{"data":{"type":"company_profile","id":181432,"entity_id":"wefunder:company:181432","attributes":{"canonical_url":"https://wefunder.com/artisan.tropic","generated_at":"2026-06-04T08:17:06Z","updated_at":"2026-06-04T05:03:20Z","entity_ids":{"company":"wefunder:company:181432","slug":"wefunder:company_slug:artisan.tropic"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-04T08:17:06Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:03:20Z","as_of":"2026-06-04T08:17:06Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:03:20Z","as_of":"2026-06-04T08:17:06Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-04-23T05:01:37Z","as_of":"2026-06-04T08:17:06Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-04-23T05:01:37Z","as_of":"2026-06-04T08:17:06Z","confidence":"medium"}}},"company":{"id":181432,"entity_id":"wefunder:company:181432","slug":"artisan.tropic","name":"Artisan Tropic","tagline":"Delicious Better-For-You Tropical Snacks: Plantain Chips, Cassava Chips \u0026 Grain-Free Crackers!","story":"At Artisan Tropic, we're a family-owned business dedicated to making nourishing foods that taste great and do good. Inspired by our family's Colombian heritage, we craft all of our products with high-quality, better-for-you ingredients and planet-friendly practices.We’re in the final stages of a strategic rebrand which will be launching in early 2026, designed to build stronger consumer resonance and accelerate our retail growth.When you choose Artisan Tropic, you’re not just treating yourself, you’re supporting healthier food, local communities, farmers, and the planet. It’s all about making choices that feel good inside and out.The better-for-you snack market is exploding—projected to reach $45.1 billion by 2030—creating significant upside for early investors.Recent acquisitions like Siete Foods ($1.2B), Poppi ($1.95B), and Simple Mills ($795M) show just how valuable clean, mission-driven brands have become to major strategic buyers.Artisan Tropic is on this same exciting growth path. We’ve built a strong foundation with national retail presence, an authentic family story, a commitment to real nourishing ingredients and a vertically integrated supply chain. Now, we’re raising growth capital to fuel the next phase of expansion—launching a major strategic rebrand that we believe will redefine our consumer connection, scale retail distribution, and accelerate brand awareness.This rebrand isn’t just a design change—it’s a potential catalyst for growth. It positions us for stronger placement at top retailers, deeper loyalty with Millennials and Gen Z, and expansion into new snack categories. It’s the lever that ensures our innovation and marketing investments translate into breakthrough shelf performance.Our goal? To scale aggressively over the next 5–7 years and position the company for a strategic acquisition or private equity exit. By investing now, you’re getting in early—at the stage where returns can be the most meaningful. (not guaranteed)Global food trends are shifting fast. Today’s consumers—especially Millennials and Gen Z—are demanding more from their food: clean labels, transparent sourcing, regenerative agriculture, and ingredient integrity. The rise of the “conscious consumer” isn’t a fad—it’s a seismic shift in purchasing behavior.With major retailers like Walmart investing in regen ag, and organic snack sales growing 2x faster than conventional snacks, we’re positioned at the heart of where the industry is going—not where it’s been.Yet most “healthy” snack brands fall short, leaving a massive opportunity for companies that can authentically deliver on health benefits and sustainability.That’s where Artisan Tropic stands apart. Our snacks are certified seed oil free, made with whole-food, allergen-friendly ingredients, and sourced through transparent, sustainable practices—supporting regenerative agriculture in Colombia. And with our upcoming rebrand, we’re taking these differentiators and amplifying them with a brand identity built for emotional connection, cultural resonance, and national scale.For investors, this isn’t just about snacks. It’s about being part of a consumer movement that’s reshaping the food system—and backing a brand with the integrity and infrastructure to lead the way.We fill the gap — offering truly clean-label, allergen-friendly, and regenerative snacks, backed by third-party tested certifications that consumers trust.All Artisan Tropic snacks are Certified Gluten-Free, Certified Seed Oil Free, Certified Glyphosate Residue Free, Certified Kosher, and made with Sustainable Palm Oil. Our Plantain Strips and Cassava Strips are Non-GMO Project Verified, and our Crackers are Certified Organic.But Artisan Tropic is more than just clean snacks.We’re building a household brand—one that connects emotionally with consumers by tapping into the food trends, transparency, and values shaping the future of the industry.We don’t just follow the movement—we lead with purpose.Our brand brings to life the warmth and vibrancy of modern tropical flavors, rooted in whole food ingredients and inspired by our Colombian heritage. It’s this fusion of flavor, integrity, and authenticity that’s driving loyalty—and building something bigger than a snack: a