WORLD'S FIRST PRE-MIXED SHOTS ON-THE-GO
A mixology-inspired portable cocktail shot
LIQS brings together the quality of a fresh cocktail (made with premium liquor and real fruit juice) and the convenience of a portable, ready-to-drink shot. It can be downed in one go, sipped, or poured over ice – however you like to enjoy your drink. Perfect for boat/beach/pool, tailgating, home entertaining, catered affairs, or whatever event you're going to!
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YEAR AFTER YEAR GROWTH
Growing client list and revenue
We have formed strategic partnerships with companies all over the US where LIQS is a natural fit, such as music festival promoters Insomniac (EDC) and LiveStyle (formerly SFX). In the world of golf, we recently partnered up with Palmer Advantage, where LIQS is being integrated into the F&B program of over 80 national courses. In the last 45 days, we’ve also expanded and launched several new markets – California, Kentucky & Kansas.
in 2017 Q1 revenue
Some of Our Customers
The Cocktail and Ready-to-Drink Markets are Booming
50mL spirit sales were up 14% from 2015 to 2016.
Over the last two years, RTD’s and Pre-Mixed Cocktail sales have been increasing dramatically around the globe as consumers seek convenience, without sacrificing quality. The combination of (1) alternative packaging, (2) premium spirits and (3) real ingredients has put LIQS at the cross section of these consumer demands. The WSJ just recently reported that cocktail popularity is soaring past beer and wine, and Beverage Daily posted that mergers and acquisitions in the liquor industry are surging. It's the perfect time to invest.
SAY HELLO TO OUR SHOTS
All Natural. Low Calorie. Low Sugar. 20%-27.5% ABV.
The most fruit forward of our cocktail shots, we keep the flavors natural, not overly sweet. The citrus of grapefruit balances effortlessly with the sweetness of lychee.
Typically made from vodka, triple sec and lime juice, we've infused ours with a hint of natural vanilla that elevates this classic shot.
Arguably the most popular shot in America, we use real lemon juice and raw sugar cane to create our version of this delicious sweet & sour classic.
LIQS is the first brand to blend both cinnamon and orange with a premium tequila. This mind-blowing flavor combination is an industry first and will change the way you look at a tequila shot.
Our Whiskey FireShot combines premium, craft-distilled whiskey with pure cinnamon and vanilla crème to create our most dangerously delicious shot yet.
WE'VE REINVENTED THE SHOT GIRL
Skip the line, we deliver the shot to you
Whether it's at the ball game, the club, or a music festival, LIQS "Shot Girls" have you covered. Don't lose your place on the dance floor or battle crowds of people at the bar. We'll bring the drinks to you instead. Keep on dancing the night away while our trained sales team brings trays of easily accessible, ready-to-drink cocktails to you. Our Shot Girls cover a huge portion of our sales at music festivals, concerts, and other On-premise selling events. LIQS shots are great impulse buys, and it saves the customer time and effort – a win-win situation for all involved.
We distribute our product through two main outlets: Off-Premise (liquor stores) and On-Premise (music festivals, casinos, hotels, nightclubs, bars, etc) where the customer can buy LIQS at the bar, in shot buckets at VIP tables, via our roaming shot girls or at our LED shot bars.
OUR JOURNEY SO FAR
LIQS is Born
We make our debut in Miami, Florida.
Retail Expansion Milestone
LIQS sells into its 500th retail liquor store.
Cheers to the New Years
LIQS is used as the Midnight Toast at Marquee NY
Entering the Music Festival Scene
First Major Music Festival Sponsorship (EDC Las Vegas)
Hole in One!
Sign national deal with Palmer Advantage Golf. We will be sold in 100 gold clubs.
Like most people who look back fondly on a great night out, the turning point of the evening, when all the fun truly began, was when someone had the brilliant idea to order a round of shots. Whether an ice breaker among new friends, a moment of celebration toasting old friends, or the fastest way to share a drink and jump back into the crowd -- shots have always had the unique ability to not only take the night to the next level, but also to bring people together.
In so many places where we share a drink with friends, making a good tasting shot is not always easy or convenient. Bartenders don't usually have the time to create a perfectly balanced, premium shot, but more often, a watered-down concoction using cheap alcohol and mixers. On top of that, mixing up shots on-the-go or outdoors is nearly impossible. Music festivals, tailgating, boating trips, golf outings -- so many places where it’s not ideal to indulge in the spirit of taking shots but we should be!
When we started LIQS (pronounced “LICKS” – short for Liquor Shot), our goal was to create a portable, premixed shot that not only tasted incredible, but serves true purpose and solves a problem. An innovative product that could stand above the rest in a very saturated market, but most importantly, a product that our picky friends would drink and enjoy. Over and over again.
We knew that in order to be successful and elevate the shot experience, we had to create everything from scratch. We reformulated well-known classics such as Vodka Lemon Drop and Vodka Kamikaze, while shaking things up and creating new combinations like Vodka Lychee & Grapefruit and Tequila Cinnamon & Orange. Over 100 focus group tastings later, and many long, intoxicated work days, we finalized 5 flavors that would satisfy our mission to create surprisingly delicious shots that are so tasty, many people sip them like a cocktail. Armed with our proprietary, LED serving trays showcasing our custom shot glasses of yummy, intoxicating LIQS "Cocktail Shots," we set off to solve the problem at hand.
LIQS On-Premise: We sell nearly half our volume at On-Premise accounts such as high-volume bars, nightclubs, concert venues and sports arenas, casinos, music festivals, and many more. Any crowded venue where having to wait in line to get a drink interrupts the flow of the evening, LIQS solves the problem of portability and keeps the party going seamlessly. We’ve reinvented the shot girl making it safer and easier for her to walk around the venue selling shots -- no spills, no loss of alcohol inventory and a heavy increase in impulse sales. Consumers love us because we come to them. The venues love us because it’s incremental revenue as we capture lost sales due to long bar lines and from people who are too engaged with friends and/or the event be bothered to buy a drink.
LIQS At Retail: Think BBQ’s, pool parties, home entertaining, golfing, boating, tailgating, camping or even sneaking drinks into the movie theatre. If you don’t want to be stuck behind a bar (if there even is one) making drinks for your friends and don’t have a shot glass for everyone at the party this solves all problems. Buy a case, chill them down and it’s an instant party. No mess, no fuss, and fully portable.
The response so far to LIQS has been overwhelmingly positive and we couldn't be more excited to continue this endeavor. Like most of you, we have food and beverage brands that we love and purchase religiously. So we figured hey, let’s open up our own business to customers and friends to let them invest and own a piece of LIQS. Although we may not be as famous or handsome as George Clooney (damn him!), who recently sold his tequila brand Casamigos for $700M, our goal is to be acquired in the next few years and make a great return for our loyal investors.
Hope you join us and become part of the LIQS family!
Harley Bauer & Michael Glickman