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A community of customers-now-investors helping us build it.Our Wefunder round is in its final days.Some people wait until a company looks obviousOthers get in before everyone else sees it.If you’ve been meaning to invest, now is the moment.Doors close Thursday.","published_at":"2026-04-27T19:00:00Z","author_name":"Merav Goldman","url":"/feed/309875","canonical_url":"https://wefunder.com/feed/309875"},{"id":309873,"entity_id":"wefunder:feed_item:309873","type":"FeedItem::Spotlight","visibility":"public","preview":"You have cleaned up your makeup bag and pantry, why not your first aid? All Better Co. is a skin care brand creating products for the care and maintenance of your skin. With PFAs free products that support your body's ability to heal itself. Bring first aid into this decade and invest today.","published_at":"2026-04-27T18:12:12Z","author_name":"Merav Goldman","url":"/feed/309873","canonical_url":"https://wefunder.com/feed/309873"},{"id":299515,"entity_id":"wefunder:feed_item:299515","type":"FeedItem::Update","visibility":"public","title":"7 days left to invest!","preview":"Hi Everyone -We are getting to the final countdown of our campaign and want to get as many of you onboard as possible before it's too late. As we work to onboard with a national retailer, national distributor and continue to grow our e-commerce presence, every bit of support helps us get closer to our goal of becoming a household name.What is in the way of you taking the next step in investing? Share your questions and I will answer them.Let's make better things,Merav","published_at":"2026-04-23T15:58:04Z","author_name":"Merav Goldman","url":"/feed/299515","canonical_url":"https://wefunder.com/feed/299515"},{"id":297510,"entity_id":"wefunder:feed_item:297510","type":"FeedItem::Update","visibility":"public","title":"Crushing in Q1","preview":"We just sent out our Q1 Update and it is THE BEST quarter we have had since the start of All Better Co. and the Golden Ticket win from KeHe isn't even the most exciting update. Want to know more? Reach out to me directly! merav@allbetterco.com","published_at":"2026-04-09T19:27:17Z","author_name":"Merav Goldman","url":"/feed/297510","canonical_url":"https://wefunder.com/feed/297510"},{"id":296285,"entity_id":"wefunder:feed_item:296285","type":"FeedItem::Spotlight","visibility":"public","preview":"One thing we got wrong was using CBD as a hero ingredient in our products, hoping that regulatory restrictions on the ingredient would be lifted. As the ingredient became more of a barrier than a selling point, we transitioned to other plant actives that maintained our efficacy but did not limit our distribution.","published_at":"2026-04-07T18:52:50Z","author_name":"Merav Goldman","url":"/feed/296285","canonical_url":"https://wefunder.com/feed/296285"},{"id":291078,"entity_id":"wefunder:feed_item:291078","type":"FeedItem::Update","visibility":"public","title":"KeHe Golden Ticket Winner!","preview":"We’ve been awarded a Golden Ticket into KeHE Distributors.This is a big unlock.KeHE is one of the largest natural product distributors in the U.S., connecting brands to thousands of premium retailers. The Golden Ticket is their way of fast-tracking emerging brands they believe are ready to scale and All Better Co. is one of them!Why this matters: Credibility: vetted and retail-ready Access: pathway to thousands of stores Efficiency: scale distribution without going 1-by-1 What this unlocks: W...","published_at":"2026-03-30T18:05:00Z","author_name":"Merav Goldman","url":"/feed/291078","canonical_url":"https://wefunder.com/feed/291078"},{"id":279934,"entity_id":"wefunder:feed_item:279934","type":"FeedItem::Spotlight","visibility":"public","preview":"Better Bandages are PFAS-free and made for sensitive skin, with a low-profile, breathable design that stays put while protecting cuts and scrapes. Made without harsh adhesives or unnecessary chemicals, they’re a cleaner, more comfortable alternative to traditional bandages.","published_at":"2026-03-20T17:14:46Z","author_name":"Merav Goldman","url":"/feed/279934","canonical_url":"https://wefunder.com/feed/279934"},{"id":276827,"entity_id":"wefunder:feed_item:276827","type":"FeedItem::Update","visibility":"public","title":"Building Products for Life, and