brand people believe in.In 2012, our Co-Founder, Maca, was diagnosed with an autoimmune condition—and everything changed. As a family, we began a deep journey into healing through food. What started as a personal health challenge quickly became a powerful awakening: that food is medicine—not just for our bodies, but for our communities and our planet.Rooted in our Colombian heritage, Artisan Tropic was born out of this passion: to create snacks that nourish deeply, made from real, whole ingredients you can trust. Along the way, we’ve become part of something bigger—a movement to rediscover the power of food to heal, to support regenerative agriculture, and to build a more transparent and vibrant food system.We’re a family-owned company on a mission to create snacks that are:Certified Seed Oil FreeCertified Gluten FreeFree of the Top 10 AllergensMade with simple, real, tropical ingredients. Our Plantain and Cassava Strips are made with just three ingredientsCreated in partnership with smallholder farmers in Colombia, scaling and expanding regenerative agriculture in the tropicsWe’re not just a snack brand — we’re a force for health, sustainability, and economic empowerment.Together we can nourish people with delicious, convenient, and wholesome foods. Purpose drives us to improve the quality of life for everyone we impact.🫶🏼 Why We're Different?✅ Certified Seed Oil Free✅ Free of Top 10 Allergens✅ Investing in Regenerative Agriculture✅ Vertically Integrated✅ Purpose-driven \u0026amp; family-ledWe’ve built a highly respected and differentiated brand with a curated national distribution footprint:🏆 #1 selling plantain \u0026amp; cassava chip at Whole Foods 4 years in a row📈 YoY growth across major retailers:+45% at Wegmans+29% at Harris Teeter+27% at Whole Foods Market+21% at HEB🛒 Available in 6,000+ stores nationwide🚀 160% YoY growth on Instacart🌐 Recently launched at The Fresh Market (162 stores), Thrive Market (eComm), and in expanded sets at Harris Teeter🌶️ Three new flavors launching in Q3 2025: Churro (Plantain), Tropical Lime (Plantain), Serrano Lime (Cassava)Already generating interest Whole Foods, Harris Teeter, and Costco🔁 Vertical Integration = Scalable ImpactWe’re vertically integrated from farm to shelf:🇨🇴 Colombia-based facility sources directly from smallholder farmers🌿 Directly supporting organic \u0026amp; regenerative agriculture pioneer in Colombia🇺🇸 US-based team runs premium branded and private label operations📦 New capacity supports growth in mass retail, foodservice, and eCommerce channels🇨🇴 Real Impact in ColombiaThrough our regenerative sourcing model and community investment, we’ve:Created 346 jobs in rural ColombiaReturned $500K+ to the communityProvided 63,500+ meals and college scholarshipsEliminated 18,000 liters of chemical inputsCaptured 82 tons of CO₂🌴 New Partnership With AccesoAcceso is a pioneering social enterprise committed to creating fundamental and lasting positive economic impact in the lives of rural smallholder farming families.Together we're transforming agriculture:🌱 Fair, transparent pricing for smallholder farmers🛒 Guaranteed market access — Artisan Tropic buys and processes what they grow🧑‍🌾 Training in climate-smart, regenerative practices📊 Real-time impact tracking from farm to finished productThis isn’t just sourcing. It’s co-creating a food system that works for people and the planet.By embedding Acceso into our supply system, we ensure every snack supports:Healthier soilStronger communitiesReal traceability from farm to shelfThis partnership is our blueprint for scaling purpose — and a key part of how we’re building a brand rooted in real, measurable good.🔭 What's Next: Crackers, Costco, \u0026amp; MoreYour investment will fund:🚀 Marketing support for our new organic crackers (drive trial and awareness through strategic campaigns)🏬 Continue expanding into new Costco regions and foodservice accounts like: Meta, American Airlines, and Google.📦 Increased inventory and working capital💡 Strategic Branding Project to support innovation \u0026amp; scaleWe’re raising a $2M SAFE to unlock this next stage of growth ($1.2M of this is currently being raised on Wefunder).💰 Financial Outlook (2025 - 2030)Projected $50M+ in revenue by 2030Growing margins: Gross profit rising to +42%EBITDA-positive growth!Multiple revenue streams: branded, private label, and innovation pipelineForward-looking statements are not guaranteed.We are on a mission to nourish people with delicious, convenient, wholesome foods so they can THRIVE!","location":"Charlotte, NC","website":"https://www.artisantropic.com","total_amount_raised":130271,"total_investors":155,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/artisan.tropic","https://www.artisantropic.