{"data":{"type":"company_profile_ai","id":47614,"entity_id":"wefunder:company:47614","attributes":{"canonical_url":"https://wefunder.com/ammosquared","retrieval_urls":{"canonical":"https://wefunder.com/ammosquared","json":"https://wefunder.com/ammosquared.json","markdown":"https://wefunder.com/ammosquared.md","ai_json":"https://wefunder.com/ammosquared.ai.json","ai_text":"https://wefunder.com/ammosquared.ai.txt","changelog_json":"https://wefunder.com/ammosquared.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-05T05:00:13Z","generated_at":"2026-06-05T06:47:53Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":47614,"entity_id":"wefunder:company:47614","slug":"ammosquared","name":"AmmoSquared","tagline":"Ammunition ownership for the digital age.","elevator_pitch":"AmmoSquared simplifies ammunition ownership. We essentially turn ammunition into a digital commodity. This\u0026nbsp;allows customers to purchase ammunition in small amounts (less than a full box) via a recurring \"drip\" purchase plan. Physical inventory is stored off-site, exchangeable, and deliverable upon demand or automatically via a preset schedule.","location":"Boise, ID","website":"https://ammosquared.com","total_amount_raised":304314,"total_investors":647,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 304314","citation":"https://wefunder.com/ammosquared#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T05:00:13Z","as_of":"2026-06-05T06:47:53Z","confidence":"high"},"observed_at":"2026-06-05T05:00:13Z","expires_at":"2026-06-06T05:00:13Z"},{"claim_id":"claim-total-investors","text":"Total investors: 647","citation":"https://wefunder.com/ammosquared#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T05:00:13Z","as_of":"2026-06-05T06:47:53Z","confidence":"high"},"observed_at":"2026-06-05T05:00:13Z","expires_at":"2026-06-06T05:00:13Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 304314","citation":"https://wefunder.com/ammosquared#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T05:00:13Z","as_of":"2026-06-05T06:47:53Z","confidence":"high"},"observed_at":"2026-06-05T05:00:13Z","expires_at":"2026-06-06T05:00:13Z"},{"claim_id":"claim-total-investors","text":"Total investors: 647","citation":"https://wefunder.com/ammosquared#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T05:00:13Z","as_of":"2026-06-05T06:47:53Z","confidence":"high"},"observed_at":"2026-06-05T05:00:13Z","expires_at":"2026-06-06T05:00:13Z"}],"company_claims":{"tagline":"Ammunition ownership for the digital age.","elevator_pitch":"AmmoSquared simplifies ammunition ownership. We essentially turn ammunition into a digital commodity. This\u0026nbsp;allows customers to purchase ammunition in small amounts (less than a full box) via a recurring \"drip\" purchase plan. Physical inventory is stored off-site, exchangeable, and deliverable upon demand or automatically via a preset schedule.","story":"Our mission is to simplify ammunition ownership for the 94 million+ gun owners in America and make ammo easier to PURCHASE, STORE, EXCHANGE, and RECEIVE.How It WorksCustomers purchase ammunition via a recurring \"drip\" purchase plan on a regular schedule (like funding a 401k). That ammunition is securely stored off-site and is managed by the customer online. Stored ammunition can easily be sold or exchanged for new calibers as needed. All ammunition is then deliverable on-demand or via a pre-set schedule.How We Got StartedThe initial spark for AmmoSquared occurred in 2013 when consumers across the country were experiencing mass ammo shortages. At that time,\u0026nbsp; our founder\u0026nbsp;Dan was a regular at the range and experienced first hand the challenges everyone in the market was going through. Finding popular calibers such as 9mm, 5.56, or .22LR\u0026nbsp;was a stroke of luck. Then even when you did find decent ammo during that time, you had to also be willing to pay above-market prices to get it. It wasn't uncommon to see prices double or even triple for some of the\u0026nbsp;harder to find ammunition. The situation made Dan wonder if there was a service out there that would allow him to build up his ammo inventory a little bit each month, like an ammo 401k. He also thought it would be ideal if it was a service where he could \"set it and forget it\" to accumulate in the background so he could avoid falling victim to another shortage in the future. Of course, there wasn't a service like