From 43N to launch Asarasi in 2017, successfully competing against 1000's of businesses. 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As the Head Orthopaedic Team Physician for the Navy Seal Teams 1, 3, 5 \u0026amp; 7.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTk2MzY1LCJwdXIiOiJibG9iX2lkIn19--8f69590b8a2af97fa3354fd3d3036c4c58f90101/filename","profile_url":"https://wefunder.com/matthew.provencher","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/matthew.provencher"]},{"id":11022,"entity_id":"wefunder:company_investor_profile:11022","investor_profile_id":4173088,"investor_profile_entity_id":"wefunder:investor_profile:4173088","subject_entity_id":"wefunder:notable_investor:14663","name":"Anhueser-Busch","role_title":"","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/anhueserbusch","endorsement_name":"","is_lead_investor":false,"related_urls":["https://wefunder.com/anhueserbusch"]},{"id":12998,"entity_id":"wefunder:company_investor_profile:12998","investor_profile_id":4509180,"investor_profile_entity_id":"wefunder:investor_profile:4509180","subject_entity_id":"wefunder:user:5016342","name":"Susan Vanech","role_title":"","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTIxODMxMywicHVyIjoiYmxvYl9pZCJ9fQ==--764476032decb119edf17873b7dfd1dc30af0b1e/profile_picture_de065d9c1a89.jpeg","profile_url":"https://wefunder.com/susan.vanech.1","endorsement_quote":"I have been talking about it and sharing Asarasi with my entire networking community for years prior to even knowing the stellar creators behind the product. Having shared thousands of bottles at dozens of real estate events and also gifting subscriptions to clients as closing gifts I’m thrilled to be a lead investor. Knowing the sustainable aspects to a healthy renewable beverage fits into my business ethos and personal quest to live and promote a cleaner and healthier life and earth. The product is pure and the concept is pure genius.","endorsement_name":"","investment_total":20000,"investment_info":"Invested $20,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/susan.vanech.1"]}],"investor_memos":[],"tab_counts":{"posts":11,"ask_questions":10,"featured_investors":4,"faq_entries":5},"active_fundraises":[{"id":124989,"entity_id":"wefunder:fundraise:124989","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":618000.0,"minimum_target":"50000.0","maximum_target":"618000.0"},{"id":10466,"entity_id":"wefunder:fundraise:10466","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"convertible_note","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":618000.0,"minimum_target":"50000.0","maximum_target":"618000.0","funding_started_at":"2026-01-29T02:51:19Z","funding_closed_at":"2026-05-01T03:59:59Z","auto_close_at":"2026-05-01T03:59:59Z"}],"latest_fundraise":{"id":124989,"entity_id":"wefunder:fundraise:124989","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$13.5M","nb":"$15M","txt":"valuation cap"}},"recent_posts":[{"id":311624,"entity_id":"wefunder:feed_item:311624","type":"FeedItem::Update","visibility":"public","title":"FINAL DAY TO INVEST! Asarasi's Fundraise Closes Tomorrow!","preview":"Good afternoon Asarasi Investors, Fans, Friends \u0026 Followers,We’re down to the wire, and we are now in the last full day of our Wefunder campaign. We close tomorrow, April 30th, and this round cannot be extended. Your investment will go directly towards Production, Marketing, and Sales to fuel our aggressive retail expansion across Sprouts, Wakefern, KeHE, military channels, and beyond. I have provided some highlights of our achievements since launching the Wefunder campaign below, but first l...","published_at":"2026-04-29T16:47:35Z","author_name":"Adam Lazar","url":"/feed/311624","canonical_url":"https://wefunder.com/feed/311624"},{"id":308149,"entity_id":"wefunder:feed_item:308149","type":"FeedItem::Update","visibility":"public","title":"~$100K Wakefern Orders This Week + $318K in Total Sprouts POs | Last 7 Days of Our Fundraise!","preview":"Good morning Asarasi Investors, Fans, Friends \u0026 Followers and Happy Friday once again! We’re closing the week strong with some excellent retail momentum to share and please note that there is ONLY ONE WEEK LEFT IN OUR FUNDRAISE! So lets jump into the details...Retail Momentum UpdateWakefern / Shoprite StoresWe received $35K in new orders from Wakefern this week for Asarasi Probiotic Seltzers ( 4 Flavors) , with an additional ~$65K anticipated by end of day today for our Nekter Pop Line ( 4 Fl...","published_at":"2026-04-24T17:11:57Z","author_name":"Adam Lazar","url":"/feed/308149","canonical_url":"https://wefunder.com/feed/308149"},{"id":302167,"entity_id":"wefunder:feed_item:302167","type":"FeedItem::Update","visibility":"public","title":"$90K Sprouts