Startup investing works a little bit differently than investing in the stock market, but the underlying principles are the same. You pick a company based on its growth prospects. If you believe a startup has great growth potential, then it may make sense to invest some money into that startup in hopes of earning a potential future return. You should know that most startups fail and don't return any money to investors. Rarely a startup will succeed and return a lot of money, but it is hard to pick those winners because there is so little information to go on. Also, startups that do succeed typically take years to get there and your investment is illiquid during that period.
While startup investing is extremely risky, highly successful startups can deliver exceptional returns. There is also the emotional satisfaction that comes from investing in startups, which is its own kind of reward. It is genuinely an incredible feeling to know that you personally have helped bring a spectacular new innovation, such as flying cars or accelerating science research, into the world. Many startup investors also leverage their expertise in a particular industry, such as law, real estate or manufacturing, where their domain knowledge can prove an advantage in analyzing business models and likelihood of success.
First and foremost, you should research the read the startup’s complete profile on Wefunder. Understand what it is they do and how they do it. Does their business model make sense? How is their business doing currently? How much have they been growing in the past several months and what milestones have they achieved? All of this information is available on Wefunder’s startup profile pages. Remember that not all startups are immediately profitable. Many take alternative paths to profits by building valuable assets, such as large user base or next-generation technology, that they plan to leverage for profits or greater acquisition value in the future.
Startup investors have historically achieved better financial outcomes, on average, by investing in more than one startup at a time. By diversifying, or spreading their risk around and investing smaller amounts into many startups at once, many investors have increased their likelihood for better returns. Note that past performance is not indicative of future results. Wefunder offers the opportunity to invest in both individual startups and Portfolios of startup companies.