Scaling with Intention","preview":"TL;DR: We’re not building a trend brand. We’re building essential products people rely on, and scaling them with depth before breadth.Across the last few updates, a clear pattern has emerged.In 2025, we proved that: Demand for modern first aid is real Customers actively choose our products across DTC and Amazon Visibility translates into conversion, not just awareness Community trust drives growth more effectively than hype What ties all of this together is how people use the brand.First aid ...","published_at":"2026-03-16T21:37:39Z","author_name":"Merav Goldman","url":"/feed/276827","canonical_url":"https://wefunder.com/feed/276827"},{"id":272968,"entity_id":"wefunder:feed_item:272968","type":"FeedItem::Update","visibility":"public","title":"How I built this featu","preview":"What Happens When Visibility Meets DemandTL;DR: When the right people discover the brand, they don’t just look, they buy, across channels.One of the clearest lessons from 2025 was how directly visibility translated into results.When our brand story reached the right audience, the impact wasn’t theoretical; it was immediate and measurable.After Stacy appeared on the How I Built This Advice Line Podcast we saw:DTC impact Site traffic increased 573% Site orders increased 500% Site conversion rat...","published_at":"2026-03-09T17:46:34Z","author_name":"Merav Goldman","url":"/feed/272968","canonical_url":"https://wefunder.com/feed/272968"},{"id":272142,"entity_id":"wefunder:feed_item:272142","type":"FeedItem::Spotlight","visibility":"public","preview":"Tis the season! The mosquito bites have started in my house. Our Don’t Scratch That Patches are what started All Better Co. here’s a short demo on how to apply them.","published_at":"2026-03-06T22:51:59Z","author_name":"Merav Goldman","url":"/feed/272142","canonical_url":"https://wefunder.com/feed/272142"},{"id":269907,"entity_id":"wefunder:feed_item:269907","type":"FeedItem::Spotlight","visibility":"public","preview":"All Better Co. is proud to have proven that you can show growth, product market fit and readiness to scale with limited resources and a lot of grit.","published_at":"2026-03-03T19:01:49Z","author_name":"Merav Goldman","url":"/feed/269907","canonical_url":"https://wefunder.com/feed/269907"},{"id":269845,"entity_id":"wefunder:feed_item:269845","type":"FeedItem::Update","visibility":"public","title":"📣 Join Us for a Founder Live! Next we","preview":"Hey All Better Co. community! 🌱✨We’re hosting a Founder Live and YOU’RE invited! This is your chance to connect with us in real time, hear the latest updates from the company, and get a behind-the-scenes look at where we’re headed next.🗓 When: Tue, March 10th 10am PST. 📍 Where: Online via Luma (link below) 🔗 Join here: https://luma.com/9p5a2eviDuring the session, we’ll talk about: ✔ Our vision and long-term goals✔ Recent milestones and traction✔ What’s coming next for All Better Co.✔ Q\u0026A Whet...","published_at":"2026-03-03T17:48:15Z","author_name":"Merav Goldman","url":"/feed/269845","canonical_url":"https://wefunder.com/feed/269845"},{"id":252609,"entity_id":"wefunder:feed_item:252609","type":"FeedItem::Update","visibility":"public","title":"Why We Chose Community Ownership","preview":"TL;DR: We opened ownership because real users bring insight, trust, and advocacy that make the business stronger as it scales.We made a very intentional decision to open this round on Wefunder.Not because it was the easiest path, but because it aligns with how we believe great brands should be built.First aid is deeply personal. It lives in kitchen drawers, backpacks, and glove compartments. It shows up in everyday moments with real families. That means the people who use these products bring...","published_at":"2026-03-02T18:31:50Z","author_name":"Merav Goldman","url":"/feed/252609","canonical_url":"https://wefunder.com/feed/252609"},{"id":252308,"entity_id":"wefunder:feed_item:252308","type":"FeedItem::Update","visibility":"public","title":"2025 Was About Validation, Not Hype","preview":"TL;DR: In 2025, we proved the business works, 3× revenue growth driven by real customers, without big capital or added headcount.In 2025, instead of chasing new channels, new SKUs, or top-line growth, we focused on understanding whether the core of this business truly