{"data":{"type":"company_profile","id":182604,"entity_id":"wefunder:company:182604","attributes":{"canonical_url":"https://wefunder.com/agora.social.club","generated_at":"2026-06-08T03:01:33Z","updated_at":"2026-06-07T23:54:10Z","entity_ids":{"company":"wefunder:company:182604","slug":"wefunder:company_slug:agora.social.club"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-08T03:01:33Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-07T23:54:10Z","as_of":"2026-06-08T03:01:33Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-07T23:54:10Z","as_of":"2026-06-08T03:01:33Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-05-19T23:48:34Z","as_of":"2026-06-08T03:01:33Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-05-19T23:48:34Z","as_of":"2026-06-08T03:01:33Z","confidence":"medium"}}},"company":{"id":182604,"entity_id":"wefunder:company:182604","slug":"agora.social.club","name":"Agora Social Club","tagline":"Premium Men's Wellness Redefined: Mental Fitness, Strength, Recovery \u0026 Mission","story":"Want to learn more before you invest?Book a 15-minute call with Founder Vincent Brusco and the Agora team. Ask your questions, hear the vision firsthand, and learn how Agora is building the future of men’s mental fitness, wellness, and community.Book a Call with a Founder The Agora Social Club StorySeven years ago, a friend who was struggling suggested to Vincent Brusco that he should start a men's group. Vincent took that seriously. He started forming groups wherever men would gather, rotating through coffee shops, jiu-jitsu academies, and apartment common rooms. When the pandemic hit, he moved the gatherings to Zoom. There was no business plan behind any of it and no real expectation of what would come next.What started happening surprised him. Men who hadn't spoken honestly about their lives in years began to do so. They found something in the room that felt safe enough to open up with each other. When they came back the following week, they brought others. Whatever they had found in these gatherings was hard to find anywhere else in their lives.Vincent realized that most men weren't unwilling to build connections. A gym is designed to build the body, an office to extract output, and a bar to offer a different kind of release. But none of them were ever built for the kind of conversation and connection that shifts something in a man over time.That is what Agora is built for. Seven years of men showing up for it, before any business existed or a dollar was raised, made clear that the need was real.The ProblemAccording to the Survey Center on American Life, the share of men with at least six close friends fell by half between 1990 and 2021, and the share reporting no close friends at all rose from 3% to 15%.In 2023, the U.S. Surgeon General declared loneliness a public health epidemic, describing it as a serious risk to both individual and societal well-being.The environments where men naturally build trust have largely disappeared from daily life. A gym is built for training. An office is built for output. A bar is built for unwinding. None of them was designed to build a real circle.Our Solution Agora Social Club is built around mental fitness, the daily work of staying sharp, grounded, and genuinely connected.. Agora addresses the male loneliness gap by creating a space that is made permanent, made premium, and built specifically around how men genuinely build trust through shared effort, repeated presence, and honest conversation.The physical club brings together a full fitness facility, recovery space, co-working, a barber, and structured community programming under one $299 monthly membership. Every element in Agora gives a man a reason to show up regularly. Regular presence in the same space with the same people is how real circles get built. The programming layer adds guided conversations, masterclasses, and events that make the community intentional rather than accidental.Beyond the physical location, Agora extends its reach through a podcast network produced in partnership with the studio behind The Joe Rogan Experience, Soundshed Studios. That media layer carries the mental fitness conversation well beyond Westchester, reaching men who are not yet members and building the audience that makes each new location easier to fill.Why Now?Men who are already investing in their physical health, paying for premium gym memberships, buying supplements, and hiring coaches are the same men with shrinking social circles and no dedicated space for the rest of it.Equinox built a business generating over $1 billion in annual revenue on physical fitness alone, with revenues growing 27% in 2023. That’s one category, with no community layer, no mental fitness programming, and no brotherhood built into the model. The adjacent opportunity is wide open.Men who are already investing in their physical health, paying for premium gym memberships, buying supplements, and hiring coaches are the same men with shrinking social circles and no dedicated space for the rest of it.The MarketAgora is launching in Westchester County, New York, because the demographics are an excellent