{"data":{"type":"company_profile","id":162456,"entity_id":"wefunder:company:162456","attributes":{"canonical_url":"https://wefunder.com/armageddon.performance.products","generated_at":"2026-08-02T00:02:02Z","updated_at":"2026-08-01T23:58:58Z","entity_ids":{"company":"wefunder:company:162456","slug":"wefunder:company_slug:armageddon.performance.products"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":false,"privacy_mode":"unlisted","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-08-02T00:02:02Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-08-01T23:58:58Z","as_of":"2026-08-02T00:02:02Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-08-01T23:58:58Z","as_of":"2026-08-02T00:02:02Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-08-02T00:02:02Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-08-02T00:02:02Z","confidence":"medium"}}},"company":{"id":162456,"entity_id":"wefunder:company:162456","slug":"armageddon.performance.products","name":"Armageddon Performance Products","tagline":"Off-Road Racing Products That Redefine Performance and Durability","story":"Armageddon Performance Products was established in 2022 by a group of passionate off-road enthusiasts and Baja race winners. Our founders shared a common vision: to revolutionize the off-road performance products market by creating products that set the standard for performance, durability, and innovation.Our mission drives us to manufacture off-road components that withstand the harshest conditions while delivering unparalleled performance gains. By leveraging cutting-edge materials and precision manufacturing techniques, we're setting new benchmarks in:Armageddon's innovative approach not only solves existing problems but also opens new possibilities in off-road vehicle capabilities, positioning us for significant market growth and customer loyalty.The off-road vehicle sector is accelerating rapidly, fueled by surging consumer interest in outdoor adventures and the usage of off-road vehicles by organizations like the United States military. This expanding market presents a golden opportunity for innovative companies to capture significant market share and drive substantial revenue growth.Market Highlights:[Sourced via Market Research Future]Off-road performance parts command premium prices, leading to high profit margins. This combination of market growth and premium pricing sets the stage for strong returns on investment.Armageddon manufactures premium off-road aftermarket parts and accessories for leading brands, following a strategic roadmap inspired by industry titans like Polaris, Can-Am, and Segway. While currently focused on Can-Am compatible products, our vision extends to emulate these market leaders' success through diverse product lines, continuous innovation, and strategic expansion in the booming off-road sector.Our products, designed and built in Ensenada, Mexico and Huntington Beach, California, represent the pinnacle of off-road engineering. Armageddon's product line stands out with:CAD Designed, Laser Cut \u0026amp; BentTIG-Welded, 4130 Chromoly1000's of Testing MilesLifetime WarrantyTargeting top OEM Brands' quality and market approachArmageddon's partnership strategy leverages the power of competitive racing and influential figures to accelerate brand recognition and product development. By sponsoring 5-10 race teams across multiple series and collaborating with industry ambassadors, we create a robust platform for showcasing our products' capabilities in demanding environments. This approach not only elevates our market presence but also provides invaluable real-world testing for continuous product improvement.Our partnership program encompasses:5-10 Sponsored Race Teams across diverse seriesCollaboration with prominent industry ambassadors and influencersExtensive product testing in competitive racing environmentsStrategic brand exposure in key off-road communitiesArmageddon leverages contingency programs as a powerful tool for brand expansion in the off-road segment. These programs incentivize racers to use and promote our products, offering rewards for podium finishes. This strategy not only increases brand visibility but also extends our product testing across a wider range of competitive scenarios.Key benefits of our contingency programs:Rapidly builds brand awareness in target marketsDemonstrates strong commitment to the racing communityExpands the number of teams rigorously testing our productsShowcases superior product performance in high-stakes environmentsCovers major sanctioned series: SCORE, SNORE, UNLTD, RECORD, BITDBy rewarding racers' success with cash or product value, Armageddon creates a win-win scenario that drives both brand loyalty and product innovation.Armageddon's 2024 factory race program combines top-tier Can Am vehicles with an exceptional driver lineup, creating a powerful platform for product testing and brand visibility across five major off-road series.3 Elite Drivers: This combination of experienced drivers and