Shipment + $170K KeHE \u0026amp; Wakefern POs, Walmart Open Call Round 2 \u0026amp; Military Market Opportunity!","preview":"Good morning, Investors, Fans, Friends \u0026 Followers and Happy Friday!We’re closing the week strong with just two weeks left in our fundraise, and we’ve got some exciting updates to share. Read on!Big Retail Momentum UpdateWe just shipped $90,000 of Sprouts orders this past week, and we have another $110,000 in original purchase orders for KeHE in the production pipeline. On top of that, we received ~$65K in new POs from KeHE and Wakefern this week — $175,000 of POs are all being fulfilled over...","published_at":"2026-04-17T13:38:00Z","author_name":"Adam Lazar","url":"/feed/302167","canonical_url":"https://wefunder.com/feed/302167"},{"id":295792,"entity_id":"wefunder:feed_item:295792","type":"FeedItem::Update","visibility":"public","title":"First 5,000+ Cases To Sprouts Farmers Market Shipped Today, Wakefern on Deck!","preview":"I'm writing to you from Edison, NJ, where we're excited to be showcasing our full Nekter Pop and Asarasi Probiotic Seltzer product lines at the annual Wakefern Food Selling Show.This is a major opportunity for us. Over the next two days, we'll be presenting to more than 1,000 Wakefern employees and co-op store owners who represent over 500 retail locations across their network. We'll be pouring several thousand samples and actively signing up new retailers who purchase through Wakefern. We're...","published_at":"2026-04-07T00:42:45Z","author_name":"Adam Lazar","url":"/feed/295792","canonical_url":"https://wefunder.com/feed/295792"},{"id":291348,"entity_id":"wefunder:feed_item:291348","type":"FeedItem::Update","visibility":"public","title":"Huge Sprouts News: First POs AOver $200K – Revenue Already Surpassing Our Wefunder Raise!","preview":"Dear Asarasi Investors, friends, fans, and our amazing early believers… Big Sprouts news just got even bigger! $200K+ OFFICIAL SPROUTS POs RECIEVED!Today we received our first official Purchase Orders from Sprouts via KeHE for over $200K, that’s 11,500+ cases of Nekter Pop heading into Sprouts Farmers Market stores starting April 13th! As a result, we’ve already sold through our entire first production run. And here’s what’s wild: the revenue from these initial POs is already almost equal to ...","published_at":"2026-03-31T13:00:00Z","author_name":"Adam Lazar","url":"/feed/291348","canonical_url":"https://wefunder.com/feed/291348"},{"id":276203,"entity_id":"wefunder:feed_item:276203","type":"FeedItem::Update","visibility":"public","title":"$200K+Raised Milestone Met With Strategic Advisor + $200K Strategic Partner Investor \u0026amp; March 27th CLOSING DATE! 🚀","preview":"Big news: Asarasi Investors, Fans, Friends \u0026 Followers,We have officially crossed the $200,000 mark raised on our Wefunder raise! To our 60+ investors thus far—thank you. Your support is the fuel behind our March/April regional rollout with Wakefern in 9 states and our national rollout with Sprouts Farmers Market in 480 stores across 40+ states.This milestone was achieved by a significant $50,000 investment from one of our earliest backers and longest-serving advisors, Dr. Matthew Provencher,...","published_at":"2026-03-15T20:14:14Z","author_name":"Adam Lazar","url":"/feed/276203","canonical_url":"https://wefunder.com/feed/276203"},{"id":271813,"entity_id":"wefunder:feed_item:271813","type":"FeedItem::Update","visibility":"public","title":"HUGE March Update: Sprouts, Kroger, Shark Tank, Expo West, Emerging Brand Award and More! Building OUR Company Together.","preview":"Dear Asarasi Investors, friends, fans, and our amazing early believers…Big Sprouts news first—because this is a game-changer: In addition to the mainline soda set rollout starting April 2026 across all ~480 stores nationwide,Sprouts has just granted Asarasi both secondary dry shelf and tertiary cold cooler placement in every single store location in Innovation Beverage Sets! That triples the number of spots where our products will be visible and available, massively boosting trial, impulse bu...","published_at":"2026-03-06T17:16:37Z","author_name":"Adam Lazar","url":"/feed/271813","canonical_url":"https://wefunder.com/feed/271813"},{"id":260445,"entity_id":"wefunder:feed_item:260445","type":"FeedItem::Update","visibility":"public","title":"Equity-Comp Advisor Perk for Wefunder Investors: Asarasi \u0026amp; Nekter Pop Selected for Kroger First Pitch Competition. 