fit. It’s one of the most affluent counties in the country, with a median household income of $118,976 and 53.1% of adults holding a bachelor's degree or higher. That is a concentration of approximately 11,000 men professional men who already spend on premium fitness and personal development.Serviceable Addressable Market (Westchester County) Men aged 18 to 64 in Westchester County: approximately 295,000After fitness participation and premium buyer filters, approximately 11,000 menWestchester SAM: approximately $39.5 million annuallyServiceable Obtainable Market (Westchester County)Initial member target: 300 members (roughly 2.7% of the local pool)Annualized core membership revenue at 300 members: $1.08 millionTotal Addressable Market (National)U.S. male population aged 18 to 64: approximately 101.9 million (U.S. Census 2024)Fitness-engaged adult men nationally: approximately 25.4 million (24.9% participation rate, Health and Fitness Association 2024)After a conservative 15% premium buyer filter, approximately 3.8 million menAt $299/month: approximately $13.65 billion annually in core membership revenueThree hundred members is a deliberately modest starting point. It validates the model and funds the next phase of growth. From there, the path to expansion runs through comparable high-income markets across the country where the same gap in men's social infrastructure exists and the same demographic conditions apply.Market figures are based on Agora's internal bottoms-up model using U.S. Census population data, national fitness participation rates, and a conservative 15% premium buyer filter. These are internal planning projections, not third-party validated estimates. Full methodology is detailed in the Market section.The 15% premium buyer filter is an internal management planning assumption, not a figure drawn from third-party research. Population data is sourced from the U.S. Census Bureau 2024 and 2025 estimates. Fitness participation data is sourced from the Health and Fitness Association's 2024 report.Our Business ModelAgora is built around three revenue layers that reinforce each other. The membership is the foundation, the media layer builds the audience, and the franchise model is how the first location becomes a national business.Monthly Membership ($299/month): Members get access to the full club: fitness, recovery, co-working, the barber, community programming, and events. A gym membership is easy to cancel when life gets busy. A membership to a place where your circle lives is a different calculation entirely.Podcast Network and Media: Produced in partnership with The Soundshed Studios, the podcast network extends the Agora brand well beyond Westchester, reaching the target audience in future markets before a physical location exists there.Franchise Expansion: Planned to begin in year two, each franchise location replicates the membership structure, programming, and brand standards. Revenue comes from initial fees, ongoing royalties, and shared partnership income.Use of FundsAgora is raising $1.25 million through Wefunder. Capital will be deployed across seven areas:First hub buildout and launch-ready setup - 59.7%Pre-opening team, payroll and operating runway- 10.4%Launch marketing and member acquisition- 6.8%CRM, membership technology and operating systems- 2.8%Legal, accounting, insurance and compliance - 3.2%Opening inventory, supplies and member experience - 2.4%Growth reserve and working capital buffer - 14.7%Join Agora and Invest in the FutureWe believe the strongest businesses are built around real human needs. Agora sits at the intersection of wellness, performance, community, and lifestyle, with a model designed to become part of a man’s routine rather than just another place he visits.Agora is built to meet a real and growing demand with a model designed for loyalty, retention, and scale. We are creating a category-defining brand for modern men, and this is your opportunity to invest early.Join us in building Agora Social Club.","location":"Larchmont, NY","website":"https://agorasocialclub.com","total_amount_raised":52550,"total_investors":22,"is_funded":false,"is_active":true,"quality_score":2,"related_urls":["https://wefunder.com/agora.social.club","https://agorasocialclub.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/custom_card_photo/182604/xxl_Agora_Social_Club_1775506308803.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/182604/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/182604/standard_avatar.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/custom_card_photo/182604/large_Agora_Social_Club_1775506308803.jpg","pitch_deck_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTc3MDUwMSwicHVyIjoiYmxvYl9pZCJ9fQ==--800c87b84decc79498e74dbb6d1633ef1216f88c/Agora_Social_Club_Pitch_Deck.pptx%20(2).pdf","pitch_deck_filename":"Agora_Social_Club_Pitch_Deck.pptx (2).pdf"},"links":{"company_url":"https://agorasocialclub.com","facebook_url":"https://facebook.com/share/g/1EhfoCWrz5/?mibextid=wwXIfr","instagram_url":"https://instagram.com/agora_westchester?igsh=aDQ4N2JyZGgyMzI2","youtube_url":"https://youtube.com/@councilofdudes?si=GsmAJa-xlSGg9g3L"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"One monthly membership for men: fitness, recovery, co-working, a barber, and community programming."