{"data":{"type":"company_profile_ai","id":28289,"entity_id":"wefunder:company:28289","attributes":{"canonical_url":"https://wefunder.com/10belowicecream","retrieval_urls":{"canonical":"https://wefunder.com/10belowicecream","json":"https://wefunder.com/10belowicecream.json","markdown":"https://wefunder.com/10belowicecream.md","ai_json":"https://wefunder.com/10belowicecream.ai.json","ai_text":"https://wefunder.com/10belowicecream.ai.txt","changelog_json":"https://wefunder.com/10belowicecream.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-02T05:00:15Z","generated_at":"2026-06-04T04:34:07Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":28289,"entity_id":"wefunder:company:28289","slug":"10belowicecream","name":"10Below Ice Cream","tagline":"Ice cream: customized, made to order, and rolled","elevator_pitch":"At 10Below, we serve a new kind of dessert: made to order, Thai-inspired ice cream rolls. We roll each customer's ice cream with the freshest ingredients right in front of their eyes, meaning no preservatives or stabilizers are added. It’s ice cream in its rawest form -- fresh off the plate. In\u0026nbsp;our first three years, we had $3.45M in sales across three stores in New York and held 53 catered events. 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Please explain in detail about where the revenue specifically related to investments made on this offering will origi...","answer":"Hi Barnaby, That is correct. We formed this new entity to roll out kiosks and francises. However, our 3 corp stores revenues will help support the pay back. Combined last year revenues were over 1mm."},{"question":"Thanks Joseph for your response. Two quick follow ups, firstly please refer me to the section of the offering documents that provide for the \"help\" you mentioned from the corporate stores in paying back investors here, and secondly based on the \".. 2.5% of its gross revenues t...","answer":"Hi Barnaby, Unfortunately my answer is largely dependent on how much we raise. We figure that every 75k raised we can open a Kiosk. We expect revenue for a kiosk to conservatively be 250k annually. Please keep in mind some of the monies will be used for other business needs as well.\u0026nbsp; I've been advised by wefunder not to make forward looking statements as this might be an issue with the SEC. Each investor has to take our estimated revenues and make their own assumptions. I hope this helps."},{"question":"Hi, your product looks excellent and your past numbers seem solid. However, I am looking forward to your answers to Barnaby, and I want to add more: 1. In a franchise model would franchisees have to pay the full 2.5% of their gross revenue to investors here, or would we only g...","answer":"Hi Alan, Thank you for your questions. With regard to franchises, don't forget there is a 40k franchise fee for a single franchise and higher for multiple sites. Franchisees pay an on going royalty of about 5% of their gross revenues. Of that revenue that we get, we are required minimally to pay our investors a percentage of that gross income. However, nothing precludes us from accelerating these payments as well if cash flow allows.\u0026nbsp; We expect to sell conservatively 6 franchises a year...."},{"question":"Why are all the officers part-time? If you have faith in the business, wouldn't at least one officer be full-time?","answer":"Richard is a full time officer.\u0026nbsp; The other 3\u0026nbsp;run other businesses."},{"question":"You mentioned the corporate stores will help support the revenue pay back. Is the legally pledged revenue the total revenue from all entities or would the corporate stores only contribute at your discretion? Thanks!","answer":"Only at our discretion."}],"recent_posts":[{"id":96049,"entity_id":"wefunder:feed_item:96049","title":"You need to look at the rolled ice cream waffle taco that we started selling last year","preview":"\u0026nbsp;","published_at":"2018-10-18T18:07:14Z","canonical_url":"https://wefunder.com/feed/96049"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-04T04:34:07Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-02T05:00:15Z","as_of":"2026-06-04T04:34:07Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-02T05:00:15Z","as_of":"2026-06-04T04:34:07Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-04T04:34:07Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-04T04:34:07Z","confidence":"medium"}}}}}}