1 of only 9 Beverages from Nearly 400 Applicants, Sharing Stage w/ Ben Stillers Soda!","preview":"I'm excited to share the official public announcement: both Asarasi Sparkling Tree Water and Nekter Pop have officially been selected for Kroger's First Pitch event at New Hope Network’s Natural Products Expo West on March 4, 2026!The public news just dropped, so I’m resharing and it's even more impressive in context: Nearly 400 brands applied for this opportunity, but only 50 total brands were approved overall. In the beverage space, we're among a small, curated group of just 9 (that I’ve be...","published_at":"2026-02-17T14:55:00Z","author_name":"Adam Lazar","url":"/feed/260445","canonical_url":"https://wefunder.com/feed/260445"},{"id":256195,"entity_id":"wefunder:feed_item:256195","type":"FeedItem::Spotlight","visibility":"public","preview":"\"The Spark That Started Asarasi: Founder Adam Lazar on Discovering Tree-Sourced Water\"","published_at":"2026-02-10T21:05:50Z","author_name":"Adam Lazar","url":"/feed/256195","canonical_url":"https://wefunder.com/feed/256195"},{"id":252307,"entity_id":"wefunder:feed_item:252307","type":"FeedItem::Update","visibility":"public","title":"Asarasi \u0026amp; Nekter Pop Traction: $133K+ Funded in Just 5 Days!","preview":"Dear Asarasi Investors, friends, fans and our amazing early believers…Imagine getting in on the ground floor of Olipop or Poppi—brands that exploded in the better-for-you soda space and delivered massive returns. For perspective, Poppi was acquired by PepsiCo for $1.95 billion in 2025, turning early believers into huge winners after just a decade from kitchen experiments to nationwide dominance. Olipop, its fierce rival, hit a $1.85 billion valuation in its latest funding round and remains a ...","published_at":"2026-02-03T01:36:52Z","author_name":"Adam Lazar","url":"/feed/252307","canonical_url":"https://wefunder.com/feed/252307"},{"id":250353,"entity_id":"wefunder:feed_item:250353","type":"FeedItem::Update","visibility":"public","title":"It’s Official: We’re LIVE! (Action Required to Finalize Your Investment)","preview":"To our early believers,The moment we’ve been working toward has arrived. The paperwork is filed, the SEC has processed our Form C, and the Asarasi fundraise is officially LIVE!We are in awe of the incredible group of 28 investors who committed over $110,000 during our \"Testing the Waters\" phase. Your early support has given us the momentum to walk into our upcoming national launches with immense strength.🚨 ACTION REQUIRED: PLEASE RE-CONFIRM YOUR INVESTMENT 🚨Per SEC regulations, because we hav...","published_at":"2026-01-29T14:14:10Z","author_name":"Adam Lazar","url":"/feed/250353","canonical_url":"https://wefunder.com/feed/250353"}],"q_and_a":[{"id":293333,"entity_id":"wefunder:comment:293333","question":"ADAM LAZAR does not respond to emails. He is not very receptive. I invested with ASARASI when he campaigned on Republic and have not heard from him in over 2 years! He finally answered me after I reached out to Republic for their help. It was like pulling teeth to get him to answer my email. Here are some of the excerpts from my email to him. Greetings Adam, I received your email yesterday and was surprised that business was doing well. I am happy to hear this. However, I have not heard from you in over 2 years and have not received any updates during that time. Have you held any webinars for investors indicating how ASARASI was doing or sent out updates to investors like me? The answer is NO! This is unacceptable. It's been 4 years, in September 2020 since I invested in ASARASI with Republic and I had high hopes for your success. I still do. However, not one word of what was going on with ASARASI during that time left a bad taste in my mouth. No updates, and no indication of when you will have an IPO or an exit strategy. NOTHING. I tried numerous times to email you but the email does not go through. What is your correct email address? Have you forgotten your fiduciary responsibilities to all your investors?? You as CEO and your company has a fiduciary duty to its shareholders! Now, you are contacting me to let me know that you are starting a new campaign on WEFUNDER, and you want me to consider investing once more in ASARASI. WHY?? \"SECURITIZE\" a joke of a transfer agent was the original ASARASI transfer agent. I never received any notice or communication from Adam that he canceled them and changed it to \"ASARASI\" as his transfer agent. I had no idea this was done. Corresponding with him is a nightmare. As a promotional gift for investors, about 4 years ago, he gave away ASARASI T-shirts. I ordered a 2XL and received an \"S\" instead. When I sent him an email to tell him about this problem, he never responded to me and I never heard back. \"CAVEAT EMPTOR\" LET THE BUYER BEWARE!!","author_name":"David Komitau","votes":5,"created_at":"2024-09-30T17:52:18Z","canonical_url":"https://wefunder.com/asarasi#question-293333","answers":[{"id":324646,"entity_id":"wefunder:comment:324646","answer":"David, Thank