that... yet.With that simple idea, AmmoSquared was born. Over the past 4 years, Dan and his wife\u0026nbsp;Danielle have worked long hours on this labor of love growing the business and testing new ideas to better understand what gun owners want.Market ValidationDan and Danielle started with a simple idea, a website, and industrial storage racks from Costco (ammunition is HEAVY!). After some tweaks, they had their first customer buying $5 of ammo per month of 45 ACP. That one customer soon became 10. Ten became 100. One hundred eventually became\u0026nbsp;1,000. Before long AmmoSquared moved from the garage into a small warehouse and Dan quit his corporate job in order to work full-time on growing the company.Customer TractionThis small, family-run business has generated over $1m in revenue with an average subscription value of $45 per month. Today revenue comes primarily from ammunition sales but there is an opportunity to add more value to customers through additional products and services.With a new business concept and limited resources, AmmoSquared's growth hasn't always been the typical \"up and to the right\". But through it all, we have been diligently working out bugs, testing new ideas, and building the brand. Growth has averaged 14.1% per month since our start - all with very little money spent on marketing!The Business ModelOur core business is built on a recurring subscription service for the purchase, storage, and delivery of ammunition. We have done initial marketing tests using referral and paid marketing placement and have seen a 14X return on our marketing dollars.\u0026nbsp;With our updated product, new marketing initiatives, and improved\u0026nbsp;operational efficiencies the business\u0026nbsp;will continue to\u0026nbsp;grow over the next 3-5 years increasing our margins and\u0026nbsp;profits.\u0026nbsp;The 3-year projections are based upon our current metrics and data. To achieve our goals we will increase the customer base by 5 times what it is today. With the product platform investment, we will reduce the customer\u0026nbsp;churn by 0.8% monthly while increasing the average lifespan of a customer by 6 months.\u0026nbsp;With our larger customer base, better product offerings and\u0026nbsp;upsells, our margins will increase. The\u0026nbsp;direct relationships with ammo manufacturers will also add to our increase in margin and projected revenue and gross profit.Our planned future business platform\u0026nbsp;will allow us to\u0026nbsp;expand our current ammunition subscription model with\u0026nbsp;an online\u0026nbsp;ammunition exchange where customers will not only be able to\u0026nbsp;purchase, but\u0026nbsp;also easily sell back, and exchange ammunition.\u0026nbsp;For this service, we will\u0026nbsp;collect transaction fees for the sale or\u0026nbsp;exchange of ammunition. With this ammo exchange in place, customers will be able to\u0026nbsp;benefit from rapidly changing marketplace conditions and have\u0026nbsp;the ability to quickly and easily purchase,\u0026nbsp;hold,\u0026nbsp;or sell ammunition online with or\u0026nbsp;without ever\u0026nbsp;taking delivery. This digital ammunition exchange will be a first in the industry!\u0026nbsp;Our VisionEvery gun owner in America should have two forms of ammunition: physical that they store in their house and take to the range, and digital which is accumulating in the background, easily exchangeable, and deliverable on demand The TeamIn order to truly realize the potential of the business and create an amazing experience for customers, Dan and Danielle have brought on two new co-founders with experience in growing, creating products used by millions, and scaling businesses: Chris Corriveau as CTO and Clay Knight as Head of Design.Our new founding team will take the company to the next level focusing on adding features to the existing platform then\u0026nbsp;building out the digital ammunition exchange capability where ammunition can be purchased, managed, exchanged, sold, gifted, and delivered with a few clicks or swipes.The OpportunityAt AmmoSquared, we are creating a digital revolution for ammunition and unlocking\u0026nbsp;greater convenience for the 95 million gun owners in America. Currently, ammunition sales alone make up over\u0026nbsp;$4 Billion per year (data from ATF excise tax in 2017) which is 30% of the overall 13.3b small arms market in the US.