worked. We narrowed our efforts to e-commerce and Amazon to generate real performance data and test demand under everyday conditions.What we saw was meaningful validation.Without a large capital raise and without adding headcoun...","published_at":"2026-02-23T17:07:33Z","author_name":"Merav Goldman","url":"/feed/252308","canonical_url":"https://wefunder.com/feed/252308"},{"id":260876,"entity_id":"wefunder:feed_item:260876","type":"FeedItem::Update","visibility":"public","title":"Product Education and Community","preview":"If you are looking to learn more about our products and what makes them better, I would recommend you head over to our Instagram. On that platform, we have organically grown our community. We use it to share our experiences as female founders, educate about our products, and just create community. Today's post is a great example of how we educate consumers on how our products are better for their skin.https://www.instagram.com/getallbetter/p/DU3z0T9klvk/?hl=en","published_at":"2026-02-17T22:12:30Z","author_name":"Merav Goldman","url":"/feed/260876","canonical_url":"https://wefunder.com/feed/260876"},{"id":258824,"entity_id":"wefunder:feed_item:258824","type":"FeedItem::Note","visibility":"public","preview":"Someone pointed out something important that was missing in our page! Our products! We have added some of them to show the one-to-one switches we offer our customers. Unlike other first aid innovation you might see on the market All Better Co. products are better from the inside out. Better ingredients, better delivery mechanisms (packaging) and better looking. No need to keep these things hidden away. Keep them on the counter, in your purse or anywhere else you need easy access in those mome...","published_at":"2026-02-13T20:48:41Z","author_name":"Merav Goldman","url":"/feed/258824","canonical_url":"https://wefunder.com/feed/258824"},{"id":257817,"entity_id":"wefunder:feed_item:257817","type":"FeedItem::Note","visibility":"public","preview":"Welcome to all of our new followers! We are excited to welcome you to this community. Next week we will be sharing some of our important learnings from 2025 and looking towards our growth in 2026! If you don't already follow up on social (Instagram/tiktok) please follow along there as well @getallbetterMore soon,Merav","published_at":"2026-02-12T21:15:58Z","author_name":"Merav Goldman","url":"/feed/257817","canonical_url":"https://wefunder.com/feed/257817"},{"id":250496,"entity_id":"wefunder:feed_item:250496","type":"FeedItem::Note","visibility":"public","preview":"Happy 2026! We've made some updates to our page, look around and see what we learned in 2025. More to come soon!","published_at":"2026-01-29T17:45:08Z","author_name":"Merav Goldman","url":"/feed/250496","canonical_url":"https://wefunder.com/feed/250496"},{"id":236395,"entity_id":"wefunder:feed_item:236395","type":"FeedItem::Update","visibility":"public","title":"🎙️ Big News: Stacy on NPR- and the Business Impact That Followed","preview":"Right before the holidays began, our co-founder Stacy was featured on an episode of\u0026nbsp;\u0026nbsp;How I Built This with guy Raz Advice Line on NPR, a moment that still feels surreal for our small-but-mighty team. On the show, Stacy talked about why first aid is one of the last untouched categories in household wellness, how outdated materials and ingredients have gone unquestioned for decades, and why families deserve better options for the products they reach for every day. Being invited into t...","published_at":"2025-12-27T01:23:01Z","author_name":"Merav Goldman","url":"/feed/236395","canonical_url":"https://wefunder.com/feed/236395"},{"id":222889,"entity_id":"wefunder:feed_item:222889","type":"FeedItem::Update","visibility":"public","title":"What Makes All Better Co. Different, And Why That Matters","preview":"Today we want to share what truly differentiates All Better Co.In today’s world, people don’t just buy products. They buy brands they trust, stories they relate to, and companies that reflect the way they live. This is especially true online, where search behavior, reviews, and authenticity drive purchasing decisions.In a crowded CPG landscape, differentiation is what gives a brand staying power. First-aid brands historically relied on shelf presence and legacy recognition, but