you for reaching out. First and foremost, I want to thank you for your $200 investment back in 2020. We are truly grateful for every member of our early community, as those early dollars helped us build the foundation for the retail success we are seeing today. Regarding your concerns, I want to ensure the record is accurate for you and the rest of our 2,900 investors: Despite the size of our investor base, I have personally emailed you several times over the past few years to resolve the T-shirt size issue. Since I never received a reply, it is clear my messages are not reaching your inbox. I would ask you to check your spam filter for any @asarasi.com addresses. Regarding Official Communication: We have posted quarterly updates to the Republic Investor Portal consistently for 5 years. If you aren't receiving these automated notifications, there may be a technical issue with your Republic account settings that we'd be happy to help you troubleshoot. Please email support@republic.com for their help to make sure you arent missing our quarterly upates. Fiduciary Duty \u0026amp; Growth: We moved away from third-party agents like Securitize to save the company thousands in fees. As a CEO, my responsibility is to ensure that capital—including your $200—is spent on growth (like our Sprouts expansion) rather than administrative overhead. The 2XLT-Shirt: I am happy to send you your 2XL shirt. Please contact me at orders@asarasi.com so we can verify your address outside of the emails you haven't been receiving and I am happy to send this to you asap. We believe in radical transparency and are proud of the growth we’ve achieved since 2020. We look forward to resolving this small logistical matter so we can focus on the significant milestones ahead. Onwards \u0026amp; Upwards! - Adam","author_name":"Adam Lazar","votes":0,"created_at":"2026-02-06T19:09:52Z"}]},{"id":324402,"entity_id":"wefunder:comment:324402","question":"With all this negative information I'm seeing you just lost an investor","author_name":"Ivana DAVIS","votes":3,"created_at":"2026-02-04T16:43:53Z","canonical_url":"https://wefunder.com/asarasi#question-324402","answers":[{"id":324462,"entity_id":"wefunder:comment:324462","answer":"Hi Ivana, thanks for reaching out. I completely understand how a negative comment can give you pause—due diligence is a key part of being a smart investor. To provide some context: when managing a community of nearly 2,900 investors over five years, our goal is 100% satisfaction. While we regret that there was a disconnect regarding a $100 perk fulfillment from 2020, we find that the best way to judge a company's integrity is through the voices of those who have been by our side for the long haul. I’d like to invite a few of our long-term partners to share their perspective: @Susan Vanech (Our Lead Investor who just committed $20k) @Arthur Popkave (Who reinvested 2.5x his original 2021 stake) @Howard Steinberg, @Greg Ott, @Derek George Hormel These investors have seen our journey from the early Republic days to our current expansion into major retailers like Sprouts. Our growth is fueled by consistent communication; we post quarterly updates on the Republic portal and send them directly to investor emails. We also maintain a dedicated channel (investors@asarasi.com) specifically to resolve any issues or answer questions directly. I highly encourage you to read the 'What Investors Say' section here on Wefunder to see the trajectory we’ve maintained. My door and my inbox are always open—we are here to build long-term value for every single shareholder. - Adam","author_name":"Adam Lazar","votes":2,"created_at":"2026-02-04T23:45:34Z"}]},{"id":324288,"entity_id":"wefunder:comment:324288","question":"Hi - 2 questions: 1. I was not part of the Republic raise, but that sounds like it was a SAFE offering. Why is the Wefunder offering a Convertible Note? 2. Is this investment only in the Asarasi business or does it include the Nekter Pop as well?","author_name":"Eric Evert","votes":3,"created_at":"2026-02-03T02:55:38Z","canonical_url":"https://wefunder.com/asarasi#question-324288","answers":[{"id":324303,"entity_id":"wefunder:comment:324303","answer":"Hi Eric, many thank for your question. The Wefunder offering is based on a Convertible Note with a valuation cap and interest. Unlike our earlier Republic SAFEs (2020–2021) that offered a cap, conversion discount and no interest. We’ve chosen a C-Note because a C-Note provides accruing interest as compensation while investors wait for conversion. Unlike our Republic SAFEs, which only convert on a qualified financing trigger these Convertible Note includes an automatic conversion at the 2-year maturity date into common stock at the cap-derived price if no