{"data":{"type":"company_profile_ai","id":104196,"entity_id":"wefunder:company:104196","attributes":{"canonical_url":"https://wefunder.com/arcum.partners","retrieval_urls":{"canonical":"https://wefunder.com/arcum.partners","json":"https://wefunder.com/arcum.partners.json","markdown":"https://wefunder.com/arcum.partners.md","ai_json":"https://wefunder.com/arcum.partners.ai.json","ai_text":"https://wefunder.com/arcum.partners.ai.txt","changelog_json":"https://wefunder.com/arcum.partners.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-22T05:03:27Z","generated_at":"2026-06-22T15:00:54Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":104196,"entity_id":"wefunder:company:104196","slug":"arcum.partners","name":"Arcum","tagline":"Losing clients sucks. 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Eliminating a $7B annual problem for payments companies.","elevator_pitch":"Arcum uses AI to help credit card processing identify what customers will be leaving and why, so proactive retention campaigns can be implemented.","story":"Arcum Partners began when two former colleagues working on helping newspapers reduce subscriber churn stumbled upon the payments industry. Both Sebastian and Tad had worked with tremendous amounts of data but had never experienced the rich quality of payments data. By working with some of the largest organizations in the payments world, they became deeply knowledgeable in all aspects of the payments process, including their problems. Shortly after landing their first pilot client, they reached out to Mikhail Dmitriev, Ph.D., an assistant professor of macroeconomics at Florida State University to come in as an advisor. Mike's advisory role quickly expanded, and just a couple of months later, he was helping the team code the first retention algorithm.A short year later after the team got together, they analyzed over 150k unique merchants across five different payment companies and created an algorithm capable of identifying clients at risk of leaving up to 7 months in advance with 80% accuracy. The Problem: Reactive RetentionOne of the biggest problems we identified in the payments industry was customer attrition. in fact, 1 out of every 5 clients is expected to leave their payments provider every year (Goldman Sachs). In terms of sales volume, attrition costs the industry, roughly $1 out of every $10 processed (TSG). This problem is largely due to the fact that the industry still relies on reactive retention campaigns. Problems with Reactive Retention:1) Difficult to know when a client is unhappy2) Cost the company money as a result of inefficiencies 3) Customers receive \"discounts\" or \"perks\" only after they have decided to leaveMarket Size: A $7 billion annual problemAccording to Statista, there are roughly $7 trillion dollars in sales volume from credit cards every year. Since 10% of all the processing volume is expected to attrite annually, this means that about $700 billion in sales volume is lost from customers leaving. In terms of revenue, payments companies make about 1% in net revenue\u0026nbsp;of all sales volume they process, meaning that about $7 billion is lost every year as a direct result of customer churn.Solution: Proactive RetentionIn order to solve this problem, we developed a machine learning model capable of identifying customers that will leave and the reasons why. That way our clients can develop proactive retention strategies for their customers. In our most recent case study, we identified 40 accounts in one month out of a 5k merchant portfolio. 7 months later, 80% of the customers identified by our model had left our client. By identifying customers\u0026nbsp;that will leave in the future and the reasons why we provide the necessary tools for our clients to develop proactive retention campaigns that actually work.","quick_facts":["over 90% of customers that are identified by our algorithm end up churning 12 months later","Strong core team with over 40 years of combined experience in payments and data analytics","Opportunity to be the leader on the ground floor of the PROACTIVE RETENTION market","Post revenue and launched MVP, servicing five clients and two partnership","Over 160k unique merchants analyzed to date, or 1% of all card-accepting merchants in the US","Over $140B in sales volume analyzed and 800M transactions analyzed to date","400% year over year revenue growth"]},"computed_metrics":{"total_amount_raised":70038,"total_investors":31,"team_size":4,"featured_investor_count":1,"faq_count":2,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"over 90% of customers that are identified by our algorithm end up churning 12 months later","citation":"https://wefunder.com/arcum.partners#claim-fact-1","observed_at":"2026-06-22T05:03:27Z","expires_at":"2026-06-29T05:03:27Z"},{"claim_id":"claim-fact-2","value":"Strong core