# Kyndoo The data platform solving for influencer fraud, attribution, and safety. ## Elevator pitch Kyndoo helps brands vet and hire influencers who have authentic audiences that can drive commerce. - Canonical URL: https://wefunder.com/Wekyndooit - Entity ID: wefunder:company:79719 - Last updated: 2026-06-19T05:00:30Z - Generated at: 2026-06-19T12:29:45Z ## Quick facts - Backed By 500startups & Gaingels who have already invested 200K. - Market Opportunity is projected to 23B in 2025! - More than 3X Year-over-Year growth between 2019 and 2020 - Our scored Influencers already have an extended Audience reach of more than 2Billion people. And we grow daily. - Fully Approved for Graph API access with Top Social Platforms. - Post-Revenue with paying clients like Pillpack, California Olive Ranch, and Pluto Pillow. - The founding team are experienced executives and have a background in the data marketing industry. - Diverse Founders- Female, LGBTQ and Asian-American ## Active fundraises - wefunder:fundraise:42825: 4(a)(6) successful (USD) ## Story People often make the mistake of thinking influencer marketing is a new phenomenon. But in reality, at its core, influencer marketing is "Word of Mouth advertising." The rise of the smartphone has catapulted internet access on a global scale. Everyone now has a phone in their pocket, and the influencer industry has exploded in recent years. More than 3.5 billion people in the world have at least one social media account. And chances are some of these iconic images above have influenced you during your lifetime. While growing up, you probably read your cereal box every morning. Today, you were probably scrolling on your phone, interacting with at least one influencer you have never met in real life but feel a real and valid connection toward.The influencer marketing industry has grown at breakneck speed over the last few years and largely has been able to do so almost completely unregulated. In the past few years, the industry has been rocked by prominent examples of just how risky influencer marketing can be for influencers and Brands. Think Fyre Festival!Real Influencers, those who have spent years creating engaging content and curating their audience, are facing an upstream fight against the flood of #Fakefluencers gaming the system to buy likes, followers, and engagement. These Fakefluencers push them out of paying jobs by tricking brand marketers into working with them based on high follower counts and topnotch photoshop skills. Someone needs to stand up for the real influencers out there. We Kyndoo it!On top of Fakefluencer fraud concerns, brand marketers also need to consider changes to privacy and attribution regulations in a cookieless world. Brands must ensure that the real influencers they work with won't harm the overall brand mission and messaging, like Sephora, who recently experienced tremendous backlash when they unknowingly hired an influencer with strong ties to the Qanon conspiracy group. Someone needs to help the brand find and vet the right influencers for their marketing campaigns. We Kyndoo it!Kyndoo helps real influencers and brands leverage social media's unstructured data to connect and create marketing campaigns that go beyond just creating awareness and actually drive results that produce positive ROIs for all parties.Our Products:We've created The Kyndex. You can think of The Kyndex as a credit score for influencers. The score itself is a modeled number based on a variety of factors. It is most heavily weighted by the authenticity of the influencer's audience and how well their advertising content performs. Beyond the score itself, we look to provide an anonymized view of the audience's demographics, location, and interest. Ensuring brands have the data they need to do proper due diligence of the influencer before they hire them for a campaign.The reports also act as automated media kits. Allowing real influencers the ability to share their Kyndex and their previous job results with anyone they choose, saving influencers hours of continuously updating PDFs that are out of date the moment they send them off. The data continues after the Influencer is hired as well. Our product Pathfinder is an attribution tool allowing marketers to track results "Beyond the swipe." Pathfinder provides brands GDPR compliant insights that include site behavior and purchase insights. Brands love this because they can gauge the results of the different influencers and different post types. Influencers love it because, for the first time, they have access to the feedback loop on how their post drove conversion instead of just click-throughs.The number one request in 2020 from our customer surrounded brand safety concerns in the hot political and social climate. So we built into the product the ability to analyze influencer content for a 14 point