The Platform for Handcrafted Playlists
Effortless music discovery for every taste, activity and mood
Unlike Spotify or Pandora, 8tracks’ beautiful design allows you to pick an activity, mood, genre, and artist – or any combination – to find music that suits you. No more agonizing over which artist or track to play. Listeners know they can turn to us for thoughtfully curated playlists that never get old or boring.
Monthly active users
Internet radio service for U.S. millennials
DJs on our platform
A Service Designed For People Who Love Music
"Connecting people through music, exploring music through people"
- The 8tracks mission
8tracks playlists are curated by people who know and love music – bringing a human touch unrivaled by other streaming services. With 3m playlists and 2/3 of streaming coming from independent artists and labels, 8tracks delivers an organic music discovery experience while providing exposure to artists and the DJs who love them.
How We Make Money
Revenue generation from multiple outlets
Listeners tune in for free with ads or subscribe for an premium experience. Brands, artists, and labels can pay to promote their products and music.
Subscribers choose monthly or annual 8tracks Plus packages for unlimited, ad-free listening, along with access to an expanded music library for crafting playlists.
Brands value our millennial audience -- 88% is aged 18-34 -- and these listeners are highly engaged, early adopting, and culturally influential. We offer display, audio and video ads as well as integrated native campaigns, including sponsored playlists.
Artists, particularly those from independent labels, see 8tracks as an opportunity for exposure. They can pay to promote a song after a playlist that is stylistically similar to the promoted song, and listeners get to discover new music. A win-win situation.
Meet Our Advertising Partners
Some of the world's biggest brands advertise with 8tracks
A Huge Market
80% of all music listening is delivered through some form of radio
According to the Financial Times, the global radio market generates $46 billion in revenues each year, and this market is rapidly shifting online. In 2016, 170 million or 61% of Americans ages 12 and up listened to digital radio or streamed music at least once a month, compared with 47% in 2013. Because of this, revenue from music streaming services generated more than 50% of all recorded music revenue – surpassing all combined physical and download sales for the first time in history.
Due to the growing popularity of Amazon’s Alexa and other voice-enabled interfaces, it’s becoming ever easier to tune into internet radio in the car and at home. We believe that the adoption of internet radio will accelerate as radio shifts online. People still love listening to music without having to pick a song each time. They just want to lean back and enjoy music they love – exactly what 8tracks does best.
Watch Our Webinars
Founder interviews and deck presentations
Want to know more about 8tracks? Below are in-depth discussions of our market, business, and strategy from our previous crowdfunding round in 2016. (Note that as we’ve now executed on this strategy and are approaching profitability, we’re returning our focus to innovation and growth.)
8tracks Investor Presentation
David Porter presents to investors during the last week of 8tracks' previous crowdfunding round on October 6.
NextGen Crowdfunding Interviews 8tracks
8tracks’ Head of Business & Corporate Development, Tuhin Roy is interviewed at NextGen Crowdfunding’s ‘Ignition’ event.
Our Progress So Far
8tracks’ Official Website Launches
First Seed Round
Raises $1.2m of seed funding from Index Ventures, Andreessen Horowitz, SoftTech & SPA. Hires first full-time employees.
DJ Music Library
Signs direct licensing deals with independent music labels, giving DJs 11 million tracks to use in playlists.
Another Successful Round
Raises $1.8m from more than 3,800 investors, DJs, and listeners.
Introduce 8tracks integrations and support on new platforms and devices (Spotify, Amazon Alexa/Echo, etc.).
Sign key deals with major and indie labels to expand music library, provide offline listening, and allow more skips.
Our 2017 Progress and 2018 Goals
In 2016, we shifted the focus of our business model. We discovered that selling ads through an in-house sales team wasn't economical at our scale (then and now) and that visual ads sold programmatically didn’t consistently cover our royalties, a situation exacerbated by the prevalence of ad blockers. In short, we were losing money for every hour streamed by an ad-based listener.
To solve the issue, we shifted away from direct ad sales to reduce fixed monthly costs, introduced a weekly free listening limit for people in the US in December of 2016, and promoted our unlimited, ad-free, subscription-based listening via 8tracks Plus – increasing paid subscribers from 1,300 to 25,000 throughout 2017. We also required listeners who use ad blocking software in their web browser to whitelist us.
These steps have helped us make tremendous progress towards sustainability – reaching profitability on a gross margin basis (revenues exceeded direct costs of sales) in October 2017, and we expect to reach net profitability in Q1 2018.
Yet a listening limit is far from perfect for everyone: it's a poor experience for our listeners, and it artificially reduces the size of 8tracks’ audience. Based on recent testing and community feedback, we believe audio ads strike the right balance between revenue generation and the user experience. While we recognize that audio ads interrupt a listener’s flow, they increase our revenue per hour by enough to allow us to stream to free listeners without an overly restrictive listening limit.
Our 2018 Key Goals
- Improve the listener experience through a new “Stations” concept, making it easy for listeners to search and save sets of playlists organized by taste and context.
- Improve the DJ experience through new features for mix creation on web and mobile, including a significantly larger music library with content from Major labels.
- Integrate 8tracks where and how listeners tune in today, ensuring 8tracks complements on-demand listening (e.g. Spotify) and is available on voice-enabled devices (e.g. Amazon’s Echo).
- Sign key deals with major and indie labels to expand music library, provide offline listening, and allow more skips.
- Optimize our advertising sales process and products.
- Increase subscriptions through better marketing (e.g. customer referral program, optimizing price points) and product enhancements (e.g. more features, exclusive content).
Let's Discover Music Together
8tracks brings people together through music. The most fulfilling musical experiences – whether discovering a song or style that’s new to you, or enjoying just the right soundtrack for a particular moment of life – happen among and through people with a deep love of music and a desire to share with others.
Each playlist on 8tracks tells a story, and the DJ who crafted that playlist represents a soul and personality behind the music. Unlike most other streaming music offerings, 8tracks delivers a human touch, a je ne sais quoi that transcends the specific selection of music itself. Listeners and DJs engage in a dialogue around the music, and thanks to the incredible depth and diversity of “mixtape” selection only possible through a crowd-based platform, there’s music on 8tracks for every imaginable taste, from every culture and subculture that embraces music.
We’ve evolved over the years since our 2008 launch, and there’s so much more we want to achieve with your help. We want a complete library of music from which DJs can craft mixes, without having to upload audio files. We want 8tracks to be available wherever you tune in – through offline listening on the phone, voice-based navigation on Amazon’s Echo and other smart devices, and in the car. We want more track skips and on-demand functionality and, ultimately, the ability for anyone to listen to 8tracks, in whichever country they reside. We want 8tracks to be a growing home for music discovery, powered by the people who love it.
Join us as an investor to help make this possible – to bring the beauty of handcrafted playlists to all.
David Porter & Rémi Gabillet
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