priced round occurs by then. This maturity auto-conversion feature ensures equity ownership and a clear path to equity even without a future fundraising event while the interest compensates investors for the holding period before any conversion or repayment. Any investment (all prior investors AND those from the fundraise here) is made in Asarasi, Inc., covering all product offerings: both the core Asarasi Sparkling Tree Water and Nekter Pop probiotic soda lines, and any future product development as well. Asarasi is The Tree Water Company making unique products for consumers under different product lines and labels.","author_name":"Adam Lazar","votes":0,"created_at":"2026-02-03T11:51:00Z"}]},{"id":292414,"entity_id":"wefunder:comment:292414","question":"I was an investor with Asarasi when you raised funds via Republic.com. Could you please provide an update on the valuation over the past two years? We haven’t received any updates during this time, and it would have been helpful to have received automatic updates at regular intervals.","author_name":"Deepu Dharmarajan","votes":3,"created_at":"2024-09-17T05:35:18Z","canonical_url":"https://wefunder.com/asarasi#question-292414","answers":[{"id":292428,"entity_id":"wefunder:comment:292428","answer":"Hi Deepu, thanks for your note! Please review our materials provided here for the latest update in 2024 with respect to the offering. There were challenges with the aforementioned funding portal for automatic communications. This being one of the reasons we have decided to raise here on Wefunder. We are again raising capital on a SAFE note at $15M Valuation Cap up from a $10M Valuation Cap.","author_name":"Adam Lazar","votes":1,"created_at":"2024-09-17T10:29:08Z"}]},{"id":332000,"entity_id":"wefunder:comment:332000","question":"While I was planning on investing $500 I have limited to $100 simply for 3 reasons: 1) The republic issues while I truly believe this to be a disconnect on Republic’s ability to inform investors about what to expect and a real business’s abilities to regularly update its still a concern 2) I have tried the sparkling water and honestly it was kind of a let down. When combining peach and maple (even if in the form of water) I was expecting an enjoyably sweet drink as someone who grew up in an area with maple orchards and all forms of maple treats. That’s not to say it’s a bad product just wasn’t something I could recommended. 3) the only reason I’m staying invested at all is I’m hoping the soda nectar will turn out as a potential hit product and I really do want to support the team for trying something new. We need more unique uses of products and I hope you’re able to keep innovating. Maybe one day you can make a sparkling water using the nectar as a base.","author_name":"Logan Bordeau","votes":2,"created_at":"2026-04-25T04:09:55Z","canonical_url":"https://wefunder.com/asarasi#question-332000","answers":[{"id":332003,"entity_id":"wefunder:comment:332003","answer":"Hey Logan, Thank you for taking the time to share your feedback on our campaign, I truly appreciate it. I respect your decision to adjust your investment to $100 to match your risk profile and understand that taste preferences are highly personal. As a highlight, our sparkling tree water isn’t meant to be sweet, it’s a light, subtle sparkling water drawn directly from the tree sap, and organic extracts to build in the flavors. Many people enjoy Asarasi precisely for its clean, refreshingly pure quality, but we get that it may not hit everyone’s expectations, especially if you’re expecting a sweet beverage. Regarding platform updates, we hear the concern about communication from Republic. We’re committed to keeping our community informed directly through quarterly communications via Republic to all our ~3,000 investors with regular business progress reports and we will do the same on Wefunder. We aim to keep our amazing Investors updated in this way. We’re excited about pushing the boundaries of beverage innovation with maple nectar. On the sales side: we’re proud of the traction so far with an estimated 3 million cans and bottles sold of our sparkling tree waters and now ~400K cans of our Probiotic Seltzer and Nekter Pop Soda through retail and direct channels. As an aside, a longtime Costco buyer recently told us our seltzer products were the most interesting thing they’ve seen in the water category in their 15-year career, which is why they’re planning on taking them on over several other of our product options into the SoCal market. So Asarasi and our products resonate with everyone differently. We’re focused on scaling momentum with new placements and products and every dollar invested helps us get there faster, so thanks for being a part of our