safety check. Kyndoo reviews posts for content containing profanity, nudity, violence, divisive language, and sensitive social topics. It's important to note that this is not just Keyword-driven, but instead is contextual in nature, meaning Kyndoo catches the meaning of the text and images; it's not just a dictionary of objects and key phrases. The Market Opportunity:Kyndoo is a data company that happens to focus on the unstructured data of social networks. Our North Star is to predict outcomes for influencer marketing campaigns before the first hire. We know that it will take a talented team to reach our goal. Our Team:Our team has the required experience in the data and marketing industry, and we also have shared experience of working together in previous successful organizations.Kelly and Jin are a strong founder duo. Kelly is a sales and operations expert with a track record of building high-performing teams from scratch and data-driven marketing background.Jin has 5 patents in the Data and AI space. He is a 3X founder with one exit and was the chief architect at OpenX, the world’s second-largest ad exchange platform.Together of the past year, they’ve onboarded a team of trusted former colleagues.Jin previously worked with both Speed and Jia at his previous exit, Portaura. Portaura was a data company in the social, local, mobile space that Jin exited pre-revenue and sold the company to Chinese travel giant, Mafengwo, with more than 100M profiles in their user profile store. This previous experience in data acquisition and architecture helped them hit the ground running when they joined Kyndoo in April of 2020. To date, Kyndoo has reached a scoring model that looks across more than 80 Million audience members from onboarded influencers and 2.5 Billion audience members in our broader scored influencer network. Kelly and Amy worked together in 2013 at RME360, a direct marketing firm leveraging more than 200 lifestyle data points from Axiom to help financial advisors acquire new clients. Working so closely with the data and seeing how accurately it helped predict the campaign results at that firm is the experience that Kelly often calls "The zygote in her mind that became Kyndoo."When Kelly began scaling the team in 2020, she reached out to Amy, wrapping up her time as CMO at Creative Drive, a marketing agency specializing in working with digital content creators for e-commerce applications, and was acquired by Accenture in 2020. Amy's previous experience as a senior executive at world-class marketing agencies like Rapp International and Ketchum is beneficial for Kyndoo's go-to-market plan. Kelly and Jin have also brought in new rising stars on the team who have attended top universities like UC Berkeley, NYU, and Northeastern University. They've also worked for top tech companies like Oracle, Morgan Stanley, Foxconn, and Huawei. Kyndoo currently has 9 full-time employees/ dedicated contractors on the team driving toward the companies goals.Our Traction, Pipeline, and Projections:Brands of all sizes are leveraging our data and meeting authentic influencers who are driving results. We currently have more than 30 paying brands repeating at a 70% repeat rate of 4 campaigns a year. We are also extremely proud to say that more than half of our clients have come from referrals by other Kyndoo clients. This is one of our favorite metrics as we know that it means we are impacting our client's business so positively they have become influencers for us. How perfectly Kyndoo!Our most popular service is our End-To-End Marketing Campaigns that allow brands to find and connect with vetted influencers based on a proprietary AI model that allows brands to find the perfect panel of influencers without wasting hours looking at endless profiles. Our platform manages every step of the process, including the contract and payment. This service is currently a transactional model, and we charge a percentage on top of the fees negotiated with the influencer. Influencers keep 100% of their fees and can earn additional revenues from referring other quality influencers and brands onto the platform. Our Data-as-a-Service Subscription model is another channel that we earn revenue from currently. We allow brands with many inbound requests from influencers to access our Kyndex reports and vet the influencers before sending free products to an influencer whose audience does not meet the target demographic. We offer these subscriptions in bulk units and then aim to charge for them on a per-unit cost that reduces the volume of the brand purchases. We also offer a subscription model on our attribution product based on the number of visitors to the brand's site monthly. This product is fully GDPR compliant. Because it is a first-party tracking link for brands, the product will continue to help brands even after the upcoming