# A Minor Incident

A movie about an earthquake, a surfer, and her hopeless boyfriend.

- Canonical URL: https://wefunder.com/aminorincident
- Entity ID: wefunder:company:185397
- Last updated: 2026-06-18T23:54:29Z
- Generated at: 2026-06-19T04:02:19Z

## Quick facts
- From the team that brought you… well, nothing yet. This is our first feature film.
- Imagine the worst road trip of your life. Now add an earthquake and an insufferable boyfriend.
- It's got horror! It's got comedy! It's got surfing! And what - a compelling moral dilemma? Sold.
- Equity Pay Model. Our characters are terrible, but we're trying not to be.
- Are you still reading? You must like-like us.

## Active fundraises
- wefunder:fundraise:146000: 4(a)(6) open (USD)

## Story
Story Ruby and Max are surfers living a sun-drenched fairytale out of their Toyota Tacoma in Big Sur. He has a head injury and can be difficult. She is... well, she's PERFECT.When an earthquake traps them along the Pacific Coast Highway, their contrasting responses to the crisis fracture their relationship.Juxtaposing the horror of a disaster film with an intimate portrait of a couple in crisis - A Minor Incident explores who we become under the pressure of an emergency.Basically, it's this: If this happened: Below is our pitch deck, but if you'd like even more details - please, schedule a call with us on Calendry.Financial ComparablesProduction Notes Hello again! Since you’ve made it all the way to the bottom of the page, we’d love to nerd out with you for a second about how we are actually building this movie.We are incredibly excited to be implementing a progressive production framework modeled after the landmark equity structure used on the Oscar-nominated film Sing Sing.We call it Equity Pay parity. It’s a model that operates a bit like a co-op, ensuring that our cast and crew receive equity points based on the time and expertise they invest in the project. Everyone on our set receives the exact same rate, and everyone shares in the film's financial upside.This model creates a fiercely dedicated, transparent working environment. When a crew isn't just working for a flat day rate, but actually owns a piece of our story. They aren't just employees; they are stakeholders.We aren't the only ones moving in this direction. Alongside Greg Kwedar and Clint Bentley’s team at Ethos Industries, others like Matt Damon and Ben Affleck’s Artists Equity are proving that rewarding artists alongside investors is the future of sustainable filmmaking.What does this mean for you as an investor? On our set, the crew and talent are participating in the profits right alongside you. We have meticulously structured our financing to protect both interests fairly—protecting your vital capital investment alongside their invaluable time investment. We highly encourage you to review our offering materials and contracts to see exactly how this equity pool is structured.In short: when everyone on set is invested, everybody is motivated to make it great. Before You GoWe’ve reached the end of our pitch, but before you move on, we’d love for you to think about what brought you to this page in the first place.Maybe you were once trapped on the pacific coast highway and are excited by the on screen representation. Maybe you're nostalgic for the disaster films of the early aughts. Maybe, like us, you’ve always harbored a dream of bringing a movie to life. Or maybe you just like us. Whatever your reason, joining a feature film is a leap of faith. But, if you choose to make that leap with us, you won't be doing it alone. Again, if you have questions, want to dig into details, or just want to meet the team - feel free to set up a meeting via Calendry. We'll be with you every step of the way. Thanks. Billy & Teamxoxo