journey! Adam","author_name":"Adam Lazar","votes":2,"created_at":"2026-04-25T04:41:23Z"}]},{"id":328710,"entity_id":"wefunder:comment:328710","question":"Hi Adam, Just wanted you to know that I sent an e-mail to you on March 21, 2026. The e-mail I have is investors@asarasi.com. Not sure not sure if you received it. Please advise. Thank you.","author_name":"bugg logg","votes":2,"created_at":"2026-03-23T20:10:02Z","canonical_url":"https://wefunder.com/asarasi#question-328710","answers":[{"id":328720,"entity_id":"wefunder:comment:328720","answer":"Hi Bugg Logg, Thank you so much for your investment and for the follow-up note, I truly appreciate your support and excitement about Asarasi's sustainable, gut-healthy tree-sourced beverages! We've received your email to investors@asarasi.com and replied directly (please check your inbox/spam folder). As a thank-you to you and all our Wefunder investors for joining us on this journey, here's a special 25% off code to try our sparkling tree water, probiotic-enhanced seltzers at a great price, perfect for grabbing a 12-pack case with free shipping on $40+ orders. Coupon Code: WFTRWTR25% (Valid through April 30, 2026) Shop here: https://asarasi.com While we can't send free samples to all investors due to the high costs of doing so, (Free cases are offered as perks at the $500 or more investment level) this is a good way of getting more people tasting the tree water difference—USDA Organic, zero artificial ingredients, and sustainably sourced from maple trees. We'll keep you updated right here on Wefunder for new retail expansions (Sprouts rollout soon!), new products, and milestones. Your investment helps us grow—thank you!","author_name":"Adam Lazar","votes":0,"created_at":"2026-03-23T21:00:33Z"}]},{"id":308268,"entity_id":"wefunder:comment:308268","question":"I’m pissed!!! I just got an update from you all on Republic. The updates says that Askari is doing so well and having so much success. Really,? I haven’t really heard anything from this company and I invested in 2020/2021…it’s been so long I can’t remember. I invested on Wefunder, I have sent multiple messsages over the years and now your own Republic? How dare you ask me to invest again!!! Where is my initial investment? How is that money doing? I was promised the following perks would be sent back to me in 3021 and never received ANY of this: Your perks A Shoutout on our website Asarasi.com (with your consent!) AND A *FREE 12 PACK CASE of Asarasi Sparkling Tree Water - Natural! *Shipping \u0026amp; Handling not Included. Free Case Limited to the Asarasi Reg CF Campaign. Asari and its founders are full of shit and I highly recommend that you DONT INVEST on Wefunder, Republic or anywhere else.","author_name":"Felicia Owens","votes":2,"created_at":"2025-05-17T13:42:03Z","canonical_url":"https://wefunder.com/asarasi#question-308268","answers":[{"id":324647,"entity_id":"wefunder:comment:324647","answer":"Hi Felicia, thank you for reaching out. First and foremost, I want to thank you for your $100 investment back in 2020. We are truly grateful for every member of our early community, as those early dollars helped us build the foundation for the retail success we are seeing today. Regarding your concerns, I want to ensure the record is accurate for you and the rest of our 2,970 investors: Your Perks: You were indeed eligible for the $100 tier perks. However, as noted in the campaign terms, the Free 12-pack required the investor to cover shipping and handling, and the Website Shoutout required written consent. We reached out multiple times via the portal to coordinate this, but since we never received a shipping payment or consent from your account, we couldn't logistically fulfill those items. Communication: We have posted regular updates to our entire investor base on the Republic portal consistently for 5 years. If you haven't seen these, it is likely due to an email filter or a technical setting in your Republic account. You can view the entire archive of our progress—including our expansion into national retailers like Sprouts—on your Republic Portfolio page. Equity Value: Your investment represents equity in Asarasi. The 'success' we are reporting is exactly how your investment is doing—it has fueled our growth from a startup to a brand sold in major grocery chains. Support: If you are having trouble receiving automated notifications, please contact support@republic.com. We would still love to get that case of water to you. Please reach out to us directly at orders@asarasi.com so we can verify your current address and help you finalize the shipping. We are here to ensure all our shareholders, from our earliest supporters to our newest, are supported. Onwards \u0026amp; Upwards! -Adam","author_name":"Adam