\u0026nbsp;The firearms industry is primarily made up of\u0026nbsp;private companies and a handful of publicly-traded companies, so the opportunity to invest in this industry is limited.\u0026nbsp; While the firearms industry sees many new product launches each year, digital innovation has thus far been lacking. We believe AmmoSquared is the first innovation in the history of ammunition that truly brings ammunition into the digital age. Join UsWe're looking for investors large and small, customers and supporters alike who believe in our mission and vision of simplifying ammunition ownership. It has always been our approach to involve the entire AmmoSquared (and 2A) community. Now is your shot!If you believe in our vision of changing the way people buy ammunition then join us for the next part of this incredible journey!Don't forget to hit the \"REMIND ME\"\u0026nbsp;button above to get future updates...","quick_facts":["Bootstrapped to over $1M in total revenue (including revenue from our original LLC)","Shipped 40+ tons of ammunition to 4,500 customers nationwide.","$40K monthly recurring revenue.","Strong brand presence. #1 search result on Google for 'ammo subscription'.","Validated business model - 4 years in operation."]},"computed_metrics":{"total_amount_raised":304314,"total_investors":647,"team_size":4,"featured_investor_count":0,"faq_count":5,"recent_post_count":10},"quick_facts":[{"claim_id":"claim-fact-1","value":"Bootstrapped to over $1M in total revenue (including revenue from our original LLC)","citation":"https://wefunder.com/ammosquared#claim-fact-1","observed_at":"2026-06-05T05:00:13Z","expires_at":"2026-06-12T05:00:13Z"},{"claim_id":"claim-fact-2","value":"Shipped 40+ tons of ammunition to 4,500 customers nationwide.","citation":"https://wefunder.com/ammosquared#claim-fact-2","observed_at":"2026-06-05T05:00:13Z","expires_at":"2026-06-12T05:00:13Z"},{"claim_id":"claim-fact-3","value":"$40K monthly recurring revenue.","citation":"https://wefunder.com/ammosquared#claim-fact-3","observed_at":"2026-06-05T05:00:13Z","expires_at":"2026-06-12T05:00:13Z"},{"claim_id":"claim-fact-4","value":"Strong brand presence. #1 search result on Google for 'ammo subscription'.","citation":"https://wefunder.com/ammosquared#claim-fact-4","observed_at":"2026-06-05T05:00:13Z","expires_at":"2026-06-12T05:00:13Z"},{"claim_id":"claim-fact-5","value":"Validated business model - 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We will pay a dividend in the future if we are unable to invest profits in a way that will grow the company and provide a good (15%+) ROI for investors. If or when we reach that point it will be better for us to return money to the investors in a dividend."},{"question":"Hi! Love the branding and the website looks good. Props for bootstrapping to now. Some questions: 1. What problem are you solving? If I'm worried about shortages why buy over time and not stockpile while I can? I can see the cost effectiveness and convenience but most gun enth...","answer":"Hi Douglas thanks for asking! I'll answer your questions in order: 1. Our customers like the convenience of setting aside money on a regular basis and having ammo delivered to their door automatically. If you are stocking manually you need to hunt down ammo, place orders and find a place to store everything. Our service is literally \"set-it and forget-it\" until it shows up on your doorstep. We like to say that you can have it both ways - you should have ammo at home as well as accumulate in t..."},{"question":"Thanks for your answer! Couple more questions for you: Does the price of ammo fluctuate to the extent that customers are truly dollar cost averaging? It sounds like the money raised will go to the website and to marketing. Is the website \"bottleneck\" backed up with customers? ...","answer":"No problem! So the price of ammo does fluctuate but it more long term cyclical. We try to keep it stable on a month to month basis. One of our planned improvements is a daily price monitor of specific SKUs that can act as a bellweather for that caliber and grade. The website isn't backed up, but we know it is a leaky bucket. People try to sign up and it isn't as intuitive as we would like. Changes to subscriptions are also frustrating to customers. We have detailed customer feedback on these ..."