{"data":{"type":"company_profile","id":189045,"entity_id":"wefunder:company:189045","attributes":{"canonical_url":"https://wefunder.com/aboveboard","generated_at":"2026-06-03T23:37:30Z","updated_at":"2026-06-02T23:53:47Z","entity_ids":{"company":"wefunder:company:189045","slug":"wefunder:company_slug:aboveboard"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-03T23:37:30Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-02T23:53:47Z","as_of":"2026-06-03T23:37:30Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-02T23:53:47Z","as_of":"2026-06-03T23:37:30Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-06-02T16:33:11Z","as_of":"2026-06-03T23:37:30Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-06-02T16:33:11Z","as_of":"2026-06-03T23:37:30Z","confidence":"medium"}}},"company":{"id":189045,"entity_id":"wefunder:company:189045","slug":"aboveboard","name":"Above Board","tagline":"America's First Sugar Free Liqueur Line","story":"Above Board is America’s first no and low sugar liqueur company, redefining indulgence for the modern drinker. Our products are keto-friendly, diabetic-friendly, and gluten-free. In our first 18 months, we gained 150+ accounts across restaurants, hotels, and retailers including Ralphs, Total Wine, Hyatt, and Omni. We’re pioneering a new category in the $8.35B Baileys, Kahlúa, and Cointreau market, bringing wellness to the spirits world. Each new liqueur we launch expands our market potential exponentially.💥 The ProblemThe spirits industry hasn’t evolved with today’s health conscious drinkers. Most liqueurs are loaded with sugar, leaving health-conscious consumers without options that align with their lifestyle. Globally, diabetes affects more than 500 million people, and one in three adults now identifies as reducing sugar intake, yet the alcohol industry has been slow to respond.The result is a category dominated by sugar-heavy products that no longer match what modern consumers value: transparency, balance, and a healthier drinking experience.🥃 Our SolutionAbove Board is America’s first no and low sugar liqueur company, redefining indulgence without compromise. We craft bold, full-flavored liqueurs using all natural sweeteners like allulose and monk fruit, delivering authentic taste and texture without sugar.Our lineup includes:🍶 Cream: Velvety and smooth with notes of vanilla, whiskey, and coffee☕ Coffee: Deep, dark roast espresso with cocoa richness🍊 Orange: bright and citrus-forward using Valencia orange peel🍸 Orange Bitter Apéritif: A sophisticated, sugar-free alternative to Aperol, perfect for spritzes and citrus-forward cocktails🧊 Simple Syrup: Sugar-free, versatile, and clean-finishedEach product is keto-friendly, diabetic-friendly, and gluten-free, designed for both home mixologists and professional bartenders.🚀 TractionIn our first 18 months, Above Board gained more than 150 active accounts across a diverse mix of restaurants, bars, grocery stores, and hotels, including Ralphs, Total Wine \u0026amp; More, Hyatt, and Omni.We have built strong momentum in both on-premise and off-premise channels, along with direct-to-consumer growth through drinkaboveboard.com.Our brand has been featured in New York Times Square, multiple International film festivals, music festivals, food and wine festivals, national podcast and publications, wellness hospitality programs, and industry showcases, demonstrating strong appeal to both consumers and trade professionals.💡 Why NowThe 8.35 billion dollar liqueur annual market for Baileys, Kahlúa, and Cointreau alone, is ready for disruption. Wellness has transformed every major consumer category, from snacks to energy drinks, while alcohol remains one of the last frontiers.Above Board sits at the intersection of two unstoppable forces: the premium spirits boom and the wellness and transparency revolution. Modern drinkers expect better, and we are giving it to them. Each new Above Board liqueur we launch expands our market potential exponentially.👥 The FoundersNicole Slone, Co-Founder \u0026amp; CEONicole is a San Diego–based entrepreneur with more than 25 years of experience in sales, marketing, and brand strategy. A graduate of the University of California, Santa Barbara, she has spent her career driving growth, managing teams, and developing innovative business initiatives. As Founder and CEO of Above Board, Nicole leads the company’s creative vision and business development, guiding product innovation, brand storytelling, and strategic partnerships. Her attention to detail, discipline, and commitment to excellence form the foundation of Above Board’s continued success.Brent Slone, Co-Founder \u0026amp; CFOBrent is a Raleigh-based entrepreneur and senior-level leader with over 25 years of experience in technology, operations, and business strategy. Before co-founding Above Board, he successfully led enterprise-level solutions across diverse industries, managing high-performing teams and overseeing infrastructure, process optimization, and strategic planning. Brent brings analytical thinking and financial discipline to Above Board, leveraging his expertise in operations, research and development, and partnership management to scale the company’s national footprint.Our Core TeamBehind Above Board is a skilled and passionate group of 20+ specialists in Sales, Demos, Graphic Design, Social Media, and Marketing, driving brand growth and consumer engagement nationwide. Together, we combine decades of leadership experience with modern digital strategy and on-the-ground execution to bring the sugar-free spirits revolution to life.