# 10Below Ice Cream

Ice cream: customized, made to order, and rolled

## Elevator pitch
At 10Below, we serve a new kind of dessert: made to order, Thai-inspired ice cream rolls. We roll each customer's ice cream with the freshest ingredients right in front of their eyes, meaning no preservatives or stabilizers are added. It’s ice cream in its rawest form -- fresh off the plate. In our first three years, we had $3.45M in sales across three stores in New York and held 53 catered events. This raise is for a new LLC to expand and manage 10Below Ice Cream franchises across the country.

- Canonical URL: https://wefunder.com/10belowicecream
- Entity ID: wefunder:company:28289
- Last updated: 2026-06-02T05:00:15Z
- Generated at: 2026-06-04T04:34:10Z

## Quick facts
- Other three locations (now two) have combined $3.45M in revenue.
- First rolled ice cream concept in the U.S.
- Featured in Eater, Thrillist, and Business Insider.
- Poised to begin offering franchises in 2019.
- 60K Instagram followers.
- This is the fourth LLC owned by the same managing members, and using the 10 Below Ice Cream branding and social media. 

## Active fundraises
- wefunder:fundraise:19668: 4(a)(6) successful (USD)

## FAQ
1. **After a cursory examination it looks like this offering does not include your original business, as the Form C shows no revenue for this year or the past year. Please explain in detail about where the revenue specifically related to investments made on this offering will origi...**
   - Hi Barnaby, That is correct. We formed this new entity to roll out kiosks and francises. However, our 3 corp stores revenues will help support the pay back. Combined last year revenues were over 1mm.
2. **Thanks Joseph for your response. Two quick follow ups, firstly please refer me to the section of the offering documents that provide for the "help" you mentioned from the corporate stores in paying back investors here, and secondly based on the ".. 2.5% of its gross revenues t...**
   - Hi Barnaby, Unfortunately my answer is largely dependent on how much we raise. We figure that every 75k raised we can open a Kiosk. We expect revenue for a kiosk to conservatively be 250k annually. Please keep in mind some of the monies will be used for other business needs as well.  I've been advised by wefunder not to make forward looking statements as this might be an issue with the SEC. Each investor has to take our estimated revenues and make their own assumptions. I hope this helps.
3. **Hi, your product looks excellent and your past numbers seem solid. However, I am looking forward to your answers to Barnaby, and I want to add more: 1. In a franchise model would franchisees have to pay the full 2.5% of their gross revenue to investors here, or would we only g...**
   - Hi Alan, Thank you for your questions. With regard to franchises, don't forget there is a 40k franchise fee for a single franchise and higher for multiple sites. Franchisees pay an on going royalty of about 5% of their gross revenues. Of that revenue that we get, we are required minimally to pay our investors a percentage of that gross income. However, nothing precludes us from accelerating these payments as well if cash flow allows.  We expect to sell conservatively 6 franchises a year....
4. **Why are all the officers part-time? If you have faith in the business, wouldn't at least one officer be full-time?**
   - Richard is a full time officer.  The other 3 run other businesses.
5. **You mentioned the corporate stores will help support the revenue pay back. Is the legally pledged revenue the total revenue from all entities or would the corporate stores only contribute at your discretion? Thanks!**
   - Only at our discretion.

## Team
- Richard Tam (Co-founder)
- Wilson Tam (Co-founder)
- David Chen (Co-founder)

## Recent posts
- You need to look at the rolled ice cream waffle taco that we started selling last year (2018-10-18T18:07:14Z)

## Q&A
- Q: What To Do If You Run into Trouble If you believe you've invested in a promissory note scam, act promptly. By law, you only have a limited time to take legal action. Contact the SEC's Office of Investor Education and Advocacy. You can send us your complaint by using our online complaint form. Or you can reach us as follows: U.S. Securities & Exchange Commission Office of Investor Education and Advocacy 100 F Street, N.E. Washington, D.C. 20549-0213 Fax: (202) 772-9295
- Q: Pulled my investment. How do you make significant changes to Form C without explanation and non-responsive to individual's questions for the last 2 weeks?
- Q: The agreement includes this clause: 7. Secured Note. To secure payment of all amounts due under this Note, Borrower grants Lender a security interest in all of its personal property, now existing or hereafter arising, including all accounts, inventory, equipment, general intangibles, financial assets, investment property, securities, deposit accounts, and the proceeds thereof. Borrower authorizes Lender to file a financing statement to perfect this security interest. Let's get organized and go after the assets. Who's in?
- Q: So it's 2020 now and I still haven't seen a single penny from this "company". Why is Wefunder not doing anything about this?
- Q: How about an update?
- Q: Wondering what's the current status... when will we get our return on investments? How is the new store doing?
- Q: I will like to know what's going on with my investment. I signed up for a revenue deal and not getting any word on when payments will be made. I am going to take legal action if no communication .
- Q: Can we please get a status update?
- Q: After a cursory examination it looks like this offering does not include your original business, as the Form C shows no revenue for this year or the past year. Please explain in detail about where the revenue specifically related to investments made on this offering will originate. Thanks!
  - A: Hi Barnaby, That is correct. We formed this new entity to roll out kiosks and francises. However, our 3 corp stores revenues will help support the pay back. Combined last year revenues were over 1mm.
- Q: Has there been any movement with this investment or is this dead due to Covid?
- Q: Hi, whats the status of your stores. Has Covid impacted revenues? When can investors expect regular updates and through what communication method?
- Q: @StephanieDaisyChang Thanks for that information / suggestion. I have filed a complaint there now. I suggest that other investors do likewise and post a message here when done. Let's hold these guys responsible. They had a responsibility to use the funds as promised, communicate regularly and repay on schedule. Even the initial perks weren't distributed. They appear to have just taken the money and run.
- Q: Investor here from California...any updates?
- Q: I do not know how to get our investment back other than to contact the Attorney of New York for help, or file a complaint with the SEC for theft of funds? I have never done either of the above and not sure if that would help.
- Q: Frank, I believe you're right. Not sure what we can do to try to recuperate at least what we put in. I have reached out and haven't received any response either. I'm up for going after them just on principle alone.