## FAQ
1. **How is this different than Kickstarter?**
   - The short answer is ownership and financial return. Kickstarter operates on a rewards-based model. When you back a project there, you are essentially pre-ordering a product, buying merchandise, or making a donation in exchange for a perk (like a digital download or a tote bag). Once the project is over, your financial relationship with the creators ends. Wefunder is an equity crowdfunding platform. This means you aren't making a donation; you are buying a financial stake in the project. Becau...
2. **Production FAQs: 1. Where are you in the filming process? 2. Why didn't you seek traditional funding? 3. How can I help besides investing? 4. What will you do if you encounter setbacks?**
   - 1. We have finished the script, completed storyboarding, scouted locations, and begun designing our primary setting: a 1999 Toyota Tacoma purchased with our team's private funds. We are now actively crew-building and casting. Because we are operating on a lean script and budget, we anticipate moving into production fairly soon after securing funding. Overall, we are planning a 14-day shoot: 10 days of principal photography in the Big Sur area, followed by 4 days across two key locations. We d...
3. **What is your release or distribution plan?**
   - Right now, we just want to make a good movie. We'll be sure to keep investors updated on our release as we enter post production, but overall we're stoked about the landscape and our place in the market. We love festivals, but don't feel limited by them in our strategy. With a proliferation of digital first distributors and a booming global independent market projected nearly double in value over the next decade - we're sure there's a place and an audience for our strange little movie.

## Team
- Billy Ward (Lead Actor | Writer | Producer)
- Edward Hustleby (Producer | Director )
- Sara Carr (Executive Producer)

## Q&A
- Q: What is your release or distribution plan?
  - A: Right now, we just want to make a good movie. We'll be sure to keep investors updated on our release as we enter post production, but overall we're stoked about the landscape and our place in the market. We love festivals, but don't feel limited by them in our strategy. With a proliferation of digital first distributors and a booming global independent market projected nearly double in value over the next decade - we're sure there's a place and an audience for our strange little movie.
- Q: Production FAQs: 1. Where are you in the filming process? 2. Why didn't you seek traditional funding? 3. How can I help besides investing? 4. What will you do if you encounter setbacks?
  - A: 1. We have finished the script, completed storyboarding, scouted locations, and begun designing our primary setting: a 1999 Toyota Tacoma purchased with our team's private funds. We are now actively crew-building and casting. Because we are operating on a lean script and budget, we anticipate moving into production fairly soon after securing funding. Overall, we are planning a 14-day shoot: 10 days of principal photography in the Big Sur area, followed by 4 days across two key locations. We didn't seek traditional funding because, first and foremost, we want to shift how movies are made. Traditionally, film production can be a taxing, opaque, and even abusive environment. By retaining ownership over the production, we can better control the environment—beginning with an equity pay structure for our crew members. Furthermore, we will retain complete creative control. Because this is our first feature film, traditional financiers likely would have squeezed us out of the decision-making process. A million different variables can compromise, alter, or delay a film; by seeking private investment, we are ensuring we maintain control over our final cut and its distribution. If you are curious about our unique production model, please reach out. We would love to discuss it with you, as we truly believe it represents the future of safe and fair filmmaking. 3. Financial investment is the most impactful way to support this project. That said, we know not everyone is in a position to contribute financially. Recommending this project to someone who might be interested in helping finance the film is the next best thing. If you have other ideas, resources, or connections that could help give this film its best shot at reaching the big screen, you can always reach out to us directly. 4. Our timeline sits right at the intersection of optimistic and realistic. Having been involved in projects that moved seamlessly as well as those that faced setbacks, we know how to pivot. Our operation is highly flexible, allowing us to adapt to unexpected changes without (ideally) incurring additional costs.
- Q: How is this different than Kickstarter?
  - A: The short answer is ownership and financial return. Kickstarter operates on a rewards-based model. When you back a project there, you are essentially pre-ordering a product, buying merchandise, or making a donation in exchange for a perk (like a digital download or a tote bag). Once the project is over, your financial relationship with the creators ends. Wefunder is an equity crowdfunding platform. This means you aren't making a donation; you are buying a financial stake in the project. Because we are utilizing Regulation Crowdfunding (Reg CF), anyone—regardless of income or net worth—can legally become an investor. Instead of a t-shirt, you receive actual equity or a right to a share of the film’s eventual profits. If the movie performs well commercially and generates revenue through distribution, streaming platforms, or international sales, our investors are legally positioned to share in that financial success alongside us.