🌎 Our VisionAbove Board is redefining what it means to drink well. From our award-winning liqueurs to our sugar-free Simple Syrup, we’re building the first modern spirits platform where wellness and indulgence coexist.Our vision is to make better-for-you cocktails the new standard, accessible in homes, restaurants, and hotels across the country. As the first scalable no and low sugar liqueur company in America, Above Board is leading a nationwide shift toward transparency, quality, and mindful enjoyment.This isn’t just a brand. It’s a movement that’s changing how people think about what they drink, one sugar-free sip at a time.📈 Why InvestAbove Board is more than a brand, it’s a movement reshaping how Americans drink. In our first year, we achieved rapid traction across restaurants, hotels, grocery, and retail, including Ralphs, Total Wine \u0026amp; More, Hyatt, and Omni.We are the first scalable no and low sugar liqueur company in the U.S., pioneering a new category at the intersection of premium spirits and wellness-driven consumer demand.Globally, over 500 million people live with diabetes, and one in three adults now identifies as reducing or eliminating sugar from their diet. Yet, alcohol remains one of the last untouched categories in the wellness revolution. Above Board is positioned to change that, offering indulgence without compromise.With a proven foundation and growing consumer adoption, we’re entering our next phase of expansion: broadening distribution, scaling DTC sales, and launching new SKUs that expand both our market reach and revenue potential.Modern drinkers are demanding change. Above Board isn’t following a trend, we’re defining one and leading the sugar-free revolution in spirits.💰 Use of FundsWe’re raising $500,000 to accelerate Above Board’s next phase of growth, expanding sales, strengthening marketing, scaling production, and building the operational foundation needed to grow America’s first no and low sugar liqueur company. This investment will support targeted market expansion, national account development, increased product availability, and the launch of new innovation, including our sugar-free Simple Syrup and upcoming Aperitif-style liqueur.Salaries \u0026amp; Employee Benefits – $180,000, 36%Supporting key leadership, sales, and marketing roles needed to execute our growth strategy. Funds will help Above Board transition from founder-led execution to a stronger operating team, while supporting the people responsible for sales, brand development, account growth, and day-to-day execution.Sales \u0026amp; Distribution – $115,000, 23%Expanding our footprint through new retail, restaurant, hotel, and distributor relationships. Funds will support sales reps, demo teams, broker support, distributor onboarding, account activations, and market-level efforts that drive revenue and visibility.Marketing \u0026amp; Advertising – $50,000, 10%Driving awareness through digital campaigns, PR, influencer partnerships, events, trade activations, and brand storytelling. This will help accelerate direct-to-consumer growth, on-premise adoption, and consumer education around sugar-free liqueurs.Product Development \u0026amp; Production – $85,000, 17%Scaling production of our current liqueur portfolio while supporting new product innovation, including sugar-free Simple Syrup and future liqueur extensions. Funds will support raw materials, packaging, production runs, and R\u0026amp;D.Warehousing \u0026amp; Logistics – $25,000, 5%Supporting inventory storage, fulfillment, shipping, and logistics as Above Board expands into additional markets and grows both wholesale and direct-to-consumer sales.Operational \u0026amp; Administrative – $45,000, 9%Maintaining the business infrastructure required to scale responsibly, including legal, compliance, accounting, insurance, technology, and administrative systems. This ensures Above Board can grow efficiently while staying organized, compliant, and investor-ready.🧠 Investor TakeawayThis allocation directs more than 75% of funds to growth-driving initiatives: sales, marketing, and production, while maintaining the lean operational discipline investors expect. It provides a clear two-year runway for Above Board to transition from regional success to national category leadership in the sugar-free spirits market.📈 What Investors Should ExpectInvesting in Above Board means joining our mission to modernize the spirits industry. This is a long-term opportunity, not a short-term financial return. Because we are raising capital through a SAFE, there is no guaranteed timeline or fixed “return period.”Your SAFE converts into equity when we raise a future priced round, or if we experience a liquidity event, such as an acquisition. Early-stage consumer brands often see these milestones within several years, however timelines vary, and returns are not guaranteed.What we can promise is our commitment to building a national, better-for-you spirits platform. As we expand into new markets, scale retail and on-premise sales, launch new products, grow distribution, and build brand awareness, we aim to increase the company’s valuation. As the business grows, your ownership stake positions you to benefit from future success.We are building something bold, transparent, and disruptive, and we would be honored to have you with us on this journey.