team with over 40 years of combined experience in payments and data analytics","citation":"https://wefunder.com/arcum.partners#claim-fact-2","observed_at":"2026-06-22T05:03:27Z","expires_at":"2026-06-29T05:03:27Z"},{"claim_id":"claim-fact-3","value":"Opportunity to be the leader on the ground floor of the PROACTIVE RETENTION market","citation":"https://wefunder.com/arcum.partners#claim-fact-3","observed_at":"2026-06-22T05:03:27Z","expires_at":"2026-06-29T05:03:27Z"},{"claim_id":"claim-fact-4","value":"Post revenue and launched MVP, servicing five clients and two partnership","citation":"https://wefunder.com/arcum.partners#claim-fact-4","observed_at":"2026-06-22T05:03:27Z","expires_at":"2026-06-29T05:03:27Z"},{"claim_id":"claim-fact-5","value":"Over 160k unique merchants analyzed to date, or 1% of all card-accepting merchants in the US","citation":"https://wefunder.com/arcum.partners#claim-fact-5","observed_at":"2026-06-22T05:03:27Z","expires_at":"2026-06-29T05:03:27Z"},{"claim_id":"claim-fact-6","value":"Over $140B in sales volume analyzed and 800M transactions analyzed to date","citation":"https://wefunder.com/arcum.partners#claim-fact-6","observed_at":"2026-06-22T05:03:27Z","expires_at":"2026-06-29T05:03:27Z"},{"claim_id":"claim-fact-7","value":"400% year over year revenue growth","citation":"https://wefunder.com/arcum.partners#claim-fact-7","observed_at":"2026-06-22T05:03:27Z","expires_at":"2026-06-29T05:03:27Z"}],"latest_fundraise":{"id":55398,"entity_id":"wefunder:fundraise:55398","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-04-20T18:49:40Z","funding_closed_at":"2022-10-01T04:03:57Z"},"investor_memos":[],"team":[{"id":2300169,"entity_id":"wefunder:company_role:2300169","name":"Sebastián Builes","title":"Co-Founder \u0026 CEO","role":"founder","profile_url":"https://wefunder.com/sebastin.builes"},{"id":2309684,"entity_id":"wefunder:company_role:2309684","name":"Tad Zhang","title":"Co-Founder \u0026 COO","role":"founder","profile_url":"https://wefunder.com/tadzhang"},{"id":2329392,"entity_id":"wefunder:company_role:2329392","name":"Mikhail Dmitriev ","title":"Chief Economist","role":"founder"},{"id":2675303,"entity_id":"wefunder:company_role:2675303","name":"Hope Wofford","title":"CFO","role":"employee","profile_url":"https://wefunder.com/hope.wofford"}],"featured_investors":[{"id":4674,"entity_id":"wefunder:company_investor_profile:4674","name":"Maxim Istomin","profile_url":"https://wefunder.com/maximistomin"}],"relationships":[{"source_entity_id":"wefunder:company:104196","relation":"has_team_member","target_entity_id":"wefunder:user:2441801","target_url":"https://wefunder.com/sebastin.builes"},{"source_entity_id":"wefunder:company:104196","relation":"has_team_member","target_entity_id":"wefunder:user:2457718","target_url":"https://wefunder.com/tadzhang"},{"source_entity_id":"wefunder:company:104196","relation":"has_team_member","target_entity_id":"wefunder:company_role:2329392"},{"source_entity_id":"wefunder:company:104196","relation":"has_team_member","target_entity_id":"wefunder:user:2451820","target_url":"https://wefunder.com/hope.wofford"},{"source_entity_id":"wefunder:company:104196","relation":"has_featured_investor","target_entity_id":"wefunder:user:2472322","target_url":"https://wefunder.com/maximistomin"},{"source_entity_id":"wefunder:company:104196","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:55398"}],"faq":[{"question":"What would be a reasonable estimate of the potential value based on current market numbers?","answer":"Hi Garrett, currently about 20% of customers leave their payments processor every year. With our solution, payments processors can reduce attrition by up to 20% in the first 6 months. The value derived is dependent on the size of the merchant portfolio. For example, a company processing $10B dollars annually, can expect to save about $200M of sales volume in the first six months of engagement with us."},{"question":"What is your plan to increase sales now that you've honed in the algorithm? Would you consider bringing on a sales person to get more clients?","answer":"Hi Isaac, that's exactly what we're doing. This is the first month we started pushing sales and in the last 3 weeks, we have closed 3 contracts. As of 2 weeks ago, we brought in a Chief Sales Officer with over 20 years of experience in the payments industry to accelerate our direct sales channels. We have also expanded our reseller/partner program to increase our distribution channels."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T15:00:54Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:27Z","as_of":"2026-06-22T15:00:54Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:27Z","as_of":"2026-06-22T15:00:54Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T15:00:54Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T15:00:54Z","confidence":"medium"}}}}}}