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/181432/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/181432/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/181432/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/181432/standard_blob.jpg"},"links":{"company_url":"https://www.artisantropic.com","linkedin_url":"https://linkedin.com/company/artisan-tropic","facebook_url":"https://facebook.com/artisantropic","instagram_url":"https://instagram.com/artisantropic","youtube_url":"https://youtube.com/artisantropic","blog_url":"https://artisantropic.com/blogs/blog"},"highlights":[{"id":62781,"name":"venture_backed","url":"venturebacked","presentable_name":"VC-Backed","description":"Raised $250K or more from a venture firm","image_url":"https://uploads.wefunder.com/2021/profile-highlights-check.svg"},{"id":75540,"name":"10m_plus_revenue","url":"10mplusrevenue","presentable_name":"$10M+ Revenue","description":"Earned over the last 12 months","image_url":"https://uploads.wefunder.com/2021/profile-highlights-up-arrow.svg"},{"id":75537,"name":"repeat_founder","url":"repeatfounder","presentable_name":"Repeat Founder","description":"Started a prior company with $2M+ in funding or revenue","image_url":"https://uploads.wefunder.com/2021/profile-highlights-replay.svg"}],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Family Owned and Operated — Bootstrapped to \u0026gt;$52M in Cumulative Revenue"},{"index":2,"claim_id":"claim-fact-2","value":"6,000+ Points of Sale — Top U.S. Retailers"},{"index":3,"claim_id":"claim-fact-3","value":"New Organic Grain-Free Crackers Scaling Fast — Already in 1,500 Stores Nationwide"},{"index":4,"claim_id":"claim-fact-4","value":"40%+ Gross Margins | Top Selling Plantain and Cassava Chips at Whole Foods Nationwide Past 4 Years!"},{"index":5,"claim_id":"claim-fact-5","value":"Vertically Integrated — Supporting Small Farmers and Regenerative Agriculture in Colombia!"},{"index":6,"claim_id":"claim-fact-6","value":"Certified Seed Oil Free — HUGE Market Differentiator"},{"index":7,"claim_id":"claim-fact-7","value":"Strategic Rebrand Launching in 2026 — Building Stronger Shelf Performance and Consumer Resonance"},{"index":8,"claim_id":"claim-fact-8","value":"First-Ever Outside Raise — Rare Chance to Invest Before Our 2026 Institutional Round"}],"team":[{"id":5692836,"entity_id":"wefunder:company_role:5692836","user_entity_id":"wefunder:user:4766820","role":"founder","name":"Juan Guzman","title":"Co-Founder / CEO","bio":"CEO of a fast-growing snack brand, leading growth, fundraising, and cross-border ops. Former pro athlete turned regenerative food entrepreneur. Fluent in Spanish/English, with deep CPG experience and a mission to transform food systems.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5692836/square_blob.jpg?1767047339","profile_url":"https://wefunder.com/juan.guzman.2","personal_url":"https://linkedin.com/in/juanpguzman/","linkedin_url":"https://linkedin.com/juanpguzman","related_urls":["https://wefunder.com/juan.guzman.2","https://linkedin.com/in/juanpguzman/"]},{"id":5692878,"entity_id":"wefunder:company_role:5692878","user_entity_id":"wefunder:user:4769982","role":"founder","name":"Margarita Guzman","title":"Co-Founder / Controller","bio":"Co-founder of a national snack brand and a successful distribution company sold to Grupo Bimbo. 42+ years in accounting, business ops, and leadership. Scaled Artisan Tropic nationally. Mentor to LatAm entrepreneurs. Known for precision and positivity.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5692878/square_blob.jpg?1767047339","profile_url":"https://wefunder.com/margarita.guzman","related_urls":["https://wefunder.com/margarita.guzman"]},{"id":5692900,"entity_id":"wefunder:company_role:5692900","role":"founder","name":"Camilo Guzman","title":"Co-Founder / COO","bio":"Founder of 5 companies across the U.S. and Colombia. Scaled Artisan Tropic to 6,000+ U.S. stores. Oversees our state of the art manufacturing facility. Expert in cross-border logistics, ops, and growth. 45+ years in global trade and supply chains.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5692900/square_blob.jpg?1767047339","related_urls":[]},{"id":5693362,"entity_id":"wefunder:company_role:5693362","role":"founder","name":"Maria Camila Guzman","title":"Co-Founder / Director of Product Development","bio":"Founder \u0026amp; inspiration behind Artisan Tropic. 15 yrs CPG experience. Certified in Integrative Nutrition, shaping product dev. Turned a family health journey into a mission-driven, fast-growing brand rooted in Colombian heritage \u0026amp; whole-food innovation.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5693362/square_blob.jpg?1767047339","related_urls":[]},{"id":5692902,"entity_id":"wefunder:company_role:5692902","user_entity_id":"wefunder:user:4767477","role":"employee","name":"Juan Nino","title":"Director of Marketing \u0026 eCommerce","bio":"Former pro soccer player turned Director of Marketing at Artisan Tropic. Scaled brand to 6,000+ U.S. stores, including Costco and Whole Foods. Leads storytelling, retail strategy, and packaging. Champion of regenerative agriculture and family-led growth.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5692902/square_blob.jpg?1767047339","profile_url":"https://wefunder.com/juan.nino","linkedin_url":"https://linkedin.com/juan-nino-7a47ba304/","related_urls":["https://wefunder.com/juan.nino"]},{"id":5693350,"entity_id":"wefunder:company_role:5693350","user_entity_id":"wefunder:user:4767489","role":"employee","name":"Jose Nino","title":"Director of Sales","bio":"Since joining in 2016, has led revenue growth from $1.3M to $9.5M+. Responsible for national Key Accounts including Whole Foods Market , Sprouts, HEB, and Target. Deep expertise in forecasting, trade spend and promotions. Passionate about family and food.