📁 Investor FAQHow does a SAFE work?A SAFE is an investment agreement that converts into equity in the future. You are not buying stock today. Instead, your SAFE converts into shares during a future priced round, or if we have a liquidity event, such as an acquisition. Conversion terms are based on the valuation cap, discount, and interest rate defined in the SAFE.When would my investment convert into shares?Your investment converts when Above Board raises a priced equity round of $1M or more. It may also convert during an acquisition, or at maturity as defined in the SAFE. Timelines vary, however the conversion terms ensure investors receive equity based on the SAFE’s structure.Is there a guaranteed financial return?No. Early-stage investing is inherently risky. Financial returns typically occur only if the company is acquired, goes public, or raises future rounds at higher valuations. While we are building aggressively and strategically, returns cannot be guaranteed.How could an investor potentially earn a return?If Above Board grows in valuation, your SAFE converts into equity at a lower price than future investors pay, due to the valuation cap, the 20% discount (for early participation). If a liquidity event occurs, the equity you hold could increase in value.What are the key terms of this SAFE?Valuation Cap: $5MEarly Participation Discount: 20% (early investments until we reach $500k)Minimum Investment: $100Conversion Trigger: Automatic conversion at a $1M+ priced roundWhat milestones is Above Board targeting next?Our next phase includes launches in North Carolina, Florida and Texas. We are also expanding our Demo Team, strengthening our national partnership pipeline, releasing our sugar-free Orange Bitter Apéritif, and growing retail and on-premise presence. These milestones support strong valuation growth.Why is Above Board a compelling investment?Above Board is America’s first no and low sugar liqueur company, operating within the $8.35B combined market of Baileys, Kahlúa, and Cointreau. This number refers only to these three brands and not to the entire liqueur industry. We are disrupting this category with sugar-free, keto-friendly, diabetic-friendly alternatives that align with modern consumer demand.Most importantly, each new liqueur we launch increases our market potential exponentially, giving Above Board the ability to expand into new categories with every SKU.Can investors contact the founders directly?Yes. We welcome investor questions and believe in open communication. We are always available to discuss our mission, growth strategy, and long-term vision.","location":"CARY, NC","website":"https://drinkaboveboard.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":3,"related_urls":["https://wefunder.com/aboveboard","https://drinkaboveboard.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/189045/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/189045/large_blob","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/189045/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/189045/standard_blob.jpg"},"links":{"company_url":"https://drinkaboveboard.com","linkedin_url":"https://linkedin.com/company/drinkaboveboard","facebook_url":"https://facebook.com/drinkaboveboard","instagram_url":"https://instagram.com/drinkaboveboard","youtube_url":"https://youtube.com/drinkaboveboard"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"America’s first no and low sugar liqueur company, woman owned, redefining indulgence."},{"index":2,"claim_id":"claim-fact-2","value":"Launched 2024, already in Hyatt, Omni, Ralphs, Total Wine, and 150 plus locations."},{"index":3,"claim_id":"claim-fact-3","value":"Year-over-year revenue tripled (2024 to 2025), fueling powerful momentum heading into 2026."},{"index":4,"claim_id":"claim-fact-4","value":"Sugar free, diabetic friendly, keto friendly liqueurs and Simple Syrup for today's modern drinker."},{"index":5,"claim_id":"claim-fact-5","value":"No debt and built entirely through founder grit and hustle. Raising $500K to accelerate growth."},{"index":6,"claim_id":"claim-fact-6","value":"Pioneering sugar free liqueurs in an $8.35B Baileys, Kahlúa, Cointreau segment, huge upside."},{"index":7,"claim_id":"claim-fact-7","value":"Powered by elite R\u0026amp;D, sales, demo, and media partners accelerating our sales velocity."},{"index":8,"claim_id":"claim-fact-8","value":"You’re investing in the future of sugar-free spirits and helping shape an entirely new category."}],"team":[{"id":6478031,"entity_id":"wefunder:company_role:6478031","user_entity_id":"wefunder:user:4900290","role":"founder","name":"Brent Slone","title":"CFO","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6478031/square_blob.jpg?1778642225","profile_url":"https://wefunder.com/brent.slone","linkedin_url":"https://linkedin.com/in/jbslone/","related_urls":["https://wefunder.com/brent.slone"]},{"id":6509992,"entity_id":"wefunder:company_role:6509992","user_entity_id":"wefunder:user:4957151","role":"founder","name":"Nicole Slone","title":"CEO","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6509992/square_blob.jpg?1778642225","profile_url":"https://wefunder.com/nicole.slone","linkedin_url":"https://linkedin.com/in/nicole-slone-18764790/","related_urls":["https://wefunder.com/nicole.slone"]}],"featured_investors":[{"id":12612,"entity_id":"wefunder:company_investor_profile:12612","investor_profile_id":4419576,"investor_profile_entity_id":"wefunder:investor_profile:4419576","subject_entity_id":"wefunder:notable_investor:16470","name":"Joelle Flynn","role_title":"","bio":"Joelle Flynn is a proven entrepreneur, investor, inventor and Founder of Shark Tank–winning, FunkOff!. She brings deep consumer brand expertise and strategic guidance as the lead investor helping scale Above Board nationwide.","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6ODI4NzM5LCJwdXIiOiJibG9iX2lkIn19--2f8f3142400246ec475c3fdfbfec9a79dd313e16/filename","profile_url":"https://wefunder.com/joelle.flynn","endorsement_quote":"“Above Board is doing what no one else in the spirits industry has dared to do, making wellness and indulgence coexist. Nicole and Brent aren’t just building a brand, they’re reshaping a category. 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