},{"index":2,"claim_id":"claim-fact-2","value":"Built on seven years of men's gatherings hosted by Vincent Brusco before the company was formed."},{"index":3,"claim_id":"claim-fact-3","value":"Partnerships in place with The Soundshed Studios, Kreatures of Habit, and Westchester Soccer Club."},{"index":4,"claim_id":"claim-fact-4","value":"$299/month membership. 300 members generate $1.08M in annualized core revenue."},{"index":5,"claim_id":"claim-fact-5","value":"Mental fitness for men has never had a dedicated home. Agora is built to be exactly that."}],"team":[{"id":5728348,"entity_id":"wefunder:company_role:5728348","user_entity_id":"wefunder:user:4784411","role":"founder","name":"Vincent Brusco","title":"Founder and CEO","bio":"Performance coach and host of The Council of Dudes podcast. Expert in mindset and brand building. Vincent leads Agora’s vision, creating high-trust spaces for modern men to grow through fitness, brotherhood, and purpose.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5728348/square_avatar.jpg?1778529241","profile_url":"https://wefunder.com/vincentbrusco","personal_url":"https://www.agorasocialclub.com/","linkedin_url":"https://linkedin.com/in/vincent-brusco-jr-95549055/","related_urls":["https://wefunder.com/vincentbrusco","https://www.agorasocialclub.com/"]},{"id":5714621,"entity_id":"wefunder:company_role:5714621","user_entity_id":"wefunder:user:5055505","role":"founder","name":"Richard Sharratt","title":"Co-founder and COO","bio":"15-year British Army veteran, international award-winning founder, strategist, and wellness expert. Richard leads mental fitness programs and drives Agora’s systems, partnerships, and expansion across the U.S. and U.K.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5714621/square_avatar.jpg?1778198809","profile_url":"https://wefunder.com/richard.sharratt.1","linkedin_url":"https://linkedin.com/in/richard-sharratt","related_urls":["https://wefunder.com/richard.sharratt.1"]},{"id":6620779,"entity_id":"wefunder:company_role:6620779","role":"employee","name":"Eben Britton","title":"Chief Wellness Officer","bio":"Eben Britton is a former NFL offensive lineman who played for the Jacksonville Jaguars and Chicago Bears. He now focuses on men’s health, mindset, and personal development, bringing elite athletic experience into his work.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6620779/square_avatar.jpg?1774287172","linkedin_url":"https://linkedin.com/https://www.linkedin.com/in/eben-britton/","related_urls":[]},{"id":5728349,"entity_id":"wefunder:company_role:5728349","role":"employee","name":"Jason Lacayo","title":"Chief Marketing Officer","bio":"Hybrid athlete and veteran advocate. Jason builds brand loyalty and brotherhood at the ground level, connecting with members and partners as the face of Agora’s culture and mission.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5728349/square_avatar.jpg?1774287360","related_urls":[]}],"featured_investors":[{"id":12891,"entity_id":"wefunder:company_investor_profile:12891","investor_profile_id":4309247,"investor_profile_entity_id":"wefunder:investor_profile:4309247","subject_entity_id":"wefunder:user:4818149","name":"Christopher Delano","role_title":"","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/christopher.delano","endorsement_quote":"For the past 20 years, I have been working in a blue collar/predominantly male field where mental health and wellness is stigmatized and often times made fun of. I have always been into physical fitness, but it wasn’t until 7 years ago that I started my own mental health journey to become a better man and the best version of myself, embracing my mental and emotional wellness along with my physical health. I met Vinny two years ago and was intrigued when he told me about Agora. It wasn’t long before I started attending meetings to see what it was all about and I was not disappointed. It is a place for men to gather, reflect, and help each other out by creating a network of people all on similar journeys. Men who have been where you are… men who are going through the same hardships or celebrations you are…. and men who are where you want to be, can be found at Agora. Not only do I see the potential for financial growth, but I also believe in the mission and goals of the company. This is an untapped market that acts as a one stop shop for men to work on their mental AND physical health along with receiving other member perks. With the rise in mental health awareness, I truly believe that this is going to be a huge innovation in Men’s Wellness and Vinny will be the one to take it to the next