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5693350/square_blob.jpg?1767047340","profile_url":"https://wefunder.com/jose.nino","linkedin_url":"https://linkedin.com/in/jose-nino-47462564/","related_urls":["https://wefunder.com/jose.nino"]},{"id":5693363,"entity_id":"wefunder:company_role:5693363","role":"employee","name":"Adriana Nino","title":"Director of US Operations","bio":"Margarita's twin sister and proud Colombian-American. 41 yrs professional experience. Deep expertise in logistics, purchasing, and data-driven ops. Oversees end-to-end company processes, driving efficiency, quality, and scale across the supply chain.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5693363/square_blob.jpg?1767047340","related_urls":[]},{"id":5693364,"entity_id":"wefunder:company_role:5693364","user_entity_id":"wefunder:user:4766304","role":"employee","name":"Eric Fishel","title":"CFO","bio":"20+ yrs finance, ops \u0026amp; sustainability leadership. Scaled regenerative spice biz in Tanzania 4x and built supply chain for 700+ farmers. Ex–Wells Fargo VP, UChicago MBA. Expert in impact-driven growth, supply chains \u0026amp; capital strategy.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5693364/square_blob.jpg?1767047340","profile_url":"https://wefunder.com/eric.fishel","related_urls":["https://wefunder.com/eric.fishel"]}],"featured_investors":[{"id":12388,"entity_id":"wefunder:company_investor_profile:12388","investor_profile_id":4357651,"investor_profile_entity_id":"wefunder:investor_profile:4357651","subject_entity_id":"wefunder:user:4866281","name":"Matt Gold","role_title":"","bio":"Sell-side M\u0026amp;A professional, former professional athlete, and Artisan Tropic fan!","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NjI3OTQxLCJwdXIiOiJibG9iX2lkIn19--63e2b02a24977a615190d6750c6bc43d6824883e/filename","profile_url":"https://wefunder.com/matt.gold","endorsement_quote":"I am a long-time family friend of the Guzman's, the Artisan Tropic founders, and other than enjoying their products, I am investing because of my belief in their vision, mission and passion for the healthy snack space. I've witnessed it lived out in their community, behind closed doors at the dinner table, and on horse-guided coffee and plantain farm tours in Colombia. I believe their brand is well-positioned to take advantage of the clean eating and transparent ingredient movement. Beyond the product quality and healthy snack mission, their supply chain backgrounds, creativity, and culture of humility makes them a team that not only can create but execute their vision in this market.","endorsement_name":"","investment_total":10000,"investment_info":"Invested $10,000 this round","is_lead_investor":true,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/matt.gold"]},{"id":11628,"entity_id":"wefunder:company_investor_profile:11628","investor_profile_id":4257920,"investor_profile_entity_id":"wefunder:investor_profile:4257920","subject_entity_id":"wefunder:notable_investor:15392","name":"Chris Conniff","role_title":"","bio":"Chris is Divisional CTO at Dell Technologies, with 30+ years in tech (IBM, CSC, EMC). A U.S. Navy veteran, he studied Business Info Systems at UNC Charlotte. He serves on nonprofit boards, advises startups, and enjoys photography and travel with his wife Nancy.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NDYxMjk3LCJwdXIiOiJibG9iX2lkIn19--acd8b016abf7e3670f5dec16a2cff6db6a90fdc5/filename","profile_url":"https://wefunder.com/chris.conniff","endorsement_quote":"We only have one body and one planet. Artisan Tropic is great for both! Their snacks taste awesome and are truly unique. The first time I tasted the Plantain Strips, I thought these guys are onto something. Then I tasted the Cassava Strips and I KNEW they were onto something. Artisan Tropic’s culture started with great founders who have decades of experience and their passion for healthy snacks is shared by the whole team. They love what they do and it’s apparent in every Artisan Tropic product and throughout the company’s operations.","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/chris.conniff"]},{"id":11626,"entity_id":"wefunder:company_investor_profile:11626","investor_profile_id":4257914,"investor_profile_entity_id":"wefunder:investor_profile:4257914","subject_entity_id":"wefunder:notable_investor:15390","name":"Deborah A","role_title":"","bio":"Deborah Allen, MD, is an endocrinologist specializing in glucose and hormone disorders. Based in Albuquerque, NM, she focuses on diabetes, metabolism, and optimizing health and athletic performance using continuous glucose monitoring.