Invest in Flavor App, Inc.

Over 130 million people in the US on special diets (vegetarians, food intolerances, allergies, etc.) struggle to find suitable dining options as easily as everyone else. Often, they resort to Google Maps, sifting through dozens of irrelevant restaurants and menus, wasting time, and settling for subpar choices. This process can be exhausting, not only for the individual but also for the entire group.

Flavor cuts through the noise, filtering out irrelevant options with one tap, allowing people to enjoy the selection process and find the best place to eat in seconds. Beyond this, Flavor addresses a second key issue: the fragmentation of dining services. Right now, people use one platform for discovery, another for booking, and a third for payment. Flavor brings it all together in one place—from discovery to payment.

In short, Flavor is a restaurant discovery app that looks like TikTok, with short-form videos of nearby restaurants for a quick vibe check. But unlike social media, it’s food-specific. You can book and pay within the app, and your feed is personalized to your dietary preferences—so if you’re vegetarian, you won’t be seeing steakhouses.

Why Now?

The Dining Industry at a Tipping Point: The restaurant industry has reached a tipping point where rising costs and shrinking margins are forcing businesses to adapt, while new technologies and changing consumer preferences present opportunities for growth.

The Struggles Restaurants Face: Thirty percent of restaurants fail within their first year, largely due to the challenges of managing costs and competition. Flavor offers immediate insights into what works and what doesn’t, eliminating guesswork on critical decisions like pricing, marketing, and menu management—helping restaurants make informed choices that can directly improve their survival odds.

Changing Consumer Discovery Habits: The dining experience has become increasingly fragmented, with consumers using separate apps for discovery, reservations, payments, and even splitting bills. Now, with visual platforms like TikTok and Instagram overtaking search, this fragmentation has deepened. At the same time, the demand for personalized dining experiences is growing rapidly, driven by dietary preferences and health concerns. Flavor bridges this gap by delivering a personalized and unified dining experience, making it easier for consumers to find exactly what they want.

Technology’s Role in Unlocking Growth: The digital transformation of restaurant menus and offerings over the past five years has laid the groundwork for powerful personalization. Advances in AI now allow for real-time data processing and analysis, enabling highly sophisticated models that provide tailored experiences for both consumers and restaurants. However, incumbents in the consumer space struggle to adapt quickly, presenting a time-sensitive opportunity to capture and dominate the market. This is the moment where technology can unlock the next wave of growth for the dining industry.

Why us?

An unfair advantage: Our team combines deep expertise in building and launching products at companies like Google, PayPal, Etsy, IBM, NVIDIA, and several startups, with hands-on experience running large-scale restaurants. This rare blend of technology and hospitality experience gives us insights that most competitors simply don’t have.

Additionally, we’ve proven our ability to attract top talent at scale. Ranked in the top 1% of startups on AngelList for attracting the top 1% of candidates, which led to securing our first check from AngelList’s Quant Fund.

Early Traction

We've run several test pilots and demos. Our most recent received an overwhelmingly positive response, with some testers expressing a strong interest in investing in our company. This led us to launch this campaign, allowing them—and others who share our vision—to participate.

Additionally, we've attracted early interest from a leading restaurant operator about the possibility of a pilot across 1,000 of their locations, which could generate an estimated $2.4M in revenue.

Business Model

Our primary customer

is restaurants. We provide insights such as how they compare to competitors, which menu items attract the most customers, how to price each item based on their local market, and predictive prep—helping restaurants anticipate orders based on customer preferences before they arrive. Additionally, we process payments and charge a subscription for these insights.

Opportunity Size

The total addressable market is around $20 billion. We're aiming to capture a significant share by integrating the entire dining experience—from discovery to payment—into one platform, effectively replacing parts of Google Maps, OpenTable, and TikTok. 

Strong Moat

Our strong moat comes from our unique approach to creating videos, collecting restaurant data, and leveraging insights on restaurant-consumer interactions. This creates a high barrier to entry, making it difficult for incumbents to replicate our model, and providing a clear opportunity to dominate the space within the next few years.

Competition

Our competitors like OpenTable, Google Maps, and TikTok are great at what they do, but they only address parts of the dining experience. This forces users to switch between apps to meet their needs, creating a gap in the market.

We bridge that gap by seamlessly connecting both consumers and restaurants in a unified experience that hasn’t been done before. Unlike others, we integrate both sides to personalize consumer experiences while providing restaurants with powerful insights that can transform their business.

While competitors risk alienating their core users if they try to cover everything from discovery to payment, our solution is built specifically for the full journey. Additionally, our unique recommendation engine delivers more accurate, tailored results that set us apart.

Learn More

Visit our website https://flavorapp.co/restaurants for more information about the benefits we provide to restaurants. Have questions? Get in touch.

Thank you

Together, we can make dining out easier, more inclusive, and fun for everyone while helping thousands of businesses grow.