},{"question":"How are you handling California’s ammunition background check law? More states can or will also likely follow with similar legislature.","answer":"Hi Kevin, we were originally hit pretty hard when the CA background check law went into place in January 2018. You can actually see that on our customer growth chart: starting in 2017 and ending in early 2018 we lost about 20-25% of our customer base. Since then many CA customers have returned because our service allows customers to accumulate over time, then get one big shipment delivered to their FFL. It is still less convenient than just getting it shipped to your home, but since all onlin..."},{"question":"What made you decide to go from being a privately held company to now publicly held?","answer":"Hi Cole,We have not gone public, we are still a private company. We decide to reach out and offer investors the opportunity to invest\u0026nbsp;publicly for a few reasons. Our customers have been dedicated and loyal and we look at them as friends and family. Our customers have helped support us to this point so it just seemed logical to offer them this opportunity. They really\u0026nbsp;get what we are building and what the full potential of AmmoSquared can be. The other reason we also reached out publ..."}],"recent_posts":[{"id":132000,"entity_id":"wefunder:feed_item:132000","title":"Campaign Closes With Over $300k Raised!","preview":"Our Wefunder campaign is officially closed. Thank you EVERYONE who participated!\u0026nbsp;When we went into this, we weren't sure what the end result would be. This was new to everyone - even us. I can honestly say that we are pleased with the result and\u0026nbsp;we are very excited to have over 650 new investors join the AmmoSquared Family!\u0026nbsp;This was our first investment raise of any kind and\u0026nbsp;I know that this was the first equity crowdfund many people have participated in. At least one inve...","published_at":"2020-03-28T17:07:34Z","canonical_url":"https://wefunder.com/feed/132000"},{"id":131591,"entity_id":"wefunder:feed_item:131591","title":"We're seeing unprecedented new customer growth and time is running out to invest...","preview":"As many small companies retract or even go out of business, AmmoSquared Inc. is experiencing a surge of demand during this time of uncertainty.\u0026nbsp;Why is that?\u0026nbsp;The gun industry is experiencing a surge of gun and ammunition sales, but more then that, we have pioneered a new way to buy ammunition - an approach that WAS DESIGNED to help people during times like these. Our \"sock away ammo for a rainy day\"\u0026nbsp;model shows its true value when store shelves are running dry and people can't f...","published_at":"2020-03-19T18:18:20Z","canonical_url":"https://wefunder.com/feed/131591"},{"id":131438,"entity_id":"wefunder:feed_item:131438","title":"Investor Perk Update","preview":"Our equity crowdfund campaign is almost closed... and we are very excited to have nearly 500 new investors join the AmmoSquared Family (496 as of this update). That is a lot of new supporters!So with the end of the campaign just a few days away, I wanted to make sure everyone was aware of the investor rewards we're offering. (Some people didn't even realize we had these!) So if you are close to a higher level, consider adding to your investment to get even more stock and reach a new perk!Reme...","published_at":"2020-03-18T16:13:46Z","canonical_url":"https://wefunder.com/feed/131438"},{"id":130908,"entity_id":"wefunder:feed_item:130908","title":"The countdown begins.","preview":"Our Wefunder campaign closes in less than 2 weeks: March 20th. That is just around the corner folks!This Wefunder campaign\u0026nbsp;certainly has been an interesting part of our\u0026nbsp;journey! When we kicked off the Wefunder campaign I wasn’t sure what to expect. I am now overjoyed (and humbled) by the support of nearly 400 investors who have decided to join our business journey. Incredible people are joining our community as customers or investors (or both)\u0026nbsp;every single day and it is amazing...","published_at":"2020-03-07T20:06:02Z","canonical_url":"https://wefunder.com/feed/130908"},{"id":129362,"entity_id":"wefunder:feed_item:129362","title":"Huge Technology Win for AMMO²!","preview":"Hey Everyone,Update time! With everything going on with AmmoSquared, I want to get on a regular cadence of updates, so investors and supporters (pre-investors?) can stay up to date. Once the campaign is over these will happen over email. I'm looking for a tool that will help us stay organized on investor contact information and communications in the future, so\u0026nbsp;if you know of anything that might be a good fit,\u0026nbsp;mention it in the comments section below and we'll take a look.