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6NDYxMjg1LCJwdXIiOiJibG9iX2lkIn19--459bda20e93793fe46368902eabacb0b41955577/filename","profile_url":"https://wefunder.com/deborah.a","endorsement_quote":"As a physician, understanding healthy eating plays a vital role within my practice and for my patients. When I discovered Artisan Tropic products, I immediately felt that the company was superior in creating snacks that embraced the importance of elevated nutrition and great taste. With their thoughtful approach to regenerative agriculture and health, Artisan Tropic is a company that exemplifies a quality worth investing in.","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/deborah.a"]}],"investor_memos":[],"tab_counts":{"posts":2,"ask_questions":14,"featured_investors":3,"faq_entries":5},"active_fundraises":[{"id":141639,"entity_id":"wefunder:fundraise:141639","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":1235000.0,"minimum_target":"50000.0","maximum_target":"1235000.0"},{"id":141638,"entity_id":"wefunder:fundraise:141638","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"minimum_target":"50000.0","maximum_target":"1235000.0","funding_started_at":"2025-10-04T00:20:36Z","funding_closed_at":"2026-04-23T03:59:59Z","auto_close_at":"2026-04-23T03:59:59Z"}],"latest_fundraise":{"id":141639,"entity_id":"wefunder:fundraise:141639","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":null,"nb":"$38M","txt":"valuation cap"}},"recent_posts":[{"id":237630,"entity_id":"wefunder:feed_item:237630","type":"FeedItem::Spotlight","visibility":"public","preview":"First REELIE product launching at Costco Texas in January!!!","published_at":"2025-12-30T17:19:26Z","author_name":"Juan Guzman","url":"/feed/237630","canonical_url":"https://wefunder.com/feed/237630"},{"id":228942,"entity_id":"wefunder:feed_item:228942","type":"FeedItem::Spotlight","visibility":"public","preview":"It's Official! Our first institutional VC: DUX Capital!","published_at":"2025-12-08T22:04:39Z","author_name":"Juan Guzman","url":"/feed/228942","canonical_url":"https://wefunder.com/feed/228942"}],"q_and_a":[{"id":321633,"entity_id":"wefunder:comment:321633","question":"Who can I get in contact with to discuss an equity investment, debt structures, equipment financing needs... etc? Thanks!","author_name":"Jacob Rucker","votes":2,"created_at":"2025-12-22T21:16:04Z","canonical_url":"https://wefunder.com/artisan.tropic#question-321633","answers":[{"id":321733,"entity_id":"wefunder:comment:321733","answer":"Hi Jacob! Please email me so I can connect you with our CEO and CFO. My email is jnino@artisantropic.com - Thanks!","author_name":"Juan Nino","votes":0,"created_at":"2025-12-23T17:53:29Z"}]},{"id":319554,"entity_id":"wefunder:comment:319554","question":"just had a few questions.","author_name":"John Webster","votes":1,"created_at":"2025-11-13T16:48:30Z","canonical_url":"https://wefunder.com/artisan.tropic#question-319554","answers":[{"id":319561,"entity_id":"wefunder:comment:319561","answer":"Hi John, happy to answer any questions you may have!","author_name":"Juan Guzman","votes":0,"created_at":"2025-11-13T17:02:38Z"}]},{"id":331709,"entity_id":"wefunder:comment:331709","question":"Just curious to know when should I expect my perks (📦 One free small mixed case of our snacks delivered to your home (6 bags total) to be mailed to me?","author_name":"bugg logg","votes":0,"created_at":"2026-04-22T12:41:50Z","canonical_url":"https://wefunder.com/artisan.tropic#question-331709","answers":[]},{"id":331306,"entity_id":"wefunder:comment:331306","question":"glad to see you are still raising. last questions. investing in a ton of companies early in the morning. have to before I enjoy the events leading up to WrestleMania at night lol. 1. you mentioned that you will quickly become profitable. is that where it's good to pay yourself and good for investors. cause 30k for example is profitable but does nothing for investors and leave no money to pay yourself. 2. you mentioned the cost to do in-store demos. do you know what the ROI on that cost is. in short how much money you make from that on average. 3. I see nabisco and Ritz is leading the category, great revenue for both. outside of obviously they been around longer, more stores. what are they doing you aren't? cause if I can invest in a better Ritz it's a no brainer. 4. all my questions are important to me but this one is the most point seeing how I was recently part of my 5th acquisition and it was good just didn't play out like I expected which was different than the other 4. I see your valuation cap. I know how to calculate my percent of ownership based on investment and valuation cap. your valuation goes up to let's say 380 million let's say and you get acquired for more.if I invest 25k. will that mean 250k or a lot less since my ownership would be so little? which would you use? thanks! great job!","author_name":"John Webster","votes":0,"created_at":"2026-04-17T17:02:18Z","canonical_url":"https://wefunder.com/artisan.tropic#question-331306","answers":[]},{"id":330877,"entity_id":"wefunder:comment:330877","question":"What percentage of your sales today comes from repeat customers, and how do you plan to increase that?","author_name":"Ilan Mayo","votes":0,"created_at":"2026-04-13T06:49:56Z","canonical_url":"https://wefunder.com/artisan.tropic#question-330877","answers":[]},{"id":326800,"entity_id":"wefunder:comment:326800","question":"Quick observation on your Wefunder raise Kindly reach out contact.edwardmichael@gmail.com With what you're facing on your campaign","author_name":"Henry Segun","votes":0,"created_at":"2026-03-04T00:23:10Z","canonical_url":"https://wefunder.com/artisan.tropic#question-326800","answers":[]},{"id":325468,"entity_id":"wefunder:comment:325468","question":"Hi, I’ve been