Lazar","votes":0,"created_at":"2026-02-06T19:13:51Z"}]},{"id":303073,"entity_id":"wefunder:comment:303073","question":"Quick question. Investor here from 2020 on republic. Can you let us know what the share price was back then and what it currently is? If no share price can you tell us how much dilution for this new higher valuation?","author_name":"Eric Daniel Townsend","votes":2,"created_at":"2025-02-27T18:45:15Z","canonical_url":"https://wefunder.com/asarasi#question-303073","answers":[{"id":321653,"entity_id":"wefunder:comment:321653","answer":"Dear Eric, Thank you for reaching out and for your early support as a 2020 investor on Republic—it's greatly appreciated as we continue this journey together. To answer your question: Our previous raise was completed via a SAFE (Simple Agreement for Future Equity), which has not yet converted into shares. The conversion—including the effective share price for earlier investors—will be determined by the valuation and total amount raised in our current Wefunder round (a convertible note round). Once this round closes, the SAFE will likely have the opportunity to convert based on the agreed terms (typically with a valuation cap and/or discount), and we’ll be able to provide clear details on the resulting ownership, share price equivalent, and any dilution impact for prior investors should that conversion event occur after the close of this round. We’re excited about the momentum heading into 2026 and would love to have you participate in this round to maintain or increase your stake ahead of our anticipated growth. Full details on the convertible note terms, valuation, and investment opportunity are available on our Wefunder campaign here. Feel free to reply with any other questions—I’m happy to discuss. Best regards, Adam Lazar CEO \u0026amp; Founder, Asarasi","author_name":"Adam Lazar","votes":1,"created_at":"2025-12-23T01:17:39Z"}]},{"id":328368,"entity_id":"wefunder:comment:328368","question":"What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?","author_name":"bugg logg","votes":1,"created_at":"2026-03-20T18:54:45Z","canonical_url":"https://wefunder.com/asarasi#question-328368","answers":[{"id":328383,"entity_id":"wefunder:comment:328383","answer":"Thanks for your great question—exit strategy is crucial, and I'm glad you're thinking about this as a potential investor. Our main path to an acquisition could come from big beverage or CPG player (PepsiCo, Coke, Keurig Dr Pepper, or a functional/gut-health focused buyer), which is how most brands in this space deliver solid ROI for early investors. Poppi's $1.95B sale to PepsiCo in 2025 is the textbook comp—we're in that same premium soda lane but positioned as \"Best For You,\" not just better-for-you: Both Asarasi and Nekter Pop products are zero added sugar, powered by 2B+ probiotics (Bacillus subtilis DE111), made with the world's only USDA Organic tree-sourced Tree Water and Maple Nectar base and a powerful sustainability/upcycling story that truly elevates it beyond incremental improvements. We're already building the right relationships to accelerate toward that. We're in active discussions with Kroger (at the invitation directly from the category director) for nationwide placement in 2,700+ stores. We are also in review with Whole Foods, The Fresh Market and others. That conversation with Kroger for example started through an invitation to present to Kroger via their VC arm, MPearlRock (partnership with MidOcean and Kroger's PearlRock), who just acquired The Good Crisp Company earlier this year to build out clean-label platforms as one example. These are exactly the kinds of strategic connections that position us well for an exit as we keep accelerating growth. I could realistically see this happening in the next 3-4 years given our trajectory. Most strategics prefer to buy before a brand gets too massive (like Liquid Death, which has scaled huge but might face timing challenges now at their size). The convertible note here sets you up to convert and participate pro-rata in that upside when it happens. No IPO on the radar yet as we are first and foremost focused on growth first to maximize any potential acquisition. Happy to answer any additional questions you may have. I look forward to having you as an investor in our Round! Adam","author_name":"Adam Lazar","votes":1,"created_at":"2026-03-20T19:55:27Z"}]},{"id":325242,"entity_id":"wefunder:comment:325242","question":"Adam, Interesting concept. I hope maple syrup producers don’t drop maple syrup for maple water… Is this kosher OU certified?","author_name":"Binyamin Bodner","votes":1,"created_at":"2026-02-13T07:04:01Z","canonical_url":"https://wefunder.com/asarasi#question-325242","answers":[{"id":325337,"entity_id":"wefunder:comment:325337","answer":"Great question Benyamin. 