Apple and Google changes to cookies go into effect. (Disclaimer: Pipeline and Projections are not guaranteed)Products on the new roadmap include Data API for some of our larger clients and our first prediction products. Both are set for release in 2021. Our current pipeline of new clients is very healthy. It consists of a combination of opportunities with many SMB businesses and a handful of large enterprise companies, including a Top five national bank, A large international spirits conglomerate, and several national "challenger brands" in the food delivery space. And we fully expect our current clients to continue their average repeat rate of 70%, running four or more campaigns a year and continuing to add on services as they scale their campaigns. In 2021 we hope to 10X our Y-o-Y growth and reach more than 1.5M in revenues. In 2022 Our expectation is to 8-10X our growth again with the ramp-up of our Predictive products, and in 2023 we aim to push past 30M as we expand to more strategic markets abroad (projections are not guaranteed). Our Advisors and Investors: We are proud to be a 500 Startups Batch 27 and to have several seasoned investors on our capable who have led rounds from seed stage to IPO. Our Advisors bring deep experience in CPG, Technology, Consumer Products, and Fundraising. We are also proud to say that our advisors and investors care as much about Diversity and Inclusion as we do. One of the many reasons Kyndoo is choosing to raise on Wefunder is that we believe this will give us the largest opportunity to reach the most diverse group of investors possible and include the seed round investors at all levels of their funding journeys. We want to share this opportunity with those we serve, so join us. We want real influencers who want to own the platform they work on to join us. We want brand marketers who want to trust their data provider to join us. We want Women and People of Color who want to have a voice and seat at this industry's table to join us. And we want investors who see the deep blue ocean in a predictive platform based on social data to join us. Together #WeKyndooIt! ## FAQ 1. **Hello, I like the idea behind your startup and the strong word-of-mouth in getting your clients. I am considering an investment, but am not there yet. Per your Form C after 3 years in business you generated 40K last year with a -$20K net income. Above you mention you hope for ...** - (note that projections I will discuss here are not guaranteed.) Thanks for your Question Vilem. While we are keeping our revenue numbers for 2021 internal at this point for competitive reasons we feel confident that we’ll be able to achieve the numbers we’d projected in the plan. In fact, if we continue our historical growth pattern of the previous year's seasonality, repeat business and low churn we could move closer to 3M by end of 2021. However, I want to stress that we are being conservat... 2. **Hi Kelly, how does Kyndoo compare with Traackr? Thanks!** - Hi Stephen, Thanks for the question. I would say that Traackr, along with most of the other competitor companies, falls into our magic quadrant chart as companies that are marketplaces that happen to have some data and are more focused on PR/Branding and awareness campaigns. Hence they tend to only work with HUGE companies where the ROI for the spend doesn't actually concern them, they are just trying to stay relevant. For example, Coke doesn't hire an influencer firm to sell more Coca-Cola, ... 3. **Do you intend to pay a dividend (post-conversion)?** - Hi Craig, given the potential profitability of the business, and Jin and I have definitely discussed it as an option. However, I think there are a lot of factors that we'd have to consider between now and then before we'd make a decision on it. 4. **Hi Kelly, Is is possible to share a sample Kyndex report** - Sure! It won't let me hyperlink in the reply but you can copy and paste this link into your browser and see an example of one of our favorite influencers who has worked with us on deals like R3SET and MyCharge: https://kyndoo.com/ups/userkyndex_data?token=OkTyknydQoAoO0O0OO0O0O And then to give you an example where you can see some celeb level influencers who are being paid millions to promote products to audiences that don't exist or aren't even where the products can be sold. Jennifer Lopez... 5. **What is the investment deadline date?