level.","endorsement_name":"","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/christopher.delano"]}],"investor_memos":[],"tab_counts":{"posts":5,"ask_questions":4,"featured_investors":1,"faq_entries":0},"active_fundraises":[{"id":142947,"entity_id":"wefunder:fundraise:142947","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":1200000.0,"minimum_target":"50000.0","maximum_target":"1200000.0"},{"id":142946,"entity_id":"wefunder:fundraise:142946","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"minimum_target":"50000.0","maximum_target":"1200000.0","funding_started_at":"2026-03-27T23:22:04Z","funding_closed_at":"2026-08-29T03:59:59Z"}],"latest_fundraise":{"id":142947,"entity_id":"wefunder:fundraise:142947","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"$10.8M","nb":"$12M","txt":"valuation cap"}},"recent_posts":[{"id":325984,"entity_id":"wefunder:feed_item:325984","type":"FeedItem::Update","visibility":"public","title":"Westchester demonstrates the concept. The franchise model takes it everywhere else.","preview":"Agora Social Club is built to be replicated. The membership model, the programming, the brand standards, and the community culture are all designed so that what works in one location can be handed to an operator in another market and work there too. The podcast network, produced in partnership with The Soundshed Studios, the studio that designed and built the Joe Rogan Experience, builds Agora's brand and audience in new markets before a physical location exists there, meaning each new franch...","published_at":"2026-06-05T13:00:00Z","author_name":"Vincent Brusco","url":"/feed/325984","canonical_url":"https://wefunder.com/feed/325984"},{"id":325983,"entity_id":"wefunder:feed_item:325983","type":"FeedItem::Update","visibility":"public","title":"Three partnerships already in place as Agora Social Club grows.","preview":"Agora Social Club has secured three partnerships that provide real operational infrastructure for the business: The Soundshed Studios, the recording facility behind the Joe Rogan Experience, supports Agora's media and podcast network. Kreatures of Habit, a performance lifestyle brand, brings product and community alignment that extends Agora's reach into the men's wellness and fitness space. Westchester Soccer Club provides an existing community of active, health-conscious men that maps direc...","published_at":"2026-06-02T13:00:00Z","author_name":"Vincent Brusco","url":"/feed/325983","canonical_url":"https://wefunder.com/feed/325983"},{"id":325981,"entity_id":"wefunder:feed_item:325981","type":"FeedItem::Update","visibility":"public","title":"A recurring membership at the core, with multiple revenue streams built around it.","preview":"Agora Social Club's $299/month membership creates a recurring revenue foundation from day one, with every active member generating consistent monthly income for the business rather than one-time transactions. The membership covers access to fitness, recovery, co-working, guided conversation, and community programming under one roof.Membership revenue is supported by additional streams including the podcast network, brand partnerships, merchandise, events, and a $449/month Passport Membership ...","published_at":"2026-05-26T13:00:00Z","author_name":"Vincent Brusco","url":"/feed/325981","canonical_url":"https://wefunder.com/feed/325981"},{"id":185205,"entity_id":"wefunder:feed_item:185205","type":"FeedItem::Update","visibility":"public","title":"Agora x Westchester Soccer Club","preview":"CEO Update:I’m proud to share that we’ve formed an official partnership with Westchester Soccer Club, a respected force for soccer development and community in our county.This is more than a sponsorship; it’s a strategic step in positioning Agora as the leading hub for men’s performance, resilience, and community—while supporting WSC’s mission to develop players and leaders on and off the field.Together we’ll deliver a year-round program that blends performance and character: mental fitness w...","published_at":"2025-08-29T15:26:53Z","author_name":"Vincent Brusco","url":"/feed/185205","canonical_url":"https://wefunder.com/feed/185205"},{"id":183765,"entity_id":"wefunder:feed_item:183765","type":"FeedItem::Update","visibility":"public","title":"Major Announcement: Agora x Sound Shed Studios","preview":"We are proud to announce our official partnership with\u0026nbsp;Sound Shed Studios, the team trusted by some of the most influential and top-rated podcasts in the world — including The Joe Rogan Experience, Mr Ballen, Tom Segura (Your Mom's House), Alex Hormozi (Gym Launch), and many more.This collaboration is more than a technical upgrade; it is a strategic step in positioning Agora as the premier destination for men’s wellness, growth, and community.Sound Shed Studios will be designing and buil...","published_at":"2025-07-15T16:20:49Z","author_name":"Vincent Brusco","url":"/feed/183765","canonical_url":"https://wefunder.com/feed/183765"}],"q_and_a":[{"id":330183,"entity_id":"wefunder:comment:330183","question":"If i may ask how have been promoting you campaign","author_name":"Mike Daryl","votes":1,"created_at":"2026-04-06T15:01:45Z","canonical_url":"https://wefunder.com/agora.social.club#question-330183","answers":[]},{"id":329840,"entity_id":"wefunder:comment:329840","question":"Thanks for the thoughtful questions.1. What makes us different?Agora is not just a gym, coworking space, men’s group, or podcast studio. It is a premium men’s social club that brings