shoppers today...","published_at":"2025-12-08T17:16:00Z","author_name":"Merav Goldman","url":"/feed/222889","canonical_url":"https://wefunder.com/feed/222889"},{"id":224810,"entity_id":"wefunder:feed_item:224810","type":"FeedItem::Update","visibility":"public","title":"Why All Better Co. Exists,And Where We’re Headed","preview":"We wanted to take a moment to zoom out. Not to talk about a single product, but about the business we’re building and the larger opportunity in front of us.Context: Household wellness has transformed over the last decade. Beauty got its clean revolution. Baby care did too. Even pantry staples have been reinvented. But first aid, one of the most widely used categories in every home, has barely moved in decades.Why it matters:This gap isn’t a product opportunity. It’s a market opportunity. The ...","published_at":"2025-12-01T21:03:11Z","author_name":"Merav Goldman","url":"/feed/224810","canonical_url":"https://wefunder.com/feed/224810"},{"id":201446,"entity_id":"wefunder:feed_item:201446","type":"FeedItem::Update","visibility":"public","title":"What's hiding in your bandaid drawer?","preview":"Traditional bandages, the ones you see all over the shelves and eventually stuck to the sidewalk or floating in the ocean, have so many not-so-deep dark secrets. Today, I’m bringing them all to light.They contain PFAS (“Forever Chemicals”) Take hundreds of years to decompose Can migrate from adhesives into the skin (and the open wound you place them on) Linked in studies to hormone disruption and long-term health concerns (All Better Co.'s Better Bandage is tested PFAS free)Plastic Adhesives ...","published_at":"2025-11-19T00:52:01Z","author_name":"Merav Goldman","url":"/feed/201446","canonical_url":"https://wefunder.com/feed/201446"}],"q_and_a":[{"id":325235,"entity_id":"wefunder:comment:325235","question":"Love the concept of this lane of companies. Just my own two cents, the Wefunder page doesn't really cover what your products are, what they are for, etc. I see some of it in the video, but would be nice to highlight the products, and why they are better/different.","author_name":"Adam Sampson","votes":3,"created_at":"2026-02-13T04:22:41Z","canonical_url":"https://wefunder.com/all.better.co#question-325235","answers":[{"id":325272,"entity_id":"wefunder:comment:325272","answer":"That is a great point Adam! I will go ahead and add some of them. We love talking about the products since those are the most important part of it all. Thank you for follow and feedback!","author_name":"Merav Goldman","votes":2,"created_at":"2026-02-13T17:50:32Z"}]},{"id":328173,"entity_id":"wefunder:comment:328173","question":"What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?","author_name":"bugg logg","votes":2,"created_at":"2026-03-19T00:53:30Z","canonical_url":"https://wefunder.com/all.better.co#question-328173","answers":[{"id":328246,"entity_id":"wefunder:comment:328246","answer":"Thanks so much for the question. The overall goal is to be acquired within the next 5-7 years. The opportunity is massive and long overdue for a new, large-scale competitor to join the market.","author_name":"Merav Goldman","votes":1,"created_at":"2026-03-19T17:24:27Z"},{"id":328248,"entity_id":"wefunder:comment:328248","answer":"Echoing the sentiments of my Co-Founder about the exit plan and strategy. Also, we are happy to connect to answer any additional questions about our plan to get there! 2026 is going to be a GREAT year for us.","author_name":"Stacy Bernstein","votes":1,"created_at":"2026-03-19T17:34:55Z"}]}],"faq":[{"question":"Love the concept of this lane of companies. Just my own two cents, the Wefunder page doesn't really cover what your products are, what they are for, etc. I see some of it in the video, but would be nice to highlight the products, and why they are better/different.","answer":"That is a great point Adam! I will go ahead and add some of them. We love talking about the products since those are the most important part of it all. Thank you for follow and feedback!"},{"question":"What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?","answer":"Thanks so much for the question. The overall goal is to be acquired within the next 5-7 years. The opportunity is massive and long overdue for a new, large-scale competitor to join the market."}]}}}