following your progress on Wefunder and am genuinely impressed by the vision behind ARTISAN TROPIC. My name is Julian Vance, and I head Catalyst Equity Partners. For the past seven years, I have worked exclusively within the Wefunder ecosystem, helping founders bridge the gap between 'launching' and 'successfully funding.' One of the biggest hurdles in a crowdfunding campaign is maintaining consistent momentum. My work is specifically focused on providing highly curated, niche-specific lists of potential investors who are already active in your industry. Founders I work with have seen significant support and increased investment volume through their Wefunder links by utilizing this targeted data. I’d love to discuss building a specialized investor list for your niche at a very low and affordable price point, designed to ensure you get the highest possible ROI on your outreach efforts. Please reach out to me here at catalystequitypartner@gmail.com so we can discuss a strategy tailored to your industry and help you hit your funding milestones faster. Best regards, Julian Vance Catalyst Equity Partners","author_name":"Backer Growth Team","votes":0,"created_at":"2026-02-17T07:22:00Z","canonical_url":"https://wefunder.com/artisan.tropic#question-325468","answers":[{"id":325495,"entity_id":"wefunder:comment:325495","answer":"Hi Julian! Please email me. juan.nino@reelie.com","author_name":"Juan Nino","votes":0,"created_at":"2026-02-17T17:34:19Z"}]},{"id":321830,"entity_id":"wefunder:comment:321830","question":"On the $2 \u0026amp; $500 perks, it shows Shipping. Is that shipping is included free or to be pd. by investor?","author_name":"Mary Manuel-miller","votes":0,"created_at":"2025-12-25T07:58:22Z","canonical_url":"https://wefunder.com/artisan.tropic#question-321830","answers":[{"id":321963,"entity_id":"wefunder:comment:321963","answer":"The shipping cost is included! You wouldn't have to pay that. Let me know if you have more questions","author_name":"Juan Nino","votes":0,"created_at":"2025-12-29T15:22:47Z"}]},{"id":319690,"entity_id":"wefunder:comment:319690","question":"Hi Juan and Eric, Following up on your post below, Is there anyway you could send me a link to the webinar or make the webinar recording available?","author_name":"Drake Sanderson","votes":0,"created_at":"2025-11-15T00:19:05Z","canonical_url":"https://wefunder.com/artisan.tropic#question-319690","answers":[{"id":319772,"entity_id":"wefunder:comment:319772","answer":"Hi Drake, sure thing. The recording of the investor webinar from Nov. 13 is here: https://drive.google.com/file/d/1BZ1bgk66nOubIl4LkkwFUoKmXAIbG0XG/view?usp=sharing","author_name":"Juan Guzman","votes":0,"created_at":"2025-11-17T03:21:44Z"}]},{"id":319654,"entity_id":"wefunder:comment:319654","question":"How do you respond so fast when I don't have a question,almost immediately yet when I actually ask questions you don't respond?","author_name":"John Webster","votes":0,"created_at":"2025-11-14T17:57:50Z","canonical_url":"https://wefunder.com/artisan.tropic#question-319654","answers":[{"id":319656,"entity_id":"wefunder:comment:319656","answer":"Hi John, thanks for the reminder. I hope you can appreciate the nature of running the day to day operations of a business means sometimes being able to respond quickly to emails and other times, having other pressing things that require our attention. To answer your great questions: 1. The simple answer is: we’re operating with a very expensive debt structure, which we are now fixing. As of yesterday (11/13), we officially signed a strategic refinancing partnership with RSF Social Finance, which will allow us to refinance a large part of our high-cost debt. Combined with our equity raise, our capital structure becomes healthy again. Importantly: the business is already EBITDA-positive. Once the debt is restructured, the company will quickly become profitable. 2. This is a great point, and I addressed it in detail during our investor webinar yesterday. I’ll make that recording available to anyone who wants to watch it. In short: our next chapter moves far beyond product claims. We are rolling out a full strategic rebrand that positions us as a differentiated, modern, culturally resonant brand — not just another “clean snack.” This is already resonating with retailers and is central to our +50% projected 2026 growth. 3. Yes — we are launching our first REELIE-branded 24oz Sea Salt Plantain Chips at Costco Texas Region in January 2026, across all 53 Texas-region locations. 4. We do as many demos as practical, recognizing they are one of the best ways to drive trial — but also expensive relative to marketing budget. At Costco specifically, we will be doing demos in all Texas locations. Cost per demo: generally $120+ per Costco store, and $150–$250 per store in other retailers depending on region. 