\u0026nbsp;Speak...","published_at":"2020-02-22T01:20:15Z","canonical_url":"https://wefunder.com/feed/129362"},{"id":128141,"entity_id":"wefunder:feed_item:128141","title":"SHOT Show, Customer Growth, Perks \u0026amp; Other Updates!","preview":"Hey Folks!It’s that time again. We’ve got a great update for you on all the progress we’ve been making at AmmoSquared Inc.! Since there is so much going on, I’ll start posting investor updates every 2 weeks instead of monthly so you can stay up to date on everything. Let’s get started… Customer GrowthFirst off, I want to highlight that we updated our Growth Trend chart through January. Our customer growth\u0026nbsp;trend is looking good! We're seeing a\u0026nbsp;great trajectory over the past three mon...","published_at":"2020-02-07T04:52:18Z","canonical_url":"https://wefunder.com/feed/128141"},{"id":127922,"entity_id":"wefunder:feed_item:127922","title":"Early Bird Pricing Nearly Gone + Tech \u0026amp; Media Updates","preview":"Hey Everyone,I hope everyone had a great holiday season and you are now ready for an exciting new year! For the folks at AmmoSquared we're extremely excited and optimistic for 2020. We have been planning out the new technology, getting media contacts lined up and, of course, keeping an eye on the Wefunder campaign... here are some updates:Early Bird StatusFirst, I want to point out that we only have $10k left in our Early Bird pricing! So if you are on the fence or are thinking about adding t...","published_at":"2020-01-06T15:54:39Z","canonical_url":"https://wefunder.com/feed/127922"},{"id":127752,"entity_id":"wefunder:feed_item:127752","title":"We busted the $100k Milestone!","preview":"Together we raised $100,000 from 200+ investors.What a great day! Over TWO HUNDRED small investors\u0026nbsp;(you guys!) helped us bust through the $100k milestone.\u0026nbsp;\u0026nbsp;This is a crowdfund achievement. Every small investor who put in $100 up to you big investors who put in thousands, we did this together.Amazing. Simply amazing. Some people had their doubts that we could get even this far but doubt no more, we hit our first milestone!While $100k is\u0026nbsp;a round number and psychological\u0026nbsp...","published_at":"2019-12-17T06:50:24Z","canonical_url":"https://wefunder.com/feed/127752"},{"id":127533,"entity_id":"wefunder:feed_item:127533","title":"Launch Day and 100 Investor Milestone","preview":"Today was an exciting day for us at AmmoSquared... it was our official public launch AND at the same time we crossed over 100 investors!\u0026nbsp;For the past 2 weeks we've been in what could be called a \"Soft Launch\" mode\u0026nbsp;and were telling family, friends and customers about our crowdfund campaign.\u0026nbsp;Today our campaign is officially open to the public! At this point\u0026nbsp;anyone can\u0026nbsp;jump in and invest in AmmoSquared. (In reality anyone could have joined the soft launch and didn't need...","published_at":"2019-11-30T01:12:09Z","canonical_url":"https://wefunder.com/feed/127533"},{"id":127517,"entity_id":"wefunder:feed_item:127517","title":"Thanksgiving Update - 24hrs to Launch","preview":"Happy Thanksgiving Everyone!\u0026nbsp;We are officially launching to the public in less than\u0026nbsp;24 hours! Which also just happens to be Black Friday. (We didn't actually plan it this way - we got slotted into this time when our Form C was approved 2 weeks ago.) Not a bad thing, really.Quick update on how we're doing so far:\u0026nbsp;In a word:\u0026nbsp;FANTASTIC!\u0026nbsp;We honestly didn't know what to expect during this \"Friends Invest First\"\u0026nbsp;Launch Phase. We had talked to a few larger investors who...","published_at":"2019-11-28T16:27:40Z","canonical_url":"https://wefunder.com/feed/127517"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-05T06:47:53Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T05:00:13Z","as_of":"2026-06-05T06:47:53Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T05:00:13Z","as_of":"2026-06-05T06:47:53Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-05T06:47:53Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-05T06:47:53Z","confidence":"medium"}}}}}}