** - Hi Uddin, The current Wefunder raise is set to close on September 23rd ## Team - Kelly McDonald (CEO and Co-Founder) - Jin Yu (CTO and Co-Founder) ## Recent posts - Kyndoo in Forbes (2021-08-23T17:43:09Z) - Kyndoo Hires New Head of Sports Media and Esports Partnerships (2021-08-19T20:41:31Z) - Register for Kyndoo's Livestream with American Ninja Warrior, Barclay Stockett, This Thursday! (2021-08-17T00:49:07Z) - This is why Kyndoo Exists! (2021-08-10T21:48:20Z) - Video post: Why do Brands need to pay influencers real money, not just gift their product? (2021-08-04T21:55:31Z) - In case you missed it... Kyndoo Turned 3 this week! (2021-07-31T22:45:03Z) - Changes In NCAA will mean big $$$$ in the world of Student-athletes on Social Media (2021-07-29T21:22:26Z) - Watch Kyndoo Win "The Pitch Party" (2021-07-23T22:36:10Z) - Kyndoo will be on "The Pitch Party" this Wednesday with The Startup Hut (2021-07-18T18:29:25Z) - Investor Call and Deck walk-though. August 27th 12pm PT (2021-07-11T18:41:37Z) - Swiping Stories: Episode 4 with Jon Dorenbos. July 22, 2021 at 11am PT (2021-07-09T01:06:48Z) - Kyndoo Now Featured on the Angels & Entrepreneurs Network! (2021-07-01T21:00:33Z) - Simon Glinsky, Co-Founder of Match.com joins Kyndoo's Advisory Board (2021-06-24T19:19:53Z) - Join Us for Our LiveStream on 6/24 11am PT. (2021-06-22T20:41:00Z) - New Trend Report Live (2021-06-08T22:04:34Z) ## Q&A - Q: Hi Kelly, What are some of the other social media platforms besides Instagram do you work with? - A: Hi Uddin! While our current scoring models apply to IG and Youtube, we have helped brands hire and vet across every major platform in social media. Generally, we recommend brands look for influencers with a presence on more than one platform and can help cross-promote. It should be noted that the same place fakefluencers buy IG followers is the same place one buys TikTok, clubhouse, or even glassdoor reviews! So if they are gaming one platform, they are usually gaming them all. Our current roadmap includes future scoring models for TikTok, Twitch and Twitter. - Q: Hi Kelly, Is is possible to share a sample Kyndex report - A: Sure! It won't let me hyperlink in the reply but you can copy and paste this link into your browser and see an example of one of our favorite influencers who has worked with us on deals like R3SET and MyCharge: https://kyndoo.com/ups/userkyndex_data?token=OkTyknydQoAoO0O0OO0O0O And then to give you an example where you can see some celeb level influencers who are being paid millions to promote products to audiences that don't exist or aren't even where the products can be sold. Jennifer Lopez: https://kyndoo.com/ups/userkyndex_data?token=MkTyAnydMoEoAO0O0O Chrissy Teigen: https://kyndoo.com/ups/userkyndex_data?token=OkTyAn2dQoAoO0O0OO0O0O This problem of #fakefluence is at ALL levels of paid influencers but I wanted to give you some examples of folks you'd likely be surprised by when you see their reports. - Q: Hello, is there any way we can get our updated SAFE's to reflect Cipio.ai instead of Kyndoo? - Q: Since you were acquired, what happens with my investment? - Q: Hey Kelly, congrats on getting acquired by Cipio.ai!!! What does this mean for WeFunder investors though? - A: Everyone converted into shareholders of Cipio. Wefunder should have sent you docs or updated your portfolio info. If you haven't yet seen those, I will reach out to the investment team there. They told me they were upgrading their product and had some delays in updating some profiles. - Q: Is it a Qualified Small Business stock? - A: This is being done on a Post Money Safe Note. - Q: Is it a Qualified Small Business stock? - A: This is being done on a Post Money Safe Note. - Q: Hi Kelly, You mentioned Kyndoo can help with smart contracts on the blockchain. Can you please talk about this a little more. - A: Thanks for the question, Uddin. I'll answer briefly here, but this is a big topic to unpack in a short answer so please let me know if you'd like to have a call where we can chat through it together. Kyndoo already has the ability and has helped influencers sell their content on the blockchain as an NFT. Think selling/auctioning a Tweet or IG posting or the photo content inside of the post. Inside of the process of minting the content, we can include some "Smart Contract" features around the usage, trading, and other factors that can include later streams of revenue. We have later plans as the team and resources expand to have a Kyndoo token that influencers can earn for sharing the promotion of other content on the NFT platform. Overall, we believe strongly that influencers will play a major role in the future of the metaverse when it comes to experience-based content, think of a Private Diving Experience through the coral reef with your favorite travel influencer without ever having to leave your living room. Kyndoo can help brands and influencers navigate how this content is created and then how revenue is also shared for its long tail engagement and usage. We also have a lot of plans around helping Non-Profits and influencers work together for charity purposes. It's just a bandwidth problem for us today to scale as we are currently focused more on the freemium and daily usage of the platform. But hope that we'll be able to do more in 2022 in this space. I hope this