cutting-edge vehicles ensures Armageddon remains at the forefront of off-road racing innovation and performance.4 Race Vehicles: Can Am X3 and Maverick R models12 High-Stakes Races in 2024Armageddon is leveraging its expertise in off-road performance to address the unique needs of military operations. With Can-Am UTVs widely used by the Department of Defense for critical missions, our high-performance parts offer significant potential to enhance these vehicles' capabilities in challenging environments.Key advantages of our DOD initiatives:Products tested in the harshest real-world conditionsEnhanced brand recognition in high-performance sectorsOpportunity to become a trusted supplier for mission-critical equipmentPotential for substantial and consistent revenue streamsValidates product durability and reliability in extreme scenariosBy equipping military UTVs with Armageddon products, we not only contribute to operational efficiency and safety but also position our brand at the forefront of performance and reliability in the most demanding situations.Armageddon aims to develop aftermarket parts meeting OEM specifications for popular 4x4 vehicles like Bronco, Jeep, and Raptor. This strategy opens vast new opportunities in the mainstream off-road market.By aligning with OEM specs for iconic vehicles, we're positioning Armageddon for significant market expansion and value growth.Our team has vast experience in technology, brand building, successful start-up launches, and high-performance off-road equipment design and development making them uniquely qualified to lead Armageddon.Armageddon is primed to dominate the booming off-road performance market, projected to hit $13 billion by 2032. Our seasoned team, with a track record of successful exits, is steering innovative, Baja-tested products towards OEM specs for major brands. With established presence in the Can-Am ecosystem, racing partnerships, and potential military contracts, we offer a rare ground-floor opportunity in a high-growth sector. Don't miss your chance to accelerate with Armageddon – the off-road revolution starts now.","location":"Austin, TX","website":"https://www.armautv.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":4,"related_urls":["https://wefunder.com/armageddon.performance.products","https://www.armautv.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/162456/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/162456/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/162456/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/162456/standard_blob.jpg"},"links":{"company_url":"https://www.armautv.com","instagram_url":"https://instagram.com/armautv/"},"highlights":[{"id":62781,"name":"venture_backed","url":"venturebacked","presentable_name":"VC-Backed","description":"Raised $250K or more from a venture firm","image_url":"https://uploads.wefunder.com/2021/profile-highlights-check.svg"}],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Off-road parts drive growth in key markets as demand rises, positioning us for expansion."},{"index":2,"claim_id":"claim-fact-2","value":"Premium off-road products yield high margins and strong returns in our target segments."},{"index":3,"claim_id":"claim-fact-3","value":"$500K funding in previous rounds validates our market fit and sets the stage for rapid growth."},{"index":4,"claim_id":"claim-fact-4","value":"Racing expertise shapes our products to meet demanding off-road enthusiast needs."},{"index":5,"claim_id":"claim-fact-5","value":"Off-road market's 6.2% CAGR growth through 2032 shows strong potential in expanding sector."},{"index":6,"claim_id":"claim-fact-6","value":"Competing in 11 races, including the Baja 1000 and Mint 400, builds brand strength and market reach."},{"index":7,"claim_id":"claim-fact-7","value":"Team is comprised of industry veterans, Baja race winners, \u0026amp; seasoned executives with IPO successes."},{"index":8,"claim_id":"claim-fact-8","value":"Armageddon products are race proven and sought after by current winning pro drivers."}],"team":[{"id":5116829,"entity_id":"wefunder:company_role:5116829","user_entity_id":"wefunder:user:4440408","role":"founder","name":"Christian Okonsky","title":"Co-Founder \u0026 CEO","bio":"EV industry pioneer with 25+ years experience. 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Contributing writer at Powersports Business, now CMO at LYNX Motors.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5116835/square_blob.jpg?1729568322","profile_url":"https://wefunder.com/melissa.coffey","linkedin_url":"https://linkedin.com/in/melissamcoffey/","related_urls":["https://wefunder.com/melissa.coffey"]},{"id":5116836,"entity_id":"wefunder:company_role:5116836","role":"employee","name":"Rod Keller","title":"Board Member","bio":"CEO driving business transformation and growth. Led $120M Segway sale to Ninebot with 15x ROI. Guided AYRO to NASDAQ listing. Built Siemens NA business and Club Car global manufacturing. 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