fitness, wellness, work, content, and community together under one roof. Most competitors do one or two of those things. We are building a higher-value, multi-use environment designed around how modern men actually want to live, work, train, and connect.2. What is the moat?Our moat is not a single patent or one feature. It is the combination of:• a distinct brand in a fast-growing category• a curated member experience and community• multiple revenue streams under one roof• strategic partnerships, programming, and content• the retention value created when members use Agora for more than one need at onceWhen a member trains here, works here, attends events here, creates content here, and builds relationships here, that is far stickier than a standard membership model.3. What stops someone else from doing this?On paper, anyone can copy pieces of the idea. In practice, very few can replicate the full ecosystem, culture, partnerships, and execution. The barrier is not just opening a space. It is building a trusted brand, curating the right membership base, programming consistent value, and making the model work operationally across wellness, workspace, events, media, and community. That is much harder to copy than it sounds.4. What is the secret sauce?The secret sauce is the integration. We are creating a place men want to return to because it serves multiple parts of their life at once: physical health, mental wellbeing, business growth, relationships, and identity. That creates deeper engagement, stronger retention, and more monetization opportunities than a single-use venue.5. Why does the filing show $297 in the bank against operating expenses? What are you doing about it?The cash position shown in the filing reflects a lean operating posture while we build toward the full Agora model. We have been disciplined about controlling overhead, developing partnerships, building traction, and preparing for scale rather than taking on unnecessary fixed costs too early. This raise is intended to help capitalize that next phase of growth and expansion.6. How are you marketing now, and how does this become a strong investor return?Right now our marketing is focused on founder-led community building, local partnerships, brand visibility, content, word of mouth, and targeted audience development. We are being deliberate about not overspending on customer acquisition before the platform is fully built for scale.Also, this business is not modeled on memberships alone. The long-term opportunity includes multiple revenue lines, including memberships, wellness services, events, content/media, partnerships, sponsorships, and premium experiences. That is important because investor upside is not based simply on how many memberships are sold today.As for return potential, this is a SAFE investment, so investor value, if any, is generally created through a future priced round and/or a liquidity event, subject to the terms of the SAFE. Our objective is to grow enterprise value over time and create the possibility for meaningful upside in a later round or an eventual exit, but of course we cannot guarantee timing or returns.Appreciate you taking the time to dig in. We welcome serious diligence and believe the strength of this opportunity is in building a premium, multi-revenue brand in a category that is still largely underserved.- Vinny","author_name":"Vincent Brusco","votes":1,"created_at":"2026-04-02T17:04:30Z","canonical_url":"https://wefunder.com/agora.social.club#question-329840","answers":[]},{"id":329677,"entity_id":"wefunder:comment:329677","question":"good stuff. 1. what I am wondering is what makes you different than anybody else doing this? 2. what is your moat 3. there is no barrier to entry, therefore, what's to stop somebody from doing this 4. what is your secret sauce? 5. as I look at your financials you said as of March 2026 you have $297 in the bank, your operational expenses are 1500. what steps are you taking to address that? 6. how are you marketing now. cause obviously in order to invest especially looking at your minimum you will have to do millions in profits for your lowest investor to make a decent return. even if I look at your lowest membership price and revenue. I go by that that means you just sold 10 memberships. thanks for your time!","author_name":"John Webster","votes":1,"created_at":"2026-04-01T16:59:43Z","canonical_url":"https://wefunder.com/agora.social.club#question-329677","answers":[]},{"id":330128,"entity_id":"wefunder:comment:330128","question":"Hi there, I just came across your Agora Social Club campaign on Wefunder. Such an inspiring vision for men’s wellness and community! I noticed it’s still raising funds, and I’d really love to see it grow. I help founders get more visibility and connect with genuine supporters who believe in their mission. If you’d like, I can take a quick look and share a couple of ideas that might help you attract more backers. Would you like me to? – Laura","author_name":"Laura Harlor","votes":0,"created_at":"2026-04-05T20:11:30Z","canonical_url":"https://wefunder.com/agora.social.club#question-330128","answers":[]}],"faq":[]}}}