5. Even after all deductions (discounts, promos, brokerage, allowances, etc.): Retail net margins: high 30% range Online / e-commerce net margins: low 40% range","author_name":"Juan Guzman","votes":1,"created_at":"2025-11-14T18:38:03Z"}]},{"id":319563,"entity_id":"wefunder:comment:319563","question":"just asked a few. I asked a question prior hit submit and it disappeared which is why i said that to make sure what I was typing went through before I sent questions. thanks","author_name":"John Webster","votes":0,"created_at":"2025-11-13T17:05:30Z","canonical_url":"https://wefunder.com/artisan.tropic#question-319563","answers":[]},{"id":319560,"entity_id":"wefunder:comment:319560","question":"1. as I look at your financial statements. revenue is great. cogs not too bad, advertising and marketing cost as related to revenue is very good. despite all that you are still losing money. what steps are you taking now to turn that around. let's face it you will have to do millions upon millions in profits just for your 100 dollar investor to double their money. 2. as I look online you aren't the only company saying the same thing \"free of top 9 allergens, seed oil free certified\" etc. therefore, what would draw a customer to your product vs the others when they walk into a store. there is a competitor with exactly the same price and some higher. 3. I see Costco are you in any locations now or is that coming soon? 4. how often do you do things where customers can taste your product? I know Costco last time I went there they do samples. on average how much does it cost to do that if you do that? 5. what are your margins in retail. I know typically they aren't the best. what are your online margins? I see you are in Charlotte I am not far from there. thanks for your time!","author_name":"John Webster","votes":0,"created_at":"2025-11-13T17:02:35Z","canonical_url":"https://wefunder.com/artisan.tropic#question-319560","answers":[{"id":319689,"entity_id":"wefunder:comment:319689","answer":"Also posting Juan's answers from above here so other investors can easily see the responses to these questions: Hi John, thanks for the reminder. I hope you can appreciate the nature of running the day to day operations of a business means sometimes being able to respond quickly to emails and other times, having other pressing things that require our attention. To answer your great questions: 1. The simple answer is: we’re operating with a very expensive debt structure, which we are now fixing. As of yesterday (11/13), we officially signed a strategic refinancing partnership with RSF Social Finance, which will allow us to refinance a large part of our high-cost debt. Combined with our equity raise, our capital structure becomes healthy again. Importantly: the business is already EBITDA-positive. Once the debt is restructured, the company will quickly become profitable. 2. This is a great point, and I addressed it in detail during our investor webinar yesterday. I’ll make that recording available to anyone who wants to watch it. In short: our next chapter moves far beyond product claims. We are rolling out a full strategic rebrand that positions us as a differentiated, modern, culturally resonant brand — not just another “clean snack.” This is already resonating with retailers and is central to our +50% projected 2026 growth. 3. Yes — we are launching our first REELIE-branded 24oz Sea Salt Plantain Chips at Costco Texas Region in January 2026, across all 53 Texas-region locations. 4. We do as many demos as practical, recognizing they are one of the best ways to drive trial — but also expensive relative to marketing budget. At Costco specifically, we will be doing demos in all Texas locations. Cost per demo: generally $120+ per Costco store, and $150–$250 per store in other retailers depending on region. 5. Even after all deductions (discounts, promos, brokerage, allowances, etc.): Retail net margins: high 30% range Online / e-commerce net margins: low 40% range","author_name":"Eric Fishel","votes":0,"created_at":"2025-11-15T00:07:46Z"}]},{"id":316453,"entity_id":"wefunder:comment:316453","question":"Great question Fernando and clear answer Juan Pablo. Can you further clarify: The SPV’s Lead Investor (Who is the SPV's Lead Investor?) is responsible for any decision to sell shares on behalf of all investors. Opportunities to “cash out” usually come when: - The company raises another round of financing (sometimes later investors buy out earlier ones) - [Is there a setup limit - No. of years or could it be for life if that is the decision of the SVP LI.] The company is acquired. [Can the shares be transferred?]","author_name":"Juan Manuel NINO","votes":0,"created_at":"2025-10-06T21:26:39Z","canonical_url":"https://wefunder.com/artisan.tropic#question-316453","answers":[{"id":319659,"entity_id":"wefunder:comment:319659","answer":"Hi Juan Manual, thanks for the great questions. Apologies we hadn't answered these for everyone else, as I know we talked through these on the phone 1 on 1: 1. The Lead Investor is Matt Gold. His profile is available on the main Artisan Tropic campaign page. 2. Because the SPV will be one entity on our cap table, the Lead Investor is empowered to sign documents and vote on behalf of all SPV investors when key corporate actions occur (e.g., share conversions, follow-on financings, acquisition decisions). This structure simplifies logistics and enables us to move quickly as a company. 3. You’d see a return when the company has a liquidity event — for example, if it’s acquired, goes public, or if future investors buy out earlier investors in a later round. That’s how most private-company investments work. Our goal is to create that kind of liquidity event in a 5–7 year window, though it could happen sooner depending on growth, strategic interest, or future financing rounds. 