100% of our ingredients are either KSA, OU or OK kosher certified. We’ve previously certified all our products with Earth Kosher, however working across multiple beverage facilities that have 4 different kosher certifiers a it very challenging to manage and expensive to certify all our finished products to one kosher standard like OU as then we have to send the OU inspectors to facilities at tremendous expense to keep just the one mark on our products. At a business our size, the cost of multiples of tens of thousands of dollars annually was just too prohibitive to address the smaller Kosher market potential demand. All of our products are Pareve and inherently kosher, as they are also plant sourced. 100% of our products are also Produced in kosher certified facilities.","author_name":"Adam Lazar","votes":2,"created_at":"2026-02-14T21:47:23Z"}]}],"faq":[{"question":"I was an investor with Asarasi when you raised funds via Republic.com. Could you please provide an update on the valuation over the past two years? We haven’t received any updates during this time, and it would have been helpful to have received automatic updates at regular in...","answer":"Hi Deepu, thanks for your note! Please review our materials provided here for the latest update in 2024 with respect to the offering. There were challenges with the aforementioned funding portal for automatic communications. This being one of the reasons we have decided to raise here on Wefunder. We are again raising capital on a SAFE note at $15M Valuation Cap up from a $10M Valuation Cap."},{"question":"ADAM LAZAR does not respond to emails. He is not very receptive. I invested with ASARASI when he campaigned on Republic and have not heard from him in over 2 years! He finally answered me after I reached out to Republic for their help. It was like pulling teeth to get him to a...","answer":"David, Thank you for reaching out. First and foremost, I want to thank you for your $200 investment back in 2020. We are truly grateful for every member of our early community, as those early dollars helped us build the foundation for the retail success we are seeing today. Regarding your concerns, I want to ensure the record is accurate for you and the rest of our 2,900 investors: Despite the size of our investor base, I have personally emailed you several times over the past few years to re..."},{"question":"Quick question. Investor here from 2020 on republic. Can you let us know what the share price was back then and what it currently is? If no share price can you tell us how much dilution for this new higher valuation?","answer":"Dear Eric, Thank you for reaching out and for your early support as a 2020 investor on Republic—it's greatly appreciated as we continue this journey together. To answer your question: Our previous raise was completed via a SAFE (Simple Agreement for Future Equity), which has not yet converted into shares. The conversion—including the effective share price for earlier investors—will be determined by the valuation and total amount raised in our current Wefunder round (a convertible note round)...."},{"question":"I’m pissed!!! I just got an update from you all on Republic. The updates says that Askari is doing so well and having so much success. Really,? I haven’t really heard anything from this company and I invested in 2020/2021…it’s been so long I can’t remember. I invested on Wefun...","answer":"Hi Felicia, thank you for reaching out. First and foremost, I want to thank you for your $100 investment back in 2020. We are truly grateful for every member of our early community, as those early dollars helped us build the foundation for the retail success we are seeing today. Regarding your concerns, I want to ensure the record is accurate for you and the rest of our 2,970 investors: Your Perks: You were indeed eligible for the $100 tier perks. However, as noted in the campaign terms, the ..."},{"question":"Hi - 2 questions: 1. I was not part of the Republic raise, but that sounds like it was a SAFE offering. Why is the Wefunder offering a Convertible Note? 2. Is this investment only in the Asarasi business or does it include the Nekter Pop as well?","answer":"Hi Eric, many thank for your question. The Wefunder offering is based on a Convertible Note with a valuation cap and interest. Unlike our earlier Republic SAFEs (2020–2021) that offered a cap, conversion discount and no interest. We’ve chosen a C-Note because a C-Note provides accruing interest as compensation while investors wait for conversion. Unlike our Republic SAFEs, which only convert on a qualified financing trigger these Convertible Note includes an automatic conversion at the 2-year..."}]}}}