answers your question. Let me know if you'd like to dive in further on a call. - Q: What is the investment deadline date? - A: Hi Uddin, The current Wefunder raise is set to close on September 23rd - Q: Do you intend to pay a dividend (post-conversion)? - A: Hi Craig, given the potential profitability of the business, and Jin and I have definitely discussed it as an option. However, I think there are a lot of factors that we'd have to consider between now and then before we'd make a decision on it. - Q: Hi Kelly, how does Kyndoo compare with Traackr? Thanks! - A: Hi Stephen, Thanks for the question. I would say that Traackr, along with most of the other competitor companies, falls into our magic quadrant chart as companies that are marketplaces that happen to have some data and are more focused on PR/Branding and awareness campaigns. Hence they tend to only work with HUGE companies where the ROI for the spend doesn't actually concern them, they are just trying to stay relevant. For example, Coke doesn't hire an influencer firm to sell more Coca-Cola, they do it be ubiquitous. Kyndoo's differentiation is that we are a Data company that has just one of its product features as a marketplace. While we can help with the brand/pr awareness, we are built for performance. And we are the only company in the space focusing on the actual outcomes of the campaign and driving ROI. We are fanatical about the results. This means brands of all sizes and budget types can leverage influencer marketing and find an ROI. Our local level data means that for the first time "Main street" brands can also leverage influencer marketing as well. The north star of Kyndoo is to predict the sales outcomes before the first hire. And our products go far beyond finding and hiring influencers. We are able to perform competitive analysis, community building, persona testing, help with smart contracts on the blockchain and provide attribution on the results. There are more layers here that I'm happy to dive into deeper on a call if you'd like to dig into it more. Let me know if you want to chat. - Q: Hello, I like the idea behind your startup and the strong word-of-mouth in getting your clients. I am considering an investment, but am not there yet. Per your Form C after 3 years in business you generated 40K last year with a -$20K net income. Above you mention you hope for $1.5M income this year. As the midpoint of 2021 is behind the corner, are you on track / have you brought in around $600K-$700K to date to meet or exceed the $1.5M, or is it still just a hope? If not, what are you going to do to get to the $1.5M by the end of the year? - A: (note that projections I will discuss here are not guaranteed.) Thanks for your Question Vilem. While we are keeping our revenue numbers for 2021 internal at this point for competitive reasons we feel confident that we’ll be able to achieve the numbers we’d projected in the plan. In fact, if we continue our historical growth pattern of the previous year's seasonality, repeat business and low churn we could move closer to 3M by end of 2021. However, I want to stress that we are being conservative in our predictions and are not increasing our plan currently. Instead, we intend to dial in our growth to also align the focus on continuing our revenue per contract growth and repeat campaign growth to help produce more clear data points and the beta set for our outcome prediction product. Our plan is to release outcome predictions toward the end of the year. While our previous two years were more about acquiring the data and producing the product around it and this year is about sales and business development, we have to continue to innovate and ensure we are continuing to build a product and experience that leads to our North Star or predicting the marketing outcomes before the first hire. One thing to note about the influencers marketing world is that the majority of transactions that take place to happen in Q3 and Q4 as consumer brands push for the holiday season. Our forecasts have those assumptions built in. If you’d like to have a call to walk through the projections, pipeline, and our current numbers I’m happy to set some time with you to do. I also offer regular investor update calls. I post the sign-ups for in "updates" where I share with the current investors the revenue forecasts and actuals. (Disclosure- To avoid confusion for other readers of the question 40K in revenues and -20K were 2019s numbers, not 2020's. The actuals can be found on the details page and in the Form C filing for both years. However, I understood the concept of the questions and answered based on 2020's actuals vs 2021 projections) - Q: Happy New Year, Kelly. I was wondering, when do you expect these investments to come to term? - Q: Can you please share the revenues for 2021 YTD ?? How does it compare to 2020??