Company Profile (AI Text)
Name: Alaffia
Canonical URL: https://wefunder.com/alaffia
Updated at: 2026-06-16T05:03:26Z

Tagline: Fair trade body care - $17M sold over past 12 months

Key claims:
- Total raised on Wefunder: 239196 | citation: https://wefunder.com/alaffia#claim-total-raised
- Total investors: 210 | citation: https://wefunder.com/alaffia#claim-total-investors

Verified facts:
- Total raised on Wefunder: 239196 | observed_at: 2026-06-16T05:03:26Z | expires_at: 2026-06-17T05:03:26Z
- Total investors: 210 | observed_at: 2026-06-16T05:03:26Z | expires_at: 2026-06-17T05:03:26Z

Computed metrics:
- total_amount_raised: 239196
- total_investors: 210
- team_size: 3
- featured_investor_count: 4
- faq_count: 5
- recent_post_count: 0

Quick facts:
- Backed by Walter Robb (ex-Whole Foods Market Co-CEO) and David Bronner (Dr. Bronner’s) | citation: https://wefunder.com/alaffia#claim-fact-1
- Nationwide distribution in 4400+ retail stores Whole Foods Market, Amazon, Target.com, Walmart.com | citation: https://wefunder.com/alaffia#claim-fact-2
- 3x YoY growth in 2025, $20M baseline revenue through committed retailer shelf placements in 2026. | citation: https://wefunder.com/alaffia#claim-fact-3
- Top 3 brands at Whole Foods Market and 15,000+ 5-star reviews on Amazon | citation: https://wefunder.com/alaffia#claim-fact-4
- Projecting $24M revenue and profitability in 2026, on a path to $50M in 2028 | citation: https://wefunder.com/alaffia#claim-fact-5
- Led by world-class former executives from Whole Foods Market, Amazon, Target & General Mills | citation: https://wefunder.com/alaffia#claim-fact-6
- The New York Times, Vogue, NBC News, Good Housekeeping, Harper’s Bazaar features | citation: https://wefunder.com/alaffia#claim-fact-7
- 250,000+ lives impacted in West Africa through access to clean water, healthcare and education | citation: https://wefunder.com/alaffia#claim-fact-8

FAQ:
- Q: Why won’t it let me invest $5000? It says update my income, but where?
  A: Hi John, Thank you for investing in Alaffia! The McBride family is making history. Keith connected this morning about your limit issue. I am glad we were able to resolve it. Thank you for joining our amazing journey!
- Q: What is the exit plan (acquisition, IPO, merger, etc.) in which investors will be able to see a ROI?
  A: Most likely strategic acquisition.
- Q: I send an e-mail on April 1st using the following e-mail address: service@alaffia.com. Just wanted to make sure this is the correct one. Please advise. If not in your inbox, may be in your spam folder.
  A: Hi Bugg, thank you for your patience. Please resend your note to o.tchala@ayeya.com and we'll make sure it gets to the right person.
- Q: Hello, I sent an e-mail to you on April 1st and have not received a reply back. Please advise.
  A: Hi Bugg, thank you for your patience. Please resend your note to o.tchala@ayeya.com and we'll make sure it gets to the right person.
- Q: What do you plan to do over the next 6-12 months to convert your current inventory into cash and improve your balance sheet?
  A: Good question. We're focused on tightening inventory to confirmed demand. We have $20M in baseline revenue through committed retailer shelf placements in 2026, which allows us to plan leaner and improve service levels at the same time. Happy to go deeper if useful: o.tchala@ayeya.com