4. Shares generally cannot be transferred freely, and investors typically see a return only when there’s a liquidity event—like an acquisition, IPO, or a later investor buying out earlier investors, which we’re targeting within a 5–7 year window.","author_name":"Juan Guzman","votes":0,"created_at":"2025-11-14T18:51:02Z"}]},{"id":314819,"entity_id":"wefunder:comment:314819","question":"I live in Colombia and would like to know, if after making a purchase with a credit card, I want to sell that right or shares, how can I get my money back in Colombia?","author_name":"Fernando Guzman POSADA","votes":0,"created_at":"2025-09-12T13:39:28Z","canonical_url":"https://wefunder.com/artisan.tropic#question-314819","answers":[{"id":314948,"entity_id":"wefunder:comment:314948","answer":"Hola Fernando! Thank you for your question! When you invest on Wefunder, your investment is made into a SAFE (Simple Agreement for Future Equity) through a Special Purpose Vehicle (SPV). This means: You don’t directly hold shares right away. Instead, your SAFE converts into equity later when the Artisan Tropic raises its next “priced round” of financing. Liquidity is limited. Investments in early-stage companies like ours are not like buying stocks on a public exchange—you can’t freely sell them at any time. The SPV’s Lead Investor is responsible for any decision to sell shares on behalf of all investors. Opportunities to “cash out” usually come when: - The company raises another round of financing (sometimes later investors buy out earlier ones). - The company is acquired. - A secondary sale opportunity is organized. If you live in Colombia and want to repatriate money when an exit occurs, Wefunder distributes any proceeds electronically to your bank account on file (international transfers are supported). Timing and ability to realize your investment is not immediate—it depends on one of those liquidity events happening.","author_name":"Juan Guzman","votes":0,"created_at":"2025-09-15T03:48:59Z"}]}],"faq":[{"question":"I live in Colombia and would like to know, if after making a purchase with a credit card, I want to sell that right or shares, how can I get my money back in Colombia?","answer":"Hola Fernando! Thank you for your question! When you invest on Wefunder, your investment is made into a SAFE (Simple Agreement for Future Equity) through a Special Purpose Vehicle (SPV). This means: You don’t directly hold shares right away. Instead, your SAFE converts into equity later when the Artisan Tropic raises its next “priced round” of financing. Liquidity is limited. Investments in early-stage companies like ours are not like buying stocks on a public exchange—you can’t freely sell t..."},{"question":"Great question Fernando and clear answer Juan Pablo. Can you further clarify: The SPV’s Lead Investor (Who is the SPV's Lead Investor?) is responsible for any decision to sell shares on behalf of all investors. Opportunities to “cash out” usually come when: - The company raise...","answer":"Hi Juan Manual, thanks for the great questions. Apologies we hadn't answered these for everyone else, as I know we talked through these on the phone 1 on 1: 1. The Lead Investor is Matt Gold. His profile is available on the main Artisan Tropic campaign page. 2. Because the SPV will be one entity on our cap table, the Lead Investor is empowered to sign documents and vote on behalf of all SPV investors when key corporate actions occur (e.g., share conversions, follow-on financings, acquisition ..."},{"question":"just had a few questions.","answer":"Hi John, happy to answer any questions you may have!"},{"question":"1. as I look at your financial statements. revenue is great. cogs not too bad, advertising and marketing cost as related to revenue is very good. despite all that you are still losing money. what steps are you taking now to turn that around. let's face it you will have to do m...","answer":"Also posting Juan's answers from above here so other investors can easily see the responses to these questions: Hi John, thanks for the reminder. I hope you can appreciate the nature of running the day to day operations of a business means sometimes being able to respond quickly to emails and other times, having other pressing things that require our attention. To answer your great questions: 1. The simple answer is: we’re operating with a very expensive debt structure, which we are now fixin..."},{"question":"How do you respond so fast when I don't have a question,almost immediately yet when I actually ask questions you don't respond?","answer":"Hi John, thanks for the reminder. I hope you can appreciate the nature of running the day to day operations of a business means sometimes being able to respond quickly to emails and other times, having other pressing things that require our attention. To answer your great questions: 1. The simple answer is: we’re operating with a very expensive debt structure, which we are now fixing. As of yesterday (11/13), we officially signed a strategic refinancing partnership with RSF Social Finance, wh..."}]}}}